PROGRAM BOOK FOR

LONG-TERM INTERNSHIP
(Onsite/Virtual)

K.ASWINI

SIR C.R.REDDY College forWomen’s, Eluru.

203308200033

03-04-2023 15-07-2023

:COSKILLS.IN,ELURU

2023
 An Internship Report on
DESIGNING THE CARE & CURE IN WORDPRESS AND MARKETING THROUGH
DIGITAL MEDIA

Submitted in accordance with the requirement for the degree of

BACHELORS OF COMMERCE (COMPUTERS)

Under the Faculty Guideship of

Ms. B.NIRMALA

Department of
BACHELORS OF COMMERCE

Submitted by:

KAILA ASWINI

Reg.No:203308200033

Department of
BACHELORS OF COMMERCE (COMPUTERS)
 Acknowledgements

I express my sincere thanks to Ms.P.Sailaja (Principal), Sir.C.R.Reddy College for Womens,

Eluru(College Name), for helping me in many ways throughout the period of my project with
his timely suggestions.

I sincerely owe my respect and gratitude to Ms.M..Durga, for his continuous and patient
encouragement during all times of my project and helped, mein completing this study
successfully.

I express my sincere and heart full thanks to, my internal guide Ms.U.Rajeswari, For her
encouragement and valuable support in bringing the present shape of my work.

I express my special thanks to my organization guide Mr.J.EswaraKumar, Head of

operations, Coskills.in, Eluru, who extended their kind support to completing my project.

I also greatly thank all the trainers without whose training and feedback this project would stand
anything. In addition, I am grateful to all those who helped directly or indirectly for completing
this project work successfully.
 Contents

CHAPTER TITLE PAGE NO.

EXECUTIVE SUMMARY
1.INTRODUCTION TO THE PROJECT
1.1 Statement of the study
1. 1.2 Need of the study
1.3 Objectives of the study
1.4 Limitations of the study

OVERVIEW OF THE ORGANIZATION

2.
3.1 INTERNSHIP PART
3. 3.2 ACTIVITY LOG

4. THEORETICAL BACKGROUND OF THE STUDY

1. Introduction to Marketing
2. Marketing Strategy for Competitor Analysis
3. Types of Marketing
4. Introduction to Digital Marketing
5. Types in Digital Marketing
6. Organic Vs Paid Marketing
7. Website Importance in Digital Marketing
8. Introduction to Content Marketing
9. Niche Selection
10. Content Writing Vs Copy Writing
11. Word Press Dashboard installation
12. Introduction to SEO
4. 13. Keyword Research
14. Types of SEO- ON PAGE SEO, OFF PAGE SEO
15. Google Analytics & Google Search Console
16. Introduction to SMM
17. Business accounts creation for Facebook, Instagram &
Linked.in
18. Social Media Vs Google (Ad’s)
19. Potential customer gaining through E- Mail Marketing
4.4 FINDINGS, SUGGESTIONS, CONCLUSION.
 OUTCOMES DESPCRIPTION

 Work Environment
 Managerial Skills
 Communication Skills
 Technical Skills
5.
BIBILOGRAPHY AND ANNEXURE(REFERENCES)
 EXECUTIVE SUMMARY

The internship project was purposefully carried out in order to acquire new skills. Under digital
marketing, during the course of internship various concepts regarding the topic were learnt and
put to practical use. In earlier period of the project, conceptual understanding of marketing in
general is acquired. Later, the focus was mainly on the concepts of digital marketing. Concepts
regarding digital marketing such as SEO (Search Engine Optimization) and other key concepts
like plugin installation, Social media marketing, poster making, were introduced, and put to
practical application through content marketing and blogging. A mini project was carried out
mainly focused on developing content and performing SEO for 15 blogs. Blogging was done on
a variety of fields including Food, health, tourism, News, Technology etc. By the end of the
internship period, “CARE & CURE” Hospital website was designed as a part of main project
with the help of ‘Word press’ platform. And also created Social media Business account for
“Designing the Care & Cure website in word press and marketing through digital media”.

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 INTRODUCTION
Statement of the study

“DESIGNING THE CARE & CURE IN WORDPRESS AND MARKETING THROUGH

DIGITAL MEDIA”.

Need of the study:

The purpose of designing a website using WordPress and marketing through digital media is to
create an effective online presence and promote your business or brand to a wider audience.
WordPress is a popular content management system (CMS) that allows for easy website creation
and management, making it accessible to individuals and businesses of all sizes.

Objectives:
The objectives of WordPress website design and digital marketing is establishing an online
presence, offering a user-friendly experience, optimizing for search engines, integrating social
media, developing useful content, optimizing for conversions, and tracking performance.

Scope:
The scope of the study involves a comprehensive exploration of the process of designing a
website using WordPress and implementing digital media marketing strategies to promote the
website.

Limitations:
The limitations of the study may include generalize ability, time and resource constraints,
external factors, ethical considerations, and the lack of long-term analysis.

