Monarch Self-Adhesive Tapes

& Foams (I) Private Limited

1
Content
1. Monarch Profile
a. The Monarch Story
b. Infrastructure
c. Manufacturing Setup
d. R&D Lab Setup

2. Product Portfolio
a. Foams
i. How to choose the right foam
ii. Industries
b. Tapes
i. Know your tape
ii. How tapes are designed
iii. Formats of tape
iv. Application specific adhesive for tapes
v. Typical surface energies
vi. Consideration for carrier
vii. Carrier material for tape

3. How is Monarch DIFFERENT

4. Our Core values
5. Contact us 2
Monarch Profile
• Background: Established in 1993, Monarch manufactures and
provides customized solutions to industries from “foams to tapes”,
from under a single roof. The only company in India to do so.
• Products: Foams and self-adhesive tapes for industrial and
commercial applications.
• Customer profile: Automotive, HVAC, DG Set, EV battery, aerospace,
healthcare, Refrigeration and cooling, healthcare, sports, electronics
• Manufacturing: Own and operate 3 manufacturing facilities,
Banaglore, Chennai and Pune, spread over 120,000 sft .

3
The Monarch Story
• 1962: With Waco, developed cellophane tape with BASF chemicals
• 1967: Developed and supplied PVC insulation tape confirming to Defence specifications, tested and
approved by CMIE (Chief Inspector of Military Explosives).
• 1968: Developed polyethylene base underground pipe wrapping tape tested for International standards and
supplied to M/s Indian Oil Corporation.
• 1968: Introduced Barium Chromate saturated tape as anticorrosive wrapping to aluminum conductors.
• 1969: Set up the first paper gum tape manufacturing unit in South India.
• 1971: Designed machine for continuous process of manufacturing tube lamp covers.
• 1980: Developed and manufactured cloth gummed tape, which was used by CFTRI, Mysore, for their food
boxes for Antarctica expedition.
• 1992: For the first time introduced PU, PE foams and aluminum foil tape for no frost refrigerator confirming
to international standards and was exclusive supplied to most of the leading refrigerator manufacturers in
India.
• 1996: Developed for a leading Indian automobile manufacturer chemical impregnated PU foam, which was
earlier imported from Germany. 4
Contd.
• 2004: PU laminated with velvet cloth wire harnessing tape for Korean import substitution was developed.
• 2005: Developed and introduced PU acoustic foam for DG Set as a replacement for Rockwool and glass wool.
His work in the acoustic field was recognized by the leading DG set manufacturers and ARAI.
• 2007: Specially developed composite foam material for M/s Vikram Sarabhai Space Centre, Trivandrum, for
their space load.
• 2010: First to develop and manufacture PVC/NBR foam in India as sound damping barrier foam in acoustic
requirements.:
• 2011: Developed side mirror holding tape for a leading Japanese car manufacture when most imports failed
to meet their specification.
• 2016: Developed Super-Acoustic foam
• 2021: Developed import substitute for a Korean manufacturer for their PU foam
• 2021: Started delivering customized products specially developed for EV Battery and vehicles
• 2022: Import substitute for VHB tapes for automotive component manufacturer approved.

5
Infrastructure
• Plant locations: Bangalore, Pune & Chennai
• Employees: 180
• Manufacturing spread: 120,000 sft
• Power: 1012 HP
• IATF 16949:2016 and ISO 14001:2015 certified plants
• Fully equipped QA and R&D labs at all plants

6
Manufacturing setup
Monarch is the only company in its kind of sector which has manufacturing and conversion machines
which deliver products from under a single roof.

