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SCHOOLSAFETY.GOV
Back-to-School Campaign
Communications Toolkit
Information and sample communications
to promote SchoolSafety.gov
during the back-to-school season
SCHOOLSAFETY.GOV
Who We Are
“I am one of the safety personnel at
my school and this is a great place
to get information, resources, and
training ideas for my school.”
– SchoolSafety.gov User
“I found SchoolSafety.gov and
utilized the Safety Readiness Tool
and assessment in order to find
best practices, tools, and measures
that we could put in place to ensure
we had a comprehensive safety
and security board policy. I’m very
thankful that I was able to utilize
SchoolSafety.gov is a collaborative, interagency website created by the that resource and I’m happy that
Federal government to provide schools and districts with actionable we now have a very comprehensive
recommendations to create safe and supportive learning environments and thorough safety and security
for students and educators. The site serves as a one-stop access point for board policy that is assisting our
information, resources, guidance, and evidence-based practices on a range of superintendent and our district to
school safety topics. Through the site, members of the kindergarten through make sure that our students, our
grade 12 (K-12) academic community can also use tools to prioritize school staff, and anyone that comes to any
safety actions, find applicable resources and funding opportunities, connect of our buildings are safe.”
with state and local school safety officials, and develop school safety plans.
– Rachel Wisnefski, PhD
(School Board Representative,
SchoolSafety.gov is the public website of the Federal School Safety
Beaufort County School District in
Clearinghouse (Federal Clearinghouse on School Safety Evidence-Based
South Carolina)
Practices), an interagency effort among the Departments of Education, Health
and Human Services, Homeland Security, and Justice. The Clearinghouse
serves as an ongoing and coordinated effort that includes regular interagency
review of evidence-based content and recommended best practices to keep “I appreciate that materials are
schools safe, as well as the curation and distribution of resources, guidance, being centralized, eliminating the
and tools for school communities across the country. need to visit multiple websites.”
– SchoolSafety.gov User
SchoolSafety.gov Disclaimer
The U.S. Department of Homeland Security (DHS), U.S. Department of Education (ED), U.S. Department of Justice (DOJ), and U.S. Department of Health and Human Services (HHS) do not
endorse any individual, enterprise, product, or service. DHS, ED, DOJ, and HHS do not mandate or prescribe practices, models, or other activities described in this communication. DHS, ED,
DOJ, and HHS do not control or guarantee the accuracy, relevance, timeliness, or completeness of any information outside of those respective Departments, and the opinions expressed in
any of these materials do not necessarily reflect the positions or policies of DHS, ED, DOJ, and HHS. Implementation of the options for consideration identified in these materials is purely
voluntary, and a decision not to implement these voluntary measures will not result in any enforcement action. Reference in these materials to any specific option for consideration does not
constitute endorsement of that option. SchoolSafety.gov is not intended to, and does not, create any legal rights.
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Resources and Features
SchoolSafety.gov offers more than 485 resources across nine topic areas to help inform and support schools as they develop,
evaluate, and implement school safety plans, procedures, and programs. These resources can be easily sorted and accessed
based on topic, action, resource type, audience, Federal agency, education level, or intended application. Topics and resources
on the site cover:
Bullying and Emergency
School Climate
Cyberbullying Planning
Child Infectious Diseases
Targeted Violence
Exploitation and Public Health
Threat Assessment
Cybersecurity Mental Health
and Reporting
Schools and districts can also locate valuable tools to identify, learn about, and connect with important resources to
address specific security challenges and needs or create and enhance comprehensive and holistic school safety plans.
