SIP Report Kartik Bhatt 23MBA11686
SIP Report Kartik Bhatt 23MBA11686
Britannia
Industrial Limited
_______________________
Date
5 June to 19 July (45 days)
Internship guide
Mr Shiv Saran Arora
DESIGNATION: -HRM(VP)
Submitted To
Sakshi Narula
Assistant Professor
Introduction of Britannia Industries
Over the years, Britannia has diversified its product portfolio to include a wide range of
food items such as bread, cakes, dairy products, and rusks, catering to the diverse tastes
and preferences of consumers across India and beyond. The company's commitment to
quality and innovation has been central to its growth and success, making it a
household name synonymous with trust and taste.
Britannia has also expanded its presence globally, exporting its products to over 60
countries. The company's iconic brands like Good Day, Marie Gold, Nutri Choice, and
Milk Bikis enjoy a strong market presence and consumer loyalty.
In addition to its focus on delivering quality products, Britannia has also been proactive
in adopting sustainable practices and initiatives aimed at reducing its environmental
impact. Through its continued innovation, consumer-centric approach, and commitment
to excellence, Britannia Industries continues to be a pioneering force in the food
industry, both in India and internationally.
HISTORY
The company was established in 1892 by a group of British businessmen with an initial
investment of ₹295.[8] Initially, biscuits were manufactured in a small house in central
Kolkata. Later, the enterprise was acquired by the Gupta brothers, mainly Nalin
Chandra Gupta, an attorney, and operated under the name, V.S. Brothers. In 1918, C.H.
Holmes, an English businessman based in Kolkata, was taken on as a partner and The
Britannia Biscuit Company Limited was launched. The Mumbai factory was set up in
1924 and Peek Freans acquired a controlling interest in BBCo. During the World War
II, the government of British India needed a continuous supply of biscuits for British
soldiers. The Britannia Biscuit Company started supplying biscuits to British Army for
several years, and the company sometimes devoted 95% of its capacity to produce
biscuits for the armed forces. Biscuits were in high demand during World War II, which
gave a boost to the company's sales. The company name was changed to the current
Britannia Industries Limited in 1979. In 1982, the American company Nabisco
acquired the parent of Peek Freans and became a major foreign shareholder. In 1978,
Britannia came out with its public issue, and its Indian shareholding had increased to
62%, which firmly established Britannia as an Indian company. The 38% foreign stake
was owned by the UK-based Associated Biscuits International Limited (ABIL).
In December 2022, Britannia Industries entered into a joint venture agreement with Bel
SA of France and Britannia Dairy Private Limited (BDPL) to develop, manufacture and
sell cheese products in India and other markets. Under the joint venture, Bel SA
acquired a 49% stake in BDPL, a subsidiary of Britannia Industries, for ₹262 crore and
infused an additional ₹215 crore in the joint venture.
In August 2022, the company expanded its product portfolio by entering the western
snacking market with the launch of its new product, Treat Croissant.
Disputes and controversies :
Wadia and Rajan Pillai:
Kerala businessman Rajan Pillai secured control of the group in the late 1980s,
becoming known in India as the 'Biscuit Raja'. In 1993, the Wadia Group
acquired a stake in Associated Biscuits International (ABIL), and became an
equal partner with Danone in Britannia Industries Limited.In what The
Economic Times referred to as one of [India's] most dramatic corporate sagas,
Pillai ceded control to Wadia and Danone after a bitter boardroom struggle,then
fled his Singapore base to India in 1995 after accusations of defrauding
Britannia, and died the same year in Tihar Jail
The Wadias' Kalabakan Investments and Group Danone had two equal joint
venture companies, Wadia BSN and United Kingdom registered Associated
Biscuits International Holdings Ltd., which together held a 51 percent stake in
Britannia. The ABIH tranche was acquired in 1992, while the controlling stake
held by Wadia BSN was acquired in 1995. It was agreed that, in case of a
deadlock between the partners, Danone was obliged to buy the Wadia BSN stake
at a "fair market value". ABIH had a separate agreement signed in 1992 and was
subject to British law.Wadia was to be Danone's partner in the food and dairy
business, and product launches from Groupe Danone's were expected but never
materialised despite the JV being in existence for over 11 years in India.Under
the 1995 joint venture agreement, Danone is prohibited from launching food
brands within India without the consent of the Wadias. In addition, the partners
agreed there would be the right of first refusal to buy out the remaining partner in
the event of the other wishing to sell its holding.In June 2006, Wadia claimed
Danone had used the Tiger brand to launch biscuits in Bangalore.[27] In May
2007, Nusli Wadia told the Ministry of Commerce and Industry that Danone
invested in a Bangalore-based bio nutrition company, Avesthagen, in October
2006 in violation of the government's Press Note 1, 2005, which requires a
foreign company to obtain the consent of its Indian joint venture partner before
pursuing an independent business in a similar area, including joint ventures
based purely on technical collaboration. Danone argued that Press Note 1 did not
apply to it as it did not have a formal technology transfer or trademark agreement
with Avesthagen, and that its 25% holding in Britannia was indirect. Wadia also
filed a case in the Bombay High Court for a breach of a non-competition clause
in that connection. The court ordered Danone not to alienate, encumber or sell
shares of Avesthagen.In September 2007, the Foreign Investment Promotion
Board of India rejected Danone's claims that it did not need a non-compete
waiver from the Wadias to enter into business in India alone.After a prolonged
legal battle, Danone agreed to sell its 25.48% stake in Britannia to Leila Lands,
which is a Wadia group entity based in Mauritius, and quit this line of business.