- Foaming machine - Bonded foam

- Foam Slicing (Horizontal & Vertical) - PU heat lamination
- Coating - Foam Peeling from 2mm onwards
- Any adhesive - XLPE slicing from 0.8mm onwards
- Any material
- Core cutting
- Tape Cutting
- Pressing
- Integrated cutting and slicing for tapes and
sheets - Adhesive mixing
- Die cut - Cloth stitching
- Profile - Hydraulic Press

7
Fully equipped lab
Tensile machine Shore-A Lux meter Conductivity meter Moisture balance
Digital Vernier

Hot air oven DB Meter Digital Dial gauge Compression set tester Viscometer Push-Pull gauge

FR tester Digital balance Surface resistivity meter

8
Product Portfolio

9
Product Portfolio
Foams Tapes
PU – FR/NFR, Rigid/Semi-rigid, different densities PVC
XLPE – Chemically cross linked foam Aluminium Foil: with & without liners
EPDM Polyester: metalized & non-metalized
Bonded PET
Melamine Double side
Memory Foam
EPE Paper
PE Tissue
Laminated foams: TPU, cloth, rexine, aluminium Non-woven double side
Specialized Die cut EPDM
Nitrile XLPE
Wire harness FR tapes: Fleece, Black Velvet, knitted
polyester 10
Foams

11
Polyurethane Foam (PU Foam)
Description Characteristics Applications

Polyurethane Polyurethane foam has an elastic - Resistance to a wide variety - Automobile

Foam (PU Foam) open-cell structure, and is of solvents - Construction
relatively soft, which provides a - Flexible & lightweight - Medical &
wide range of performance. - Sound absorption hygiene
- Flexible PU - Heat insulation - Mattress &
- Semi-rigid - Energy absorption bedding
- Rigid - Low thermal conductivity - White goods
- Low water vapour - Sound and heat
transmission insulation
- Vibration dampening - Protective
packaging

12
Chemically Cross-linked Foam (XLPE)
Description Characteristics Applications

XLPE Cross-linked polyethylene foam is a high - Closed cell structure - Packing

density, closed-cell foam characterized by a - Water & mold - Automotive interior
compact feel and its resistance to water and resistance - Flotation
chemicals. - Excellent buoyancy - Sports goods
With a smooth, pleasant feel combined with - Flame retardance - Gaskets
superior physical and chemical properties, - Anti-static - Adhesive tapes
cross-linked polyethylene foam is the solution - Thermal insulation
for an array of applications that demand
thicker sections of closed cell foam.

13
Ethylene Propylene Diene Monomer (EPDM)
Description Characteristics Applications

EPDM (Ethylene EPDM Foam is a high-quality, closed - Closed cell structure - Air & watertight seals
Propylene Diene cell material that is commonly used - High resilience and - Automotive
Monomer) foam to create an air and watertight seal. compressive - Adhesive tapes
strength - Construction
- Resistance to aging, - HVAC
light, moisture, - Electric appliances
ozone, heat
- Good flexibility
- Excellent recovery
- Resistance to aging

14
Bonded Foam
Description Characteristics Applications

Bonded Foam Bonded foam is made up of scrap - Made from PU scrap. It - Mattress
polyurethane foam. It is also called has the basic properties - Automotive
rebonded foam. The PUF scraps are of PU foam - Insulation
bonded together under high
pressure using adhesive to form a
hard substance.

15
Expanded Polyethylene (EPE)
Description Characteristics Applications

EPE (Expanded EPE foams made from - Has no taste or odour. - Packing
Polyethylene) polyethylene. Typically it is - Light in weight and flexible. - Insulation
made from expanded - Ability to absorb shock and
pellets ('EPE bead') made provide good cushioning. delicate
with use of a blowing objects.
agent. - Has high weight to strength ratio
EPE foams are low density, and high thermal resistance.
semi-rigid, closed cell foam - It is resistant to water, oils, and
many chemicals.
- It is also a very good insulating
material.

16
Melamine Foam
Description Characteristics Applications

Melamine foam Melamine foam is a foam-like material - Lightweight - Sound proofing

consisting of a melamine- - Excellent thermal - Thermal insulation
formaldehyde condensate. insulation - Scrubbers
- High sound - Vehicle lining
absorption
- Low smoke and
flame properties
- Brittle and abrasive

17
Nitrile Butadiene Rubber (NBR)
Description Characteristics Applications
NBR (Nitrile Nitrile rubber, also known as - Closed Cell - HVAC system
Butadiene Rubber) nitrile butadiene rubber, NBR, structure - Construction seals
Buna-N, and acrylonitrile - High tensile - Gaskets
butadiene rubber, is a synthetic strength - Protective padding
rubber derived from acrylonitrile - Strong against - Automotive &
(ACN) and butadiene. abrasion aeronautical
NBR has closed cells. - Flexible &
lightweight
- High thermal
efficiency
- Flame retardance
- Low water
absorption rate
- Resistance to oil &
grease