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 CHAPTER 2: OVERVIEW OF THE ORGANIZATION

COSKILLS.IN
HISTORY AND BACKGROUND:
Coskills.in is a company incorporated under section 58(1) of the Indian Partnership Act, 1932,
having its principal office at 23A-3-32, 2nd Floor, Lalitha & Co Building, R. R. Pet, Eluru-
534002, Eluru Dist., Andhra Pradesh, India (“Provider” or “Coskills.in”). The Coskills.in
engaged in the business of developing, marketing, and operating an IT-based platform for
educational institutions including all types of Colleges/Institutions. Coskills.in provides that to
Colleges/Institutions with software, Training, Internships, and Marketing solutions including the
Product and Services with the collaboration of Innoschool and Atomicity. The Product and
Services of the Coskills.in is available for use through www.coskills.in

SERVICES:
The Services provided by the Coskills.in through its Website are (“Services” Or “Product”): -
The coskills.in has developed a IT, Training, Internships and Placement based platform, which it
makes available to the client. The platform is used for maintaining the record and facilitating all
the processes of the coslills.in, from the admission of new students &existed and thereafter other
Training activities and Internship processes and any other services provided by the Coskills.in
from time to time. The platform provides an option to the Aspirants to choosing training modules
based upon their domain knowledge, practical oriented workshop initiation by industrial experts,
internship programs for upskilling & building career path for enthusiasts and placement program.

ABOUTCOMPANY:
We are an Ed-Tech company steadfast in furnishing professionals with the finest skill set by
refining existing caliber and cultivating new skill sets. Our adept professionals are here to
correct, guide, and refine aspirants’ skills by facilitating 360° learning experience in our
programs, offering them empirical proficiency which is paramount in the corporate world. We
aspire to produce professionals with a fully-equipped skill set, clarity on career, ready to
confront the real world and flourish!

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 VISION:
To accord copious opportunities individuals who wish advance professionally and bring their true
passion to light.
MISSION:
To invigorate an unfaltering zeal in a career aspirant and transform them into an elite
professional who reaches the professional pinnacle..
VALUES:
We believe in instituting a solid foundation by imparting self-reliance, virtuous tenacity, and an
abundance of knowledge to pursue career endeavors.
COMPANYSTRUCTURE:

CEO

Headof
Administration

HR R& Marketing Technical Designing FinanceD

Department DDepartme Department Department Department epartment
nt

SERVICESWEFACILITATE:
A top-grade Ed-Tech platform equipped with the most adept professionals, are here to correct,
guide, and refine your skills by providing-
• Training
• Workshops
• Internships
• Placement Programs

Training
We offer a wide range of ingenious training programs that imparts significant real-
time experience and maximizes learning potency while allowing trainees to
explore and invigorate their interests. Training Sessions are available in:

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Technical Designing

Python Graphic Design

Front End UI/UX Design with Graphic Designing
Back End
MERN Full-Stack

Management Communication
Human Resources(HR)
IELTS
Finance
Spoken English
Marketing
Soft Skills
Entrepreneurship

Business English

Workshops
Our Workshops are interactive, practical, and strategically designed to impart hands-on
experience to the students, trained by expert facilitators that include collaborative activities,
primarily focusing on skill-building and immersive experience. We offer-
Entrepreneurship
Business English
Business Analytics
Creativity
UI/UX Design
Artificial Intelligence

Internships and Projects

We provide Internship Programs to students that render exposure and real-time work experience
where they are guided by a professional supervisor to impart 360° work-place cognizance,
refine& develop new skill sets, networking opportunities, and the possibility of transitioning into
a job. We are providing a live project to students; they get an opportunity to work with the
company in real-time for a particular period during their studies. Live projects help students to
enhance their employability while studying. Further, this will add value to their CV and provide
industry experience and insights.
Duration: 30Days or 45Days or 60Days

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Departments-

Technical
Designing
Management
Electronics

Placement Program
We grant students an exceptional gateway to land their dream job through our Placement
Program which provides Full-time/ Part-time Job Opportunities. After intensive scrutiny of an
individual’s capabilities, we assess their potential field of expertise in-
Web Applications
Mobile Applications
UI/UX Design
HR & Marketing Analytics

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 CHAPTER 3: INTERNSHIP PART

The digital marketing internship document provides an overview of the internship program's
objectives, emphasizing practical experience in key areas of digital marketing. It outlines the
duration, requirements, and desired outcomes, while highlighting the resources and tools
available to interns. The document also covers the internship structure, evaluation process, and
potential benefits or rewards for successful completion.

The objective of a digital marketing internship is to provide practical experience and skill
development in various areas of digital marketing, such as social media marketing, SEO, content
creation, email marketing, and analytics. It aims to bridge the gap between theoretical knowledge
and real-world application by offering hands-on opportunities and exposure to industry-standard
tools and platform

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8
 WEEKLY REPORT
WEEK–1(From Dt03-04-2023 to Dt 08-04-2023)

Objective of the Activity Done: Office Automation

Detailed Report:

Learned about Office automation. MS word, Excel and Powerpoint and its tools. Practiced about
the tools and office automation.
Created different pages Documents, Spread Sheets and Powerpoint slides.

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10
 WEEKLY REPORT
WEEK–2(From Dt……10-4-23…..…..to Dt 15-4-23 )
Objective of the Activity Done: Digital Marketing and Its types.

Detailed Report:

In This Classes we have to learn introduction to “Digital Marketing” , Marketing ,Types Of Marketing
And Difference Between Traditional and Digital Marketing and how Digital marketing over came
Traditional Marketing and Marketing Strategy for competitor analysis and so submitted the assignment-1

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12
 WEEKLY REPORT
WEEK–3(From Dt 17-4-23 to Dt 23-4-23)

Objective of the Activity Done: ORGANIC MARKETING VS PAID MARKET,

SOCIAL MEDIA ADDS, GOOGLES ADDS
Detailed Report:

Learned About DM helps for your career and Organic Marketing VS Paid Marketing
Social Media Adds Vs Google Adds and why websites is important is Important in DM and
Introduction to content marketing .

