OFFICE OF ACADEMIC AFFAIRS
Reference No. : XMUM.OAA - 100/2/8-V2.0
Effective Date : 23 APRIL 2018
DESCRIPTION OF COURSEWORK
Course Code ADT204
Course Name Communication Campaign
Surendev Singh A/L Ranjeet Singh,
Lecturer Nur Nadira Binti Mohammad Bashir, and
Muhammad Afiq Bin Sukiman
Academic Session 2023/04
Assignment:
Assessment Title
c) Participation (20%) – Individual Work
A. Introduction/ Situation/ Background Information
This course introduces planning for a social campaign which uses communication as a persuasive
tool. Students will be exposed to the fundamental elements and components of planning for a
communication campaign as well as applying these elements and components to an actual course-
based campaign which they will partake.
B. Course Learning Outcomes (CLO) covered
At the end of this assessment, students are able to:
CLO 2 Prepare a strategic communication campaign from various constituencies. (PLO 8)
C. University Policy on Academic Misconduct
1. Academic misconduct is a serious offense in Xiamen University Malaysia. It can be defined
as any of the following:
i. Plagiarism is submitting or presenting someone else’s work, words, ideas, data or
information as your own intentionally or unintentionally. This includes incorporating
published and unpublished material, whether in manuscript, printed or electronic form into
your work without acknowledging the source (the person and the work).
XMUM.OAA - 100/2/8-V2.0 Page | 1
ii. Collusion is two or more people collaborating on a piece of work (in part or whole) which
is intended to be wholly individual and passed it off as own individual work.
iii. Cheating is an act of dishonesty or fraud in order to gain an unfair advantage in an
assessment. This includes using or attempting to use, or assisting another to use materials
that are prohibited or inappropriate, commissioning work from a third party, falsifying data,
or breaching any examination rules.
2. All the assessment submitted must be the outcome of the student. Any form of academic
misconduct is a serious offense which will be penalised by being given a zero mark for the
entire assessment in question or part of the assessment in question. If there is more than one
guilty party as in the case of collusion, both you and your collusion partner(s) will be subjected
to the same penalty.
D. Instruction to Students
You are required to summarize your contribution in a minimum of 1 page, single spaced, 500
words report (no maximum limit) and complete the peer evaluation form included in this report.
Refer to section F for further details.
E. Evaluation Breakdown
Percentage
No. Component Title
(%)
1. Workload 20
2. Participation in Discussions 20
3. Meeting Deadlines 20
4. Showing up for Meetings 20
5. Providing and Receiving Feedback 20
TOTAL 100
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F. Task(s)
Assignment: c) Participation (20%) – Individual Work
Scenario: Work as a team
Team work is highly valued by employers. Well-developed interpersonal skills were listed by
employers among the top 10 skills sought after in university graduates (Graduate Outlook
Survey, 2020).
Source: https://www.teachhub.com/classroom-management/2020/09/benefits-of-group-work/
Process
Albeit working in your respective agency, you are required to show evidence and proof of your
contribution in your agency. You are to write a minimum of 1 page, single spaced, 500 words
report (no maximum limit) and include the following:-
1. Picture of your Agency Organisational Chart
2. Written task breakdown of your work contribution
3. Written reflection and learning process for this assignment
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Peer Review Evaluation
Kindly fill in the form below, and choose the right form to evaluate. Please delete the forms that
are not applicable to you. Kindly ONLY HIGHLIGHT the scale chosen.
Note: Wrong submitted form will account to no marks awarded
• Project Manager – Evaluate all your Head of Department
• Head of Department – Evaluate all your members
• Members – Evaluate your Project Manager, Head of Department and Department
Members
Deadline :
Week 15, 4th July 2023, Tuesday, before 5:00 p.m.
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ADT 204 COMMUNICATION CAMPAIGN PEER EVALUATION
(For Project Managers Only)
Scale:
3 = Excellent / Outstanding
2 = More than Satisfactory
1 = Satisfactory
0 = Less than satisfactory
Head of Head of
Head of Head of Social Tech &
Group member performance and contribution Self Creative Research Media / Video
(Name) (Name) (Name) Marketing (Name)
(Name)
Communicate ideas 0123 0123 0123 0123 0123
Regularly attends meetings 0123 0123 0123 0123 0123
Participates actively and does their share of the work 0123 0123 0123 0123 0123
Uses creative problem-solving techniques 0123 0123 0123 0123 0123
Actively listens to other members 0123 0123 0123 0123 0123
Uses appropriate time and task management 0123 0123 0123 0123 0123
Help set goals and keep timetables 0123 0123 0123 0123 0123
Gives constructive feedback 0123 0123 0123 0123 0123
Repsonds well to feedback and criticism 0123 0123 0123 0123 0123
Good at helping quiet team members participate fully 0123 0123 0123 0123 0123
Does not dominate meeting 0123 0123 0123 0123 0123
Good at not letting anyone else dominate meetings 0123 0123 0123 0123 0123
Good at summarising the progress the group has made 0123 0123 0123 0123 0123
Comfortable with constructive disagreements 0123 0123 0123 0123 0123
Helps minimise group conflict 0123 0123 0123 0123 0123
ADT 204 COMMUNICATION CAMPAIGN PEER EVALUATION
(For Head Of Department Only)
Scale:
3 = Excellent / Outstanding
2 = More than Satisfactory
1 = Satisfactory
0 = Less than satisfactory
Member Member Member Member
