A PROJECT REPORT ON

“STUDY OF VODKA IN RESTAURANTS, BARS IN SMALL CITY: WITH REFRENCE

TO HALDWANI CITY”

PROJECT REPORT SUBMITTED TO AMRAPALI INSTITUTE OF HOTEL

MANAGEMENT AND APPLIED SCIENCES FOR PARTIAL
FULFILLMENTOFBACHELORS OF HOTEL MANAGEMENT

Submitted To: Submitted By:

Mr. Brijendra Singh Mehta Ajay Tiwari

Assistant Professor Roll Number: 200945260010

Faculty of Hospitality management COURSE- BHM 8th SEM

1
 UNDERTAKING

I declare that the work presented in this project titled “Study Of Vodka In Restaurants, Bars
In Small City : With Reference To Haldwani City”, submitted to the Amrapali Institute of
Hotel Management and Applied sciences,Haldwani for the award of the Bachelor of Hotel
Management is my original work. I have not plagiarized or submitted the same work for the
award of any other diploma. In case this undertaking is found incorrect, I accept that my degree
may be unconditionally withdrawn.

(Signature of Candidate)

Name: Ajay Tiwari

University Roll Number: 200945260010

Date: ____________________

2
 CERTIFICATE BY THE GUIDE

This is to Certified that the Research Project entitled – “Study Of Vodka In

Restaurants, Bars In Small City : With Reference To Haldwani City” is
submitted by Ajay Tiwari Of BHM batch 2020-2024 is his/her own work and has
been done under my supervision. It is recommended that this Project be placed
before the examiner for evaluation.

(Signature of the Guide)

Name of the Guide - Mr. Brijendra Singh Mehta
Date - …………………..

3
 ACKNOWLEDGEMENT

I am thankful and grateful to FACULTY OF AMRAPALI INSTITUTE OF HOTEL

MANAGEMENT AND APPLIED SCIENCES, for giving me an opportunity to enhance
learning through immense practices provided by the Institute.

I’m overwhelmed to avail this rare opportunity to express my profound sense of gratitude and
regards to Mr. Brijendra Singh Mehta for their constant versatile inspiring guidance &
constructive suggestions throughout the course of this study and preparation of manuscript. It
was my proud privilege to be associated with them.

` Ajay Tiwari

4
Nowadays laundry detergents are
becoming increasingly popular as
they can be metered
automatically into the washing
machine, impart softness,
antistaticness, resiliency to fabrics,
mild to eyes
and skins and shows good
dispersibility in water. Because it is
consumed when it is used, the sale of
laundry detergent is a rather large
business. There are many different
kinds or brands of laundry
detergent sold, many of them
claiming some special qualities as
selling points. A Laundry detergent

5
composition is a formulated mixture
of raw materials that can be classified
into different types based on
their properties and function in the
final product. The different classes of
raw materials are surfactants,
builders, bleaching agents, enzymes,
and minors which remove dirt, stain,
and soil from surfaces or textiles
gave them pleasant feel and odour.
The physico-chemical properties of
surfactants make them suitable for
laundry purposes. Laundry detergent
has traditionally been a powdered or
granular solid, but the use of
liquid laundry detergents has
gradually increased over the years,
and these days use of liquid detergent
6
equals or even exceeds use of solid
detergent. This review paper describes
the history, composition, types,
mechanism, consumption,
environmental effects and
consumption of laundry detergents.
Nowadays laundry detergents are
becoming increasingly popular as
they can be metered
automatically into the washing
machine, impart softness,
antistaticness, resiliency to fabrics,
mild to eyes
and skins and shows good
dispersibility in water. Because it is
consumed when it is used, the sale of

7
laundry detergent is a rather large
business. There are many different
kinds or brands of laundry
detergent sold, many of them
claiming some special qualities as
selling points. A Laundry detergent
composition is a formulated mixture
of raw materials that can be classified
into different types based on
their properties and function in the
final product. The different classes of
raw materials are surfactants,
builders, bleaching agents, enzymes,
and minors which remove dirt, stain,
and soil from surfaces or textiles
gave them pleasant feel and odour.
The physico-chemical properties of
surfactants make them suitable for
8
laundry purposes. Laundry detergent
has traditionally been a powdered or
granular solid, but the use of
liquid laundry detergents has
gradually increased over the years,
and these days use of liquid detergent
equals or even exceeds use of solid
detergent. This review paper describes
the history, composition, types,
mechanism, consumption,
environmental effects and
consumption of laundry detergents.
Nowadays laundry detergents are
becoming increasingly popular as
they can be metered
automatically into the washing
machine, impart softness,