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14
 WEEKLY REPORT
WEEK–4(From Dt…24/4/23-.to Dt 29/4/23)

Objective of the Activity Done: BENFITS AND TYPES CONTENT MARKETING

Detailed Report:

In This class we learned how select a Niche Benfits , Types of content writing and also smart in content
writing, copy writing AIDA & FOMO copy writing , Copy Writing Vs Content Writing and how generate
SEO friendly content for various blocks

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 WEEKLY REPORT
WEEK–5(From Dt 1/5/23-to Dt6/5/23)
Objective of the Activity Done: COMPITATIOR ANALYSIS
Detailed Report:
Learn About Competatior Analysis and Hosting Domine Linking to word press Dashboard Thus
Themes has per the project are as per the niche, Plug in installation important and benfits of plug
ins ,learn about introduction of SEO

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 WEEKLY REPORT
WEEK–6(From Dt8/5/23-to Dt13/5/23)

Objective of the Activity Done: ON PAGE AND OFF PAGE SEO

Detailed Report:

Types of SEO OFF Page, On Page SEO and keyword research and how to rank your exists content
and also Google analytics helpful for us.

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 WEEKLY REPORT
WEEK–7(From Dt……15/4/23…..…..to Dt 20/5/23)

Objective of the Activity Done: LOGO , POSTERS, FACEBOOK BUSSINESS ACCOUNT

Detailed Report:

Learned About Google search console branding and role for business learn about logo and posters
for selected niche social media Marketing , Create Facebook , Instagram Account

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23
 WEEKLY REPORT
WEEK–8(From Dt22/5/23-.to Dt27/5/23)

Objective of the Activity Done: GOOGLES ADDS , IMPORTANCE OF ADS,

EMAIL HELPS GRABS AUDIENCE
Detailed Report:

Learned About Google Ads and important of search Adds, Video Ads, Email Marketing to reachyour
audience and how to Email helps to Grad Audience and how to place buck Emails.

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 WEEKLY REPORT
WEEK–9(From Dt29/5/23-to Dt3/6/23)

Objective of the Activity Done: BLOG WRITINGFOR FOOD WEBSITE

Detailed Report:

In This Classes we started Blog Writing for Food Website

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 WEEKLY REPORT
WEEK–10(From Dt5/6/23- to Dt10/6/23)

Objective of the Activity Done: BLOG WRITINGFOR TECHNOLOGY WEBSITE

Detailed Report:

In This Classes Learn About Blog Writing For Technology Website

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 WEEKLY REPORT
WEEK–11(From Dt12/06/23 to Dt17/06/23)

Objective of the Activity Done: BLOG WRITINGFOR HEALTH WEBSITE

Detailed Report:

In This Classes We learned About Blog Writing for Health Website

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 WEEKLY REPORT
WEEK–12(From Dt19/06/23 to Dt24/06/23)

Objective of the Activity Done: MINI PROJECT

Detailed Report:

Learned About MINI PROJECT

LEARNIFY COLLEGE WEBSITE

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34
 WEEKLY REPORT
WEEK–13(From Dt26/06/23 to Dt1/07/23)

Objective of the Activity Done: DOCUMENTATION BASED UP ON THE PROJECT

Detailed Report:

In This classes we learned to Documentation based upon the Project

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 WEEKLY REPORT
WEEK–14(From Dt3/07/23 to Dt8/07/23)

Objective of the Activity Done: PREPARETION FOR PRESENTATION FOR PROJECT, GD ,

OVERAL REVIEW OF PROJECT

Detailed Report:

Learned About Presentation for Project Review , how todo the Group Discussion and Review of the
project Based on Topics

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 WEEKLY REPORT
WEEK–15(From Dt10/07/23 to Dt15/07/23)

Objective of the Activity Done: INTRODUCTION TO RESUME DISCRIBING THE SELG

QUALIFITES

Detailed Report:

Learned About Difference between Resume and CV and Group Discussion , Jam sessions and
learned about communication skills and mock interviews

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 INTRODUCTION TO MARKETING
WHAT IS MARKETING?
Marketing is any activity a business engages in in order to attract a target audience to their
products or services through effective advertising.
Marketing strives to offer special value to customers and potential clients through content in
order to highlight the worth of the product, foster brand loyalty, and ultimately increase sales.

MARKETING STRATEGY FOR COMPETITOR ANALYSIS:Competitor analysis is an

essential component of a comprehensive marketing strategy. In short, the marketing strategy for
competitor analysis involves the following steps:
4P - Marketing Strategy: The term marketing is divided into the 4P’s, Product, place, price,
and promotion. The four Ps represent the four crucial elements in marketing of a product or
service which also helps in maintaining strong customer engagement.
 Product
 Price
 Place
 Promotions
TYPES OF MARKETING:There are different kinds of marketing, but they are primarily
classified two categories.
TRADITIONAL MARKETING:Any type of marketing that reaches consumers through
offline media is considered traditional marketing. Billboards, mail advertisements, TV, and
radio adverts, as well as newspaper and other print ads, are some basic examples of conventional
marketing.
DIGITAL MARKETING: The promotion of brands via the internet and other digital
communication channels is known as digital marketing, sometimes known as online marketing.
This comprises text and multimedia messages as well as email, social media, and web-based
advertising as a marketing channel.

