UNIVERSITI KUALA LUMPUR

MALAYSIAN INSTITUTE OF CHEMICAL AND BIOENGINEERING

TECHNOLOGY (MICET)

INNOVATION MANAGEMENT

(MPU 3242)

(MANAA ELECTRICAL ENTERPRISE)

INNOVATION TITLE: VERSATILE POCKET UV-C

STUDENT NAME ID NUMBER NO TEL.

1. HANISAH BINTI MD SARIFF 55221220012 01110091251

2. AMANINA BINTI ABU HASAN 55221119130 0199194568

3. MADIHA BINTI MOHD ASRI 55221119123 0134202720

4. NUR ADRIANA AMIRAH BINTI NOOR ROZAIMAN 55221119125 01129111201

5. NUR AIN NABILA BINTI ISMAIL 55221119076 0139763212

LECTURER`S NAME: NORAZMI BIN OMAR

 TABLE OF CONTENTS
1.0 Executive Summary ........................................................................................................................ 1
2.0 Company Background .................................................................................................................... 2
3.0 Marketing ........................................................................................................................................ 4
3.1 Product ......................................................................................................................................... 4
3.2 Price.............................................................................................................................................. 5
3.3 Place ............................................................................................................................................. 6
3.4 Promotion .................................................................................................................................... 7
3.5 People ......................................................................................................................................... 10
3.5.1 Chief Executive Officer (CEO) ........................................................................................ 11
3.5.2 Chief Financing Officer (CFO) ........................................................................................ 12
3.5.3 Marketing Manager .......................................................................................................... 14
3.5.4 Production Manager ......................................................................................................... 15
3.5.5 Research and Development Manager.............................................................................. 16
3.6 Process........................................................................................................................................ 18
3.7 Physical/Packaging ................................................................................................................... 22
4.0 Market Analysis ............................................................................................................................ 25
4.1 Target Market ........................................................................................................................... 25
4.2 Competitors ............................................................................................................................... 26
5.0 Financial Analysis ......................................................................................................................... 27
5.1 Financial Overview & Sales Forecast...................................................................................... 27
5.2 Cashflow..................................................................................................................................... 30
5.3 Income Statement...................................................................................................................... 31
6.0 SWOT Analysis ............................................................................................................................. 32
6.1 Strengths .................................................................................................................................... 32
6.2 Weaknesses ................................................................................................................................ 33
6.3 Opportunities............................................................................................................................. 33
6.4 Threats ....................................................................................................................................... 34
7.0 Innovation ...................................................................................................................................... 35
8.0 Conclusion ..................................................................................................................................... 37
9.0 References ...................................................................................................................................... 38

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1.0 Executive Summary

The business, known as MANA Electrical & Enterprise, was founded in August 2021 with the
goal of becoming well known throughout Malaysia for its Versatile Pocket UV-C portable UV
sterilization lamp. The business's headquarters and manufacturing facility were in the same
location. The corporate headquarters and production facility were in Pasir Gudang, Johor. We
manufacture in our own production area to ensure high and good product quality, supply
consistency and flexibility, as well as online marketing and product transportation. Four major
parts, including a polyvinyl chloride (PVC) case, a UV-C led light, a battery, a USB charging
cable, and a few electrical components, were used in the production of this Versatile Pocket UV-
C.

Since the devastating Covid-19 viral epidemic, humanity has had to sanitize most of the objects in
its environment because there is a chance that the viruses could remain on them and infect people.
We typically use hand sanitizer, which can kill viruses, to keep our hands clean. However, you
cannot put hand sanitizer on objects like doorknobs, ATM buttons, smartphones, coins, and other
similar objects since the liquid can damage these items. UVC lamps are a further option for
stopping the Covid-19 virus from activating. UVC radiation is a disinfectant that can be used to
clean nonporous surfaces, water, and the air. UVC radiation has been successfully used for many
years to stop the spread of germs. But because our lotion may irritate children's skin, we
concentrate on the adolescent market. This UVC lamp often comes in larger sizes and is somewhat
weighty.

Because of this, we developed a Versatile Pocket UV-C, a miniature portable UVC sterilization
lamp that is portable and tiny enough to carry anywhere. Our product's versatility in functions,
inclusion of refillable scents, tiny torch, and safety alert are additional unique features and benefits.
Besides, the cost of our product is quite fair and economical, and the parts are of the highest quality.
Our team is now working to maximize earnings while simultaneously looking for opportunities to
grow our business. Finally, to keep the business's objective and to become the first customer's
choice brand in constant review that satisfies the needs of end-customers, our company is looking
forward to improving quality from time to time for customer satisfaction.

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2.0 Company Background

The electrical and electronics (E&E) sector has contributed significantly to exports and been a
cornerstone of Malaysia's economy for nearly 50 years. As a result, we established MANA
Electrical Enterprise, an electrical business set up in August 2023 by five innovative people who
are devoted to and willing to make a difference in the industry. The business is based in Pasir
Gudang, Johor. The reason Pasir Gudang was the place we chose to set up business is because of
its advantageous position, which puts it in the middle of many industrial bases and a large market.
We anticipate that the sales revenue will be higher than what we actually need there in terms of
sales.

Figure 1: Company's Logo

The symbol for the logo is an electrical wire because our business specializes in the electrical
industry. The initials M.A.N.A.A. in the logo then stand for the names of the company's founders:
Madiha, Ain, Nisah, Amanina, and Adriana. Since blue stands for professionalism and trust, our
members decided to use it for the product logo. Because we will always produce the best goods
for them, it also means that our clients should have trust in our business. As a result, the logo's
round shape communicates solidity and structure. We will never stop working to make adaptable
pocket UV-C reliable and safe for our consumers to use in their daily life. The electrical wire in
the product's logo also denotes that our product uses software programming. So, in order to ensure
that our product operates flawlessly, programming is required. Additionally, the distinctiveness of
our product's brand will help it stand out more among other items that perform the same purpose
as ours. Table 1.0 below shows the overview details of the company profile.

