DIGITAL

MARKETING
CURRICULUM
Overview of Digital Marketing
l What is marketing and digital marketing?
l Understanding Marketing and Digital Marketing Process?

Website Creation
l Understanding about Internet , websites ,
l Planning of a website Statics, Dynamics (Informative & Ecommerce)
l HTML Basic
l About CMS and creating website in Wordpress
l Domain Booking
l Server & Hosting
l One Live Project

Search Engine Optimization

l What is SEO?
l What are search engines and their
functions ?
l Understanding traffic , keywords etc .
l On page optimization
Ÿ Site Analysis
Ÿ Keyword Research With Google Keyword Planner
Ÿ Keyword Planning
Ÿ Domain
Ÿ URL Structure
Ÿ Title Tag
Ÿ Meta Tag
Ÿ Google Analytics (Code Generation)
Ÿ Canonical Tag
Ÿ H1 Tag
Ÿ Image Optimization (Alt Tag)
Ÿ Anchor Tag
Ÿ Content Optimization
Ÿ Sitemap Creation & Submission (html and xml)
ŸRobots.txt
ŸCustom 404
Ÿ301 Redirect
Ÿ.htaccess
l Off page optimization
Ÿ What is Off page SEO?
Ÿ Why Off page is Important
 Ÿ What are Backlinks?
Ÿ Backlinks Creation Methods
Ÿ Difference Between Do Follow and No Follow Backlinks
Ÿ What is Google Page Rank
Ÿ How to Increase Google Page Rank
Ÿ Web Directory Submissions
Ÿ Social Bookmarking
Ÿ Article Writing & Submission
Ÿ Press Release Writing & Submission
Ÿ Comment Blogging
Ÿ Classifieds Posting
Ÿ Forum Posting
Ÿ Link Exchange (One way, two way and three way)
Ÿ Search Engine Submissions
Ÿ RSS Feeds
l Google Web Master Tool (Search Console )
l Bing Web Master Tool
l SEO Interview Questions
l Others SEO Tools
Local SEO Google My Business (MAP)
PPC Advertising (Google Ads & Express)
l Understanding in organic search results
l Introduction to Google ads & PPC advertising
l Overview of Microsoft Adcenter (Bing & Yahoo)
l Setting up Google ads account
l Understanding ads account structure
l Campaigns, Adgroups, Ads, Keywords, etc.
l Types of Advertising campaigns-Search, Display, Video
l Difference between search & display campaign
l How does ads rank ads
l Understanding ads algorithm (adrank) in detail with examples
l What is quality score
l Why quality score is important What is CTR?
l Why CTR is important Understanding bids
l Advanced level bid strategies
l Enhanced CPC
l What are flexible bidding strategies
l Understanding ad-extensions
l Types of ad-extensions
l Adding ad-extensions in our Campaign
l Creating adgroups
l Finding relevant adgroups options using tool
l Creating adgroups using tool
l Understanding keywords
l Finding relevant keywords
l Adding keywords in ad-group using keyword planner tool
l Understanding types of keywords Board, Phrase, Exact, Synonym & Negative
l Examples of types of keywords
l Creating ads
l Understanding ad metrics Display & destination URL
l How to write a compelling ad copy
 l Best & worst examples of ads Creating ads
l Tracking Performance/Conversion
l What is conversion tracking Why is it important
l How to set up conversion tracking
l Adding tracking code in your website
l Checking conversion stats
l Optimizing Search Campaigns
l Remarketing
l GOOGLE ADS CERTIFICATION
l Ads Fundamental
l Search Advertising
l Display Advertising
l Video Advertising
l Shopping Advertising
l Mobile Advertising
Social Media Marketing
l What is social media
l Understanding the existing social media paradigms & psychology
l How social media marketing is different than others