18
How to choose the right foam
• Application
• Structure (open cell or close cell)
• Density
• Hardness
• Flammability FR / NFR
• Environment
• Operating Temperature
• Adhesive / Non-Adhesive
• Tensile strength
• Indentation Load Deflection – Firmness of the foam
• Compression foam deflection – Force required to compress foam 50%

19
Industries

20
Automotive
Manufactures are working on more fuel efficient vehicles, eco-friendly products in
production and quick assembly methods. Products need to come up to exacting
standards: lightweight, withstand temperature and pressure variations, reduced
noise and rattle, efficient sealing and filtering, superior comfort, increased safety.
Product Type Applications
Foam PU Foam, XLPE, EPDM, NBR, Re-bonded, Gaskets, headliner, anti-vibration,
melamine, moulded sound proofing, seating, EV battery,
instrument panel, door panel,
speaker liner, cable sleeves
Tapes Foam, PVC, Polyester, Aluminium foil, Wire harness, paint masking,
masking, double side XLPE, surface protection,

21
Diesel Genset
Foams are used in the DG canopy for sound dampening, anti vibration
and fire retardancy.

Foam FR PU foam, FR Profile foam of varying Sound dampening, anti

density vibration, fire retardancy

22
Healthcare
Comfort, hygiene, sound insulation and cost-efficiency are key needs of
healthcare sector.

Foams PU, XLPE Mattress, ventilators, face shield, wheel chair

cushioning, electric chair and bed electronic
insulation, bed rail pads, bottle stuffing, medical
device packaging, ECG Pads

23
Construction
• The industry uses both flexible and rigid foam for various applications.

Foam PU, XLPE, bonded, EPDM Floor padding, thermal and acoustic
insulation, roof and walls,

24
Mattress and furniture
This industry is the second largest consumer of foam material. Different
kinds of foam based on the requirement, leisure, domestic, medical,
special requirements are used.

Foam PU, Bonded, Memory Mattress, pillows, furniture

25
Sports & Leisure
Foams are used in a wide variety of applications due to their versatility,
light weight, durability, ease of processing and cost efficiency.

Foam PU, XLPE, EPE Impact protective padding, yoga mats, gym mats,
shoes, acoustics in indoor stadium, shoe insoles, shoes,
flooring, sports helmets

26
Refrigeration and HVAC
Excellent insulation and anti vibration properties, improves energy
efficiencies and reduce power loss.

Foam PU, EPDM, XLPE Sound dampening, insulation,

Tape EPDM, Aluminium foil Attach tubes, channels, coils

27
Electrical and Electronics
Foams with anti-static properties are used to create trays, cushions and
other packaging designs for sensitive electronic equipment. They are
also used for packing protection.

Foams Anti static PU, Profile, TPU laminated, Electronics packing, EV

microcellular PU, XLPE, EPDM battery,
Tapes Cross filament, double sided, PVC

28
Packing
• Based on the fragility and the toughness of the product different
kinds of foams and tapes are used.

Foam PU, XLPE, EPE, Profile, Fragile material, electronics, machinery,

ant-static goods which need impact protection
Tape Acrylic, BoPP, masking,
double sided, Cross
weave filament

29
White goods
The white goods uses different foams and tapes extensively.

Foams PU (rigid & semi-rigid) Acoustic and thermal insulation, packing,

vibration damping,
Tapes Aluminium foil, Insulation and protection, bonding
Polyester, Double side components, thermal management, wire
foam, tissue, PVC, EPDM, harness,

30
Tapes

31
Tapes

PVC ALUMINIUM FOIL POLYESTER TAPE EPDM TAPE TISSUE TAPE PAPER TAPE

NDS WIRE HARNESS TAPE XLPE TAPE KNITTED POLYESTER FIBER GLASS FILAMENT

32
Contd.
Tape Typical application
Polyethylene Protection, masking,
Glass Filament Joining, sealing, strapping, electrical winding
PVC Protection, masking, electrical,
Polyester Masking, protection, electrical
Aluminium foil Insulation, shielding, cable wrap, heat reflection
EPDM Sealing electrical enclosures, doors & hatches, AC
equipment
Tissue Bonding, fix, mounting
Black velvet foam Wire harness
PET cloth, PET fleece Wire harness
XLPE Lamination for AC ducting, duct sealing and joining
NDS Mounting
33
Know your Tape

