Enock Magere
Enock Magere
SERIES: July
DECLARATION:
Computer and research training center has been developed and printed by Enock Magere of
Mabera Technical and Vocational College as a practical fulfillment of the Kenya National
Examination Council (KNEC) and designed as a Business plan, For the aword of Certificate in
Information and Technology.
Submitted by:
NAME........................................................................
Signeture....................................................................
Date...........................................................................
This business plan has been submitted for Kenya National Examination Council with the approval of my
supervisor's name.
Approved By:
SUPERVISOR`SNAME..........................................................................................
Signeture.........................................................................
Date….............................................................................
AKNOWLEDGMENT
My special gratitude goes to the lord Almighty God for His grace guidance for enabling me to complete
this project in time and given me sound mind and health. I am also thankful to the following individuals
who have given me their fully support and advice during the development of my project; my teacher
Madam Lillian, my friends and class members.
Also without forgetting my project supervisor Madam Lillian for constant guidance and diligent support
during the period of the project.
DEDICATION
I dedicate this business plan to my beloved parents, my business plan teacher Madam Lilian, my sisters,
my friends and my high school teacher Madam Wilkister. They have stood besides me all the time since I
started this business plan at good time and bad time.
EXECUTIVESUMMARY
Manos computer and research training center will be my business which will be located in Mabera Sub-
county at kubweye village which will be 200metres from Mabera town. The outlet of my business will
provide facilities to enable clients conducts their research efficiently. After a number of years it will be
reconfigured to a partnership. The nature of computing world in the industry and education sector has
created a constant need for business skilled in updating and advising customers with a very flexible
schedule to meet their need. The business will require ksh. 2 millions and a loan of ksh. 1 million for the
research and steady ready for use. The owner's forecast based on market and industry to ensure there is
a constant growth of the outlet by maximizing the profits.
CHAPTER ONE: BUSINESS DESCRIPTION
1.0. INTRODUTION
The business description is an aspect of many business plans that combine the key details of my
company that will provide services and good to clients. They include;
Business name
Business location
Business address
Business contacts
Form and type of ownership
Product and services
Justification of the business
Industry and services
Business goals and objectives
Entry and strategy
Business name
My business name is Manos Computer and Research Training Center. The major services
that will be carried will be basically research and training through its people that will be
up dated on daily basis and gain their required knowledge or information.
Business location
My business will be located at Kubweye, 200metres (M) from Mabera town. This will be
located to the opposite side of Mabera Technical and Vocational Collage. The town and
the collage contain many people that help the business to grow faster from the rich
market available.
Business address
The following is my business address that is always available;
MANOS COMPUTER AND RESEARCH TRAINING CENTER,
P.O BOX 205,
ISIBANIA.
1.1. BUSINESS CONTACT PHONE NUMBER
TEL. 0758503435
EMAIL. [email protected]
Growth strategy
Growth and good plan for the business shall depend on the demand of the services rendered by
the business to the customers. The business is intended to grow and expand to become a
partnership business. The following are steps to accommodate the customer ethics;
Having a well-organized working site
Ensuring and maintain proper cleanliness
Being punctual with resource and finance
Checking and taking duties seriously.
CHAPTER TWO: MARKETINGPLAN.
Introduction
This chapter shows the market strategies of MANOS computer and research Centre as follows;
Potential customers.
Market share and size.
Completion promotion strategy.
Prices strategy sale statistics.
Distribution strategy.
Potential Customer
In my business, I am targeting the individual institutional like Kubweye primary school,
Kubweye secondary school, Mabera Technical and vocational college, Mabera primary school
and other institution. The business mostly targets the youths and outstand middle aged people. In
considering the customer preferences, I will listen to my customers complains and also find the
way to help them. In order to understand what they like and dislike by asking them questions and
observing them on their daily work, through getting this information it will guide them on how to
be more accurate and give out what is required. My clients also want good product and services.
MANOS
Computer and
Research
John’s research Centre Computer =79.68%
28586*100%
35876
COMPETITION
Due to existence of other computer research center in my area, I will make sure that I provide
good skills and knowledge to the trainers. The major competitor is John’s computer and research
Centre in Mabera town , which is widely spread and known in the town.
He has good relationship with the customer but he has some failure like;
He offers unsatisfactory goods and services to client.
PROMOTIONSTRATEGY
My businesses will goal the way to adopt and apply best practices to promote my business.