9
antistaticness, resiliency to fabrics,
mild to eyes
and skins and shows good
dispersibility in water. Because it is
consumed when it is used, the sale of
laundry detergent is a rather large
business. There are many different
kinds or brands of laundry
detergent sold, many of them
claiming some special qualities as
selling points. A Laundry detergent
composition is a formulated mixture
of raw materials that can be classified
into different types based on
their properties and function in the
final product. The different classes of
raw materials are surfactants,

10
builders, bleaching agents, enzymes,
and minors which remove dirt, stain,
and soil from surfaces or textiles
gave them pleasant feel and odour.
The physico-chemical properties of
surfactants make them suitable for
laundry purposes. Laundry detergent
has traditionally been a powdered or
granular solid, but the use of
liquid laundry detergents has
gradually increased over the years,
and these days use of liquid detergent
equals Consumption of Vodka in the world is influenced by
ABSTRACT

In this research our motive is conducting the study on vodka in bar, and restaurants of Haldwani
where the vodka is neutral spirit with a high alcoholic percentage and the study will determine
the current existence and scenario of vodka in Halwani city. Therefore, after the study we will be
able to determine the consumption of vodka inclined to different factors like age, type of
clientele, common brands and most selling brands used by them in Haldwani city, etc.

In this young generation vodka is one of the spirits that is quite popular all around the world it

11
can be depends upon the various factors like price, consumption, quality, taste, or its alcoholic
percentage. The study of vodka is anfervent topic to study about and it's also a popular brand so
as to make it various methods were used to conduct the research which will be resulting the
original data that will be shown in the data analysis and results of this research.

Haldwani is emerging growth and to make people aware of the various trends and changing
scenario of vodka. Moreover, this study will also help to know about the various brands of vodka
available in the local outlets and bars of Haldwani along with their consumption in different of
socio-economic characteristics of vodka

We will be visiting the various restaurants, bars, and retail outlets of Haldwani in order to
conduct a real and accurate data that will be the real scenario of vodka in Haldwani.

Key Words: Consumption, vodka,issues, outlets

CONTENTS

Chapter No. NAME OF TOPICS Page

No.

Chapter 1. INTODUCTION, TYPES OF VODKA, HISTORY, 7-22

PROCESS OF MAKING VODKA, TOP 10 MOST
POPULAR VODKA BRANDS IN THE WORLD

12
 Chapter 2. OBJECTIVES OF PROJECT REPORT 23

Chapter 3. SCOPE OF THE STUDY & LIMITATIONS 24

Chapter 4. LITERATURE REVIEW 25

Chapter 5. RESEARCH METHODOLOGY 26

Chapter 6. PRIMARY DATA COLLECTION 27-34

Chapter 7. DATA ANALYSIS & INTERPRETATION 35-45

Chapter 8. CONCLUSION 46

Chapter 9. BIBLOGRAPHY 47

Chapter 10. QUESTIONAIRE 48

Introduction

Vodka is a highly rectified spirit prepared from grain, potatoes, beet, grapes, or molasses. It is
distilled in a patent still at a very high proof, 190 or higher. It is mostly filtered through activated
charcoal or fine quartz sand to make it completely pure. The strength of the drink is brought
down to the required level before bottling. In the past, it was distilled only from potatoes but
today it is made from grain, mostly wheat, rye, and corn.

13
The origins of vodka can be traced back to the twelfth century Russia and Poland, where vodka
was the generic term applied to any spirit. Today, vodka is the national drink of Russia and
Poland. The name vodka or vodka means 'little water' and indeed the product looks like water.
One cannot make out the base from which it is distilled as it is completely congener free. Hence,
it can be made from the 'wash' of any base.

Some distillers flavor vodka with the addition of flavoring ingredients and are quite popular in
the market. For example, Zubrowka, Polish vodka, is flavoured with Zubrowka grass which
gives a very light green color and a nutty aroma. It is bottled with a single blade of Zubrowka
grass. In the USA, it is available without the Zubrowka grass as many believe that the grass
contains certain toxic elements.

Vodka is a perfect ingredient for making cocktails as it is colorless and flavorless. Bloody Mary
and Screwdriver are the popular vodka based cocktails. For more vodka-based cocktails.

