CONSUMER PROTECTION
AND
SOCIAL RESPONSIBILITY IN
MARKETING
SUBMITTED TO : SUBMITTED BY:
DR. SANJEEV MALVIYA AMAN - C008
ARYAN - C031
NIKHIL - C080
NIVEDITHA - C093
SIRSHENDHU - C161
CONSUMER PROTECTION
“Behind every product is a promise, and consumer
protection ensures that promise is kept.”
– Jacqueline Novogratz
What is consumer protection ?
Practices of consumer protection :
- safeguard the rights and interests of consumers
- consumers are treated fairly
- access to accurate information
- protected from fraudulent or unethical business practices
Historical and background of consumer protection :
- gained momentum in the late 19th century
- The 1960s and 1970s saw the emergence of the consumer
rights movement globally.
COMMON CONSUMER ISSUES
Misleading advertisings
Defective products
Poor quality services
Privacy concerns
Contract disputes
Delivery issues
Issues with e-commerce transactions
CONSUMER RIGHTS AND
RESPONSIBILITIES
Rights of consumers :
Right to
safety
Right to Right to
Consumer
represent informatio
rights
n
Right to Right to
seek choose
redressal
Responsibilities of consumers :
- reading and understanding contracts
- product research
- questioning unfair practices
- exercising customer rights
- reporting defective products
- providing feedback
- being environmentally responsible
E-COMMERCE AND CONSUMER
PROTECTION
- E-commerce plays a vital role in modern commerce,
providing convenience and accessibility to consumers.
- Consumer protection in e-commerce involves safeguarding
against fraudulent practices, ensuring transparent
transactions, and addressing issues like data privacy.
- Issues in E-commerce :
Fraud and scams
Consumer rights and dispute resolution
Product quality and counterfeits
Unfair business practices
Delivery issues
security
Intention
to return
privacy
Warranty/
guarantee Trust
Customer
service
Intention
Website
to
information
purchase
Legislation (online
consumer rights’
protection)
CONSUMER EDUCATION
Awareness about consumer rights and responsibilities
Product information and labels
Scam and fraud awareness
Comparative shopping
Consumer advocacy
Civic engagement
Technological literacy
Awareness of social and ethical issues
Promotion of critical thinking
SOCIAL RESPONSIBILITY IN
MARKETING
Ø "Doing good is a powerful, marketable thing."
- Seth Godin
Ø Corporate Social Responsibility (CSR) is a key component of social
responsibility in marketing.
Ø It involves :
Ø Integrating ethical and socially responsible practices in promotion.
Ø Promoting environment friendly products.
Ø Transparent communication
Ø Fosters positive brand image
Long
term
goals
sincerity
Corporate
resources social
responsibility market
sustainabilit
y responsibil
ity
ethics
ETHICAL MARKETING PRACTICES
Key aspects :
- ethical advertising and messaging
- product safety and quality
- sustainability practices
- fair labor practices
- community engagement
- cause-related marketing
- consumer education
ENVIRONMENTAL SUSTAINABILITY
Green marketing
- Eco-friendly product promotion
- CSR initiatives
- Environmental education and awareness to
businesses, communities etc.
- Efficient land use and urban planning
- Renewable energy resources
- Waste reduction and recycling
- Lifecycle assessment
- innovation in sustainable products
RESPONSIBLE PRODUCT
DEVELOPMENT
Sustainable sourcing
Environmental impact assessment (EIA)
Product safety and quality
Social impact considerations
Transparency in supply chain
Innovation for social and environmental good
Stakeholder engagement
desirable
viable
What
Social
responsi feasible
ble
How Design Thinking
Diverse teams that includes representatives from
potentially impacted and traditionally
Who underrepresented communities , species and
ecosystems.
Maximizing long-term shareholders, and
Why increase societal value.
SOCIAL MEDIA RESPONSIBILITY
Social media responsibility refers to the ethical and
mindful use of social media platforms by individuals,
organizations, and businesses.
Key aspects :
- authenticity and transparency
- responsible advertising practices
- privacy protection
- community engagement and responsiveness
- digital well-being considerations
- ethical influencer marketing
- measuring and reporting impact
THANK
YOU…!!!!