SchoolSafety.gov tools include:
Grants Finder Tool Calendar of Events
Helps members of the K-12 school community Features upcoming webinars, training sessions,
more easily find, apply for, and ultimately and conferences for school safety personnel,
receive school safety-related Federal funding administrators, educators, and parents
Safety Readiness Tool Resource Library
Assists users in evaluating their respective Provides actionable resources, guidance,
school’s safety posture across ten elements training, and fact sheets that can be filtered
and provides a tailored Action Plan with by audience, intended application, and topics
options for consideration, aligned resources, to help schools create and maintain a safe
and grant opportunities specific to their learning environment
individual school’s needs
State Search Tool Communications Center
Enables schools to locate and access state- Provides a comprehensive collection of one-
specific school safety resources, programs, pagers, presentations, newsletter bulletins, and
contacts, and opportunities materials available from SchoolSafety.gov
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Back-to-School Campaign
The SchoolSafety.gov Back-to-School Campaign was developed to help members of the K-12 community feel empowered,
equipped, and prepared to make a safe return to the classroom this fall.
The campaign aims to educate and encourage school administrators, teachers, school personnel, parents and guardians, and
state and local government officials to visit SchoolSafety.gov in preparation for and during back-to-school season and to utilize
its resources and tools to create and sustain safe and supportive learning environments for students and educators. It is also
an opportunity for members of the K-12 community from across the country to join together to raise awareness of school safety
issues and promote resources and evidence-based practices that can help make schools safer and more supportive.
This back-to-school season, start the year off right by utilizing SchoolSafety.gov for actionable recommendations and
resources and using the content in this toolkit to help spread the word to others in your school and community.
How to Get Involved in the Campaign
There are a number of actions you can take to participate in the SchoolSafety.gov Back-to-School Campaign and raise
awareness of SchoolSafety.gov and its available resources for a safe and successful school year. Suggested actions you
can take include:
Participate in SchoolSafety.gov webinars, Sign up for the monthly School Safety
events, and conferences and find Community Bulletin and other email
additional school safety events on the communications to receive the latest back-
SchoolSafety.gov calendar. to-school information and additional school
safety materials throughout the year.
Access and interact with SchoolSafety.gov
information on social media channels. Forward the School Safety Community
Bulletin and other SchoolSafety.gov
communications to others in the K-12
Download and share this toolkit as well as
community and encourage them to sign up.
other SchoolSafety.gov infographics and
information with colleagues, partners, and
other school safety community members. Post SchoolSafety.gov back-to-school
resources and materials in your facilities,
local schools, or organizations as well as
Promote and link to SchoolSafety.gov on distribute them to your stakeholders.
your website to showcase back-to-school
resources and tools for your organization.
Include SchoolSafety.gov information in
your newsletters and email communications
Watch and share the SchoolSafety.gov to your stakeholders, school staff, and
Back-to-School Campaign video to learn community members, using the sample
more about the site’s features and offerings. content below or by drafting unique content.
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Sample Social Media Posts
Below are sample social media posts to promote SchoolSafety.gov and the Back-to-School Campaign. You may post
on your social media channels using the content below or by drafting your own posts utilizing the campaign hashtag
#BacktoSchoolSafety.
FACEBOOK
1. #K12 Community: SchoolSafety.gov is a collaborative, interagency website created by the Federal government to
provide schools and districts with actionable recommendations to create a safe and supportive learning environment for
students and educators. As you head back to school for a new year, access the site for actionable information, resources,
guidance, and tools on a range of school safety topics. Learn more: schoolsafety.gov #BacktoSchoolSafety
2. SchoolSafety.gov empowers districts and schools to improve safety and security as we head #BacktoSchool and
throughout the year. Through the website, members of the K-12 academic community can use tools to prioritize school
safety actions, find applicable resources and funding opportunities, connect with state and local school safety officials,
and develop school safety plans. Visit today: schoolsafety.gov #BacktoSchoolSafety
3. Back-to-school season can be a great time for schools to develop new safety plans or enhance existing programs
before students and teachers head back to the classroom. In support of back-to-school season – and to help members
of the K-12 community feel equipped, empowered, and prepared to make a safe return to the classroom this fall –
SchoolSafety.gov recently launched a dedicated Back-to-School Campaign for schools and districts across the country.