DEFINITION & ORIGIN OF VODKA

Vodka is a neutral spirit (means it is an odorless, colorless& usually tasteless spirit). Vodka can
be made from any substance, which contains starch. Traditionally it was made from potato and
sweet potato but now a day, it is also made from grains such as corn, rye & wheat. The finest
vodka is needed to pass through the layers of sand, vegetable charcoal, coal & quarts to make it
pure. Being a flavorless spirit, it is also an easy ingredient for the cocktail & cups. Vodka is good
to accompany with nibbles of food, caviar & smoked salmon. Vodka is available in different
flavours from chocolate to cayenne pepper.

14
Vodka is a national drink of Russia & Poland (originated at here in 12th centaury.) It's a highly
rectified spirit (like gin) and made from grain, potato & molasses. Vodka or Wodka means
"Little water" because it looks like water. Nothing artificial is added to natural yeast during
fermentation.

VODKA MANUFACTURING PROCESS

Traditionally, it was made by only potatoes & sweet potatoes but now days it can be
manufactured from anything that contains starch or sugar including molasses, corn & grapes.
Among grain vodkas, rye and wheat vodkas are generally considered superior. Smirnoff
Company usually makes its vodka principally by corn.

The potatoes, sweet potatoes, corn or other material (which used as a raw material) are pressure
cooked and ground. The mash is cooled and mixed with water. Malts or special enzymes are
added to convert the starch into sugar. The collected wash is technically called as "Wort".

Now, it is the time to ferment the collected wort. The yeast is added and the wort ferments, as in
the case of whisky. The fermented mash goes for the distillation process.

Vodka is a highly rectified spirit (it means very pure spirit) It is mainly goes into the continuous
still, where it is distilled to a very high proof to extract all flavoring elements. Vodkas come out
of the still at about 160 degreesproof.

TYPES OF VODKA

Neutral Vodka: It is distilled from grain - or sometimes molasses - then rectified, diluted to the
required strength & filtered activated charcoal. The source of the water & the choice grain can
have an effect on the quality - Polish vodka instance is always made from rye.

Gold Vodka:This vodka has been cask maturated, sometimes as long 10 years.

15
Green Vodka: This vodka is made by steeping Zubrowka grass in vodka, thus it has a delicate
aromatic bouquet. The bottle frequently contains a stem of the grass.

HISTORY

The "vodka belt" countries of Northern, Central, and Eastern Europe are the historic home of
vodka. These countries have the highest vodka consumption in the world.Scholars debate the
beginnings of vodka because there is little historical material available. For many centuries,

16
beverages differed significantly compared to the vodka of today, as the spirit at that time had a
different flavor, color, and smell, and was originally used as medicine. It contained little alcohol,
an estimated maximum of about 14%. The still, allowing for distillation ("burning of wine"),
increased purity and increased alcohol content, was invented in the 8th century.

Poland

In Poland, vodka has been produced since the early middle

Ages with local traditions as varied as the production
of cognac in France, or Scottish whiskey.

The world's first written mention of the drink and the word "vodka"
was in 1405 from AktaGrodzkie recorder of deeds, in the court
documents from the Palatinate of Sandomierz in Polandand it went on
to become a popular drink there. At the time, the word vodka referred
to chemical compounds such as medicines and cosmetics' cleansers,
while the popular beverage currently known as vodka was
called gorzałka.

Russia:

Russian Vodka in various bottles and cups

A type of distilled liquor designated by the Russian word vodka came

to Russia in the late 14th century. In 1386, the Genoese ambassadors

17
brought the first aqua vitae ("the water of life") to Moscow and presented it to Grand
Duke Dmitry Donskoy. The liquid obtained by distillation of grape must was thought to be a
concentrate and a "spirit" of wine (spiritus vini in Latin), whence came to the name of this
substance in many European languages (like English spirit, or Russian спирт, spirt).

According to a legend, around 1430, a monk named Isidore from Chudov Monastery inside
the Moscow Kremlin made a recipe of the first Russian vodka. Having a special knowledge and
distillation devices, he became the creator of a new, higher quality type of alcoholic beverage.
This "bread wine", as it was initially known, was for a long time produced exclusively in
the Grand Duchy of Moscow and in no other principality of Rus' (this situation persisted until the
era of industrial production). Thus, this beverage was closely associated with Moscow.

Until the mid-18th century, the drink remained relatively low in alcohol content, not exceeding
40% ABV. Multiple terms for the drink were recorded, sometimes reflecting different levels of
quality, alcohol concentration, filtering, and the number of distillations; most commonly, it was
referred to as "burning wine", "bread wine", or even in some locations simply "wine". In some
locations, grape wine may have been so expensive that it was a drink only for aristocrats.
Burning wine was usually diluted with water to 24% ABV or less before drinking. It was mostly
sold in taverns and was quite expensive.