34
How tapes are designed
• Adhesion: Adhesion is when a bond is made between two dissimilar
materials i.e., bonding of adhesive tape to substrates. The process of
adhesion is caused by molecular interactions between the substrate
surface and the adhesive.
• Cohesion: Cohesion is the bonding of particles within the adhesive
that holds the adhesive mass together. Cohesive force is due to:
• The chemical bonds within the adhesive polymers.
• The chemical bonds resulting from crosslinking of the polymer.
• The intermolecular interactions between the molecules in the adhesive.
• The mechanical adhesion between various molecules in the adhesive.

35
Contd.
• Tackiness: Tack is known as the initial stickiness of the adhesive. It
indicates how quickly a bond is formed when the adhesive is brought
into contact with a surface with very slight pressure. The faster two
surfaces bond, the higher the tack. On the contrary, lower tack allows
an adhesive film or tape to be repositioned. Tack is sensitive to a
variety of factors, including temperature, processing, and the
properties of the adhered surface etc.

36
Contd.
• Shear strength: It’s the holding power. The ability of a material to
resist lateral forces that cause it to slide against itself and can be
thought of as one surface sliding over another. It is a measure of the
strength or cohesion of the adhesive.
• Peel strength: It’s the degree of adhesion. It’s the force needed to
break the bond between the adhesive and the surface to which it is
stuck. If it delaminates or rips of from the substrate then it’s stronger
than the substrate.

37
Contd.
• Tensile strength: Measure of the elastic property of the adhesive. At what
force will the adhesive move away from the surface.
• UV exposure and aging: With prolonged exposure to UV and sunlight some
adhesives like natural and synthetic rubber become brittle and break.
• Chemical resistance: It is critical to understand the chemicals that the tape
will come into contact with and to tailor a solution that it is compatible.
• Chemistry of the surface: The tape may work on one specific substrate
and fail on others. Sometimes the tape works on a substrate, but when any
changes to the chemistry or condition of the substrate change, the tape
could end up failing. Even a small change can have a major effect.
• Temperature resistance: Max and min temperature it can withstand.
• Dielectric Strength: The voltage that products can withstand without
allowing the passage of current.
38
Formats of tape
• SINGLE COATED tapes feature an adhesive applied to only one side of
a carrier. The construction of single coated tapes typically has a
backing most often 1-10mils thick and an adhesive thickness of 2-5
mils - though there are exceptions. The tape may be self wound with
a release coating applied to the backing, or it can be with a release
liner. Some single-coated tapes, such as filament tape and duct tape,
also feature reinforcements of woven cloth or glass strands, and
typically are paired with rubber based adhesive systems.
• Examples of single coated tapes are electrical tape, masking tape, carton
sealing tape and most medical tapes.

39
Contd.
• DOUBLE COATED tapes are created when an adhesive is coated onto both
sides of a carrier material. The tape is then wound with a release liner,
commonly paper that has been coated on both sides with a silicone release
agent. The carrier is typically a polymeric (film upto 200 micron) film, and
the adhesive (acrylic, rubber, or silicone) may be the same or different on
either side of the carrier, as well as oaring different coating thicknesses.
• Some examples of double coated tapes are bonding and mounting tapes and
membranes
• ADHESIVE TRANSFERS consist of a release liner carrying an unsupported
adhesive. The release liner is generally a paper that has been coated on
both sides with a silicone release agent. Adhesive transfers are often an
acrylic adhesive, but can be made from any type of adhesive.
• Examples of adhesive transfers include tapes for envelope or bag sealing, graphic
attachment, and splicing.