The campaign provides information, tools, and materials to help school communities join together to raise awareness
of school safety issues, access resources, and create safe and supportive learning environments. Learn more about the
campaign and find out how you can get involved: schoolsafety.gov/back-to-school-campaign #BacktoSchoolSafety
4. The SchoolSafety.gov Back-to-School Campaign aims to help schools learn more about how to enhance school
safety, access federal school safety resources and information, and join with others across the country in supporting
#BacktoSchoolSafety. Find information and materials to get involved in the campaign and learn how you can support
safe and supportive learning environments for students and educators: schoolsafety.gov/back-to-school-campaign
TWITTER
1. .@SchoolSafetyGov is a collaborative website created by @usedgov, @HHSgov, @DHSgov, & @TheJusticeDept. This
#BacktoSchool season, access resources, tools, and guidance to help create safe and supportive learning environments:
schoolsafety.gov #BacktoSchoolSafety
2. #K12 Community: Looking for school safety information as you head back to the classroom this year? Visit SchoolSafety.
gov for resources, guidance, and evidence-based practices on a range of school safety topics. Explore more: schoolsafety.
gov #BacktoSchoolSafety
3. On SchoolSafety.gov, school leaders and personnel can find school safety grants, connect with state programs, view
upcoming events, and access more than 485 resources. Check it out: schoolsafety.gov #BacktoSchoolSafety
4. .@SchoolSafetyGov’s #BacktoSchoolSafety Campaign empowers #K12 schools and districts to improve safety and
security. Learn more about the campaign and see how you can get involved: schoolsafety.gov/back-to-school-campaign
5. #DYK: You can help promote a safe return to school with @SchoolSafetyGov? Get involved in their Back-to-School
Campaign by sharing resources, infographics & more with your community, and join others across the country in
supporting #BacktoSchoolSafety: schoolsafety.gov/back-to-school-campaign
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Sample Social Media Posts (Continued)
LINKEDIN
1. On SchoolSafety.gov, the K-12 community can find the latest Federal government resources, guidance, tools, and
evidence-based practices on a range of topics related to school safety, including student mental health support
and services, bullying prevention, emergency planning, cybersecurity and online safety, preventing targeted and
community violence, and more. This #BacktoSchool season, check out the site and access resources to create
and sustain safe and supportive learning environments for students and educators. Learn more: schoolsafety.gov
#BacktoSchoolSafety
2. SchoolSafety.gov serves as the one-stop access point for the American public and school communities to find
information, resources, guidance, and evidence-based practices on a range of school safety topics. As you kick off a
new school year, visit the site and take advantage of its easy-to-use tools to discover helpful resources and create and
implement comprehensive and holistic safety programs: schoolsafety.gov #BacktoSchoolSafety
3. In support of back-to-school season, SchoolSafety.gov launched a dedicated Back-to-School Campaign to help members
of the K-12 community feel empowered, equipped, and prepared to make a safe return to the classroom. The campaign
provides a variety of resources, including a video, toolkit, and infographics, to help schools learn more about how to
enhance school safety and join with others across the country in creating safer schools and communities. This fall, let’s
all commit to #BacktoSchoolSafety. Join the SchoolSafety.gov Back-to-School Campaign to learn more. schoolsafety.
gov/back-to-school-campaign
4. SchoolSafety.gov’s #BacktoSchoolSafety Campaign is an opportunity for members of the K-12 community to join
together to raise awareness of school safety issues and access resources to create safe and supportive learning
environments. The campaign highlights information and resources available to help schools and districts develop and
implement school safety plans and programs, and empower and equip K-12 administrators, teachers, and parents to
make a safe return to the classroom this fall. Want to get involved? Visit SchoolSafety.gov to learn more: schoolsafety.
gov/back-to-school-campaign
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Sample Email
Below is a sample email that you or your organization may use to promote SchoolSafety.gov and the Back-to-School Campaign.
You may share the content below with your stakeholders and members of your school and local community.