A Vodka museum in Russia, located in VerkhniyeMandrogi, Leningrad Oblast.

18
The first written usage of the word vodka in an official Russian document in its modern meaning
is dated by the decree of Empress Elizabeth of 8 June 1751, which regulated the ownership of
vodka distilleries. By the 1860s, a government policy of promoting the consumption of state-
manufactured vodka made it the drink of choice for many Russians. In 1863, the government
monopoly on vodka production was repealed, causing prices to plummet and making vodka
available even to low-income citizens. The taxes on vodka became a key element of government
finances in Tsarist Russia, providing at times up to 40% of state revenue. By 1911, vodka
comprised 89% of all alcohol consumed in Russia. This level has fluctuated somewhat during the
20th century but remained quite high at all times. The most recent estimates put it at 70% (2001).
Today, some popular Russian vodka producers or brands are (amongst
others) Stolichnaya and Russian Standard.

During the late 1970s, Russian culinary author William Pokhlebkin compiled a history of the
production of vodka in Russia, as part of the Soviet case in a trade dispute; this was later
published as A History of Vodka.

Sweden:

Up until the 1950s, vodka was not used as a designation for Swedish distilled beverages, which
were instead called brännvin ("burn-wine"), the word having the same etymology as the
Dutch Brandewijn, which is the base for the word brandy. This beverage has been produced in
Sweden since the late 15th century, although the total production was still small in the 17th
century. From the early 18th century, production expanded, although production was prohibited
several times, during grain shortages. Although initially a grain product, potatoes started to be
used in the production in the late 18th century and became dominant from the early 19th century.
[27]
From the early 1870s, distillery equipment was improved.

Progressively from the 1960s, unflavored Swedish brännvin also came to be called vodka. The
first Swedish product to use this term was Explorer Vodka, which was created in 1958 and

19
initially was intended for the American export market. Although it ultimately failed to do so, it
remains one of the most popular vodka brands in Sweden today. [28][29] In 1979, Absolute
Vodka was launched, reusing the name of the old Absolute Rent Brännvin ("absolutely
pure brännvin") created in 1879.

After Sweden joined the European Union in 1995, the regulations were changed so that privately
owned companies could produce Vodka.

Vodka has become popular among young people, with a flourishing black market. In 2013, the
organizers of the so-called "vodka car" were jailed for two and a half years for having illegally
provided thousands of liters to young people, some as young as 13.

PROCESS OF MAKING VODKA

Ingredients

There are several ingredients that are used in the process of making vodka. The raw materials
used are:

 Grains or vegetables
 Yeast
 Malt meal
 Water

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 Flavorings

Vegetables or Grains: Due to the fact that vodka is a neutral spirit, it does not have any
odor or color and can be derived from any ingredients that can be fermented. In the ancient
days, it was mainly made from potatoes, and there are still regions that use potatoes and
corns to make vodka. However, most parts of the United States use cereal grains like wheat
to distil vodka.
Yeast: Yeast is very critical in the production of vodka as it will cause the food cells to
extract all the oxygen from the sugars and starch and in turn, they produce alcohol. In most
cases, a species of yeast known as Saccharomyces cerevisiae is commonly used.
Malt Meal: Most grains and vegetable contain starches and do not have sugars. As such
malt meal is added to the mash so as to aid in the conversion of the starch into sugars.
Water: Once the distillation process is completed, the alcohol content is usually very high,
over 70%. Water is added to decrease the alcohol content to about 40% to 50%.
Flavorings: In the past, vodka was taken as a neutral spirit, but in the 20th century, the
flavored vodka drinks became popular. Once the process of distillation is completed,
essences of herbs, fruits, grasses, and spices are used to add the flavor in vodka.

Manufacturing Process:

The process of manufacturing vodka involves a number of stages, namely:

 Preparation of the mash

 Inoculation and sterilization
 Fermentation
 Distillation and modification
 Adding water
 Bottling


21
Preparation of the Mash

Unlike in the past, modern technologies have been invented and all the grains or vegetables are
loaded into automatic mash tub machines. As the tub starts to rotate, the raw materials are broken
down, and then grounded malt meal is added so as to facilitate the conversion of the starch to
sugar.

Inoculation and Sterilization

This is an essential stage as it will prevent the growth of bacteria. The sterilization is carried out
by heating the mash of the boiling point. Lactic-acid bacteria are added to mash so as to facilitate
the fermentation by increasing the acidity levels. As soon as the desired acidity level is achieved,
the mash is inoculated.

