CS CRM Functional Delivery Script 2021
CS CRM Functional Delivery Script 2021
● Develop multitasking skills (document while engaging the customer + navigating/using the CS
KB)
● Improve typing skills (focus on speed + accuracy)
Case Handling:
● Use CRM for (1) caller verification or account authentication as well as (2) case documentation.
● Proceed with the call if the verification is successful.
● Case documentation should contain RIRA:
○ Reason for Call (RFC)
○ Issues during the call
○ Recommendation/s
○ Action item/s
● Implement the paperless policy in the working group
● Use the following tools during the simulations:
○ CRM
○ KB
○ Notepad or Google alternative (document using the notepad, then copy and paste details
to CRM)
Standard Spiel
Thank you for calling BPI Phone Banking.
Opening My name is _____. How may I help you today?
Empathy
Important:
(15%)
● Empathy is different from sympathy.
● “I am sorry" is sympathy.
● “I feel your concern/pain/worry" is empathy.
● Use neutral words to the customer; do not aggravate the sour or negative
state of the customer by saying non-neutral words. Do not say these
lines…
○ “Ma’am, I am sorry” — This line is not empathy. This line is
sympathy and admittance of guilt or fault.
○ “Ma’am, I know you are frustrated/angry” — This
acknowledgement line will not pacify the customer. On the
contrary, the customer will feel more emotional if you say this.
● Stay neutral. Use lines like these:
○ Customer is angry - “I know you are very concerned / bothered
about what happened…”
○ Customer is in a hurry - “I know your time is important / you are a
busy person…”
○ Customer is having a hard time with the system / process - “I know
that you are having challenges with the enrollment…”
● When to empathize? Empathize when the situation is bad or when the
customer feels bad…
○ Customer is shouting; tone is high or condescending.
○ Customer is using sour and/or sarcastic words/lines.
○ Customer is cursing/saying bad words.
Verify Service
(5%) Did I provide you a satisfactory service?
(Use de-escalation as applicable)