The deal was valued at $175–200 million. With this buy-out, Wadia holds a
majority stake of 50.96%.
Partnerships:
In March 2017, it formed a joint venture with Greek firm Chipita SA for producing
andselling ready-to-eat croissants in India.[36] In September 2021, the company
partnered with Accenture to digitize the company's manufacturing units and
warehouses. During the COVID-19 pandemic in India, it tied up with personal
concierge startup Dunzo to deliver essential goods at the customer's doorstep in
April 2020.
PRODUCT & SERVICE
The company's principal activity is the manufacture and sale of biscuits, bread, rusk,
Biscuits:
As of 2023, about 80% of Britannia's annual revenue comes from biscuits. Britannia
has an estimated market share of 33% in the organised biscuits market in India.The
company's factories have an annual capacity of 433,000 tonnes. The brand names of
Britannia's biscuits include MarieGold, Tiger, Nutrichoice, Good Day, 50 50, Treat,
Pure Magic, Milk Bikis, Bourbon, Nice Time and Little Hearts among others.In 2006,
Tiger, the mass market brand, realised $150.75 million in sales, including exports to the
U.S. and Australia. This amounts to 20% of Britannia's revenue for that year.[citation
needed]
Dairy products:
Dairy products contribute close to 10% to Britannia's revenue.[19] The company not
only markets dairy products to the public but also trades dairy commodities business-
to-business. Its dairy portfolio grew to 47% in 2000-01 and by 30% in 2001-02. Its
main competitors are Nestlé India, the National Dairy Development Board (NDDB),
and Amul (GCMMF).Britannia holds an equity stake in Dynamix Dairy and outsources
the bulk of its dairy products from its associate.On 27 October 2001, Britannia
announced a joint venture with Fonterra Co-operative Group of New Zealand, an
integrated dairy company which handles all aspects of the value chain from
procurement of milk to making value-added products such as cheese and buttermilk.
[20] Britannia intends to source most of the products from New Zealand, which they
would market in India.[19] The joint venture will allow technology transfer to
Britannia.[20] Britannia and the New Zealand Dairy each hold 49% of the JV, and the
remaining 2 percent will be held by a strategic investor. Britannia has also tentatively
announced that its dairy business (probably including Dynamix) would be transferred
to the joint venture.[20] However, the authorities' approval to the joint venture obliged
the company to start manufacturing facilities of its own. It would not be allowed to
trade, except at the wholesale level, thus pitching it in competition with Danone, which
had recently established its own dairy business.[20]
Awards and recognition:
In 2022, the company was ranked 4th in the list of India's most chosen FMCG
brands, as per Kantar India's annual Brand Footprint report.
Britannia won the Global Sustainability Leadership Awards by the World
Sustainability Congress in 2021.
The Economic Times listed the company's Good Day biscuit brand as the Brand
Equity’s Most Trusted Brands of Indians in 2019-20.
The company was selected for special recognition under the Leading RE Investor
category at Renewable Energy India Awards 2016.
In 2014, the company was voted as Reader's Digest Trusted Brand in India under
the food and beverage category, part of the Reader's Digest Trusted Brand
Survey.
In 2014, The Economic Times ranked the company at 11 in the 100 Most Trusted
Brands of India list 2014.
The company was listed in India's Most Attractive Brands 2013 in a TRA Brand
Trust Report survey.
It was awarded the Global Performance Excellence Award (GPEA) by Asia
Pacific Quality Organization (APQO) in June 2012.
It was ranked #2 in the Brand Equity's Most Trusted Brands survey by The
Economic Times.
In 2012, Britannia received the Golden Peacock National Quality Award – 2012
under the FMCG category.