Fermentation Process

The sterilized mash is now poured into stainless steel vats, and the yeast is added before the vats
are sealed. This is left for a period of 2 to 4 days, and the yeast enzymes will convert the sugars
in the mash to ethyl alcohol.

Distillation and Modification

The ethyl alcohol produced is in a liquid state and is pumped into large stainless steel columns
that have vaporization chambers on top. The alcohol is heated with steam while being cycled up
and down to produce vapors, which are condensed. All impurities are removed at this stage.

Adding Water

The vapors are concentrated and record alcohol levels of 95-100%, which is a very high proof of
about 190. This is quite toxic, and in order to make the vodka drinkable, water is added so as to
lower the proof to about 80, which translates to 40% alcohol content.

22
Bottling

Finally, the alcoholic beverages are stored in glass bottles. Glass is non-reactive and will not
interfere with the chemical composition of vodka. In most distilleries, the bottling process entails
cleaning, filling up, capping and then sealing.

You can appreciate why vodka is a popular drink across the globe considering its great history
and detailed distillation process. Quality control is performed at every stage so as to ensure that
the beverage is safe for consumption. For the distilleries that produce flavored vodka, they are
required to list all the ingredients that are used for flavoring.

Top 10 Most Popular Vodka Brands in the World

Let us introduce top 10 popular Vodkas according to the brand popularity. The top list is made
by different criteria, for instance the results of various researches, opinions of Vodka experts and
consumers, etc. Top list does not include brand sub-categories. The varieties of brand products
are discussed in other articles. There is the general information provided about every single
beverage which will give you a chance to get informed about each of them better.

23
1. Grey Goose 1997, France:Grey Goose is a brand of vodka produced in France. It was
created in the 1990s by Sidney Frank, who sold it to Bacardi in 2004. The Maître de Chai
for Grey Goose is François Thibault, who developed the original recipe for the vodka in
Cognac, France.

2. Zubrowk 1928, Poland:Pronounced "zoo-broov-ka," the vodka itself calls on

over 400 years of history and is made from rye (as are almost all Polish vodkas)
and then infused with a specific grass, hierochloe odorata, which is native to the
Białowieża Forest in north eastern Poland.

24
3. Finlandia 1970, Finland: Finlandia is a brand of vodka produced in
Finland. It is made from barley distilled into a neutral spirit in the village
of Koskenkorva in Ilmajoki, operated by Finland's Altai Corporation.

4. Stolichnaya 1901, Russia: Stolichnaya is vodka made of wheat and rye grain.
It is a well-known Soviet brand. Since the dissolution of the Soviet Union the
ownership of Stolichnaya has been disputed between the Russian.

25
5. Absolut vodka 1879, Sweden: Absolut Vodka is made exclusively from
natural ingredients, and unlike other vodkas, it doesn't contain any added
sugar. In fact Absolut is as pure as vodka can be.

6. Smirnoff 1860, Russia:Smirnoff is a brand of vodka owned and produced by

the British company Diageo. The Smirnoff brand began with
a vodka distillery founded in Moscow by PyotrArsenievichSmirnov.

26
7. Belvedere 1996, Poland: Produced in one of the world's longest operating
polish distilleries, which has been making vodka since 1910, Belvedere's
Master Rye Distillers draw from a 600-year polish vodka-making history to
artfully craft Polska rye into extraordinary spirits.

8. Skyy Vodka 1992, USA: SKYY vodka is an American vodka spirit produced by
the Campari America division of Campari Group of Milan, Italy, formerly SKYY Spirits
LLC. SKYY Vodka is 40% ABV or 80 proof, except in Australia and New Zealand where
it is 37.5% ABV / 75 Proof and in South Africa where it is 43% ABV / 86 Proof.

27
9. Pinnacle Vodka 2002, France:Pinnacle is a brand of vodka owned by Beam Suntory It is
distilled in France from French wheat then exported to the United States where it is flavored and
bottled by Beam. It is currently available in around 30 flavors.

10. Russian Standard, 1998:Made with hardy winter wheat grown on the
Black Steppes of Russia and soft glacial waters of Lake Ladoga in Russia's
frozen north, the spirit is distilled multiple times, then quadruple filtered
through charcoal, and relaxed for 48 hours before bottling. The result is
exceptionally pure, smooth, and delicious vodka.

28
 CHAPTER 2

OBJECTIVES OF THE PROJECT REPORT

 Understand the socio-economic characteristics of vodka in Haldwani city.

 Understand the consumption of vodka in Haldwani.

 Understand the preferences of consumers in Haldwani city.

