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Analyzing Boohoo Group

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0% found this document useful (0 votes)
21 views7 pages

Analyzing Boohoo Group

Uploaded by

Phil Mj
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Analyzing Boohoo Group's Risk Management Framework Through ISO 31000:2018

Standards

Student Name

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Introduction

Being in the period of time, where we are seeing the progression of globalization,
technological innovations, as well as ever-increasing stakeholder oversight, risk management
has become one of the key factors of the modern organizations to survive and grow. The
fashion retail industry has to cope with risks like supply chain disruptions, reputational crises,
and others which occur due to the dynamic nature and the changing trends of the consumers'
tastes. The Boohoo Group, a key player in the fashion e-commerce market, has been
relatively much criticized lately because of the controversies on its supply chain management
systems and labour hygiene in its factories. Such scenarios emphasize the immeasurable
significance of the risk management frameworks that a system employs in order to be able to
recognize, evaluate and alleviate risks. Against this backdrop, this paper delves into the
analysis of Boohoo Group's risk management framework through the lens of the ISO
31000:2018 guideline. ISO 31000:2018 standards are characterized by specific
recommendations concerning the introduction of risk management procedures, where risk
awareness, identification, assessment, treatment, and monitoring are stressed. Through
assessing Boohoo's risk management policies in connection with the principles of ISO, the
analysis seeks to unearth the company's strong points, weaknesses, and areas in need of
improvement in the risk management procedure. While the companies are practicing strategy
development, in view of the multi-faceted and unpredictably volatile business environment,
such data can become a valuable source of information for the management to establish
resilience in the face of new emerging issues and challenges.

Analyzing Boohoo's Risk Management

Boohoo Group, an online fashion retailer that was founded in 2006, is a key player in the e-
commerce fashion industry, with a large customer base around the world that selects its
service for affordable and trendy clothing choices. The quick and steady growth of the
company is the product of its agility in terms of business strategy, marketing, and adaptability
in the face of the dynamically changing customer habits. Nevertheless, Boohoo has not
escaped controversies as a result of such an exponential growth, as was also observed in the
unfolding of its supply chain issues and supplier factories labour conditions scandals. The
risk management process applied by Boohoo is a cornerstone of its corporate governance
framework designed to recognize, evaluate and limit possible risks that can pose a threat to
company operation, image or financial reports. The framework contains different processes
and practices that focus on evaluation of particular risk categories, such as those related to
operations, strategy, financial and compliance.

Risk Identification

Boohoo Group uses a multifaceted procedure such as internal audit, stakeholder engagements
and monitoring of market trends for risk identification across its operations. A practical
instance of Boohoo’s prioritized approach on identifying and managing risks is its
introduction of routine supplier assessments. These appraisals help Boohoo to monitor and
assess the operations, social, and environmental performance of its suppliers to identify and
eliminate any risks in its supply chain. Moreover, Boohoo manages a complete risk register
that incorporates all risk categories, such as operating, strategic, financial and compliance
risks. This risk register acts as a central hub for the documentation of potential risks and their
effects on objectives of business, thus, providing room for improved decision-making and
prioritizing of risks. On the other hand, Boohoo undertakes a scenario planning method to
account for possible future risks beforehand. Through artificially recreating various
hypothetical scenarios, Boohoo will be able to locate the weaknesses in their business
operations and prepare plans to reduce the negative impact of such events. Extensive risk
identification applications of the company help it to correctly predict and effectively deal
with potential risks, which makes them well-prepared for an increasingly complex business
environment.

Risk Assessment

Boohoo Group's risk assessment processes are in place to assess the probability and the
potential impact of identified risks on business, reputation, and financial performance. The
company implements a mix of techniques that include, both qualitative and quantitative
methods, to measure risks drawing on historical data, trend analysis and experts opinion. One
of the risk assessment approaches of Boohoo involves creation of the risk workshops and
scenario analyses. This engagement involves the participation of various critical players from
different departments of the enterprise in thrashing out risks and their probability and
consequences. Boohoo takes advantage of having different points of views to strengthen its
risk assessments and get the needed updates about possible threats. Also, Boohoo applies
dynamic risk matrices and heat maps that visually depict how likely and severe risks are. This
allows the company to select risks by their impact and the probability for them to happen,
which helps to formulate an impactful and reasonable risk management plan. Nevertheless,
there are elements in Boohoo's approach that need to be refined.

Risk Treatment

Boohoo Group takes a preventive approach to the risk treatment that enables them to
minimize the effect of the identified risks on the company. The company does risk
assessment, where the risks are prioritized by their potential severity and likelihood of
occurrence. This way, they are able to allocate resources and implement targeted
interventions to address high-priority risks effectively. Boohoo has a risk treatment strategy
that includes controls and process improvements which help them prevent operational,
financial, and compliance risks. These elements include strengthening internal monitoring,
simplifying business processes, and introducing technological tools to facilitate risk
management procedures. Additionally, Boohoo uses risk transfer mechanisms such as
insurance or contracts with suppliers to ensure that financial and operational risks are handled
appropriately. Doing so, risks of Boohoo’s potential losses or liabilities are being transferred
to external parties which in turn gives company more financial resilience.

