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AWS Training Partner Program Introduction Guide 2023

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0% found this document useful (0 votes)
87 views

AWS Training Partner Program Introduction Guide 2023

Uploaded by

Saketh ROck
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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AWS Training Partner

Program Introduction Guide

About the AWS Training Partner program


Stand out as a trusted, official AWS Training Partner, by promoting your organization's ability to offer, deliver, and
incorporate the only official training authored by AWS. As an AWS Training Partner, you are uniquely equipped to
provide single-source simplicity and convenience for your customers by offering a broad set of AWS skill
development options. Re-engage existing customers and approach new customers with the ability to fill more
needs than before with a portfolio that includes AWS Classroom Training, AWS Digital Training, and prepaid AWS
Certification vouchers.

To help grow your business, AWS provides Training Partners with marketing programs to drive demand and tools
to engage, win, and guide customers on their learning journey. Your organization can leverage the AWS website,
Partner Solutions Finder, blogs, and social media to reach AWS customers seeking Training Partners and share your
customer success stories. The AWS Training Partner program features two partner tiers, AWS Advanced - Training
Partner and AWS Select - Training Partner, which provide a framework to recognize your business performance and
enable partner distinction. Each tier has its own set of requirements and reciprocal benefits including co-marketing
support and enhanced enablement.

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AWS Training Partner Program Introduction Guide

Why become an AWS Training Partner?

Official AWS Training Partner status


• Promote your credentials: Earn and display your AWS Training Partner credentials
that mean trust, quality, and expertise.
• Distinguish yourself as an official partner: Differentiate yourself from unofficial
training providers as an official partner with AWS Training Partner branding.
• Offer AWS-authored training: Only members of the AWS Training Partner
program can offer, deliver, and/or incorporate AWS Training, the only training
developed by AWS.

Be a single-source solution for your customers


• Simplify for your customers: Be their single source of AWS Training solutions
including digital and classroom training.
• Offer flexible solutions: AWS Training helps individuals in various roles and skill
levels develop skills in their preferred style.
• Broaden your customer appeal: Re-engage existing customers and approach
new customers with a broad set of AWS Training and Certification offerings that
equip you with the ability to fulfill more customers’ needs than before.
• Offer pre-paid AWS Certification options: Give your customers the convenience
of purchasing AWS Certification exam vouchers when and where they buy training.

Leverage marketing and sales programs to grow your business


• Marketing programs to drive demand: Leverage co-funded marketing,
partner-ready campaigns and events, and more to drive opportunities at a lower
investment.
• Tools to engage, win, and guide customers: Guide organizations to success in the
cloud with the AWS Learning Needs Analysis to identify skill gaps and recommend
formal training plans.
• Share your success through AWS: Tell your story and highlight your successes
with AWS customers. Submit your case studies and customer success stories with
opportunities to be featured to AWS customers through AWS blogs, social media,
the Partner Solutions Finder, and more.

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AWS Training Partner Program Introduction Guide

Training Program Capabilities

Delivery Capability Social Impact Capability


Deliver both public and private official AWS Deliver instructor-led classroom training through
authored instructor-led virtual and in-person government and public funding to expand skill
classroom training from foundational to advanced development for new groups of learners including
levels. AWS Training Partners may also offer AWS job seekers, the underemployed, and those
Certification exam readiness training and AWS seeking a new career.
Certification exam vouchers.

Digital Capability Resell Capability


Incorporate AWS authored digital content Resell AWS delivered classroom trainings and
integration, free, foundational digital training on your AWS Skill Builder Team subscription as part of
site. Reach learners who are early in their AWS the value-added solutions and services you
learning journey, who you can evolve into your provide to your customers. Help close AWS
higher-level training solutions. With over 340 digital skills gaps by reselling any private training
offerings to choose from, select topics and focus course developed and delivered by AWS.
areas that best align with your customer’s needs and
your overall cloud and IT offerings.

Organizations may learn more about the AWS Training Partner program and apply to become an AWS Training
Partner at https://aws.amazon.com/partners/training-partner-program.