 Understand the Availability of Vodka Brands InHaldwani

First objective is to understand the socio-economic characteristics of vodka consumer in

Haldwani city. These include their age, gender and qualification.

Second objective is to understand the consumption of vodka in Haldwani city.

29
Third objective is to understand the various preferences of the consumer of vodka in Haldwani
city. What kind of brand they prefer.

30
 CHAPTER 3

SCOPE OF THE STUDY & LIMITATIONS

SCOPE:

This is the study, to small city, Haldwani. This study can be used for further study by
Researchers. Haldwani is emerging growth and to make people aware of the various trends and
changing scenario of vodka. Moreover, this study will also help to know about the various
brands of vodka available in the local outlets and bars of Haldwani along with their consumption
in different of socio-economic characteristics of vodka for example:-age, sex, marital status,
qualification etc. There is a questionnaire attached which helped to interview people in bars,
restaurants, etc. to know their preferences in vodka and from where they usually purchase vodka.

There are various bar, shops and retail stores like Element, Downtown, and tipsy tales ,etc. where
one can find varieties of vodkas which had covered in our survey.

There are also various bars such as The Beer Cafe, Saroor bar, etc. where people can visit and
enjoy their drink. This research will also help us to know that where do mostly people prefer to
consume vodka whether it is home, bar, and anywhere else.

This project helps to tell that the what kind of consumer needs to be Targeted, types of brand in
city.

LIMITATIONS:

Some outlet do not disclose their detail as their owner or company do not allow us to do.

They are not open and friendly in terms of discussing their sale, their customer preference or any
other details.

Lack of knowledge of the staff working in the restaurant and outlet.

31
While doing this research the staff was sometimes was not co-operative.

CHAPTER 4

LITERATURE REVIEW

While the Vodka industry claims that alcohol advertising is aimed solely at brand switching and
that it is not aimed at promoting additional consumption - especially drinking amongst youth -
evidence suggests that advertising does indeed increase consumption (Snyder 2006).

Since the arrival of European settlers in South Africa, Vodka was used as a form of social and
economic control. At different periods it was used in barter for cattle, in exchange for labor
(including the “dop” system), the education of slaves and played a pivotal role in “managing”
labor in certain sectors of the economy such as mining and agriculture (Parry and Bennett, 1998).

Though Vodka has been consumed for thousands of years, the quantity and patterns of Vodka
consumption have changed significantly over the past 500 years. The most important of these
changes has been the replacement (or in some instances complementing) of traditional and
locally produced beverages with industrial beverages – in particular Western-style commercially
produced beer (Riley and Marshall, 1999).

 Food & Beverage-Service and Management – Bobby George & Sandeep Chatterjee(Page
no. 385)
 Food and Beverage Service – R. Singaravelavan (Page no. 487)

32
CHAPTER 5

RESEARCH METHODOLOGY

The study of vodka in restaurant,bars in small city with reference to Haldwani city is an
enthusiastic topic to study about and it's also a popular brand so as to make it various methods
were used to conduct the research. Primary source, basically at first basic data is collected from
the top 10 famous outlets in Haldwani like Element, Downtown, Beer cafe etc. where an
interview was taken with the staff and members of the outlets, bars and restaurants and the basic
data about the vodka in city was collected in a form made before the interview so the form was
filled by the staff or the owner as conducting a survey, after collecting the data I combined the
important information and analyzed it. I approached for minimum 20 numbers of people

Then the analyzed data is used to make questionnaire for conducting the survey with the people
in Haldwani and what are their respective opinions on the topic study of vodka in restaurant ,
bars . Then the data is analyzed and is graphically represented to show the results .

Secondary data, To know more about the topic I took helps of various articles, Book and many
online sites to display and explain briefly about the study of vodka for easier way to understand
the concept and gain more knowledge about it.