TRADITIONAL MARKETING Vs DIGITAL MARKETING:

 Traditional marketing is one type of marketing that utilizes media, TV, or magazine to
advertise any business's services and products while Digital marketing is one type of
marketing that uses the internet and social media for advertising businesses.
 Traditional Marketing has low engagement, slow conversion, and return on investment is not
easy to measure but in Digital marketing it has relatively high engagement, Extremely fast
conversions, and Return and investment can be easy to measure.
 Traditional marketing is more expensive and less effective, while digital marketing is less
expensive and more effective.
INTRODUCTION TO DIGITAL MARKETING:
Digital marketing is the practice of using online tools and channels to advertise goods and
services and build relationships with potential customers. It is a flexible and effective tool that

42
can be applied in a variety of ways to reach people everywhere. It is a trendy and advanced
marketing strategy in the present.
TYPES OF DIGITAL MARKETING:
There are various types of Digital Marketing, most commonly used are
1. Search Engine Optimization (SEO
2. Search Engine Marketing (SMM
3. Social Media Marketing
4. E-Mail Marketing
5. Content Marketing

ORGANIC Vs PAID MARKETING:

ORGANIC PAID
 Organic marketing is the process of  Paid marketing is the process of
attracting traffic to a website attracting traffic from paid
without using paidadvertising. It advertising. It commonly involves
commonly involves creating and buying clicks from platforms like
distributing valuable content to Google, Facebook, and Twitter,
attract an audience. sponsored posts, and banner ads.
 Organic marketing involves Direct  Paid marketing Creates traffic
traffic Examples: SEM, Social Media
 Examples: SEO, Social Media Marketing, Pay-Per-Click, Cost-
Management, In bound Per-
Marketing, Click,
Outbound Marketing

WHY WEBSITE IS IMPORTANT IN DIGITAL MARKETING?

Due to how simple it is to create a website; every business should think about having one.
People visualize your business based on your online presence.

REASONS WHY A BUSINESS NEED’S WEBSITE:

A good website reflects your business brand, offers high-quality content and is easy-to-navigate.
 Improves Credibility&Brand Awareness
 Generating Leads, Increasing Sales&Attract Organic Traffic
 Improve Customer Experience&Nurturing existing customers
 Delivering content and value updates & Announcements
INTRODUCTION TO CONTENT MARKETING:
Content marketing is a strategic marketing approach focused on creating and distributing
valuable, relevant, and consistent content to attract and retain a clearly defined audience. And,
ultimately, to drive profitable customer action.
DIFFERENCE BETWEEN CONTENT WRITING & CONTENT MARKETING:
 Online visibility depends on content, and content marketing is the strategy that attracts users
to you.

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 The text you publish on your website, blog, and other social media platforms to draw visitors
is Content. While the techniques and practices that you adopt for promoting the content you
produce is Content Marketing.
TYPES OF CONTENT MARKETING:Marketers have access to a wide range of content
marketing options. In order to produce content for your company utilizing the internet as a
platform, you can use a method called content marketing.
 Blogging, Video, Podcasting, Infographics, Email, Visual content, eBooks, Lead
magnets,
 Whitepapers, SlideShare presentations, Courses, Webinars, Free apps, Social media posts
 And more.
CONTENT WRITING Vs COPY WRITING:
 Content writing involves the creation of text content to educate or entertain readers. It
may drive sales as well, but that's not its primary purpose. With content writing, you want
to educate or entertain readers by creating high-quality and valuable content.
Examples: Blog posts, E-Mails, Newsletters, White papers etc.
 On the other hand, copywriting involves the creation of text content to influence
readers to take an action connected to your company's sales process.
Examples: PPC Landing Pages, PPC Ads, Social Media Ads etc.
NICHE SELECTION FOR SEO:
NICHE:
The key subject of every post on your blog is a blog niche. In simple terms, the topic of your
writing is nothing but a niche.
TYPES OF NICHES:
There are different ways to craft a niche for your web design business. The most obvious is to
choose a specific industry or profession.
Various types of niches are:Technology – the top niche for affiliate marketing, Wealth Building
– the most profitable niche for affiliate marketing, Health and Fitness, Fashion and Beauty,
Lifestyle, Pet care, Travel etc.

WHY NICHE SELECTION IS IMPORTANT:Finding your niche is key to your business’

success.In order to target a certain group of customers who are more likely to be interested in
their goods or services, firms need to choose their niches carefully.
Businesses can design their goods to satisfy the distinct needs and wants of that group by
focusing on a niche market, which can have several advantages.
HOW TO SELECT A NICHE:
Focus on these three simple factors while choosing your niche
1. Identify
2. Evaluate
3. Estimate

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COSKILLS.IN INTERNSHIP2023

Choose a Perfect niche of your passion by Identifying, Evaluating, and Estimating.

HOW TO WRITE SEO FRIENDLY CONTENT:
Neglecting SEO means you’re missing out on the potential to make your website/blog a more
valuable asset.
These steps help your website/blog to appear at the top of the first search engine result page.
1. Carry out a keyword Research&Structure your content
2. Write Catchy Titles&Use appropriate Heading tags
3. Write SEO friendly URL’s
4. Use small paragraphs
5. Optimize meta description&Optimize images
6. Add links that makes sense
7. Use optimal content length&Optimize your content for mobile
8. Update your content regularly&Use social media share buttons
DOMAIN NAME & HOSTING :
A domain name is a name for a website made up of a number of characters. When someone
visits your website, they enter this into their browser. With the help of web hosting, your website
canbe made accessible on the internet by receiving storage space on a server for its files.
Step -1Choose a reliable domain registrar(Top domain registrars:GoDaddy, HostGator, etc.)
Step -2Run a domain name search & choose a fitting domain name&Purchase your domain
Step- 3 Enter your contact details& Verify domain name ownership
And link your domain to word press, After installing Word Press create your dashboard.

