A Report on Marketing Analysis of OLA during COVID (2020-21)
Under the guidance of Mr Amar Raju.
NAME ENROLLMENT NO. SEAT NO.
Swathi Maramreddy 20BSPHH01C1330 47
Aaditya pal 20BSPHH01C0001 32
Surbhi Gour 20BSPHH01C1317 29
Anuhya Solleti 20BSPHH01C1517 31
Preksha Kothari 20BSPHH01C0912 39
ACKNOWLEDGEMENT
“It is not possible to prepare a project report without the assistance and encouragement of
other people. This is certainly no exception.”
At the very outset of this report, we would like to extend our sincere and heartfelt obligation
towards all the persons who have helped us throughout the report. Without their active
guidance, help, cooperation, and encouragement, we would not have made headway in the
project report.
We are ineffably indebted to our faculty Mr. Amar Raju for conscientious guidance and
encouragement to accomplish this assignment. We extend our gratitude to ICFAI Business
School, Hyderabad, for giving us this opportunity.
We additionally acknowledge with a deeps feeling of love, our appreciation toward our folks
and our relatives, who have consistently upheld us ethically just as financially. At last, but
not least, gratitude goes to all our friends who directly or indirectly helped us in completing
this report.
Any omission in this brief acknowledgment does not mean a lack of gratitude.
Thank you.
EXECUTIVE SUMMARY
COVID 19 has bought a totally different dimension to the business world today. People are
now sitting in their houses in front of their laptops. COVID has bought lots of changes in
businesses some good some bad. It made companies discover a whole together new way and
strategies of conducting business, doing advertisements, maintaining the customer loyalty
etc. The aim of this report is to evaluate one such company and observe the changes it made
in its daily business activitiesand marketing strategies it adopted and its effect on its financial
position. The company we chose for the report is OLA. The data has been collected from
various primary and secondary sources.
OLA is a cab riding and sharing company. It is based in Bangalore, Karnataka, India,
developed by ANI Technology Pvt Ltd owned by Bhavish andAnkit.It was founded in 2010
December 3. It goes about as a facilitator to give taxibooking administrations. Clients can
book their cab through the application. Ola does not own any taxi. It gives permit to drivers
with their independent vehicles to function under OLA as a taxi driver. COVID had hit the
business in a very drastic way. It was seen a dip of almost 70- 90% in revenue in major cities
around the world which led the company to cut its staff by 1400. The shareprice of the
company also went down drastically.
There were many new strategies adopted by the company to overcome COVID. Strategy
used by the company included the “5-layer safety strategy” to make the customers feel
completely secure while they travel as per their needs. This “5-layer safety strategy”
included-
Mandatory Mask usage
Thorough Vehicle Sanitization, both pre and post-ride.
Flexible Cancellations and complementary regular health checkups for the Driver-
partners.
Free Fumigation of all the vehicles done every 48 hours.
Apart from all this a protective screen was installed in every car that separates
passenger and the driver.
All these key strategies implemented by the company encouraged the customers to continue
using their services, as all these key steps inculcated a good amount of sense of security
within the customers, following which, slowly and gradually, as per their needs, the
customers started availing the services of OLA cabs. Apart from this OLA has introduced
various new marketing techniques in which they heavily focused on digital marketing. Ola
maintained high hygiene standards and advertised the same to gain customer trust.
They started an initiative ‘Ride Safe India’ which serves best practices for the entire
industry. As a part of ‘Ride Safe India’, Ola has allocated ₹500 Crores that aregoing towards
various initiatives to enhance safety including technological advancements and additions to
their deep cleaning regimens. The app has been redesigned to make it COVID-19 ready with
the in-app integration of the Arogya Setu app to provide added assurance.
INTRODUCTION
Ola is a home grown brand of India providing us ride-hailing service through an app. It has
tremendously changed the way we looked at public transport and before the world realised
the enormity of Covid-19 being the pandemic and it’s repercussions, ride-hailing companies
Ola was just appeared set for a long drive of fast-paced growth in India and internationally.
The pandemic, however, has forced the company to put a sudden break on their supremely
efficient growth plans. With ride-hailing almost coming to a still, Ola's revenue in April and
May declined by a number as big as 95 per cent. It took major revenue hit as the rides
business became almost non-existent and people strictly stayed at home.