Risk Monitoring

Boohoo Group has well-established risk monitoring system in its risk management strategy
inventory of its alignedness with its success and to detect any emerging risks at an earlier
stage. The company goes about risk assessment by employing a mixed quantitative and
qualitative approach, which is done by using KRIs, performance metrics, and incident
reporting methods to track risks across the operation. Boohoo applies the monitoring
technologies in real time and data analytics tools for the run-time assessment, the information
relevant to the risks is collected and analyzed by it continuously. It is through this approach
that the company shortens the time it takes to identify exceptions, abnormalities from
predetermined security limits and indicators which reflect emerging risks, which in turn
facilitates prevention and mitigation measures to be executed in good time. The performance
review and risk assessment are routinely done, this is to evaluate the changing risk landscape
and to dismiss the risk management strategies that may not work anymore as the environment
continues to evolve. Boohoo upholds an atmosphere of accountability and transparency in its
corporate management. It does this by cultivating open communication channels and inviting
workers to share any concerns about risk incidents and reporting them rapidly.

Risk Communication
The Boohoo Group is aware that an effective risk communication is a cornerstone of
establishing a risk-aware culture and promoting accountability at all level of the organization.
The organization utilizes different communication channels and methods to broadcast risk-
related details to core audiences, such as staff, management, investors, regulators, and a wider
community. Internal communication initiatives comprising of newsletters, risk workshops,
and training sessions are embraced to impart employees with a basic understanding of risks,
their consequences and the company's risk management strategies. This approach makes the
staff to be more aware of the risks and proactively to report them thereby creating a risk
management culture in Boohoo. Externally, Boohoo open and upfront communication with
investors, regulators, and stakeholders is maintained. To provide updates on risks exposures,
mitigation efforts, and compliance the company communicates all these. Periodic disclosures
of information in financial statements, sustainability reports and corporate governance
documents foster investors' and other stakeholders' transparency about Boohoo's risk profile
and risk management practices.

Comparative Analysis with ISO 31000:2018 Standards

Boohoo Group's risk management framework exhibits both alignment and deviations from
the principles outlined in the ISO 31000:2018 standards. Boohoo follows several ISO
principles wherein it identifies and monitors risk, but the requirements for risk assessment
and processes for risk treatment are found to be missing. In accordance with the ISO
principles, Boohoo stresses the regular risk identification process involving internal audits,
communication with all the stakeholders, as well as scenario planning, that will account for
every possible jeopardy within its operations. In addition, the company’s risk register
includes a comprehensive list of risk types and the impacts of such risks on business
objectives. However, differences are observed in the risk assessment and treatment
approaches that are taken in the case of Boohoo. Contrary to the ISO guideline framework,
which encourages the use of comprehensive risk identification instruments, Boohoo's risk
assessments’ depth and analysis are less detailed, thus leaving out emerging risks. Likewise,
Boohoo's risk treatment strategies show a high concentration level on control measures unlike
ISO standards that advocates for diversified approaches in risk mitigation. Overall, while
Boohoo's risk management practices align with certain aspects of the ISO 31000:2018 as the
framework suggests, the risk evaluation and treatment processes have to be improved and
updated in line with the ISO guidelines and to ensure continuation of the business.
Recommendations for Enhancing Boohoo's Risk Management Framework

Though the company is proficient in recognizing known risks, there is a requirement of


improvement in capability of identifying and assessing emergent or unpredictable risks that
might result in business disruptions. More detailed risk analysis can be of value in
recognizing the interconnectivity of the different risk factors and the ways they can influence
each other on the organization. Strengthening the components of risk assessment will
arguably allow Boohoo to plan more proactively against unpredictable hazards and sustain its
exposure to market fluctuations. Secondly, Boohoo risk treatments show no sign of
diversification with heavy emphasis on control measures which are not accompanied by
exploring alternative risk management approaches. The company will do good by integrating
an additional tool in its risk management toolbox it can accept or avoid risks depending on
the magnitude and nature of the identified risks. Diversifying in risk mitigation would make
Boohoo more robust against foreseen events and ensure that the organization's risk
management system is effective.

Moreover, while the strengths of Boohoo covering such risk as financial, strategic,
operations, compliance and cyber were identified, agility of monitoring process to changing
risk scenarios would need to be improved. Companies should therefore concentrate on
growing their capability to predict and adapt to evolving risks by moving beyond the
capacities of traditional business aviation to analyze and think through a variety of scenarios
and identify potential threats. The Boohoo Company is effective in anticipating risk thanks to
the proactive nature of the risk monitoring it has adopted. It enables the company to identify
its key areas of risk that may come to threaten its profitability and to know what should be
done in response to changing circumstances, which makes the company to be more durable
and sustainable in the long run. Lastly, risk communication education program needs to be
ameliorated in this regard by increasing the comprehensiveness and readability. The main aim
of Boohoo should be to make the complex information about the risks and elaborate
communication with the diverse needs and particular preferences of the stakeholders easily.
Through the adoption of more openness and involvement in risk communication, Boohoo
will be able to improve the perception and credibility of their brand that have been tainted by
the disaster.

Conclusion
The review of the Boohoo Group's risk management framework presents a combination of
strengths and development areas. Although the company seems to be skilled in some areas,
such as risk identification and monitoring, there are pronounced gaps in the risk assessment,
treatment and communication processes. By aligning its practices more closely with the
principles outlined in the ISO 31000:2018 standard, Boohoo will practice resilience to
emerging risks and gain trust of stakeholders in the sphere of risk management. Going
forward, the focus on upgrading the risk assessment methods, diversification of risk treatment
tactics, and improvement of the risk communication processes will play the vital role for
Boohoo in managing a continuously changing and uncertain business climate. Adopting a
proactive and adaptive outlook to risk management does not merely mitigate issues, but
rather, it ensures that Boohoo thrives sustainably in the fashion retail industry.

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