40
Application specific adhesive for tapes
• Acrylic adhesives are formulated with acrylic polymers.
• Have better long-term aging and are more resistant to solvents and environmental factors.
• High shear and tensile Strength
• High temperature resistance
• Excellent solvent resistance
• Excellent UV resistance
• Good bond strength to plastics
• Excellent durability
• Good adhesion to surfaces with high-energy such as polyvinyl chloride (PVC), polyester (PET),
aluminium or steel.
• Faster setting time than other adhesives.
• Expensive
• Applications: Automotive, Aerospace, high performance packaging, sports goods

41
Contd.
• Water-based adhesives are developed using a combination of water,
polymers, and additives. These adhesives may be formulated as
solutions and are activated as the water evaporates or is absorbed by
the substrate.
• High tack
• Low VOC
• Ideal for porous or non-porous substrates.
• Applications: Good choice for adhering porous substrates like paper,
cardboard, textiles, woods, food and beverage packaging, book
binding and some plastics.

42
Contd.
• Rubber-based adhesives is based on natural or synthetic rubbers and
formulated with tackifying resins, oils and antioxidants.
• Most cost effective PSA and offers quick stick capability.
• Good shear strength
• Good solvent resistance
• Moderate durability
• Not recommended for high heat application.
• Offer water-resistant properties, flexibility, and versatility.
• Deteriorates quickly in outdoor applications.
• Applications: Good choice for use in clothing and footwear manufacturing,
as well as for reinforcing the backing of carpets and floor rugs.

43
Contd.
• Silicone adhesives are formulated with Silicone polymers and are the only
adhesive that will bond well with silicone substrates.
• They are relatively expensive
• Have a very low initial tack
• Can better withstand higher temperatures than both rubber and acrylic adhesive
• Its elasticity and other properties remain unchanged at any temperature
• Good ability to bind unlike dissimilar substrates
• Low chemical reactivity and toxicity
• Resistant to moisture and weathering
• Applications: Automobiles, electronics, healthcare, appliances, home
repairs, construction.

44
Contd.
• Hot melt adhesives are polymer based, and are thermoplastic in nature, meaning
they are solid at room temperature.
• They do not utilize water or solvents
• Rapid drying and curing, which makes them the more popular kind of industrial adhesive.
• No VOC compounds
• Bonds well to wide range of substrates
• Easy to apply
• Long shelf life
• High melting temperature may damage delicate material
• The viscosity must be fairly low at application temperature to allow good substrate
penetration.
• Applications: Appliances, automobiles, furniture electronics packaging
45
Typical surface energies
• High: Aluminum, Stainless Steel, Copper, Glass, Nylon, Polyester, (PET)
Film, Polyurethane Film
• Medium: ABS, Polycarbonate, Vinyl (PVC), Acrylic, Polystyrene
• Low: EVA, Powder Coated Paint, Polyethylene, Polypropylene, PVF
• Extra low: PTFE (Teflon™), Silicone

46
Consideration for carrier
• Thickness and weight
• Tensile strength
• Elongation
• Tearability
• Abrasion and moisture resistance
• Thermal insulation
• Operating environment
• Flame retardance
• Flexibility
• UV stability
• Color and clarity

47
Carrier material for tapes
• Plastic Film/Polymer: Generally, there are two categories of plastics:
thermoplastics and thermosets.
• Thermoplastics have low melting points and low tensile strength. Good adherence to metals,
resistant to chemicals and detergents, good electrical insulation, high impact resistance. PVC
and Acrylic films are good examples of thermoplastics.
• Thermosetting plastics have high melting points and tensile strength. Superb electrical
insulation properties, excellent heat resistance at high temperatures, low thermal
conductivity, high strength-to-weight ratio.
• PET/Polyester: Polyethylene terephthalate (PET)/polyester products use a PET or
polyester backing in the form of a film or laminate. Also known as Mylar. This high
tensile strength and flexibility, good insulation performance, heat resistance,
moisture resistance and chemical stability.