The pandemic not only affected the business but also the future operating strategies and
turning around the marketing mix of the company. Ola has gained consumer attention, phone
space, and a bag to deal with passengers ’concerns but as soon as the lockdown was
announced there as drift from normal life and masses could not travel. Ola taxi drivers
suddenly found themselves out of work. Ola had touted its staff by 1,400 as the company
sought to save as much money as possible due to the effects of the financial crisis.
Ola intends to resolve this with his safety measures after returning to some operational
capacity. Ola has always used state-of-the-art technology to provide a safe car even during
cold weather. Safety and hygiene are at highest priority, Ola has been able to overcome the
fears of citizens and take many steps to focus on providing a hassle free transport.
‘Five layers of safety’, is the strategy Ola came up with to assure safety with every ride.
With severe adherence to wellbeing estimates like sterilization when the ride, required
fumigation after at regular intervals and making it compulsory for both the driver-
accomplices and customers”. Mandatory selfie authorization and flexible cancellation
policies are designed. As a part of ‘Ride Safe India’, Ola has allocated ₹500 Crores that are
going towards various initiatives; the same is covered in detail further.
They have also used technology with the integration with the AarogyaSetu app. This is to
enable the team to get access to real-time data and enhance safety measures.
Digital marketing forms an integral part of the marketing strategy of Ola. It has partnered
with other companies such as Nest away, Sony, Mojo pizza, Trident Hyderabad, Central mall
etc. Ola Debt is a system put in place by the company which accommodates the need of the
hour. It is a sign of relief for ordinary passengers. Ola comes with an option called Ola
credit, where you can ride now and pay later. Ola’s social media campaigns are also
considerably important to the customer base; Ola is one of the brands that keep their
reputation online, by providing ongoing customer support. Last year Ola came up with a
campaign called #FarakPadtaHai, which is a measure to reduce traffic congestion, carbon
offsets and promote carpool. #MomsOnTheMove is an amazing Ola campaign that
celebrates Mother's Day with an amazing tag line “Mom knows you are busy, doing well,
roaming around with memes, but it won't bother you! “This campaign gains 2.3 million
views on YouTube.
BACKGROUND OF THE COMPANY
Ola was founded by Bhavish Aggarwal and Ankit Bhati in 2010 who are IIT Mumbai
graduates. It has covered a dynamic journey from being a doubtful start-up to becoming a
company that provides a livelihood to thousands of people. Today, Ola has become an
integral part of people’s life in many cities.
It is the primary Indian taxi aggregator organization; Ola has made availing taxi benefits a
smooth encounter.Owned by ANI Technologies Pvt. Ltd Ola overcomes any barrier between
taxi proprietors and workers. It goes about as a facilitator to give taxi booking
administrations. Clients can book their cabs through the application. Ola doesn't possess any
of the taxis. Only those drivers with valid permits duly authorized and verified by transport
authorities can sign up with Ola; they could be either self-employed or work for an operator
who owns multiple cars.
In 2010, the Ola owners Bhavish and Ankit identified a major gap in Bombay. Taxis used to
be idle. Cab operators asked for high pays irrespective of the distance to compensate for the
time they stayed idle. Unappealing services and delays were treated as an obvious and
accepted by masses. In 2011, Ola could make just 10 bookings per day. In October 2015, it
booked 7, 00,000 daily rides. In April 2012, Ola’s operation was expanded in Bangalore and
Delhi.
Ola is India’s home-grown ride-hailing app with almost 72.44% market share (as of 2019) in
India. It has users across 250 cities of India and employs 15 lakh driver-partners.Based on a
hyper-local approach, Ola has resonated to its mission of building mobility for masses of
people. Staying in congruency with its mission, Ola has also ventured into auto rickshaw and
bike booking services. Ola also ventured in a bicycle sharing service called 'Ola Pedal' in
2017 to facilitate last mile connectivity The market is expected to grow at a CAGR of 6.3%
between 2022-2024. The increase is supposed to happen due to the changing lifestyles of
travellers and the growing disposable incomes of consumers, especially in Tier-I and Tier-II
cities.
Talking about figures, Ola Cabs' operational revenue increased to Rs 2543.63 crores in FY19
from Rs 1847.53 crores in FY18.The organization's misfortunes diminished from Rs 2842.26
crores in FY18 to Rs 2592.92 crores in FY19. It is also in talks with Microsoft and is
expecting to raise $150-200 million from the tech giant soon in coming time. The company
is also planning to launch its IPO in the next year.