THEMES INSTALATION:To upload your theme, follow these steps

Step 1: Download the themes .zip file.
Step 2: Go to Appearance → Themes in your site’s dashboard.
Step 3: Click the Install Theme button in the top right corner.
Step 4: Preview or activate the theme.

INSTALTION & ACTIVATION OF PLUGINS:

Step 1: Go to “Plugins” in your WordPress dashboard
Step 2: Click on “Add New” ...
Step 3: Find your plugin via search.
Step 4: Install your pluginand then Activate the plugin.

PLUGINS FOR WORDPRESS:

YOAST SEO:It is a popular WordPress SEO plugin that allows you to optimize your WordPress
website for search engines.
UPDRAFT PLUS:This plugin lets you backup your sites, files, and databases to a cloud
provider like Google Drive or Dropbox
SHORT PIXEL:By using short pixels, you are able to drastically decrease the file size of your
images, which can enhance the loading times and overall speed of your website
NINJA FORMS:Users may easily create and maintain custom forms on their websites by using
this plugin.
WOOCOMMERCE:This eCommerce platform helps you build a fully-functional store on
WordPress:
COSKILLS.IN INTERNSHIP2023

HOW TO CREATE CONTACT , MENU (PAGES):

STEP 1 : Go to dashboard then go to pages, select all and move to trash
STEP 2 : Add new, give a title, about me (describe yourself)
STEP 3 : Go to plugins, add new, search ninja forms, instal & activate (if not installed)
STEP 4 : Click ninja forms, select contact me(inbuilt form), edit, add(if any additions required),
done, set up, Publish
STEP 5 : Copy the short code (ninjaforms/d=1)
STEP 6 : Go to pages , add new, Contact, Paste the code, Publish
STEP 7 : if there is any problem with menu, then go to appearances, go to menu, type menu, add
menu(select the required), update.

SEO (SEARCH ENGINE OPTIMIZATION)

In simple terms, SEO is about making improvements to your website’s structure and content to
increase its visibility in Google, Microsoft Bing, and other search engines whenever people
search for any query.

KEYWORD RESEARCH:
Keyword research is the process by which you research popular search terms people type into
search engines like Google, and include them strategically in your content so that your content
appears higher on a search engine results page (SERP). Keyword research is a fundamental
practice in search engine optimization (SEO).

WHY IS KEYWORD RESEARCH IMPORTANT?

Keyword research helps you find which keywords are best to target and provides valuable insight
into the queries that your target audience is actually searching on Google.
Properly conducted keyword research helps you to:
 Better understand your niche and target audience
 Tailor your content strategy to the needs of your audience
 Get more relevant organic traffic to your website
TYPES OF KEYWORDS: There are various types of keywords but the mostly used three types
of keywords are
LONG-TAIL KEYWORD: These are usually the longest search keywords, targeting a specific
audience or topic. These keywords have low-competing keywords. The keywords also have
limited search traffic, making it easier to rank them. Long tail keywords has more conversion
potential. Ex: Best running shoes for men with best grip
SHORT-TAIL KEYWORD: It is also known as head keyword; the search term generally
consists of one or two words. It has higher search volume and higher competition. Ex: “Running
shoes” “Digital Marketing” “ Head Phones” etc.
LUCRATIVE KEYWORDS:Lucrative keywords refers to search term that have high potential
to generate significant financial value or profitability. Ex: “ Best credit card rewards” “ Business
loan options for startups” etc.
KEY WORD MAPPING:
 Keyword mapping is the process of assigning target keywords to specific pages on your
website
 Give relevant keyword mapping based on the content provided on the webpage
COSKILLS.IN INTERNSHIP2023

 The goal of keyword mapping is to rank or increase organic traffic and optimize the webpage
to enhance the overall user experience
KEY WORD DENSITY:
Keyword density refers to the percentage of time target keyword appears on a webpage
compared to the total no. of words on that webpage.
KEYWORD STUFFING:
Keyword Stuffing refers to the practice of Excessively and Unnaturally repeating keywords. It is
an attempt to manipulate Search Engine Ranking. Over usage of keywords leads to disrupts the
flow of user. It is considered as black hat SEO
THE BEST FREE KEYWORD RESEARCH TOOLS:
Keyword Generator , Answer The Public , Chat GPT ,Ahrefs Webmaster Tools, Google
Keyword Planner , Google Search Console , Google Trends, SERP Checker, Keyword Difficulty
Checker etc.
TYPES OF SEO:
1. ON-PAGE SEO:
On-page SEO (also known as “on-site SEO”) is the practice of optimizing web page content for
search engines and users. Common on-page SEO practices include optimizing title tags, content,
internal links, and URLs etc.
However, before improving your performance, you must perform keyword research and develop
an SEO strategy.
2. OFF PAGE SEO:
Off-page SEO includes activities done off of a website in an effort to increase the site's search
engine rankings. Common off-page SEO actions include building backlinks, encouraging
branded searches, and increasing engagement and shares on social media.
TYPES OF OFF PAGE SEO:
There are numerous kinds of optimisation techniques that can be used off-page to improve search
engine rankings. Some of the most commonly used
 Backlinks
 Guest posting
 Press release
 Article submission
ROLE OF SOCIAL MEDIA MARKETING IN OFF PAGE SEO:
Social media marketing in off-page SEO refers to the use of social media platforms and apps
(i.e., Facebook, Twitter, Instagram) for attracting customers and potential customers to your
website or web content. Increasingly more businesses are taking advantage of social media as it
has become an effective way of reaching out to potential clients through engaging with other
users on these networks.
HOW SOCIAL MEDIA EFFECT SEO:Social media can influence SEO in the following way
 Enhances Brand Reputation&Increases Brand Recognition;
 Distributes Content Extensively and without cost;
 Increases Local SEO
 Boosts Lifespan of Evergreen Postsand
COSKILLS.IN INTERNSHIP2023

