“EXPANDING HORIZONS- LAUNCHING NUTRICA”

A COMPREHENSIVE REPORT

A Summer Internship Project Proposal For

Post- Graduate Diploma in Management

By
KUBER SHARMA
Roll NO. : JN23SM028

Under the guidance of

Mr. PRASHANT MALIK Prof. (Dr) KESHAV KUMAR SHARMA
INDUSTRY MENTOR FACULTY MENTOR
Designation: ASM (BN Agritech)
Introduction of FMCG Industry

Consumer packaged goods (CGP), also known as FAST-MOVING CONSUMER

GOODS (FMCG), are highly demanded, readily available and reasonable priced
items. FMCG products are referred to as “Fast moving” because customers
frequently use them, which makes them quickly disappear from the store or
supermarket shelves. These products are high demanded because they typically
have a low price and high usability.
Types of FMCG

There are three main segments of FMCG.

FMCG

Household & personal

F&B Healthcare
care

 Food & beverage  Healthcare products  Shampoo,

sector is one of are in the FMCG Toothpaste, Dusters
the essential because they are & Cleaning supplies
components of the frequently in high such are example of
FMCG market, demand, poorly made, Household &
which accounts
and wide dispersed. Personal care items
for about 3% of its
Ex.- Syringes, because consumer
GDP.
Bandages, Plasters, frequently use them,
 Due to their short etc. purchased them at
shelf life & high  Central & state low price, and they
turnover rates, governments budgeted are not long-lasting.
F&B products expenditure on Health
falls under the sector touches 2.1% of  Indian household
FMCG category. GDP in FY23. Also spent nearly Rs. 47
Ex.- Bread , Health-tech market lakh crore (US$ 60
Potato Chips, expected to grow at a Billion) on FMCG, in
Water Bottle, CAGR of 39% and the year ending
Soda Cans, etc touch US$ 50 Billion February 2021.
by 2033.
Market Growth & Evolution of FMCG in India

 Total revenue of FMCG market is expected to grow at a CAGR of 27.9%

through 2021 to 2027, reaching nearly US$ 6158.7 billion.
 FMCG sector provides employment to around 3 million people accounting
for approximately 5% of the total factory employment in India.
 The key growth drivers for the sector include favorable, government
initiatives and policies, a growing ruler, market and youth population and
new branded products and the growth of e-commerce platform.
 In 2022, India's consumer spending was US dollar 2049 .57 billion
 India villages, which contribute more than 35% of overall annual FMCG
sales and crucial for overall revival of the sector.
 While modern trade maintain its high double-digit growth of 9.5 ruler
market are still recovering at the volume growth rate of six.
 FMCG sales in the India were expected to grow 7-9% by revenues in 2023-
24.
 India’s FMCG sector grew 7.5% by volume in the April-June 2023 quarter,
the highest in the last eight quarters, led by revival in rural India & higher
growth in modern trade.
 In the January June period of 2022, the sector witnessed value growth of
about 8.4% on the account of the price hikes due to inflationary pressure.
 E-commerce now accounts for 17% of overall FMCG concept among
evolved buyers who are effluent and make average spend of about ₹5620.

About The BN Agritech

The company BN Agritech belongs to is the FMCG industry, which is fast-paced

sector of India, mainly as the manufacturer & traders Edible oils. They mainly
deals with distributors, suppliers and Retailers acts as middleman, connecting
buyers and sellers. Their head office is in Sector 135, Noida, Uttar Pradesh.
BN Agritech is operating in all functional areas of business to ensure smooth
operations. This includes marketing to generate leads and sales to convert the leads
into revenue, finance to manage financial resources, HR to recruit potential
workforce and manage personnel, and logistics to handle the movement of goods.
 Vision of the company:
Building nation with healthy lifestyle through Innovative, Quality, Accessible and
Sustainable solutions.
Mission of the company:
Our mission is to build a healthier nation by fostering innovation and upholding
high standards. We are dedicated to creating a positive impact, nurturing well-
being through state-of-the-art solutions, and having an unwavering commitment to
excellence.

Product Range of Company

SIMPLY FRESH
BN Agritech offers these mentioned products under
“Simply Fresh” brand name.
1. Refined Soyabean Oil – SKU 1L, JARS5, TIN15L
2. Refined Sunflower Oil- SKU 450/900 g, JARS in
4.5kg, 13.5Kg, TIN in 15L
3. Filtered Groundnut Oil- SKU 1L, JARS 5/15, TIN
15L
4. Filtered Cottonseed Oil
These varients are available into SKU of 1 kg, bottle &
Pouch, 3 & 5 kg of Jar & 20 Ltr Jar.

HEALTY VALUE
In this product range or brand BN Agritech offers
“KACHI GHANI MUSTARD OIL”

These varients are available into SKU in 500 ml/

1L/2L, & JARS in 2L, 5L, 15L & TIN in 15L.
 NUTRICA
In this product range or brand BN Agritech offers
Blend oils in 3 categories.
1. PRO-IMMUNITY OIL
2. PRO-FITNESS OIL
3. PRO-ENERGY OIL
These varients are available into SKU of 1 kg,
bottle & Pouch, 3 & 5 kg of Jar .

SIMPLY GOLD
In this product range or brand BN Agritech offers
“REFINED PALMOLEIN OIL”

These varients are available into SKU of 1 kg,

bottle & Pouch, 3 & 5 kg of Jar & 20 Ltr Jar.