33
 CHAPTER 6

PRIMARY DATA COLLECTION

VODKA STUDY IN HALDWANI

CENTERCOURT

SNO. VODKA AVAILABLE PRICE 30 ML

1 SMIRNOFF 399
2 GREY GOOSE 799
3 ABSSOLUTE VODKA 599

34
 BEST BUYCHANCE

SNO. VODKA AVAILABLE PRICE

1 ABSOLUTE VODKA 1800
2 MAGIC MOMENT VERB 950
3 ULUVKA 4350
4 ELIT 4500
5 STOLICHNAYA 1850

35
 DOWNTOWN

SNO. VODKA AVAILABLE PRICE

1 CIROC 3500
2 ABSOLUT LIME 2800
3 ABSSOLUT VODKA 2800
4 MAGIC MOMENT 1200
5 SMIRNOFF 2550

36
 THE SKY DECK

S.No. VODKA AVAILABLE PRICE 30ML

1 ABSOLUTE 250
2 GREYGOOSE 350
3 SMIRONOFF 230
4 MAGIC MOMENT 180

37
THE STORE ELEMENTE, KATHGODAM

S.NO VODKA AVAILABLE PRICE

1 ABSOLUTE 1800
2 SMIRNOFF 2300
3 MAGIC MOMENT 900
4 BELVEDERE 5000
5 ULUVKA 4350
6 ELIT 4500
38
 7 STOLICHNAYA 1880

SUROOR BAR AND RESTRO

S. No VODKA AVAILABLE PRICE 30ML PRICE 60ML

1 GREY GOOSE 200 400
2 ABSOLUTE VODKA 130 250
3 SMIRNOFF 70 140
4 MAGIC APPLE 60 110
5 MAGIC PLAIN 50 100

39
TIKONIA ENGLISH WINE SHOP

VODKA AVAILABLE PRICE

Grain Deluxe Vodka 700
Blue Eyes Pure Grain Vodka 750
Blue Moon Crystal Pure Premium Vodka 620
Blue Moon Green Apple Vodka 720
Eristoff Triple Distilled Premium Vodka 760
Magic Moments 750
Magic Moments Green Apple 850
V2O 650

40
 NEPTUNE, ITC FORTUNE

SNO. VODKA AVAILABLE PRICE 30 ML

1 CIROC 499
2 SMIRNOFF 249
3 ERRISTOFF 249
4 GREY GOOSE 499
5 ABSOLUTE CLASSIC 349
6 MAGIC MOMENTS 249

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 CHAPTER 7
DATA ANALYSIS & INTERPRETATION

Q.1 Socio economic characteristics of the consumers:

a. Gender
Vodka preference sex ratio Percentage
Male 72
Female 28

28%

72%

Male Female

Through this study we can say that only 72% of male and 28% of female consume Vodka in
Haldwani.

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 b. Age Group
Vodka preference age group Percentage
18-29 64
30-49 20
50-60 12
60 and above 4

4%
12%

20%

64%

18-29 30-49 50-69 60 and above

Through this study we can say that vodka is mostly consumed by people of age between 18 years to 29

years is 64%, 30 to 49 years is 20%, 50 to 60 year is 12% & 60 and above is also 4% in Haldwani city .

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 c. Marital Status

Marital Status Percentage

Single 80
Married 20
Divorced 0

4%

19%

77%

Single Married Divorced

Through this study we can say that vodka is mostly consumed by single people is 77%, married people

is19% and divorced is 4% in Haldwani city.

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d. Qualification

Qualification Percentage
Post Graduate 32
Graduate 40
Under Graduate 24
Senior Secondary 4

4%

24% 32%

40%

Post graduate Graduate Undergraduate Senior Secondary

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Through this study we can say that vodka is mostly consumed by post graduate people is 32%, graduate

people is 40%, under graduate is 24% and Senior Secondary is 4% in Haldwani city.

e. Occupation

Occupation Percentage
Self Employed 24
Govt. Employee 24
Private Sector 4
Student 48

24%

48%

24%

4%

Self Employed Government Employee Private Sector Student

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Through this study we can say that vodka is mostly consumed by self employed people is 24%, Govt.

employee people is 24%, private sector is 4% and student is 48% in Haldwani city .

Q2. What is your vodka consumption?

Vodka Consumption Percentage

Never Consumed 24
Daily 36
Weekly Month 28
Monthly 12

12%

24%

28%

36%

Never Consumed Daily Weekly Month Monthly

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Through this study we can say that vodka is mostly consumed daily is 36%, weekly month is 28%,
monthly is 12% and never consumed 24% in Haldwani city

Q3. Where do you prefer to consume vodka mainly?

Outlet Percentage

Bar 32

Bar and Restaurant 56

Home 12

12%

32%

56%

Bar Bar And Restaurant Home

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Through this study we can say that vodka is mostly consumed in bar is 32%, in restaurant & bar is 56%

and in home is 12% in Haldwani city.

Q4. How much would you be willing to spend on vodka per month?

Willing to spend on Vodka Percentage

2000-3000 20
3000-4000 32
4000-5000 20
5000-6000 28

20%
28%

32%
20%

2000-3000 3000-4000 4000-5000 5000-6000

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Through this study we can say that mostly money spend on vodka is from 2000 to 3000 is 20%, 3000 to

4000 is 32%, 4000 to 5000 is 20% and 5000 to 6000 is 28% in Haldwani city.