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 Table 1: The overview details of company profile

Company’s Name MANAA Electrical Enterprise

Company’s Address Lot 82, Jalan Gangsa Satu, Kawasan Perindustrian, 81701, Pasir
Gudang, Johor Darul Takzim

Company’s Contact Number 603-9100 2720

Company’s Vision To produce affordable and high-quality electrical devices that are 100%
trusted by the consumer.

Company’s Mission To become well-known electrical supplies branded in Malaysia in term

3 years coming soon.

Form of Business Private Limited Company

Date of Operation 15th August 2023

Business Registration Number AB 11193

Company’s Email [email protected]

Company’s Website www.manaaelectrical.com.my

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3.0 Marketing

3.1 Product

These days, viruses play an important part in the appearance of numerous new infectious
diseases, such as AIDS and SARS-CoV. In addition to viruses, bacteria can harm a person's
body. Bacterial infections are common companions to a number of illnesses, such as strep
throat, TB, staph skin infections, urinary tract infections, and bloodstream infections.
Therefore, MANAA Electrical invented a portable UV-C light sanitizer to help people get rid
of bacteria and viruses from objects they frequently use, such as mobile phones, ATMs,
faucets, remote controls, and public toilets.

Furthermore, the UV-C light sanitizer is easier to carry around because it is lightweight, and
small enough to fit in any bag or pocket. Thus, the light will automatically turn off when the
UV-C light sanitizer is turned upwards and back on when it is turned downwards to avoid
direct exposure to the human body. Our Research and Development (R&D) team also decided
to innovate the portable UV-C light sanitizer by adding more functions to it such as safety
alarm button, perfume compartment around the UV-C light sanitizer and LED torch button.
Hence, no other company compares to ours in terms of providing the best portable UV-C light
sanitizer.

The fact that this product uses batteries and has a 400 mAh battery capacity makes it the most
practical aspect of the portable UV-C light sanitizer. Users can use a USB cable to charge the
electronic device, and the process just takes an hour. Therefore, after 5 minutes of disinfection,
the UV-C light sanitizer will automatically turn off. Its ability to eliminate viruses and bacteria,
ease of use, and potential to aid those in need, particularly women and elderly people, make
this device very promising.

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 Figure 2: Versatile Pocket UV-C
3.2 Price

Price refers to the monetary value that a consumer is willing to exchange for a particular
product. Marketers are required to establish a connection between the price of a product and
its actual and perceived value. This must be done while taking into account various factors
such as supply costs, seasonal discounts, competitors' prices, and retail markup. MANAA
Electrical Enterprise employs product pricing strategies to determine the cost of each item.
Numerous pricing strategies exist in the market, including but not limited to penetration
pricing, price skimming, psychological pricing, and product line pricing. The Versatile Pocket
UV-C product employed psychological pricing tactics.

The term "psychological pricing" refers to the commercial strategy of establishing prices that
are below a round number. The rationale for decreasing the leftmost digit is based on the
assumption that consumers will perceive the marginally reduced price as significantly lower.
The price for Versatile Pocket UV-C is RM 34.99 per item. The price discrepancy between
RM 34.99 and RM 35.00 can be attributed to numerical sequencing, as the former displays the
digit four before the digit five. This slight variation in numerical order results in a lower price
point for RM 34.99. The rationale behind the creation of the Versatile Pocket UV-C is to
provide consumers with a convenient device that offers a range of additional features at a
reasonable price point.

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3.3 Place

Place refers to where the product/service of the business is seen, made, sold, or distributed. In
essence, place decisions are associated with distribution channels and ways of getting the
product to target key customers. It is important to consider how accessible the product or
service is and ensure that customers can easily find the company’s business. The product or
service must be available to customers at the right time, at the right place, and in the right
quantity. For example, our business may want to provide the Versatile Pocket UV-C over an
e-commerce site, at a retail store, or through a third-party distributor (Anonymous, 5 P’s of
Marketing, 2020).

There are two distribution channels: indirect distribution and direct distribution. Indirect
distribution involves the use of an intermediary to distribute a product, whereas direct
distribution involves the direct distribution of a product from the manufacturer to the user. The
Versatile Pocket UV-C was distributed through three channels: manufacturer, retailer, and
consumer.

Manufacturer is the place where the end product is assembled out of components, or otherwise
made or processed from raw materials into the finished product. The Versatile Pocket UV-C
will be processed into the finished products at MANAA Electrical Enterprise’s factory located
in Pasir Gudang, Johor. After that, our products will be distributed to the retailers and
consumers.

Retail is the sale of goods and services to consumers, as opposed to wholesale, which is the
sale to businesses or institutions. A retailer buys in bulk from manufacturers, either directly or
through a wholesaler, and then sells in smaller quantities to consumers for a profit. Retailers
are the last link in the supply chain that connects producers and consumers (Anonymous,
Retail, 2023). Our company has chosen to collaborate with MR.DIY, KAISON, and YUBISO.
Our product will be available at all the retail stores.

The retail stores that we have chosen to collaborate with are the popular electrical stores where
people will go to get electrical goods. One of the reasons why the Versatile Pocket UV-C
should be placed in the retail stores is to make it easier for consumers to access the product,
thereby making it sustainable and profitable. Furthermore, our company is still new in the

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world of electrical goods business. Therefore, we focus on using retail store services to promote
and sell our products in moderate quantities, compared to wholesalers who need a large number
of products to sell.

Figure 3: MR D.I.Y Figure 4: KAISON Figure 5: YUBISO

3.4 Promotion

One of the four components of the marketing mix, also referred to as the 4Ps in marketing
strategy and made up of information about the brand, company, product line, and product, is
promotion. The promotion should be well thought out in order to effectively interact with
consumers with the goal of informing, influencing, persuading, and reminding target audiences
to generate demand for the goods and services provided by merchants. Advertising, web
marketing, and social media platforms can all be used to promote products.