48
Contd.
• Glass/Fiberglass: Fiberglass composite material or a glass layer provides
exceptional stability in harsh environments by resisting shrinking, rotting,
or burning.
• Paper: Paper tape products have a paper backing and are also referred as
flat back tape.
• Cloth: A cloth backing often incorporates a woven cloth or a fabric layer for
reinforcement, extra strength and heat resistance properties.
• Felt: Felt or non-woven tapes are often applied to substrates to prevent
scratching.
• Foam: Adhesive-coated foam backing tape contains an adhesive that is
protected by a liner. Foam is often used for sealing, weather-stripping, and
mounting. 49
Contd.
• Filament: Filament tape, usually referred to as strapping tape, is
composed of thousands of filaments (usually fiberglass) woven into
yarns that are embedded into the adhesive. It is a strong and versatile
material that allows the user to bundle similar or odd-shaped items
together for shipping or storage.
• Metal Foil: Aluminum, aluminum-reinforced and lead backings resist
flames, temperature extremes, and high humidity. Metal tapes are
usually designed for taping joints and seams against moisture or
vapor. Aluminum foil is laminated to paper or plastic films to provide
more strength. Copper foil backing is used in the manufacture of
multilayer printed circuit boards (PCB).

50
We Make A Difference

51
How is Monarch different
1. UNDERSTAND THE CUSTOMER REQUIREMENT: For any product the following are critical to
understand:
1. Product selection. What doe the customer need? If exact not available, the suitability of
the replacement and will it fulfil the requirement and standards.
2. How is the product used
3. Area of application
4. The environment and conditions
5. The surface (critical for adhesive related applications)
6. Cost
2. PRODUCT SELECTION: We will help the customer choose the right product. When we do not
have an exact fit, choose a product which meets the requirements. Our alternatives will meet
your standards and specifications.
3. APPLICATION TESTING: We try to recreate your application and environment if possible at our
unit to test the product fit. For demanding requirements we go in for external testing.
52
Contd.
4. ALTERNATIVES: Alternatives from our portfolio to replace currently used materials.
This is for cost competitiveness or enhanced product capability.
5. TESTING: The product we give is tested for performance and suitability first. It is
critical it meets the desired requirements and standards and also delivers the
competitive advantage.
6. CUSTOMIZATION: We do not believe in one size fits all. Every customer wants
competitive advantage, both commercial and technical. We can customize both:
• CUSTOM PRODUCT: We can make products as per customer specs.
• CUSTOM COATING: We understand adhesives and work with a wide range for different
applications. We can do solvent, water-based, hot melt, transfer adhesives. Depending on the
material and the surface we make them for you. They can be supplied in jumbo rolls, slit rolls,
sheets, die-cut parts.
• CUSTOM LAMINIZATION: Foam, films, foils, non-wovens and textiles can be combined with
adhesive to provide the laminated product required.
• CUSTOM CONVERTING: Multiple in-house conversion options are available. Rapid prototyping
allows for real-life testing and simulation before serial production, minimizing time and costs.

53
Our Values

54
Our Core Values
• Customer First: We exist because of them. Make our customers successful.
They grow, we grow.
• Respect Employees: They made us who we are today. We want them
passionate, happy, motivated, positive and take pride in their work.
• Integrity: It’s our most valuable asset. We’re honest, transparent and
committed to doing what’s best for our customers and our company. Do
the right thing even when no one is watching.
• Innovation: Only thing constant is change. Raise the bar. Make a difference
to the company. Make a difference to the customer.
• Financial Health: Healthy company means happy employees and successful
customers.

55
Contact us
• Bengaluru
• No. 12/1B, Abbigere Industrial Area, Laxmipura Main Road, Abbigere, Near Gangamman Gudi
Police Station, Bengaluru-560090
• Telephone: +91-9342137230/ +91-9686212031/ +91-9513222037/ +91-8050685446
• Email: [email protected] / [email protected] / [email protected]
/[email protected]
• Pune
• GAT No. 568, Bhima Koregaon Village, Taluka Shirur, Nagar Road, Pune – 412216
• Telephone: +91-9607022255/ +91-8050685446/ +91-9326817798
• Email: [email protected] / [email protected] / [email protected]
• Chennai
• Plot nos.: 27-31, TASIOWA Industrial Park Phase-1, Palanthandalam Village, Near SIPCOT Industrial
Area Tirumudivakkam, Sriperumbudur Taluk, Chennai 600 044
• Telephone: +91-9445295658/ +91-9341927504/ +91-9382513849
• Email: [email protected] / [email protected] /
[email protected]

56