Impact of Covid on Marketing mix Element
Ola Cabs is a private company of Indian origin. It is in line with the field of repairs and
technology as it operates with travel services. Radio cabs and cab aggregators disrupted
transportation and navigation with an accurate proposal, making it easier to book. Ola has
gained consumer attention, phone space, and a bag to deal with passengers ’concerns.
Consumer response was overwhelming and disrupted the process of personal mobility and
these cages became the basis of an urban lifestyle, despite the many union strikes. But like
most businesses, they did not expect much speed breaker. In 2020 a deadly virus - COVID-
19 - emerged. The arrival of COVID-19 has disrupted social and economic life. Before the
world saw the magnitude of the effects of Covid-19, the Ola boarding company was simply
designated a long distance of rapid growth.
After connecting major Indian cities, Ola began expanding his services worldwide, including
major global markets such as London and Sydney. The epidemic, however, forced the
company to take a sudden break from their plans. Ola's profits in April and May dropped.
The disease has plagued businesses. Distracters in this business have faced major disruptions
so far. It was no longer about negotiating or participating against existing transport agencies,
or taking over the drivers ’unions. The war was raging, which spread to contaminated
areas.The vacancies included became a major risk, which meant that AC movement at
competitive prices was no longer a competitive advantage. The months of March-April were
completely over the radio houses, throwing a chapter drum at work. International reports
show a 70-90 percent decline in revenue growth in major cities around the world.
With the announcement of a global ban, Ola taxi drivers suddenly found themselves out of
work. Ola had tocut its staff by 1,400 as the company sought to save as much money as
possible due to the effects of the financial crisis. While people were living at home, no
reservations were made and the government continued to block public transport. During
these difficult times, most people worked from home. However, there are a few areas that
require employees to enter their offices.In addition; many people do not own their own cars.
This is where the role of taxis and services like Ola comes into play. But the fear of COVID-
19 has made everyone think about navigating the ocean. Ola intends to resolve this with his
safety measures. Ola has always used state-of-the-art technology to provide a safe car even
during cold weather. As social violence has become something new again, safety and
hygiene are paramount, Ola has been able to overcome the fears of citizensand take many
steps to focus on this.
To build on the initial security commitment, they have introduced a number of programs
under the ‘Ride Safe India’ program which now serves as the best practices in the entire
industry. By strictly adhering to safety measures such as hygiene before and after the trip,
mandatory sanitising after 48 hours and making it mandatory for both drivers and partners to
wear a mask, Ola has taken every precaution to ensure safety throughout the trip. Operators,
therefore, will need to implement and manage strict hygiene standards - such as mandatory
face masks, passenger restrictions, vehicle disinfection and certified selfie authentication and
flexible cancellation policies have helped closely monitor the steps and provide customers
with advanceddriver safety partners. Riding the Indian Unicorn has announced a new feature
- Ola Emergency, in collaboration with the Karnataka Department of Health. With this
feature, users can book a trip to the hospital.
To book an 'Ola Emergency' cab, one can select the "Approved Hospitals" section in their
Ola app, and add a drop-off location to the list of existing hospitals in the city. It started in
about 20 cities and spread to 200cities. Bicycle service provider Ola has announced that they
will provide up to Rs 30,000 to other drivers and partners, affected by Covid-19. In addition,
the company will also provide free health care to affected drivers and partners and their
families. Ola is preparing to launch his first list of electric scooters soon. Ola e scooter will
install a removable battery, the availability of a network of charging stations will address any
concerns about charging needs.
A new video produced by Ola shows that although people are concerned about the weather,
citizens are assured that they will be able to use Ola safely. ‘Five layers of safety’, targeted at
its drivers and its customers.
Ola has been providing small travel services to Indian cities that have been fluctuating with
unprecedented funding due to nationwide closures and a new immune system. In addition, an
increase in passenger health care is likely to reduce the room in the car and the use of the
safety kits needed for each trip could bring additional costs to service providers. In addition
to overcoming challenges, niche management of operational strategies and operating costs
will have a significant impact on restoring the potential of a thriving transport network
company during and after COVID-19.