An openly sponsored non-personal statement is used in marketing communication to advertise

or sell an item, product, or concept. Companies who want to advertise their products or services
are called advertisement sponsors. Unlike with PR, the advertiser owns and controls the
message in advertising. This approach does not include a person's name or address in its
message, in contrast to personal selling. Nowadays, it is usual procedure to disseminate
advertisements via both established and new media. Magazines and newspapers are examples
of traditional media, while blogs, social networks, and websites are examples of newly
emerging media.

Online marketing is also a potential option. Nowadays, social media sites like Instagram,
Facebook, and TikTok are not simply for personal usage. Today, it serves as a platform for
marketers to advertise their goods globally and attract customers. Instagram or Facebook will
quickly become a popular social media platform after you publish a photo or a video there. For

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instance, by utilizing TikTok as a marketing tool, it produces graphics that offer our customers
interesting information while showcasing the business in a fresh, different approach such as
doing TikTok live. As a result, it aids in the promotion of our brand and goods in a warm,
genuine manner without pushing sales tactics on the public.

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Figure 6: MANAA Electrical Instagram Page Figure 7: MANAA Electrical TikTok Page

Figure 8: MANAA Electrical Facebook Page

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3.5 People

Small-scale electrical company MANAA Electrical values cooperation and teamwork above
everything else. Despite the small size of our organization, our business practices are focused
on achieving our goals while never losing sight of the need to be profitable for our investors
or partners. Our company consists of the Chief Executive Officer and the Chief Financing
Officer. Besides that, there are three managers from each department which are the Production
Manager, Marketing Manager and lastly the Research and Development Manager. All these
three Managers will be reporting to the CEO from time to time.

Hanisah binti Md Sariff

Chief Executive Officer

Madiha binti Mohd Asri

Chief Financing Officer

Nur Ain Nabila binti Nur Adriana Amirah binti Amanina binti Abu
Ismail Noor Rozaiman Hasan
Production Manager Research & Development Manager Marketing Manager

Figure 9: Organizational Chart MANAA Electrical Enterprise

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3.5.1 Chief Executive Officer (CEO)

The Chief Executive Officer (CEO) of MANAA Electrical Enterprise is Dr. Hanisah Binti
Md Sariff. She is 40 years old and married. Her higher education background began with
continuing her studies at the diploma level after getting excellent Malaysian Certificate of
Education (SPM) results in 2001. She continued her studies at Universiti Teknologi MARA
(UiTM), Shah Alam, Selangor, in the major of Diploma in Electrical Engineering
(Electronic).

After completing her studies at the diploma level, Dr. Hanisah continued her studies at the
bachelor's degree level at the same university in the major of Bachelor of Engineering
(Hons) Electrical and Electronics Engineering. After completing her studies at the
bachelor's degree level, she decided to work in the field of electrical engineering. She was
accepted to work at Panasonic Malaysia as an electrical engineer. After working there for
5 years, she decided to resign and work at Intel Corporation Malaysia as manufacture
engineer for 5 years as well.

Armed with 10 years of work experience, Dr. Hanisah decided to start her own business
and continue her studies in a master's degree at the University of Malaya in the major of
Master of Business Administration (MBA). After completing her master's degree, she
decided to continue her studies at the doctorate level in the major of Doctor of Philosophy
(Ph.D) in Business Administration as well at the same university. After graduating at the
highest level, she decided to develop an electronic goods company named MANAA
Electrical Enterprise.

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Dr. Hanisah has many skills, especially in the field of electrical engineering and business
management. She also able to speak in English and Malay languages fluently and has
excellent communication and leadership skills. The table below shows some additional
information about Dr. Hanisah:

Information Details
Name Hanisah Binti Md Sariff
Address 1694 Pmtg Pak Elong, 13100 Penaga, S.P.U, Pulau Pinang
Phone Number 011-10091251
Email address [email protected]

3.5.2 Chief Financing Officer (CFO)

The Chief Financing Officer (CEO) of MANAA Electrical Enterprise is Madiha Binti
Mohd Asri. She is 37 years old and married. Her higher education background began with
continuing her studies at the diploma level after getting excellent Malaysian Certificate of
Education (SPM) results. She continued her studies at University of Malaya in the major
of Executive Diploma in Banking and Islamic Finance.

After completing her studies at the diploma level, Madiha decided to work in banking. She
was accepted to work at Bank Islam Malaysia Berhad as a bank officer. After working

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there for 7 years, she decided to resign and continued her studies at the bachelor's degree
level in the major of Bachelor of Business Administration (Hons) Finance at Universiti
Teknologi MARA Sg. Petani, Kedah. Did not stop at the bachelor's degree level, she
decided to continue his studies at the master's degree level in the major of Master of
Economics and Management at University of Malaya.

After completing her studies at the master's degree level, she decided to work in the field
of finance and business. She was accepted to work at MANAA Electrical Enterprise as a
finance officer and has been promoted to Chief Financing Officer (CFO).

Madiha has many skills, especially in the field of finance, economics, and business
management. She also able to speak in English and Malay languages fluently and has
excellent communication, accountancy, and computer skills. The table below shows some
additional information about her:

Information Details
Name Madiha Binti Mohd Asri.
36 Lorong Perda Timur 22 Bandar Perda 14000 Bukit Mertajam,
Address
Pulau Pinang
Phone Number 013-4202720
Email address [email protected]

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3.5.3 Marketing Manager

The Marketing Manager of MANAA Electrical Enterprise is Amanina Binti Abu Hasan.
She is 35 years old and married. Her higher education background began with continuing
her studies at the diploma level after getting excellent Malaysian Certificate of Education
(SPM) results. She continued her studies at Universiti Sultan Zainal Abidin in the major of
Diploma in Marketing.

After completing her studies at the diploma level, Amanina decided to continue her studies
at the bachelor’s degree level in the major of Bachelor of Business Administration (Hons)
in Marketing at Universiti Tenaga Nasional (UNITEN). After completing her studies at the
bachelor’s degree level at 24 years old, she decided to work in marketing or business field.
She was accepted to work at Samsung Malaysia Electronics (SME) Sdn. Bhd. as a market
research analyst. By working in an electronics company, she was able to learn about the
science of electronics.