Which offer goods and services at a lower price to win my customers? And even it will be
conducted using billboards, road shows and posters in different places. It will indicate the
location, goods and services offered and the corresponding price.
My business will;
Offer low prices than the competitor to attract and win client.
Offering discount to customers who require more services.
Creating public awareness though marketing.
Having a well-organized working site.
PRICESSTRATEGY
The business would employ various methods that would be used to promote my business. The
promotion would ensure that my good share brought on a high range.
Discount charges will be charged on any product to be sold will include;
Packages Price per packages
Fiber optics @500
Microprocessor @1000
Mobile phones @3000 and above
Personal computer @15000
SALESTACTICS
Manos computer and research center sales and marketing team will be recruited based on
experience in the industry and I will be training them a show to work so as to be equipped to
meet the overall goals of my business. My aim is to make research on the online services in
Kubweye.
DISTRIBUTIONSTRATEGY
The business will be operated on a direct channel of distribution which will be very short without
middle men involved from the wholesales. They will be moving direct to my business. I will use
vehicles which will be mostly used to distribute my goods through reducing transportation cost
of my client.
The Problems that are likely to be met are as follows;
Poor services.
Low quality products.
Poor infrastructures.
CHAPTER 3: ORGANIZATION PLAN
3.0 INTRODUCTION
In the organization of my outlet, several individuals with good qualifications that suit with the
business that I may employed. The employees shall take the responsibilities that shall be given
unto them. Those into position will guide and control those below them in the operation of the
business.
3.1 ORGANIZATIONSTRUCTURE
At the start up my business will take up the organization structure style as in the chart below
Manager
3.2 BUSINESSMANAGERANDQUALIFICATION
The business will be headed by the;
Manager
Deputy manager
Marketing manager
NO. Title DUTIES QUALIFICATION
1 Manager Making decision Time management skill
I will determine and pay salary to Mentorship
employees Problem solving capability
I will control business operations Leadership mentality
2 Deputy Attending meetings and preparing Effective communication skills
Manager detailed reports Performance management
Acting in the place of the manager Understand regulatory
when they are not available. management
Assisting manager in making Supervisory and team leadings
important decision regarding kills
management procedure
3 Marketing To promote business, products or Strong product management
Manager services Excellent written and verbal
communication skills
Bachelor’s degree in marketing,
business
3.3RECRUITMENTTRAININGANDPROMOTION
3.3.1 RECRUITMENT
It will be done by identifying the right and qualified candidate for the outlet. The different ways
to identify the qualified candidate include;
Interviewing both oral and written
Looking at the certification on application to know the level of education
Physical examination and medical examination to understand the health status.
This is also aimed at evaluating the performance of the employee resulting to promotion of the
test and demotion of some who did not do well. It is also aimed at improving the production of
the outlet.
3.3.2 TRAINING
Training will make workers familiar with the work assigned to do and give them basic skill such
as communication skill, public relation and business skill. This will be done purposely for
employees to have some skills and knowledge to goods and services and how to maintain
facilities available. The training will also enable them to;
Have confidence when dealing with customers.
To lean from competitors mistake in order to help correcting the outlets mistake.
Get ideas from others especially sales representatives’ distributors, suppliers and
competitors.
After realizing their weakness, they will be exposed to professional training where they will be
taken to workshops and seminars to equip them with required knowledge.
3.3.3 PROMOTION
Any employees who will work hard towards the success of the outlet shall be rewarded and
promoted. By doing this there will be competition among them. Any end part shall be organized
in the premises. The best potential customers shall also be invited to the party.
3.4 LICENSEANDBY-LOWS
3.4.1 LICENSE
License allows all the business to operate within the town center. It will be obtain at Sirari border
municipal council, licensing office opposite to KCB Bank. The license shall goat ksh.1500 and
will be renewed in a yearly basis.
3.4.2 BY-LAWS
It is an act of parliament of the republic of Kenya that guides employee relationship by stating
employees must be a majority age, sound mind and willing to work. The employer shall provide
sick leave, annual leave and compassionate leave employee when need arises. This act will bring
discipline between the employers and employees that ensure quantity required by customers.
3.5.2 INCENTIVES
The employees shall have following incentives in business as a way of motivating them;
Off duties and leaves; each employee shall accept the security officer and cashier shall
give off duties every two weeks a day once a year.
Parties; there shall be annual party and the best customer shall be invited.