In 2011, Britannia won the Indian Merchants' Chamber (IMC)'s Ramkrishna
Bajaj National Quality Award.
In 2011, the company received the CII's National Award for Food Safety 2011 in
the category of 'Large Food Businesses - Manufacturing' by the Confederation of
Indian Industry.
According to The Economic Times' Brand Equity Survey, the brand was ranked
5th in the top 10 most trusted brands list in India in 2010 and 2nd in 2012[55] in
India's top 10 most trusted brands list.
Britannia is one of India's 100 Most Trusted brands listed in The Brand Trust
Report.
Biscuits:
Britannia is primarily recognized for its wide array of biscuits, catering to different
tastes and preferences. Some of their popular biscuit brands include:
Good Day: Known for its buttery and crunchy cookies, available in various flavors
such as Butter, Cashew, and Pista.
NutriChoice: Health-focused biscuits enriched with dietary fiber, whole wheat, oats,
and other nutritional ingredients.
Marie Gold: A classic tea-time biscuit that is light and crunchy.
Bread: Includes varieties like Whole Wheat, Multigrain, and Sandwich bread,
providing nutritious options for breakfast and meals.
Dairy Whitener: Used as a substitute for milk in tea or coffee, offering convenience
and consistent taste.
Cheese: Britannia markets processed cheese slices and blocks, catering to the growing
demand for cheese-based snacks and recipes.
Dairy Products:
Britannia has expanded its portfolio to include various dairy products, capitalizing on
the growing popularity of dairy-based products:
Yogurt: Offered in different flavors and pack sizes, appealing to both children and
adults.
Desserts: Includes products like custard powder and ready-to-eat desserts, providing
convenient options for dessert preparation at home.
Cakes: Includes fruit cakes, chocolate cakes, and sponge cakes, catering to celebrations
and snacking occasions.
Rusk: Crispy and crunchy toast-like biscuits, available in plain and flavored varieties,
often consumed with tea or coffee.
Britannia has also ventured into the snacks and ready-to-eat food segment, providing
convenient options for on-the-go consumption:
Timepass: Snack packs featuring products like cookies, cakes, and wafers, catering to
quick snack cravings.
Pure Magic: Sandwich biscuits with a chocolate cream filling, combining the
goodness of biscuits with the indulgence of chocolate.
Sugar Free Products: Biscuits and other snacks catering to consumers managing sugar
intake.
Britannia's diverse product portfolio reflects its commitment to offering quality,
innovation, and variety to meet the evolving preferences of consumers across different
demographics. Each product line emphasizes quality ingredients, nutritional value, and
convenience, making Britannia a household name in India and other markets where its
products are available.
Britannia Industries Limited offers a wide range of products across various categories.
Here is a comprehensive list of products offered by Britannia:
1. Biscuits:
o Good Day
o NutriChoice
o Marie Gold
o Treat
o 50-50
o Bourbon
o Little Hearts
o Milk Bikis
o Jim Jam
o Tiger
o Pure Magic
o Nice Time
o Cheese Crunchy
2. Bread and Bakery Products:
o Whole Wheat Bread
o Multigrain Bread
o Sandwich Bread
o Rusk
3. Dairy Products:
o Dairy Whitener
o Cheese (slices and blocks)
4. Dairy Based Beverages:
o Milkshakes (Ready-to-Drink)
5. Yogurt:
o Fresh & Flavoured
6. Cakes:
o Fruit Cakes
o Chocolate Cakes
o Sponge Cakes
7. Desserts:
o Custard Powder
8. Snacks and Ready-to-Eat Foods:
o Timepass
o Snack Packs (cookies, cakes, wafers)
9. Health and Nutritional Products:
o NutriChoice Digestive Biscuits
o Sugar Free Products
10.Others:
o Muffills
o Croissant
1.Vendor Management:
Impact: Poor vendor management can lead to disruptions in the supply chain,
affect production schedules, and potentially harm the company's reputation if
products or services are compromised.
2.Investment Analysis:
3.Financial Control:
4.Cost Management:
Impact: Poor cost management can lead to reduced profitability, budget deficits,
cash flow problems, and difficulty in achieving financial targets set by the
company.
9. Communication Challenges:
o Internships allow Britannia to identify and nurture talent early on. By providing
internship opportunities, Britannia can attract motivated individuals who bring fresh
perspectives and innovative ideas to the company.
2. Skill Enhancement:
o Internships provide a platform for interns to develop and enhance their skills in a real-
world business environment. Whether it's in finance, marketing, operations, or
research, interns gain hands-on experience that complements their academic
knowledge.
3. Recruitment Pipeline:
4. Knowledge Exchange:
o Interns often bring current academic knowledge and research insights to Britannia.