After working there for 6 years, she decided to resign and work at Maxis Communications
as a sales manager for 4 years. While working there, she got an offer to work at MANAA
Electrical Enterprise as a marketing manager. After reaching an agreement between the
two parties, she agreed to work there as a marketing manager and resign from Maxis
Communications.

Amanina has many skills, especially in the field of marketing and sales management. She
also able to speak in English and Malay languages fluently and has excellent
communication, leadership, and computer skills. The table below shows some additional
information about her:

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 Information Details
Name Amanina Binti Abu Hasan
Address Lot 2173, Kampung Mentuan, 16150 Kota Bharu, Kelantan
Phone Number 019-9194568
Email address [email protected]

3.5.4 Production Manager

The Production Manager of MANAA Electrical Enterprise is Nur Ain Nabila Binti Ismail.
She is 33 years old and married. Her higher education background began with continuing
her studies at the diploma level after getting excellent Malaysian Certificate of Education
(SPM) results. She continued her studies at University Kuala Lumpur Malaysian Spanish
Institute (UniKL MSI) in the major of Diploma of Engineering Technology in Production.

After completing her studies at the diploma level, Nabila decided to continue her studies
at the bachelor’s degree level in the major of Bachelor of Engineering Technology (Hons)
in Manufacturing Systems at University Kuala Lumpur Malaysia Italy Design Institute
(UniKL MIDI). After completing her studies at the bachelor’s degree level, she decided to
work in manufacturing or production field. She was accepted to work at INTCO Malaysia
Sdn. Bhd. as a production engineer.

After working there for 5 years, she decided to resign and work at NXP Semiconductors
as a manufacturing engineer for 3 years. While working there, she got an offer to work at
MANAA Electrical Enterprise as a production manager. After reaching an agreement

15
between the two parties, she agreed to work there as a production manager and resign from
NXP Semiconductors.

Nabila has many skills, especially in the field of manufacturing and production
management. She also able to speak in English and Malay languages fluently and has
excellent communication, decision making, and computer skills. The table below shows
some additional information about her:

Information Details
Name Nur Ain Nabila Binti Ismail
PT 551, Taman Desa Rahmat, Jalan Guchil Bayam, 15200 Kota
Address
Bharu, Kelantan
Phone Number 013-9763212
Email address [email protected]

3.5.5 Research and Development Manager

The Research and Development (R&D) Manager of MANAA Electrical Enterprise is Nur
Adriana Amirah Binti Noor Rozaiman. She is 33 years old and married. Her higher
education background began with continuing her studies at the diploma level after getting
excellent Malaysian Certificate of Education (SPM) results. She continued her studies at
University Tun Hussein Onn Malaysia in the major of Diploma in Electrical Engineering.

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After completing her studies at the diploma level, Adriana decided to continue her studies
at the bachelor's degree level at the same university in the major of Bachelor of Engineering
(Hons) Electrical and Electronics Engineering. After completing her studies at the
bachelor's degree level, she decided to work in the field of electrical engineering. She was
accepted to work at Sony Electronics Malaysia as an electrical engineer.

After working there for 5 years, she decided to resign and work at Tenaga Nasional Berhad
(TNB) as an electrical development analyst for 4 years. While working there, she got an
offer to work at MANAA Electrical Enterprise as a research and development manager.
After reaching an agreement between the two parties, she agreed to work there as a research
and development manager and resigned from Tenaga Nasional Berhad (TNB).

Adriana has many skills, especially in the field of electrical, research, and development
management. She also able to speak in English and Malay languages fluently and has
excellent communication and computer skills. The table below shows some additional
information about her:

Information Details
Name Nur Adriana Amirah Binti Noor Rozaiman
2341 Kampung Sungai Derhaka, 21100 Kuala Terengganu,
Address
Terengganu
Phone Number 011-29111201
Email address [email protected]

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3.6 Process

Figure 10: Process of manufacturing Versatile Pocket UV-C.

1. Soldering

First phase in the production of our Versatile Pocket UV-C is a soldering procedure.
Soldering is the arrangement and attachment of electrical components to a circuit board
using solder. Utilising an automated wave soldering machine, this procedure is carried out.
An automated pick-and-place mechanism gathers up and positions components on PCBs
during bulk production. A reflow oven heats and progressively cools the solder paste to
strengthen the joint. A printed circuit board (PCB) is the central component of an electronic
device. Soldering is therefore the first and most important stage in the PCB assembly
process, as it is a crucial factor in determining the overall performance of an electronic
device. A defect in the soldering could cause the device to malfunction or behave in an
unanticipated manner.

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 Figure 11: Automatic Wave Soldering Machine

2. Software Programming

After completion of the first assembly, it will be transmitted to the division for software
programming. Joint Test Action Group (JTAG) will programme PCBs in this section
before proceeding to final assembly. In this process, it is of the utmost importance that the
hardware can perform and is compatible with the operating system. Our product will be
rigorously tested by a software engineer for quality, performance, and other parameters
prior to production. They are evaluated for both hardware and software.

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 Figure 12: Programming and Testing Procedure

3. Molding

The primary objective of the moulding process is to fabricate an enclosure for our product,
the Versatile Pocket UV-C, with the aim of safeguarding its electronic components against
damage. This process is carried out by utilising injection molding automatic machine. In
plastic moulding processes, a molten plastic material is poured into a mould and then
solidified. During the cooling process, the plastic material undergoes contraction in its fluid
state, solidification state, and as a solid. The material solidifies into the shape of the
electronic component mould cavity.

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 Figure 13: Automated Injection Molding Machine

4. Filling

The manual liquid filler machine is the simplest filling tool and is helpful for small
businesses with limited production. The second and most popular option is one of our semi-
automatic pneumatic perfume filling units. Based on how they work, they can be
categorized into two groups: volumetric filling machines and vacuum filling machines.
While the second (vacuum filler) fills the perfume bottles up to a specific level based on
the bottle's capacity, the first one considers a specific liquid volume to be filled into the
perfume bottles. For our product, the liquid of the perfume will be filled using the vial
filling machine. The vials move and are moved on a stainless-steel slat conveyor that is
part of the vial filling process. These vials are moved from the conveyors to the filling
station, where they are filled with liquid perfumes. The filling station could have several
heads, giving us the option of speedier operations. Hence, the machine has accurate
positioning and fast filling that could help in the production rate.