Q5. What is your usual place of purchase vodka?

Place of Purchasing Vodka Percentage

Best By Chance 24
Element 40
Chivas Studio 24
Retail Shop 12

12%

24%

24%

40%

Best By chance Element Chivas Studio Retail Shop

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Through this study we can say that mostly purchasing vodka are Best By Chance is 24%, Element is 40%,

Chivas Studio is 24% and Retail shop is 12 % in Haldwani city.

Q6. Which factor is the most important choice for the Purchase of vodka?

Choice Of Purchase Vodka Percentage

Quality 36
Taste 40
Price 12
Others 12

12%

12% 36%

40%

Quality Taste Price Others

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Through this study we can say that mostly choice of Purchase Vodka are Quality is 36%, Taste is 40%,

Price is 12% and others are 12% in Haldwani city.

Q7. Which vodka do you prefer the most?

Vodka Preference Percentage

Smirnoff 28
Magic Moment 12
Absolute 36
Any Other 24

24%
28%

12%

36%

Smirnoff Magic Moment Absolute Any Other

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Through this study we can say that mostly vodka preference are Smirnoff is 28%, Magic moment is 12%

and Absolute is 36% in Haldwani city.

Chapter 8
CONCLUSION

According to the survey we can say that people between 18-19 years are more inclined towards
vodka by their friends circle. The consumption of vodka is more in male as compared to female.
Consumers of vodka in Haldwani usually prefer to enjoy vodka at bars or any other places.

I also found in this survey that in Haldwani region people are more likely to consume Absolut
vodka. People in Haldwani are extremely sure of the place they want to purchase vodka that is
mainly from retail outlets. Mostly youth would also make a sensible vodka purchasing decision
by influence of meaningful sources of media, their own knowledge and recommendation of
friends or family.

The people of Haldwani have average spending power so keeping it in mind that the premium
vodka brands are mostly expensive but also this is a fact that new trends are promoting the
vodka. It can lead to attract new youth who is more concerned about quality.

RECOMMENDATION

 Promotion of vodka can be done free or less charge of tasting in various colleges or in
locals to make them develop their taste buds and adjust it to the vodka.

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  Can create awareness of vodka and existence in various events and public speaking by
famous personalities.
 The staff that selling vodka must be aware of vodka brands and highly skilled so that
consumer would take more interest in vodka.
 Can host events/exhibitions, free visit to create a awareness among the people.

Chapter 9
Bibliography

 https://www.thespiritsbusiness.com/2021/07/the-trends-shaping-vodka/

 https://www.absolut.com/en/

 https://www.liquor.com/recipes/black-russian/

 Food & Beverage-Service and Management – Bobby George & Sandeep

Chatterjee (Page no. 385)
 Food and Beverage Service – R. Singaravelavan (Page no. 487)

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 QUESTIONNAIRE

Study of Vodka in Restaurants, Bars in small city: With reference to Haldwani City

Please tick on the appropriate section.

CUSTOMER NAME-
MOBILE NO. -
Q1. Socio economic characteristics of the consumers:
a) Gender – (i) Male ( ) (ii) Female ( )

b) Age group –

(i) 18-29( ) (ii) 30-49 ( ) (iii) 50-69 ( ) (iv) 60 and above ( )

c) Marital Status- (i) Single ( ) ii. Married ( ) iii. Divorced ( )

d) Qualification (i) Post Graduate ( ) (ii) Graduate ( )

(iii) Undergraduate ( ) (iv) Senior secondary ( )

e) Occupation:
f) (i) Self Employed ( ) (ii) Government Employee ( )
(iii) Private Sector ( ) (iv) Student ( )
Q2. What is your vodka consumption?
a. Never consumed ( ) b. Daily ( )
c. Weekly month ( ) d. Monthly ( )

Q3. Where do you prefer to consume vodka mainly?

a. Bar ( ) b. Restaurant & Bar ( ) c. Home ( )

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Q4. How much would you be willing to spend on vodka per month?
a. 2000-3000( ) b.3000-4000 ( ) c.4000-5000( ) d. 5000-6000 ( )

Q5. What is your usual place of purchase vodka?

a. Best By Chance ( ) b. Element ( ) c. Chivas Studio ( ) d. Retail shop ( )

Q6. Which factors is the most important choice for the purchase of vodka?
a. Quality () b. Taste ( ) c. Price ( ) d. Others ( )

Q7. Which vodka do you prefer the most?

a. Smirnoff ( ) b. Magic Moment ( ) c. Absolute ( ) d. Any Other ( )

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