 Improves Online Visibility

7 tips to incorporate social media into SEO:
To effectively join SEO and social media strategies, marketing teams can use these seven tips.
1. Align keyword research with posting topics
2. Create quality content to share on social media
3. Revisit high ranking evergreen content with social promotion
4. Make sharing content easy for users.
5. Optimize images for SEO and social.
6. Encourage engagement and conversation.
7. Optimize social media profiles.
LEARN HOW TO OPTIMIZE EXISTING CONTENT IN 3 STEPS:

STEP -1: Identify high-potential content

STEP -2: Discover content topics
STEP -3: Expand upon existing content topics&Optimize your content

WHAT IS GOOGLE ANALYTICS?

Google Analytics is a web analytics service that provides statistics and basic analytical tools for
search engine optimization (SEO) and marketing purposes. The service is part of the Google
Marketing Platform and is available for free to anyone with a Google account.

HOW DOES GOOGLE ANALYTICS WORK?

Page tags are used by Google Analytics to collect user information from each website visitor.
Every page's code has a JavaScript page tag. Each visitor's web browser runs this tag, which
gathers data and transmits it to a Google data collection server. Then, using configurable reports,
Google Analytics may track and display information such as user counts, bounce rates, typical
session lengths, sessions by channel, page visits, goal completions, and more.

WHAT GOOGLE ANALYTICS CAN DO?

Google Analytics has capabilities that allow users to see how visitors interact with their websites
over time. Data gathering, analytics, tracking, visualization, reporting, and interaction with other
applications are all made possible via the use of features.

WHAT IS GOOGLE SEARCH CONSOLE?

Google Search Console is a collection of tools and reports that allow webmasters (and anyone
who operates a website really) to monitor, manage, and improve their websites. It is a web
service provided by Google free of charge, that gives you information about your website and the
people who visit it.
BENEFITS OF USING GOOGLE SEARCH CONSOLE:Here are just a few of the benefits
of using Google Search Console
 Ensure Google can access your site’s content
 Submit new URLs for crawling
 Monitor search performance
COSKILLS.IN INTERNSHIP2023

 Monitor and resolve spam issues

 Discover how Google sees your site

WHAT IS A BRANDING?
A brand is the identity and story of a company that makes it stand out from competitors that sell
similar products or services. Branding is the process of creating the brand identity of a
company.The goal of branding is to earn space in the minds of the target audience and become
their preferred option for doing business.
ROLE OF BRADING IN BUSINESS:
1. Influencing purchasing decisions &Creates an identity for your business
2. Helps customers remember your business
3. Boosts advertising and marketing
4. Builds employee support
POSTER DESIGN: Poster design is the creative construction of an idea, product, or event
placed on a poster by combining graphic design with marketing as it includes both textual and
graphical elements and should be informative as well as eye-catching.
SIMPLE STEPS FOR DESIGNING A POSTER:
1. Select a professional poster template
2. Pick a relevant or branded color scheme
3. Include a clear call to action
4. Use fonts to create a hierarchy of information
5. Use icons to visualize concepts and grab attention
6. Add high-quality images & stock photos
7. Download & export in the right format

IMPORTANCE OF POSTER DESIGN:

benefits of posters for your business
1. They offer quality and clarity
2. Location and engagement
3. Posters are reusable
4. They allow for dynamic positioning
5. Posters boost credibility & They help to boost your business locally

LOGO AND ITS IMPORTANCE

Logo grabs attention, makes a strong first impression, is the foundation of your brand identity, is
memorable, separates you from competition, fosters brand loyalty, and is expected by your
audience. Your logo is the first thing that your audience will look for when they see any
communications from your brand.

INTRODUCTION TO SOCIAL MEDIA MARKETING:

Social Media Marketing (SMM) is process of promoting a business/service or any product using social
COSKILLS.IN INTERNSHIP2023

media platforms like Facebook, Instagram, Twitter, LinkedIn etc. It helps to interact with customers that
helps to build brands, increase sales, drive website traffic and increases conversion rate etc., through the
social media ads.
Importance of Social Media Marketing (SMM):
Social media marketing has become the one of the most important aspect and power tool in
digital marketing to promote any business. That provides incredible benefits for the business by
increasing website traffic, larger customer reach & more engaging with the customers, that
promotes lead generation, helps in converting them to the potential customers.
Benefits of Social Media Marketing (SMM):
1. Improve your brand
2. Engage the audience
3. Promote customer service
4. Impact sales and conversion rates
5. Become a thought leader
6. Study the competition
7. Improve SERP presence
8. Boost website traffic
9. Attract top-of-funnel leads
10. Earn greater ROI