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 Figure 14: Vial filling machine to fill the liquid perfume.

5. Packaging

Our final product will be put in a box together with its micro-USB charging cable. After
all, most packaging procedures rely heavily on boxes. It’s important to use good quality
boxes and cartons that are up to the task of protecting the products. Hence, a sturdy box
with dimensions of 18 cm x 2 cm x 6 cm will be used as our packaging. Protective
packaging must always be used even when using top quality boxes. Without this extra level
of protection, our products are at risk of damage in transit. This in turn can lead to costly
returns, and re-shipments down the line. So, our team will put bubble wrap in the box to
minimize the collision time between the product and the box as collision would give
physical damage to the product. Then, the products are ready to be distributed to our
retailers.

3.7 Physical/Packaging

There's no doubt that when it comes to packaging, electrical devices demand the most care.
They may not only be pricey and delicate, but also vulnerable to electrostatic discharge (ESD).
In this situation, it is necessary to implement a highly protective packaging solution to guard
the Versatile Pocket UV-C against mechanical and physical damage. Also, the best packaging
solution would increase the satisfaction of our customers with our service.

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 First and foremost, the Versatile Pocket UV-C will be put together with a USB cable in a
packaging box that has the dimensions of 18 cm x 2 cm x 6 cm. Then, packaging team will put
along bubble wrap in the box as to minimize the collision time between the product and the
box as collision would give physical damage to the product. Therefore, white will be used for
the packaging box because anything in that colour always radiates exclusivity. Next, our
company's logo will be featured on the packaging box design to make us stand out from the
other companies and be noticed. Our packaging box is environmentally friendly because
consumers may recycle it later, reducing waste at the place they live.

Figure 15: Versatile Pocket UV-C Packaging Box

Figure 16: Inside the Packaging Box

Moreover, Customers can scan the QR code imprinted on the back of the packaging box by the
production team to be sent to a slide that explains how to operate and recharge the Versatile Pocket

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UV-C. In the slide, several information of the product is also included such as the additional
features of Versatile Pocket UV-C, product specifications, and important notes.

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4.0 Market Analysis

4.1 Target Market

The term "target market" refers to a group of customers whose needs and desires the company
may meet by selling them products or services. Then, the market is segmented to find areas for
potential market expansion. This is done by breaking it up into smaller categories of
consumers, or segments. Marketers can target their marketing efforts to the specific
requirements, interests, and personalities of their target market by identifying the main
qualities that constitute that market through segmentation. There are four segmentations in the
segmentation variables which are demographic, geographic, psychographic, and behavioral.

MANAA Electrical intends to market Versatile Pocket UV-C to customers between the ages
of 15 and 64. The reasons for this decision are explained below:

Geographic:

MANAA Electrical Enterprise is strategically situated in Pasir Gudang, Johor Bahru since
Pasir Gudang's economic development is greater than that of the other states in Malaysia and
our company will be expanded throughout Malaysia in a short period of time. Also, Pasir
Gudang is a key location from which to export our product internationally due to Singapore's
proximity to Johor Bahru. Hence, Singapore has a growing foreign population and is a
destination that international tourists frequently visit. Therefore, our product would be required
on a global scale due to the widespread prevalence of bacteria and viruses such as Sars-CoV.
Then, people residing in Venezuela, the nation with the greatest rate of crime (the country's
crime index is 83.46), might benefit from the Versatile Pocket UV-C's additional capabilities,
such as the emergency button.

Demographic:

The total population in Pasir Gudang is 360,261. Thus, given that Pasir Gudang has 166,294
female residents, our company will concentrate on selling the product to them for this
marketing segmentation. Moreover, as moms in female residents may sterilize whatever items
that their children used, our product will become well-known among them. After doing a
survey, Residents of Pasir Gudang who are between the ages of 15 and 64 make up the majority
of the population, accounting for 70.7% of the total residents. Next, the average monthly

25
income for a household in this city is RM4,000 and it is enough to buy Versatile Pocket UV-
C for each person in the household.

4.2 Competitors

Company PANASONIC PHILIPS MANAA

ELECTRICAL
Product UV-C Room UV-C Disinfection Versatile Pocket UV-
Sterilizer Lamp Desk Lamp C
UV-C lamp power 30W 24W 5W

Wavelength 254nm 245nm 270nm

Charger Non-rechargeable Non-rechargeable Rechargeable

Safety features Motion sensor Motion Sensor Gravity Sensor

Weight 500g 800g 100g

Area Sell Worldwide Worldwide Malaysia

Price RM 556.00 RM 499.00 RM 34.99

In business, a competitor is someone who can provide clients with the same or comparable
products and services. As competitors to MANAA Electrical, Panasonic and Philips share the
same idea of sterilization through the use of UV-C light rays. For power usage, both Panasonic
and Philips use high power consumption for their UV-C which are 30W and 24W compared
to our product with small power consumption of 5W. This demonstrates that our product can
be used for a long time with a shorter rechargeable time. For wavelength of the UV-C ray,
MANAA Electrical show the highest wavelength with 270nm compared to the other two
brands. High wavelength is good for sterilization quality. UV-C has its own downside where
long term exposure toward UV-C ray can cause skin cancer. Because of this issue, any devices
related to UV-C must have some sensing technology to avoid the rays directly exposed to the
skin. Both Panasonic and Philips lamps have motion sensor where the lamp will automatically
shut down if any motion were detected. For Versatile Pocket UV-C, it is also feature with

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 gravity sensor where every time consumer flips the UV-C upward, it will also automatically
shut off the ray to avoid direct contact with our consumer.