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AWS Training Partner Program Introduction Guide

Requirements for the AWS Training Partner program


The AWS Training Partner program is open to new and existing AWS Partners. Upon joining the program,
partners are required to meet specific criteria to maintain membership within each tier. The extent of these
requirements will vary depending on partner tier level. Once you are an approved member of the AWS Partner
Network, the Training Program requirements include*:

Instructor-Led Training*

Ensure at least one individual within the company has completed the following training courses, after acceptance into the
program and prior to delivering AWS-authored training content:
a. AWS Sales Enablement Training (45 minutes)
b. AWS Cloud Practitioner Essentials (6 hours)
c. Obtain AWS Certified Solution Architect- Associate Certification
d. AWS Authorized Instructor Training and Certification (course led plus a 3 day virtual assessment bootcamp)
Confirm a commitment to train a target number of individuals in the next 12 months
Complete and submit a Partner Business Plan for the next 12 months
Deliver one marketing demand generation campaign
Achieve customer satisfaction score (CSAT) of 4.6/5 or greater
Ensure that any courses that are advertised as being AWS-authored use AWS-authored content only
Drive 2 publicly referenceable customer success stories or references every 12 months

Resell AWS- Authored Training

Ensure at least one individual within the company has completed the following training course, after acceptance into the
program and prior to delivering AWS-authored training content:
a. AWS Sales Enablement Training (45 minutes)
b. AWS Cloud Practitioner Essentials (6 hours)
Confirm a commitment to train a target number of individuals in the next 12 months
Complete and submit a Partner Business Plan for the next 12 months
Deliver one marketing demand generation campaign
Ensure that any courses that are advertised as being AWS-authored resold are delivered by AWS
Drive 2 publicly referenceable customer success stories or references every 12 months

Digital Training

Ensure at least one individual within the company has completed the following training course, after
acceptance into the program and prior to delivering AWS-authored training content:
a. AWS Sales Enablement Training (45 minutes)
b. AWS Cloud Practitioner Essentials (6 hours)
Confirm a commitment to train a target number of individuals in the next 12 months
Complete and submit a Partner Business Plan for the next 12 months
Deliver one marketing demand generation campaign
Ensure clear differentiation between AWS-authored Digital content and partner created
content
Drive 2 publicly referenceable customer success stories or references every 12 months.

*Requirements are subject to change


4 *These requirements also apply to the Social Impact Capability
AWS Training Partner Program Introduction Guide

FAQs
Why should I join the AWS Training Partner What happens if a Training Partner does not meet
program? the requirements of their existing tier?
The AWS Training Partner program is the only AWS Partners will either be re-tiered or provided with a
program that enables AWS partners to provide their performance improvement support plan. If partners are
customers with AWS-authored training. Additionally, not able to meet the criteria of the minimum tier, their
this program offers tailored support and benefits, training program membership will be re-evaluated.
designed to maximize training opportunities and
How often will tier levels be renewed/reviewed?
support customers in their journey to and with the
AWS Cloud. Partner tiers will be evaluated on an annual calendar
year basis.
How do the requirements and benefits differ by
What happens if a partner over performs as an AWS
tier?
Select Training Partner?
Program requirements progressively increase from
Partners will be upgraded to the Advanced Tier, upon
Select to Advanced tiers. These details can be shared
the annual review date.
once your local Training Partner team has qualified your
application eligibility. I am already an existing AWS Partner. Will my tier
status apply to the Training Partner program?
How long does the application and onboarding
process take? No, your tier status would not extend to your Training
Partner tier. Existing AWS Partners can enroll in the
The length of the application and onboarding process
training path to begin the application process.
varies depending on which capability you are
interested in. Will AWS promote my classroom training schedule?
If I’m already a member of the AWS Partner The AWS Training and Certification Global Class
Network, how do I extend my membership to Schedule displays all AWS training classes for AWS
include Training Partner capabilities? customers. This mechanism allows customers to search
for available training options. AWS Training Partners
Existing AWS Partners can apply to become an AWS
are able to list and promote their public class offerings
Training Partner to open new growth opportunities by
through this mechanism.
reselling training, offering digital training content, or
marketing, selling and delivering partners instructor-led
AWS training. Existing AWS Partners can enroll in the
training path to initiate the application process.

Want to find out more?


If you’d like to find out more about the program, you can visit our AWS Training Partner web pages.
or you can send your questions to [email protected]

© 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.

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