New Product Launches during COVID
During these tough times, most people have been working from home. However, a couple of
fields require the employees to head over to their office. Moreover, many people do not have
their own personal vehicles.This is where the role of mobility services like Ola comes in. But
the fear of COVID-19 or coronavirus has made people a bit paranoid around travelling in
cabs. Ola aims to solve this problem with its own set ofsafety measures.Here's how Ola has
been using advancing technology in order to provide a safe cab ride even during the time of a
pandemic.
With social distancing being the new normal and, safety and hygiene being of utmost
significance, Ola has been conscious of citizens’ apprehensions and has taken a number of
focused steps towards this end. Building on their safety-first commitment, they have started a
number of initiatives under the ‘Ride Safe India’ initiative that now serves as best practices
for the entire industry.
With strict adherence to safety measures like sanitization before and after the ride,
mandatory fumigationafter every 48 hours and making it mandatary for both the driver-
partners and customers to wear a mask, they have taken all possible measures to ensure
safety on every ride. Mandatory selfie authorization and flexible cancellation policies have
helped them carefully monitor adherence to the steps they have taken and also given the
customers and drivers the power to experience enhanced safety.
With all these protocols in place, they have been able to instil confidence among both their
customers and driver-partners alike. They have been witnessing a positive growth trend over
the past month, both nationally and globally, as cities are opening up and economic activity
is restored. In many of the major cities in India, there are already up to 50% rides compared
to the pre-COVID phase.
Ola believe their strategic interventions through initiatives like ‘Ride Safe India’ have
resonated well with the people at large, and they will continue to innovate to be able to
revive from the effects of the pandemic and continue to offer safe services to all.
The safety and well-being of their stakeholders continue to be of utmost importance and
while certain standards of hygiene have always been maintained, this pledge continues to be
consistently driven through their ‘Ride Safe India’ and ‘5 layers of safety’ initiatives.As a
part of ‘Ride Safe India’, Ola has allocated ₹500 Crores that are going towards various
initiatives to enhance safety including technological advancements and additions to their
deep cleaning regimens. The app has been redesigned to make it COVID-19 ready with the
in-app integration of the AarogyaSetu app to provide added assurance.Their ‘5 layers of
safety’, which includes compulsory mask usage, pre and post-ride vehicle sanitization,
flexible cancellations and regular health check-ups for driver partners complement Ola’s
efforts to provide highly sanitized experiences. Free fumigation of all vehicles is done every
48 hours across the network of 500+ Safety Zones. A protective screen between the driver
and passengers has been installed and Ola continues to provide its drivers with information
through constant communication and training modules.
Encouraging collective responsibility from all stakeholders, Ola will continue to develop
solutions to offer a totally safe and sanitized experience and further solidify its commitment
towards ensuring a high-quality ride experience.In the current situation, it is important to
constantly innovate to stay ahead of the constant challenges. Ola’s tech initiatives are
redefining the operational mechanisms in the mobility services segment to ensure the highest
level of safety and hygiene for their customers and drivers.
They have taken technological initiatives for driver’s health, wellness and mask-detection
capabilities. For instance, they have introduced a mandatory selfie authentication policy
whereby they ensure every driver-partner wears a mask during the rides. They have also used
tech to be able to ensure full-scale implementation of their on-ground safety efforts. Regular
inspection of driver's temperature and compulsory fumigation every 48 hours are closely
monitored. If a driver fails to comply with these, he is sent an application reminder and is
given a 24-hour window to complete the processes, failing which he is off-roaded. They
have also used technology with the integration with the AarogyaSetu app. This is to enable
the team to get access to real-time data and enhance safety measures.
They also provide regular training modules on new safety procedures and ensure all driver-
partners are trained and strictly adhere to the hygiene and safety protocols. Through all these
initiatives, they have spearheaded the industry practice and have transformed the way vehicle
safety and hygiene standards are being perceived across the mobility industry.