SIZE OF THE ORGANIZATION

As of April 2024, the company had a revenue of Rs. 4,500 crore and is targeting
Rs. 8,000 for the current fiscal year and with the current working strength of
around 500 employees.
ORGANIZATION STRUCTURE OF THE COMPANY

MARKET SHARE & POSITION OF THE COMPANY

As of the May 10, 2024, BN Holdings Ltd has market capitalization of Rs. 160.80
Crore and a 52- week high of Rs. 233.10. The company’s market Cap is above the
industry median, and its promoter holdings was 58.60% as of March 31, 2024.

Review of Job Assessment

My summer internship at BN Agritech is an opportunity to dive into the world of

sales within the FMCG sector, Specially Focusing on New category of brand
launched by the company of edible oil known as NUTRICA. Under this brand of
the company we have three categories PRO-IMMUNITY, PRO-FITNESS & PRO-
ENERGY, these are 3 Pro-blend Refined oil which are assigned to us. I as the team
of the sales force assigned with the project “DISTRIBUTION OUTREACH
INITATIVES- Increasing brand presence, visibility Engagement, and Recognition,
entails a range of responsibilities aimed at enhancing brand visibility and executing
strategic initiatives to drive growth.
Job Responsibilities

 CONDUCTING FIELD VISITS: Spending 5 days in the field to

placement and sale the NUTRICA, also gather market insights.
 EAGAGING WITH CONSUMER: Mainly our Consumers are
Distributors, suppliers and Retailers, interaction with them to get insights
into their buying patterns and preferences.
 IDENTIFYING KEY FACTORS: Identifying the factors that influence
our consumer to buy the product.
 EXECUTING DISTRIBUTION OUTREACH INITIATIVES:
Implementing initiatives aimed at boosting the brand’s presence and
visibility in the market.
 ASSITING IN STRATEGY DEVELOPMENT: Collaborating with the
team to develop strategies that enhance consumer engagement and brand
recognition.
 COMPILING FIELD OBSERVATIONS: Documenting and compiling
detailed reports based on field observation and insights gathered.

IMPORTANCE OF ROLES AND RESPONSIBILTIES

Understanding Consumer Behavior:

By engaging directly with consumer and analyzing their behaviour, we gain
valuable insights that informed strategic decision making for launching the brand
Nutrica and for its future success. This understanding is fundamental for
developing brand Nutrica and help the marketing strategies tailored to consumer
needs.
Enhancing Brand Presence:
Through distribution outreach initiative, we expand able to expand the Nutrica
brand presence in the market, increase visibility and accessibility to consumers.
This not only drives immediate sales, but also contributes to long-term brand
recognition and loyalty.
Driving Growth:
By identifying the key factor influencing consumer behaviour as our consumers are
retailers, distributors and suppliers and executive target initiatives, we can drive
growth for the company and also for the newly launch product Nutrica. This
growth is essential for maintaining competitiveness in the FM CG sector and
sustaining long term success.
Consumer Engagement and Recognition:
Building, strong consumer engagement and brand recognition are critical for
establishing a royal customer base by assisting in the development of strategies to
enhance these aspect. We lay the ground work for sustainable growth and
market leadership.

Data Collection and Analysis Proposed Plan

For effectively fulfil my responsibility and contribute to the project success

following this plan for data collection analysis.
Field visit: Conducting regular field visit , placing Nutrica at different store ,
indulging in promotional activities for five days a week, in diverse location
together, a comprehensive understanding of the market dynamics, response of the
consumers and their behaviour.
Observation studies: by observing the consumers like retailers, suppliers,
distributors during field visit together, qualitative insights into consumer behaviour
and market trends.

Data Analysis: Analyze collected data using Statistical methods and data
visualization techniques to identify patterns, trends, and correlations.
Report Compilation: Compile findings into detail report, including actionable
recommendation for enhancing brain, presence, visibility, engagement, and
recognition of newly launch brand Nutrica.
ACTION PLAN:
Overall Objective: Contribute to the successful launch of NUTRICA, A new edible
oil brand, through strategic Sales & Marketing initiatives.
1. Field Visit & data collection ( Week 1- Week 6)
 Understanding about company products, target market, and existing
distribution channel.
 Receiving training on conducting field visit, engaging with consumer and
documenting insights.
 Understanding the objectives and scope of the assigned project "distribution
outreach initiatives".
 Conduct field visit four days a week to diverse location in Ghaziabad area.
 Participate in promotional activities as product, demonstration and canopy
activity events to increase brand visibility and engagement.
 Engage with consumer like retailers, suppliers, distributors to understand
their buying pattern preferences and perception of the brand Nutrica.
 Collecting qualitative data through observation studies and informal
interview together inside into consumer and market trends.

2. DATA ANALYSIS AND REPORT COMPIALTION (Week 7- Week 8)

 By collecting data, analyze the data using qualitative analysis techniques to

identify a recurring theme pattern and insights.
 Compiled field observation and insight into detailed project, highlight key
findings and actionable recommendation.
 Assist in implementing distribution outreach initiative based on the
develop strategies.

REFERENCES

https://www.bngroupindia.com/

https://www.linkedin.com/company/bn-group-india/?
originalSubdomain=in