CREATING SOCIAL MEDIA PAGES

Social media marketing offers a powerful way to grow your business. Using a business social
media account allows you to track users. A business social media account also lets you take
advantage of paid and promoted posts and ads, which you can’t do from a personal account.
FACEBOOK FOR BUSINESS:
1. SET UP YOUR BUSINESS PROFILE: If you have a personal Facebook page, you’re
already familiar with the process of creating a profile. You’ll use your personal profile to set up
your business page.
2. CREATE A BUSINESS PAGE: Once you have a profile, go to pages from menu, then to
set up your Facebook business page
3. SET UP YOUR PAGE: Once you create the page and click the “Get Started”You’ll need to
give your basic business information (hours, contact info, location, logo, website, etc.)
INSTAGRAM FOR BUSINESS:
1. DOWNLOAD THE INSTAGRAM APP: Unlike Facebook and Twitter, Instagram is
primarily app-based, download it from app store or google play store.
2. SIGN UP FOR AN ACCOUNT: When you open the app, you’ll have the choice to
either start an account using your business email or by signing in through Facebook.
3. FILL OUT YOUR PROFILE: Now that your account is set up, you can fill it out to
better reflect your business.
4. Go to settings and covert your personal page into business profile, either by choosing
Creator account or Business account based on your choice.
COSKILLS.IN INTERNSHIP2023

Link your Facebook business page and Instagram business profile through meta business
suite:
1. Go to pages in the menu, and then open your company page and then add it into Meta
business suit
2. In meta business suit, link both of your Instagram and Facebook business profiles.
Here you can run advertisements, posts etc., on both Instagram and Facebook at the same time
by selecting to post them on both platforms at meta business suite.
E- MAIL MARKETING TO REACH YOUR AUDIENCE
Email marketing allows you to reach a vast number of people with very little effort. You can
quickly send a message to hundreds, or even thousands, of people from the comfort of your own
home or office. This makes email marketing an incredibly cost-effective way to reach potential
customers.
It allows you to target specific audiences. Through segmentation and targeting techniques, you
can ensure that your emails are reaching the right people at the right time. This makes it easier
for you to tailor your messages to your target market and ensure that your message resonates
with them.
TIPS FOR SUCCESSFUL EMAIL MARKETING
 Know Your Audience & Use Automation
 Test & Optimize
 Monitor Metrics & Spam Filters
 Get Creative & Re-Engage Inactive Subscribers
 Nurture Leads & track ROI

HOW E- MAIL MARKETING HELPS TO GRAB ATTENTION & LEADS TO SALES:

It helps in the following ways to grab the customer attention by
 Creating personalized content & collecting feedback and surveys.
 Improving sales & Communicating with your audience.
 Generating traffic to your site & Sending timely campaigns.
 Increasing leads & reaching the right people at the right time.
 Producing cost-effective campaigns & more value to your audience.

MINI PROJECT
COSKILLS.IN INTERNSHIP2023

MAIN PROJECT
COSKILLS.IN INTERNSHIP2023

FINDINGS, SUGGESTIONS
AND CONCLUSIONS
SUGGESTIONS:
If Slice of Spice restaurant is using Word Press, they could consider adding a blog section to
their website. This would be a great way to share news, updates, and stories about the restaurant
with their customers. They could also use the blog to share recipes or cooking tips with their
audience.

FINDINGS:
There are many great Word Press themes available for food websites. Here are some of the
best options:
1. Salt & Pepper
2. Kale
3. Neve Food Blog
4. Foodica
5. Florentine

CONCLUSION:
They could use these tools to create a visually appealing website that showcases their menu,
hours, and location. They could also use Word Press to create a blog section, which would allow
them to share news, updates, and stories with their customers. Overall, Word Press is a great
platform for creating a website for a restaurant, and Slice of Spice could use it to create an
effective online presence..
 CHAPTER5: OUTCOMES DESCRIPTION
Work Environment

 Workplaceexperienceexamineshowallthreeelements–space,technology,andpeople–canwork
together to drive better business outcomes
 Companyhascreatedwaysforalltheinternstosharefeedbackontheworkplaceexperience,some of
them are listed as follows
 Provide more than one method for people to share feedback.
Organization gave more than one option for sharing feedback so interns can use the method
that’s most comfortable. Slack, surveys, and annual feedback sessions are a few methods you
might consider.
 Give Interns clear direction.
I was assigned the role of SEO Analyst ( Role as per company) which is really crucial for
organization to launch a new product /service or acquisition of customers.

As far as work environment is concerned, I have been exposed to new horizons of terminologies
which include Online Marketing, SEO which helps to rank the website in the top pages of search
engine results, Social Media Marketing by utilizing digital media etc., (terminologies as per
company.) I have been taught the career scope of learning the modules, future projections,
technologies that will support these learning.

 Close that feedback loop.

Provided all the interns facilities which included a trainer, mentor and manager who always
closely monitors all the interns–this can be detrimental to intern trust. Follow up with the us to
let us know if you’ vein corporate their feedback. If we haven’t, and made us to be sure to follow
up with why so they know their feedback was considered.