In terms of weight, our product is the lightest among all as we built a portable pocket sterilizer
so that our user can take it everywhere that it can also be put in the pocket pants. Lastly, our
pocket UV-C is the cheapest compared to Panasonic and Philip UV-C lamp because our
sterilizer is small and only used for small and medium things around consumer such as mouse,
doorknob, car’s keys, handphone etc. However, Panasonic and Philips UV-C lamps are pricey
because their application is solely for home usage areas such as living room, bedroom, kitchen,
and others, thus the price is bigger compared to our product.

5.0 Financial Analysis

Financial analysis is the process of assessing the performance and suitability of businesses,
projects, budgets, and other financial-related transactions. Financial analysis is frequently used to
determine whether a company is profitable enough to justify a financial investment. Financial
analysis is used to assess economic trends, establish financial guidelines, create long-term
corporate activity plans, and identify potential projects or companies for investment opportunities.
This is accomplished through synthesis of financial numbers and data. There are three primary
financial statements which are statements of sale forecast, cash flow and income statement. All
these statements are to smooth the operation of our company as there is the current financial
situation so that we can control our income, expenses, and investments. Plus, it also helps as we
can plan the financial that can prioritize and concentrate on our business goals with the help of the
financial planning (Financial Analysis, 2023).

5.1 Financial Overview & Sales Forecast

A sales forecast is an estimate of future sales revenue. A sales forecast estimates how much
your company expects to sell in a given time period (such as a quarter or year). The best sales
forecasts are extremely accurate in this regard (Anonymous, The Complete Guide to Building
a Sales Forecast, 2023). This forecast can be a financial plan that refers to how money will be
obtained to cover future expenses, such as through earning, losing, or using saved money. The

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table below shows the sales forecast of Versatile Pocket UV-C for three years, starting from
2024 until 2026.

Table 2: Sale forecast of Versatile Pocket UV-C for three years (2024 - 2026)

Based on the table above, the sales in each year are not constant and there are fluctuations from
January to December. Several reasons have caused the fluctuation to happen, including:

1. Poor communication
Poor communication between teams frequently has a negative impact on sales. To make well-
informed strategic decisions and maximise sales performance, it is critical to have a seamless
relationship between marketing and merchandising teams. Poor team communication can
result in misaligned product and advertising strategies. For example, if the marketing team
spends a disproportionate amount of advertising money on items with too low a price point,
the merchandising team may be unprepared for the surge in demand, resulting in stock outs
and lost sales.

2. Wrong assortment in the retail stores

When a customer enters a store and cannot find what they are looking for, it creates a negative
shopping experience and may result in a loss of sales. While retail stores cannot carry an

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infinite amount of inventory, optimizing our product assortment will reduce the likelihood of
your customer leaving empty-handed.
The first step in optimizing our product assortment is to examine current and historical
inventory trends. If done manually, this can be a time-consuming task, but it can provide
merchandise forecasts to identify demand patterns. Having a healthy assortment can boost
retail sales by creating a positive shopping experience for our consumers.

3. Marketing and sales aren’t aligned.

Sales and marketing should collaborate on every move, or else sales will suffer. Marketing
efforts and strategies influence sales. A solid marketing strategy that focuses on monthly goals
and qualified leads aids in the growth of sales. Examining our customers' historical purchasing
habits can reveal which past promotions performed well and resonated the most. Furthermore,
researching what our competitors have done in the past can assist us in planning and preparing
for future promotional campaigns. Furthermore, using promotional analytics can provide
insights into better forecasting customer behavior.

4. Overlooking competition
Ignoring competition is one of the biggest mistakes a company can make. If our sales are
declining, digging deeper into our competitors' data can provide valuable insights. The root
cause of our declining sales could be a new marketing campaign, a lower price, or a new
promotion. In fact, most of the reasons listed above can be avoided by employing competitive
intelligence. Furthermore, our competitor may have just launched a new product with superior
features that outperform all current competitors. We must always be aware of our competitor's
movements in order to take immediate action and develop strategies to keep our company
competitive in the marketplace.

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5.2 Cashflow

The net amount of cash and cash equivalents entering and leaving our company are listed in
the cash flow statement, a financial statement. The information that has been presented about
our company's cash inflow comes from both internal activities and outside investment sources.
It also comprises working capital, upfront costs, provision for unforeseen events, and other
expenses. The sample cash flow statement for our business, which includes annual capital
expenditures, working capital, and other expenses, is shown below.

YEAR Pre-Operations January February March April May Jun

CASH FLOW
Capital (Cash) 4503
Loan 108186
Cash Sale 44507 50666 58783 60498 61442 63017
Collection of Accounts Recievable
TOTAL CASH RECEIPT 112689 44507 50666 58783 60498 61442 63017

CASH OUTFLOW
Pre-operating & Incorporation Expenditure 908
Sales & Marketing Expenditure 4560 4560 4560 4560 4560 4560
General & Administrative Expenditure 17990 17990 17990 17990 17990 17990
Operation & Technical Expenditure 36240 36240 36240 36240 36240 36240
Other Expenditure 4020
Purchase of Fixedd Asset 37,795
Hire-Purchase Repayment:
Principal 119 119 119 119 119 119
Interest 42 42 42 42 42 42
Loan Repayment:
Principal 717 717 717 717 717 717
Interest 451 451 451 451 451 451
Tax
TOTAL CASH OUTFLOW 38703 64139 60119 60119 60119 60119 60119
CASH SURPLUS (DEFICIT) 73986 -19632 -9453 -1336 379 1323 2898
BEGENNING CASH BALANCE 73986 54354 44901 43565 43944 45267
ENDING CASH BALANCE 73986 54354 44901 43565 43944 45267 48165

July August September October November December 2024 2025 2026

4,503
108,186
65046 70015 74984 61792 87510 92933 791,194 830,733 872,301

65046 70015 74984 61792 87510 92933 903,883 830,733 872,301

908
4560 4560 4560 4560 4560 4560 54,720 56,909 59,185
17990 17990 17990 17990 17990 17990 215,880 224,515 233,496
36240 36240 36240 36240 36240 36240 434,880 162,103 168,587
4,020 4,181 4,348
37,795