Facebook Marketing
l Understanding Facebook marketing practical session
l Creating Facebook Page
l Increasing fans on fan page
l How to do marketing on fan page (with examples)
l Fan engagement
l Important apps to do fan page merketing
l Facebook Advertising
l Types of Facebook advertising
l Best practices for Facebook advertising
l Creating Facebook advertising campaign
l Targeting in ad campaign
l Payment module-CPC vs CPM-CPA
l Setting up conversion tracking
l Using power editor tool for adv.
l Facebook Creator Studio
l Facebook Ad Breaks
l Facebook Instant Article

Linkedin Marketing
l What is Linkedin
l Understanding Linkedin
l Company profile vs Individual Profiles (Difference between Individual and Company Profiles)
l Understanding Linkedin Groups (Manage Linkedin groups)
l How to do marketing on Linkedin groups
l Linkedin Advertising & it best Practices
l Increase ROI from Linkedin ads
l Linkedin Publishing
l Company Pages

Twitter Advertising
l Understanding twitter
l Tools to listen & measure influence on Twiiter: Tweetdeck, Klout, PeerIndex
l How to do marketing on Twitter
l Black hat techniques of Twitter Marketing
 l Advertising on Twitter
l Creating Campaigns
l Types of Ads
l Tools of twitter Marketing

Video Marketing
l Understanding Video Campaigns
l Creating 1st Video campaign
l Importance of Video marketing
l Benefits of Video marketing
l Using you tube for Business
l Developing you tube video for Marketing strategy
l Get traffic through you tube channel/video to your website
l Create video adgroup
l Targeting options
l YouTube Monetization
l How to Increase Youtube (Views, Subscriber Etc.)

Google Analytics
l Introduction to Google analytics
l How Google analytics works
l Understanding Google analytics account structure
l Understanding Gooogle analytics insights
l Understanding cookie tracking
l Types of cookie tracking used by Google analytics
l How to set up analytics account
l Hot to add analytics code in website
l Understanding goals and conversion how to setup goals?
l Understanding different types of goals
l Understanding bounce & bounce rate
l Difference between exit rate & bounce rate how to reduce bounce rate
l How to setup goals
l Importance of funnels
l How to integrate adwords and analytics account
l Benefits of integrating adwords & analytics
l Measuring performance of marketing campaigns via Google analytics
l Understanding filters & segments
l How to set up filters & segments
l How to view customized reports
l Monitoring traffic sources
l Monitoring traffic behavior
l Taking corrective actions if required
l GOOGLE ANALYTICS CERTIFICATION
Mobile Web Marketing
l Understanding Mobile Devices
l Mobile Marketing and Social Media
l Mobile Marketing Measurement and Analytics
l Fundamentals of Mobile marketing
l Email Marketing
l Database Collection of Email Id’s
l Service provider (Mailchimp, Sendgrid)
l Mail Templates
 l App Store optimization (ASO) l Case studies on Ecommerce website
l Addmob l Opencart
l SMS marketing
l Whatsapp Marketing How To Grab Freelancing Projects?
Online Reputation Management (ORM)
l What is online reputation management
l Why online reputation management
l Understanding ORM scenario
l How to deal with criticism online
l Ways to create positive brand image online
l Understanding tools for monitoring online reputation
l Step by step guide to overcome negative online reputation
l Best examples of online reputation management

Adsense & Blogging

l What is Adsense
l How to get approved for Adsense
l Cool trick to get Adsense approval by Google
l Using your adsense account interface Placing ads on your blog
l Creating blogs with our Free theme
l What is Blogging
l How to Blog
l What is Wordpress and How to Create with Wordpress
l Wordpress Themes and Plugins

Affiliates
l What is Affiliates
l How to join and Earn with Affiliates
l Top Indian and Worldwide Bloggers
l How ot Earn Money with Blogging

Ecommerce Marketing
l What is Ecommerce
l Top Ecommerce Website around the world
l Ecommerce scenario in India
l How to do SEO of an Ecommerce website
l Why you need a solid Ecommerce marketing strategy
l Formulating right Ecommerce marketing strategy
l Ecommerce business

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