3.6 SUPPORTIVES PROFFESSIONAL AND SERVICES
The outlet shall lie on the following supportive services for its successful operation;
Banking
The ventured business I will need to open an account that will help me to save profit amount
obtaining from the business for future use. I will open an account with KCB bank.
Insurance
When the outlet will have grown it will ensure its premises are against fire and the risk.
Will ensure services and repair after against to identify so that to save guard them thought the
operation formed by shield insurance company.
CHAPTER4
Operation/Product Plan
4.0 Introduction
In this chapter my product plan will work under the following features
Product or service design development
Production facilities and capacity
Production or services strategy
Production service process
Element affecting production operation
Equipment of materials
CHAPTER FIVE
Total 83000
Total estimate of working capital is Ksh.83000
Total 17560
5.4 Pro forma Profit and Loss Account for Mano Computer and Research for one year
Item Amount Ksh. Amount Ksh
Cash sales 1021718
Debtors 1100
Total sales 1022818
Cost of goods sold 609606
Gross profit 413212
Expenses
Salary 234000
Rent 48000
Telephone and electricity 31400
Insurance
Traveling expense 12000
Promotion and advertisement 4580
Stationary 6800
Trade license
Renovation 2300
Miscellaneous fee 5000
Loan repayment 5800
Total expense 4300
Net profit before tax 23040
Less tax 15% 337220
Net cash 35992
53298.80
30593.20
5.5 Pro forma Profit and Loss Account for Manos Computer and Research year two
Item Amount Ksh. Amount Ksh
Cash sales 1249000
Debtors 5400
Total sales 1254400
Cost of goods sold 774000
Gross profit 480400
Expenses
Salary 234000
Rent 48000
Telephone and electricity 48800
Insurance 12000
Traveling expenses 3970
Promotion and advertisement 2500
Stationary 1300
Trade license 5000
Renovation 4000
Miscellaneous 2000
Loan repayment 23040
Total expense 384610
Net profit before tax 95790
Less tax 15% 14368.50
Net cash 814212.50
5.6 Pro forma Profit and Loss Account for Manos Computer and Research three
Item Amount Ksh Amount Ksh
Cash sales 1419000
Debtors 2400
Total sales 14214400
Cost of goods sold 899000
Gross profit 522400
Expense
Salary 252000
Rent 48000
Telephone and expense 48400
Promotion and advertisement 2400
Stationary
Trade license 900
Renovation 50000
Miscellaneous 2000
Loan repayment 2000
Total expense 23040
Net profit before tax 398580
Less tax 15% 123820
Net cash 18573
105247
Total 105710
Total estimate of working capital is Ksh.105710
5.8 Pro forma Profit and Loss Account for Manos Year one
Item Amount Ksh. Amount Ksh
Cash sales 1021718
Debtors 1100
Total sales 1022818
Cost of goods sold 609606
Gross profit 413212
Expenses
Salary 234000
Rent 48000
Telephone and 31400
electricity
Insurance 12000
Traveling expense 4580
Promotion and 6800
advertisement
Stationary 2300
Trade license 5000
Renovation 5800
Miscellaneous fee 4300
Loan repayment 23040
Total expense 337220
Net profit before tax 35992
Less tax 15% 53298.80
Net cash 30593.20
Pro forma Profit and Loss Account for Manos computer And Research year two
Item Amount Ksh. Amount Ksh
Cash sales 1249000
Debtors 5400
Total sales 1254400
Cost of goods sold 774000
Gross profit 480400
Expenses
Salary 234000
Rent 48000
Telephone and electricity 48800
Insurance 12000
Traveling expenses 3970
Promotion and advertisement 2500
Stationary
Trade license 1300
Renovation 5000
Miscellaneous 4000
Loan repayment 2000
Total expense 23040
Net profit before tax 384610
Less tax 15% 95790
Net cash 14368.50
814212.50
Total 68,000
Total assets 210,000
Total
664786 Total 322040
Total annual sales =1021718
Gross margin sales = annual sales – Variable expenses {1021718-664786=356932}
Gross margin percentage= Gross margin*100/annual sales
Gross margin percentage= 356932*100/1021718=35%
BEP=Fixed cost * 100/Gross margin {322040* 100/35=920114.30}
Return on investment
ROE=Net profit after taxation*100/Total capital
Return on investment year one=30593.20*100/200000=15%
Return on investment year two=81421.50*100/200000=41%
Return on investment year three=105247*100/200000=53%