119 119 119 119 119 119 1,429 1,429 1,429

42 42 42 42 42 42 500 500 500

717 717 717 717 717 717 8,601 9,031 9,483

451 451 451 451 451 451 5,409 4,979 4,528
14436 14,436 73,604 78,054
60119 60119 60119 60119 30 60119 74555 778,578 537,251 559,610
4927 9896 14865 1673 27391 18378 125,305 293,482 312,691
48165 53092 62988 77853 79526 106917 125,305 418,787
53092 62988 77853 79526 106917 125295 125,305 418,787 731,478
From the cash flow above, the first three months of the operations show a deficit value of
RM19,632 in January, RM9453 in February and RM 1336 in March. This may conclude that
our sales still do not achieve the target in the first three months because of still lacking in
product promotion and less coverage of our product usage which lead to low in sale return.
Besides, our company is a startup company which is still very lacking in business management
experience. However, in the fourth month, we start to make surplus value as our product starts
to become popular in the market. The financial management also have found their best pace in
managing the cash flow in and out coming from our business. We also manage to secure good
ending cash balance in the first three years of our operation.

5.3 Income Statement

An analysis of the income statement has been conducted for MANAA Electrical Enterprise
spanning a period of three years, specifically from 2024 to 2026. Based on the analysis, there
has been a consistent increase in the total net income from 2024 to 2026. The net income
increased from RM265,691.00.00 in 2024 to RM288,653.00 in 2026. Based on the financial
data, it indicates that the net income for the years 2024 to 2026 has increased up to 8.64%. The

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 net income has experienced an increase due to the rise in sales revenue between 2024 and 2026.
In 2024, the company generated a sales revenue of RM791,194.00. This increased to
RM830,733.00 in 2025 and further to RM872,301.00 in 2026. This is due to the increasing
sales of Pocket UV-C managed by the company.

Despite the steady increase in net income, total expenses between 2024 and 2026 have
exhibited an upward trend from RM 1,062,294.00 to RM 1,165,482.00. The primary upward
trajectory in overall expenditures arises from the gross margin and administrative expenses.
Gross margins indicate the difference between sales revenue with the total cost of raw materials
and overhead expenses. The increase in gross margin and administrative expenses is attributed
to the recent establishment, which is expected to result in higher overhead costs such as payroll,
office supplies, advertising, utilities, and miscellaneous expenses. Our company is projected
to experience growth over the years. Consequently, employment rates will be expanding.

6.0 SWOT Analysis

6.1 Strengths

An organization's strengths, weaknesses, opportunities, and threats can be identified and

analyzed using the SWOT analysis framework. The SWOT acronym is made up of these
words. In MANAA Electrical Enterprise, SWOT analysis is performed to analyze the potential
of Versatile Pocket UV-C could achieved in market and to improve any weaknesses occur to
meet a better quality and standard by our customers.

Strengths in SWOT analysis are features and superiority in which a company would be able to
perform better than other competitors in the industry by internal and controllable factors. One
of our strengths is that our product has a variety of functions that comes with mini sterilizer,
mini torch, refillable perfume, and safety alarm. There are none of our competitors that have
this kind of product hence it made us become outstanding in the market. Other than that, our
priorities in hiring staff that are young, innovative, and competitive graduates. These priorities
are very significant as a fresh graduate would bring fresh ideas for the improvement of our
product through both marketing and innovation. Since individuals are more inclined to peruse
social media than watch television these days, our organization needs marketing personnel who

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are skilled at interacting with clients using social media marketing. Furthermore, recent
graduates are more adept at technological innovation and are critical thinkers with an
entrepreneurial spirit. Lastly, our company can respond quickly to market developments while
developing excellent products is another one of its strengths. To remain competitive and
relevant in the market and to create ground-breaking discoveries that will be profitable for our
business, our team will constantly operate and focus on the innovation of new goods.

6.2 Weaknesses

Next, a company's weaknesses in a SWOT analysis are described as challenges that prevent it
from operating at its best capacity, where it has to be improved to stay competitive. The lack
of promotion and the limited market penetration of our goods are its key weaknesses. Since
our business is relatively young, few clients are familiar with our offerings. Therefore, the
initial stages of our cash flow are unsteady. We have to expand our marketing and promotion
efforts twice as far as other companies in order to compete in the market, which drives up the
price. Additionally, because of a small initial budget, limitations in resources prevent our
business from growing faster than planned. Furthermore, because our business lacks the
financial capacity to pay employees' salaries, human resources, or the number of recruited staff,
are also minimal. This also may slow down the production line which we need to make an
employee do much task that does not in their expertise.

6.3 Opportunities

MANAA Electrical Enterprise may be the first company to innovate pocket UV-C with several
features added such as safety alarm, mini perfume, and mini torchlight. Our company can
attract the interest of investors or traders of electronic goods to get the Versatile Pocket UV-C
because of the uniqueness of the innovation done on this product. The Versatile Pocket UV-C
has a variety of options for improving the company's external factors. In response to increased
demand, new stores outside of Malaysia, particularly in Southeast Asian, may open. This is
due to the fact that Versatile Pocket UV-C is their preferred UV-C sanitizer. As a result, the

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company may see an increase in sales, brand recognition, and marketing opportunities. This
allows the customer base to grow and loyal customers to develop.

Aside from that, many strategists believe that creativity and innovation are critical to a
company's success and prosperity. As the company discovered, our competitors may be behind
in terms of product innovation. This presents a huge opportunity for our company to attract
more customers by speeding up the innovation process by offering new features added.
Currently, only pocket UV-C with UV-C sterilizer feature are available in the market. As a
result, our company intends to introduce new features such as safety alarms, mini perfume, and
mini torchlight.

6.4 Threats

The unpredictable nature of the business environment necessitates that MANAA Electrical
Enterprise take into account potential threats that may arise in the future. Several potential
challenges to our business include technological advancements, escalating expenses, and
market competition. Through automation and increased competition, technological
advancements may pose threats to our business. Each year, technology will advance, which
may have an impact on our business due to the introduction of new ideas. Consequently, it is
essential to follow important technological advancements in our industry and maintain
sufficient adaptability in our processes. Aside from that, technology can be an advantage for
our businesses by increasing consumer convenience and enhancing workplace productivity.