Managerial Skills Learned

It's true that the Managerial skills learnt in the internship can never match those learnt from
classroom. For some people, what we learn in college is never made use of them in real-life
experiences. The managerial skills taught in the organization are practical for any real-life
scenarios. They are not taught how to handle pressure, stress etc., There are many scenarios that
obviously cannot be covered in a few months of curriculum. In a practical experience, we meet
different people, & learnt different things. Managerial skills in theory are very "generic'. This is
not the case in the case of real-life experiences. In real life, depending on the work environment
and people, one needs to change the way work can be managed. It will be unfair to pass
judgment that Managerial skills learnt as an intern can never match those learnt from classroom.
What is learnt in the classroom may not completely match with real-life scenarios, however, the
basics of any manager are patience, ability to motivate and manage a team. Such basics are
always experienced as intern, although in different forms. What really matters is, how well a
manager can handle his company. If the company employees are happy, it does not matter what
he learnt as an intern is being made us off or not. A key to any good manager is to motivate the
Employee and consider their personal issues.
Communication skills Learned
During the course as intern, I have experienced variety of documentation styles and writings
assigned. As an Intern I have been encouraged to improve my communication skills class all
throughout the Internship, as well as provided me with more self-assurance in my abilities. My
writing, research, and presentation abilities enhanced through practice, determination, and the
understanding I gained during this course. With every single writing assignment, I learned new
innovative approaches and skills, which enhanced my abilities to improve my thoughts logically,
enabling me to write more clearly, and to organize my papers more effectively. At the beginning
of this Internship; despite the fact that I already knew the terminology MAP: message, audience,
purpose; I never really understood the significance of MAP. For this reason, my writing lacked
clarity, organization, and my writings appeared less focused on the topics. As a result, my
research papers and documentations did not flow as smoothly from one passage to the next.
Furthermore, I was unaccustomed with the precise procedure of speaking and writing activities

Technical Skills Acquired

Planning and requirement analysis
Requirement Analysis is the most important and necessary stage in SDLC. The senior members
of the team perform it with inputs from all the stakeholders and domain experts or SMEs in the
industry. Planning for the quality assurance requirements and identifications of the risks
associated with the projects are also done at this stage. Business analyst and Project organizer set
up a meeting with the client to gather all the data like what the customer wants to build, who will
be the end user, what is the objective of the product. Before creating a product, a core
understanding or knowledge of the product is very necessary..

Defining Requirements
Once the requirement analysis is done, the next stage is to certainly represent and document the
software requirements and get them accepted from the project stakeholders.
This is accomplished through "SRS"- Software Requirement Specification document which
containsalltheproductrequirementstobeconstructedanddevelopedduringtheprojectlifecycle.

Designing the Software

Once the requirement analysis is done, the next stage is to certainly represent and document the
software requirements and get them accepted from the project stakeholders. This is accomplished
through "SRS"- Software Requirement Specification document which contains all the product
requirements to be constructed and developed during the project life cycle.

Developing the project

In this phase of SDLC, the actual development begins, and the programming is built. The
implementation of design begins concerning writing code. Developers have to follow the coding
guidelines described by their management and programming tools like compilers, interpreters,
debuggers, etc. are used to develop and implement the code.

Testing
After the code is generated, it is tested against the requirements to make sure that the products
are solving the needs addressed and gathered during the requirements stage. During this stage,
unit testing, integration testing, system testing, acceptance testing are done.

Deployment
Once the software is certified, and no bugs or errors are stated, then it is deployed. Then based on
the assessment, the software may be released sit is or with suggested enhancement in the object
segment. After the software is deployed, then its maintenance begins.

Maintenance-
Once when the client starts using the developed systems, then the real issues come up and
requirements to be solved from time to time. This procedure where the care is taken for the
developed product is known as maintenance.
 Team Management Skills

Communication and interpersonal skills –

Good communication skills are essential to succeed in both your professional and personal life. It is one
of the top skills that potential recruiters search for in you and something that can be improved through
internships. During an internship, you might have to communicate with your project managers, write and
respond to the emails ,schedule meetings, articulate your ideas, etc. All these tasks help you improve
various aspects of communication, including your oral and written skills.

Team work and Collaboration –

You might be great at most hard and soft skills at an individual level, however, you’ll be a part
of a team in a professional setting. Hence, most employers expect you to be a team player who
could work and communicate well with the team. Internships provide you an opportunity to
improve this skill. During the internships you get a chance to work and collaborate in teams,
where each person’s contribution matters equally. This teaches you to work with other people
with diverse ideas, meet deadlines, understand your own strengths and weaknesses, etc.

Time Management and Multitasking

Effective time management is essential to find a balance between your daily tasks in the office
and personal life. Besides, good time management allows you to achieve your desired goals with
less effort within the given time. There is no better way than an internship to learn effective time
management strategies. During internships you may have to manage several projects at the same
time, with stringent deadlines. It’s not always possible to finish a task within the stipulated time
because all these tasks may require regular updates. However, as you move on, you’ll learn to be
consistent with your work and will be able to adequately manage a number of tasks, without
missing a deadline.

Assertiveness–
During internships, often you will be asked to do things that are beyond your capacity. This may
not just pertain to things that are above your skill level, but also tasks that take up too much of
your time. You might have projects that require you to be more present than you have time for,
and you might come across teammates who refuse to do as much as you do. These instances
teach you to be assertive, and say ‘no’ when you need to. Assertiveness is an important skill in a
workplace.

Critical Thinking –
Most recruiters value employees who possess good critical thinking skills. These skills are
needed in all aspects of a business as well as in all departments of an organization. Hence, to
succeed in your career, you need to learn and improve your critical thinking skills. Internships
will help you do that. During internships you might face a new challenge every day and with all
these challenges you’ll learn new ways of handling an issue. This exercise improves your critical
thinking skills, where you are taught to not take something for its face value, but truly
understand why it may be beneficial, to whom, and under what circumstances.
Accountability –
This is an inevitable skill you need to have at the workplace. Accountability refers to taking
responsibility for your work (be it right or wrong), decisions, performance, etc. Internships teach
you to be accountable for your own work by providing you hands-on experience to the day-to-
day work in the workplace.
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