Safety and hygiene have always been a priority and they have continued to drive this by
continuously innovating to deliver the best ride-sharing experience. During the lockdown
period, Ola introduced ‘Ola Emergency’ across 20+ cities to facilitate essential medical
travel that comprised a suite of precautionary safety measures. Their experiences enabled
them to translate their learnings into best practices to elevate their protocols with technology
and innovation accelerating their efforts. From understanding the expectations of customers
and drivers to situational planning as well as cross-functional collaboration with Product-
Tech and Data-Science teams, Ola was able to facilitate a relatively seamless transition and
scale its comprehensive safety program to 200+ cities
Application of Digital Marketing Tools during COVID
Ola is well-known for his social media marketing campaigns on various social media
platforms, here is a list of hourly communication strategies between various social media
flats.Collaborate with another company: Ola has partnered with other companies such as
Nestaway, Sony, Mojopizza, Trident Hyderabad, Central mall, fitternity etc. Ola allows other
products to grow their business using coupons.Job creation in the region: Ola recently
collaborated with the Department of Skills Development and Business in Maharashtra to
create 10,000 government jobs. Ola is also partnering with Haryana's Gov to create 35,000
jobs in government to strengthen the government's #SakshamSaarthi program.
Ola Debt: Ola Debt is a sign of relief for ordinary passengers. Ola comes with an option
called Ola credit, where you can ride now and pay later.Ola’s social media campaigns: Ola is
one of the brands that keep their reputation online, by providing ongoing customer support.
Last year Ola came up with a campaign called #FarakPadtaHai, which is measure to reduce
traffic congestion, carbon offsets and promote carpool. The #FarakPadtaHai campaign has
gained millions of user likes and comments and found a trend on twitter. And get 2.3 Million
views on YouTube. Also, last year Ola came up with a campaign called
#GhoomoResponsibly that created awareness of sustainable and responsible tourism in them.
In this event Ola has partnered with Assam Tourism. Famous actor shenaz Treasury has
embarked on its famous 7-state tour with #OlaOutstation in 12 days.
Ola collaborates with TV channels: In 2016, Ola is linked to TVF which is a web
entertainment channel. Ola Cabs has also been featured in a live television series with them
permanently and Ola has teamed up with yupp live TV. Eros is now connected to the entire
Ola car, where one can watch TV or movies and enjoy their rides for fun. Ola also met ALT
Balaji, who needed videos based on subscriptions. Ola came to the fore with the promotion
of movies, we have seen Vidhya Balan promote Tumhari sullu and encourage the female
driver to do their job. Madhuri Dixit has promoted his first Marathi movie "Bucket List" with
Ola.
Ola recently also encouraged his customers to share their Ola stories via the hashtags
#HerosOfOla, spreading the message that not all superheroes wear the Cape! #HeroesofOla
is a true story based on the extraordinary acts of courage and humanity shown by Ola
drivers, in addition to their work.
#MomsOnTheMove is an amazing Ola campaign that celebrates Mother's Day with an
amazing tag line “Mom knows you are busy, doing well, roaming around with memesBut it
won't bother you! “This campaign gains 2.3 million views on YouTube.
During World Yoga Day, Ola collaborated with the Kendriya Sainik Board of Ex-
servicemen Welfare and the Department of Defence, as well as Ola partners. Last year and
on Independence Day, Ola came up with a similar campaign with other soldiers with the aim
of raising awareness about pollution and environmental problems for the people.A few
months ago, Ola came up with a share pass for 1 Rs / to reduce the price of stock rides. The
most successful in Ola, according to the ola news centre, Millions of people use the share
pass.See and Discover is one of the first ways Ola customers use.Ola was always known for
his fun campaign, on Christmas night, there was an unusual series of tweets from ola
accounts, People hacked Ola's account and on the same day, it was later discovered that Ola
had not yet been hacked, or intern hand I was very drunk on Christmas night. About two
hours after the first tweet was posted, Ola revealed that the series of tweets was a hoax to
warn people about drunk driving. Ola gained 8, 30, 00 new followers on twitter for doing
this. It was one of the successful Ola campaigns with the “Peeeke mat chala” tag line. This
was also promoted on the AIB platform.
Outcomes of the strategy
After having been shut for almost two months due to the Sars-CoV-2 Covid-19, OLA finally
resumed its services in the month of June, initially as “Emergency services”, wherein, this
service would enable people to travel for medical purposes and would facilitate travel to and
from the railway stations or the airport, subject to the guidelines modified by the local state
governments. Emergency administrations" gave the truly necessary base to the association to
start its intra-city travel also, which got followed up in the accompanying UNLOCKS.
Strategy used by the company included the “5 layer safety strategy” to make the customers
feel completely secure while they travel as per their needs. This “5 layer safety strategy”
included;
Mandatory Mask usage
Thorough Vehicle Sanitization, both pre and post ride.