Group member performance and contribution Self 1 2 3 4
(Name) (Name) (Name) (Name) (Name)
Communicate ideas 0123 0123 0123 0123 0123
Regularly attends meetings 0123 0123 0123 0123 0123
Participates actively and does their share of the work 0123 0123 0123 0123 0123
Uses creative problem-solving techniques 0123 0123 0123 0123 0123
Actively listens to other members 0123 0123 0123 0123 0123
Uses appropriate time and task management 0123 0123 0123 0123 0123
Help set goals and keep timetables 0123 0123 0123 0123 0123
Gives constructive feedback 0123 0123 0123 0123 0123
Repsonds well to feedback and criticism 0123 0123 0123 0123 0123
Good at helping quiet team members participate fully 0123 0123 0123 0123 0123
Does not dominate meeting 0123 0123 0123 0123 0123
Good at not letting anyone else dominate meetings 0123 0123 0123 0123 0123
Good at summarising the progress the group has made 0123 0123 0123 0123 0123
Comfortable with constructive disagreements 0123 0123 0123 0123 0123
Helps minimise group conflict 0123 0123 0123 0123 0123
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ADT 204 COMMUNICATION CAMPAIGN PEER EVALUATION
(For Members Only)
Scale:
3 = Excellent / Outstanding
2 = More than Satisfactory
1 = Satisfactory
0 = Less than satisfactory
Project Head of Member Member Member
Group member performance and contribution Self Manager Department 1 2 3
(Name) (Name) (Name) (Name) (Name) (Name)
Communicate ideas 0123 0123 0123 0123 0123 0123
Regularly attends meetings 0123 0123 0123 0123 0123 0123
Participates actively and does their share of the 0123 0123 0123 0123 0123 0123
work
Uses creative problem-solving techniques 0123 0123 0123 0123 0123 0123
Actively listens to other members 0123 0123 0123 0123 0123 0123
Uses appropriate time and task management 0123 0123 0123 0123 0123 0123
Help set goals and keep timetables 0123 0123 0123 0123 0123 0123
Gives constructive feedback 0123 0123 0123 0123 0123 0123
Repsonds well to feedback and criticism 0123 0123 0123 0123 0123 0123
Good at helping quiet team members participate 0123 0123 0123 0123 0123 0123
fully
Does not dominate meeting 0123 0123 0123 0123 0123 0123
Good at not letting anyone else dominate meetings 0123 0123 0123 0123 0123 0123
Good at summarising the progress the group has 0123 0123 0123 0123 0123 0123
made
Comfortable with constructive disagreements 0123 0123 0123 0123 0123 0123
Helps minimise group conflict 0123 0123 0123 0123 0123 0123
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XIAMEN UNIVERSITY MALAYSIA
Course Code : ADT204
Course Name : COMMUNICATION CAMPAIGN
Surendev Singh / Nadira Bashir / Afiq
Lecturer :
Sukiman
Academic Session : 2023 / 04
Assessment Title : Participation (20%) – Individual Work
Submission Due Date :
Prepared by : Student ID Student Name
Date Received :
Feedback from Lecturer:
Mark:
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XIAMEN UNIVERSITY MALAYSIA
Own Work Declaration
I/We hereby understand my/our work would be checked for plagiarism or other misconduct, and
the softcopy would be saved for future comparison(s).
I/We hereby confirm that all the references or sources of citations have been correctly listed or
presented and I/we clearly understand the serious consequence caused by any intentional or
unintentional misconduct.
This work is not made on any work of other students (past or present), and it has not been submitted
to any other courses or institutions before.
Signature:
Date:
MARKING RUBRICS
Component Percentage
Title Participation - Individual Work (%) 20%
Score and Descriptors
Need Weight
Criteria Excellent Good Average Poor Marks
Improvement (%)
(19-20) (16-18) (14-15) (0-10)
(11-13)
Did a full share of Did an equal share Did almost as much Did less work than Did poor work or no
the work—or of the work; does work as others; others; doesn’t get work done than others;
more; knows what work when asked; seldom asks for caught up after
needs to be done works hard most help. absence; doesn’t ask
and does it; of the time. for help.
Workload volunteers to help 20
others.
Provided many Participated in Listened mainly; on Seemed bored with Aloof to
good ideas for the discussions; some occasions, conversations about conversations about
unit development; shared feelings made suggestions the unit; rarely the unit; barely to did
inspired others; and thoughts. spoke up, and ideas not speak up, and
clearly were off the mark. ideas were off the
Participation in communicated mark.
desires, ideas, 20
Discussions personal needs,
and feelings.
Completed Completed Needed some Needed much Constantly Needing
assigned work assigned work on reminding; work reminding; work reminding; work was
ahead of time. time. was late but it didn’t was late and it did late or no work given
impact grade. impact quality of and it did impact
Meeting work or grade. quality of work or
20
Deadlines grade.
Showed up for Showed up for Showed up late, but Extremely late; No show or extremely
meetings meetings on time. it wasn’t a big feeble or no excuse late; feeble or no
punctually, problem for offered. excuse offered.
sometimes ahead completing work.
Showing up for of time.
20
Meetings Work is average /
may be attractive to
view.
Habitually Gave feedback Provided some Was vaguely rude Was openly rude when
provides that did not feedback; when giving giving feedback.
dignified, clear, offend. sometimes hurt feedback.
and respectful feelings of others
feedback. with feedback or Refused to listen to
Accepted Refused to listen to feedback
made irrelevant
feedback. feedback
comments.
Graciously
accepted
Providing and feedback. Reluctantly accepted
Receiving feedback. 20
Feedback
TOTAL PERCENTAGE 100
TOTAL WEIGHTAGE 20
Note to students:
Please print out and attach this page together with the submission of your coursework.