SUBJECT LINE
Visit SchoolSafety.gov: A One-stop Access Point for Federal School Safety Resources
BODY
Back-to-school season represents the start of a new academic year and a time of excitement and anticipation for the school
community. It can also be a great time for schools to develop new safety plans and refine or enhance existing programs ahead
of the new school year.
As you head back to the classroom this fall, start the year off by learning about and visiting SchoolSafety.gov for actionable
recommendations and resources that can help support your school community’s efforts to create safe and supportive
learning environments. SchoolSafety.gov is the go-to website for the K-12 community to access information from the Federal
government on a range of school safety topics. Through the site, you can find resources and evidence-based practices
on issues such as student mental health support and services, bullying prevention, emergency planning and exercises,
preventing targeted and community violence, child exploitation and online safety, and more. These resources, which total
more than 485, can be easily found on the SchoolSafety.gov topic pages or through the site’s Resource Library. The Resource
Library also allows you to sort resources based on criteria such as school safety issue area, action, resource type, K-12
audience, Federal agency, education level, or intended application.
Schools and districts can also locate valuable tools on SchoolSafety.gov to identify, learn about, and connect with important
resources to address specific security challenges and needs or create and enhance comprehensive and holistic school
safety plans. One of these features can support district and school personnel in learning about and pinpointing federal
school safety funding opportunities and grant programs, which can be used to bolster your planning efforts, programs, and
initiatives. The site’s Grants Finder Tool houses these funding opportunities all in one place and provides a variety of ways
for you to sort through and discover specific grants for your school’s unique needs or initiatives. The site also features a State
Search Tool to support your community in locating and connecting with state-specific school safety resources, programs,
contacts, and opportunities.
To further help members of the K-12 community feel empowered, equipped, and prepared to make a safe return to campus
this fall, SchoolSafety.gov has launched a dedicated Back-to-School Campaign. The campaign provides school administrators,
teachers, school personnel, parents and guardians, and other members of the school community with a variety of resources,
including a video, communications toolkit, and infographics, to learn more about how to enhance school safety, access
support, and easily share information about the campaign with others in your community. Learn more about the campaign
and how you can join the effort on the SchoolSafety.gov Back-to-School Campaign page.
Explore SchoolSafety.gov today and commit to #BacktoSchoolSafety this year.
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Sample Blog/Newsletter/Website Post
Below is a sample post that you or your organization may use to promote SchoolSafety.gov and the Back-to-School Campaign
on your website or in your community newsletters. You may post or share the content below to help spread the word about
SchoolSafety.gov and its resources.
TITLE
Explore SchoolSafety.gov for School Safety Resources this Back-to-School Season
BODY
The start of a new school year is an important time for parents, caregivers, educators, and millions of students across the
country. As you look ahead to a safe return to the classroom this fall, take advantage of federal resources and school safety
information available through SchoolSafety.gov.
SchoolSafety.gov was created to empower districts and schools in creating and sustaining safe and supportive learning
environments for students and educators. Through the site, the American public and school communities can access more
than 485 resources and evidence-based practices, which can be used to help inform and support school safety plans,
programs, and initiatives within your individual and unique school setting. These resources address a range of school safety
issues and include information on bullying prevention, student mental health support and services, child exploitation and
online safety, school climate, emergency planning and exercises, and preventing acts of targeted and community violence.
SchoolSafety.gov also includes several easy-to-use tools to help you discover specific resources and create and implement
comprehensive and holistic safety programs and plans, including a feature that makes it easier to locate and identify available
federal school safety funding opportunities and grant programs.
In support of back-to-school season, SchoolSafety.gov launched a dedicated Back-to-School Campaign to help members of
the K-12 community feel empowered, equipped, and prepared to make a safe return to the classroom. The campaign provides
a variety of resources, including a video, communications toolkit, and infographics, to help schools learn more about how to
enhance school safety, access support, and join with others across the country in creating safer schools and communities.
This fall let’s all commit to #BacktoSchoolSafety. Join the SchoolSafety.gov Back-to-School Campaign and explore
SchoolSafety.gov today.
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