Marketing Proposal in Black and White Teal Traditional Corporate Style
Marketing Proposal in Black and White Teal Traditional Corporate Style
Proposal
PRESENTED BY Keri Hilson
Goals
Development
According to Wikipedia, a news article following answers to general questions like
discusses current or recent news of either who, what, when, where, why and how.
general interest (i.e. daily newspapers) or of a
specific topic (i.e. political or trade news Authors also tend to use quoted references
because they can be helpful. References to
magazines, club newsletters, or technology
news websites). people can also be made through the written
accounts of interviews and debates
A news article can include accounts of confirming the factuality of the writer’s
eyewitnesses to the happening event. It can information and the reliability of his source.
contain photographs, accounts, statistics, The writer can use redirection to ensure that
graphs, recollections, interviews, debates on the reader keeps reading the article and to
the topic, etc. draw her attention to other articles. For
example, phrases like "Continued on page 3”
Headlines can be used to focus the reader’s
redirect the reader to a page where the
attention on a particular (or main) part of the article is continued.
article. The writer can also give facts and
detailed information
Maintenance
While a good conclusion is an important ingredient for newspaper articles, the immediacy of a
deadline environment means that copy editing often takes the form of deleting everything past
an arbitrary point in the story corresponding to the dictates of available space on a page.
Therefore, newspaper reporters are trained to write in inverted pyramid style, with all the most
important information in the first paragraph or two. If the less vital details are pushed towards
the end of the story, then the potentially destructive impact of draconian copy editing will be
minimized.
Jeff Bridges is a senior UX designer at Scout. He's worked on award-winning apps such as
Keystone, Rocket, and Flagship. Learn more about him on www.jeffbridgesdesigns.com