As advancement in technology contributes to the development of new concepts. Consequently,

it will create competition in our industry. The impact of competitors on a company's business
model, product development, and pricing structure can be substantial. To address this issue, it
is essential to frequently assess our major competitors and identify the characteristics that
distinguish our company from others on the market, such as customer service, product
improvement, industry expertise, and community involvement.

Typically, businesses obtain materials and other resources from other businesses. Inflation and
individual business decisions may cause prices to fluctuate in the future, requiring our company

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 to make adjustments to remain profitable. As a precaution, it is essential for our company to
increase the prices of our products and services by an amount sufficient to cover the cost of
resources without alienating our customer base.

7.0 Innovation

a) Product

Our Versatile Pocket UV-C product comes with a variety of features from which to choose.
The products are designed in a unique and adorable shape to entice more customers to try our
product. The current pocket UV-C available in the market only appeared with UV-C sterilizer.
To enhance our pocket UV-C quality, several innovations have been made on the pocket UV-
C, including:

1. Safety alarm

The safety alarm feature is an important feature that can help us, especially women and elderly
to inform people around us if we are in danger and need help. The safety alarm will produce a
siren sound through the alarm speaker.

2. Mini perfume

The mini perfume feature provides a refillable perfume compartment. It is really convenient to
use because it will save our space. For example, we do not need to bring another perfume in
our bag or hand carry, hence, the Versatile Pocket UV-C will provide the perfume along.

3. Mini torchlight

The mini torchlight is the emergency visual light that will come attaches along with the
Versatile Pocket UV-C. It is portable and lightweight.

b) Layout Packaging

For our layout packaging, we want to create eco-friendly packaging. Since our packaging will
include a booklet of user manual, we want to change it into something that is more convenient.
A user manual, sometimes known as a user guide, is a document that provides specifications
for a particular piece of equipment or tool. Non-technical equipment users can install, repair,

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 and troubleshoot issues with a machine on their own with the help of the user manual’s
instructions. It is hugely important for users seeking to understand the products as the operation
of the device, its capabilities, and other helpful information are mostly covered in the manual.
It just outlines the product's capabilities and applications from the standpoint of the
manufacturer. Hence, the old version of the user manual in booklet has been upgraded to QR
code version. So, our customers just have to scan then they can have everything in their hands
including all the helpful information.

Figure 17: Utilization of QR code as replacement for user manual in booklet.

c) Research & Development

Research and development (R&D) are an integral part of the innovation procedure. Essentially,
it is an investment in technology and future capabilities that creates new products, processes,
and services. In the industry and technology sectors, R&D is essential to innovation and
developing new competitive advantages. Two fundamental business models are utilised in our
organisation. In the first paradigm, the R&D team's primary function is to develop new
products. In the second model, the objective of R&D is to discover and enhance the product
based on scientific and technological knowledge which is germicidal ultraviolet-c (UV-C) that
enables the creation of highly valuable new products, processes, and services.

For instance, our research and development activities aid in demonstrating the efficacy of our
sterilization product by conducting comprehensive tests across various independent
laboratories. In terms of future innovation, enhancing one of our products by improving its
UV-specific child safety features may be possible. This could be achieved by incorporating

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 safety mechanisms that prevent light emission unless the product is securely aligned, utilising
technological advancements.

8.0 Conclusion

Our company, MANAA Electrical Enterprise, has invented Versatile Pocket UV-C, a miniature
portable UVC sterilization lamp that is portable and tiny enough to carry anywhere. Therefore,
MANAA Electrical invented a portable UV-C light sanitizer to help people get rid of bacteria and
viruses from objects they frequently use, such as mobile phones, ATMs, faucets, remote controls,
and public toilets. Our product's versatility in functions, inclusion of refillable scents, tiny torch,
and safety alert are additional unique features and benefits. Besides, the cost of our product is quite
fair and economical, and the parts are of the highest quality. The price offered to our customers is
affordable and reasonable, which is RM34.99. Moreover, Versatile Pocket UV-C is good for moms
as they want to sterilize whatever items that their children use. Also, people would prefer to buy
this product instead of the liquid hand sanitizer because the liquid hand sanitizer cannot be used
on certain things unlike Versatile Pocket UV-C. It's crucial for the business to conduct market and
product research so that it can project its success. It is obvious that this product has a market.
Furthermore, selecting the right site is crucial. Pasir Gudang is a great location to start selling our
products due to their increasing development. Hence, this product can create the desired
atmosphere and demand from the international market. This business plan shows the sales of
Versatile Pocket UV-C from Year 2024 until Year 2026. The data is crucial for business members
to see how patterns change over time. Thus, increasing sales can only mean that there is a demand
for these types of products. Sales for these products are increasing every year and the public are
looking for products that have many functions to buy.

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Anonymous. (2020, June 15). 5 P’s of Marketing. Retrieved from CFI:

https://corporatefinanceinstitute.com/resources/management/5-ps-marketing/

Anonymous. (2023, May 25). Retail. Retrieved from WIKIPEDIA The Free Encyclopedia:
https://en.wikipedia.org/wiki/Retail

Anonymous. (2023). The Complete Guide to Building a Sales Forecast. Retrieved from
salesforce: https://www.salesforce.com/resources/articles/building-a-sales-forecast-
guide/#:~:text=A%20sales%20forecast%20is%20an,(like%20quarter%20or%20year).

Jamal, M. I. (2020, February 26). 10 Surprising Things That Explain a Decline in Sales and How
to Resolve It. Retrieved from SMALL BUSINESS RAINMAKER:
https://www.smallbusinessrainmaker.com/small-business-marketing-blog/10-surprising-
things-that-explain-a-decline-in-sales-and-how-to-resolve-it

Valentine, A. (2017, August 22). 6 Reasons Your Retail Sales Are Dropping and How to
Increase Them. Retrieved from wiser: https://blog.wiser.com/6-reasons-retail-sales-
dropping-increase/

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