Flexible Cancellations and complementary regular health checkups for the Driver-
partners.
Free Fumigation of all the vehicles done every 48 hours.
Apart from all this a protective screen was installed in every car that separates
passenger and the driver.
Apart from the “5 Layer strategy”, OLA also introduced a mandatory selfie authentication
drive, wherein they ensure that their driver-partners wear the mask throughout the ride. Apart
from this, regular temperature checks are monitored by the company every 48 hours. All of
this was in compliance with the guidelines issued by the central government and also the
respective state governments, wherein operations of the cab services was only allowed in
Orange and the Green zones
All these key strategies implemented by the company encouraged the customers to continue
using their services, as all these key steps inculcated a good amount of sense of security
within the customers, following which, slowly and gradually, as per their needs, the
customers started availing the services of OLA cabs.
The fact that the company started to see full recovery in its operations in the cities, during
the festive period, especially when there wasn’t even the rush that we get to see usually
during the festive season, is a clear sign of the company being favoured by the customers. If
we talk of stats, the company has seen the demand levels reach up to 80-90 percent of the
pre-COVID-19 levels, especially in the metro cities.
Not just the intra-city travel but the customers started re using the company’s services for
inter-city travel as well. Talking about the Auto services, cities like Delhi and Mumbai saw
demands re-bounding the same as that of the cabs, followed by the tier 2 cities like Jaipur
and Chandigarh reaching half i.e. a solid 50 percent of the pre-COVID-19 levels of demand.
With such a spike and operations reaching out to its pre-COVID-19 levels, the company is
only expecting the demand to grow up, even as the pandemic continues. Thus, with people
becoming more optimistic and with the COVID-19 cases diminishing within our country,
along with the news of vaccination drives beginning by the last quarter of the current
financial year, hitting the market, it would be safe to expect a further rise in demand of the
services offered by the company, which in turn would also increase the operational revenues
and the profits of the company. How much would it exactly rise up by is surely everyone’s
curiosity but only with time can we arrive at a figure’s certainty and only with time can all
such speculations come to rest.
CONCLUSION
The Indian mobility industry is dominated by OLA with a recovery at a 20- 25 per cent as of
August compared to the pre- Covid scenario and as per industry is expected to reach 60- 70
per cent recovery by March/ April 2021. In January, the industry saw 3.3 million rides per
day including autos, cabs and two wheelers. In August the recovery of rides stood at 20-
25% of the daily rides. The strategies adopted by OLA such as “Five layer safety strategies”
pulled up the game of OLA.
However, mobility industry is showing slow sign of recovery and the future looks bit
uncertain but OLA will have to get back to its initial standings by structurally changing its
business model to come up with new and modified revenue models, accepting that the earlier
bullish growth does not exist anymore.
The scope for OLA is very good right now as majority of the public will be resistant towards
going in public transports like bus or train or metro and will opt for solo rides like cabs,
autos etc. Besides OLA rides, OLA hold strong position in other businesses including OLA
Financial services, OLA Foods and OLA Electronics. They are focusing in having larger
shares of electric vehicles. Its recent Etergo BV marked its entry into the premium electric
two- wheeler market both nationally and globally.
OLA is using advanced technology to offer a safe cab ride during this time of a pandemic.
With the social distancing being the new normal, hygiene and safety is the utmost priority,
OLA has been considerate towards it and taking lots of focused steps towards it and has
launched number of initiatives under the “Ride Safe India” Initiative that now serves as the
best one for the entire industry. With strict adherence to measures like sanitizing the car
before and after every ride, regular temperature check and compulsory mast for the driver
and the customer both they are taking all possible measures to ensure the best safety.
They have also introduced new features such as mandatory selfie authorisation and a flexible
cancellation policy have helped them to closely monitor the adherence to the set measures
and also give customer to experience the state-of-the-art service. With these marketing
strategies OLA has been able to instil confidence among customer and the employees. OLA
has been witnessing a positive growth trend over the past few months as cities are opening
up for economic activities. In major cities of the India they are already serving up to 50% of
the rides which they used to function pre- COVID phase.
OLA has committed Rs 500 crores over the coming years to enhance safety in mobility
industry. Having resumed services in more that 200 cities of India they will focus on creating
solutions with the help of technology innovation, driver training and safety standards.
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