This exchange of knowledge benefits both parties, as interns learn from experienced
professionals at Britannia, while the company gains exposure to the latest academic
theories and practices.
5. Project Support:
o Interns can contribute to specific projects and initiatives at Britannia, providing
valuable assistance to teams and departments. This support allows Britannia to execute
projects more efficiently and explore new ideas without overburdening full-time staff.
6. Diversity and Inclusion:
8. Brand Ambassadorship:
o Interns who have a positive experience at Britannia often become brand ambassadors,
promoting the company's culture, values, and products within their networks and
academic institutions. This word-of-mouth marketing can enhance Britannia's
employer brand and attract top talent in the future.
In conclusion, internships at Britannia serve multiple needs including talent development, skill
enhancement, recruitment, knowledge exchange, project support, diversity promotion, CSR
fulfillment, and brand ambassadorship. They play a vital role in shaping the future workforce and
fostering a culture of learning and innovation within the company.
1. Skill Development:
Internships provide a practical platform for interns to apply theoretical knowledge gained in
academic settings. At Britannia, interns have the opportunity to develop and hone skills
relevant to their field of study, whether it's finance, marketing, operations, supply chain
management, or research and development.
2. Hands-on Experience:
Internships offer hands-on experience in a real corporate environment like Britannia. This
experience is invaluable as it exposes interns to actual business operations, challenges, and
decision-making processes. It helps bridge the gap between classroom learning and real-world
application.
3. Industry Exposure:
Internships at Britannia allow interns to gain insights into the food and beverage industry,
understanding market dynamics, consumer behavior, competitive landscape, and industry
trends. This exposure is crucial for career orientation and informed career choices.
4. Networking Opportunities:
Internships provide interns with opportunities to network and build relationships with
professionals within Britannia. This networking can lead to mentorship, career guidance, and
potentially future employment opportunities within the company or through referrals in the
industry.
5. Project Experience:
Interns often work on specific projects or assignments during their tenure at Britannia. These
projects contribute to the company's goals and objectives, allowing interns to make meaningful
contributions and see the impact of their work firsthand.
6. Career Preparation:
Internships serve as a stepping stone for interns to transition from academic life to professional
careers. The skills, knowledge, and experiences gained at Britannia help interns become more
competitive in the job market upon graduation, enhancing their employability.
Internships provide interns with insights into Britannia's corporate culture, values, and work
environment. Understanding these aspects early on helps interns align their career aspirations
with companies that share similar values and principles.
Internships at Britannia often include feedback sessions and performance evaluations. This
constructive feedback helps interns identify their strengths and areas for improvement,
facilitating personal and professional development.
9. Brand Association:
Being associated with a reputable company like Britannia enhances an intern's resume and
credibility in the job market. It demonstrates to future employers that the intern has practical
experience in a competitive corporate setting.
In summary, internships at Britannia are significant because they provide a structured learning
environment where interns can acquire skills, gain industry exposure, build networks, contribute to
projects, prepare for their careers, and align with the company's culture and values. These experiences
are crucial for professional growth and positioning interns for future success in their chosen fields.
The objectives of an internship at Britannia Industries Limited are multifaceted, aiming to provide a
structured learning experience that benefits both the interns and the company:
1. Skill Development:
Enhance and apply theoretical knowledge gained in academic settings to practical situations
within the food and beverage industry. Develop specific skills relevant to the intern's field of
study or career aspirations, such as finance, marketing, operations, supply chain management,
or research and development.
2. Hands-on Experience:
3. Industry Exposure:
Acquire insights into the food and beverage industry, including market dynamics, consumer
behavior, competitive landscape, and industry trends. Understand Britannia's market
positioning and strategic initiatives within the sector.
4. Project Participation:
Contribute to specific projects or assignments that align with Britannia's business objectives.
Apply skills and knowledge to solve real-world problems, make data-driven decisions, and
deliver meaningful outcomes for the company.
5. Networking Opportunities:
Build professional relationships with colleagues, supervisors, and mentors within Britannia.
Network with industry professionals, gaining exposure to diverse perspectives and potential
career opportunities.
6. Career Development:
Explore career interests and goals within the context of a corporate environment. Receive
mentorship, guidance, and constructive feedback to facilitate personal and professional
growth.
Understand Britannia's corporate culture, values, and ethical standards. Align personal values
with those of the organization and gain insights into how these values translate into business
practices.
Receive performance evaluations and feedback sessions to assess strengths, areas for
improvement, and career readiness. Use feedback to enhance skills, refine career goals, and
prepare for future employment opportunities.
9. Brand Association: