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Types of Communicative Strate Bi
otrategies
ial life experiences. When we talk or converse, we
h the level of interconnectedness we have with
other people. We use talk to argue, to complain, to woo, to plead, to commemorate, to denigrate,
itates the establishing of interpersonal
Talkhas a central role in human needs and soci
engage with whom we communicate. We establis
t0 justify, to entertain, and so on. Conversation facilit
teationships. As such, it plays a critical role in our lives. Gamble and Gamble (2014, 190) cite
‘teport wherein prison reformers minimized the amount of wouversetion pet inmates to
"duce the likelihood of sharing information on how to commit comes. The yates resorted to
‘epping out coded messages. The American prisoners of war (POWs) during the Vietnam War used
the tapping system as well when they were deprived of face-to-face conversation. Clearly, if we
4d talk, we would not have the lives that we are NE right now:Conversations
or Talks
Conversations or talks are organized in ways
related to occasions or encounters considered
as a whole. For a given occasion, for instance,
there are specific places where actions are
relevantly done. Obviously, greetings are done
at the beginning of the encounter rather than
atits conclusion. Or when you meet a classmate
at the mall and do not immediately introduce
him to the person that you are with, you may
apologize for this incident by saying, “Oh, I'm
sorry. This is Matthew” where the apology is
responsive to the fact that the introduction has
not been done earlier.
When we try to motivate people, we want
them to be more productive, to take appropriate
action, to help solve a-problem, or to simply
listen to our stories. Often, what we try to
communicate gets Jostin translation despite our
best intentions. We need to be knowledgeable
‘of various communication strategies so that
we may reach our goals in our conversations.
Communication strategies are the blueprints
forhowinformation is exchanged ina particular
conversation. Questions such as “Where to
start?", What does it take?", “How do I drive the
process 7, and "How do I measure success?"aré
very common in defining methods that can help
us communicate clearly.
Nomination
The process of nomination begins the
conversation. We find a topic to discuss with
another person, usually about ourselves, the
other person, or a particular situation; new
ideas, goals, visions, and future. We ask the
following questions to focus on what we wish to
accomplish or materialize in our conversation:
1. What are we trying to accomplish?
2, When do we want to accomplish it?
3, Why is this accomplishment important?
i
4. Who is involved
5, Where will the resource
6. How will it get done?
We may also use oF listen for jcope,
statements, a comment or piece of informa s
wherein ninety percent of the information
is under the surface waiting to be asked, jn
other words, a simple comment or question
may just be the tip of the communication
iceberg. For example, a classmate who sits
beside you says, “Guess who I just saw in the
cafeteria?” The response, “Who was it?" and
“what happened?’are all that you need to get
the conversation going (Engleberg and Wynn,
2008).
‘A central principle in a conversation is
termed recipient design. It is a process where
a conversation or talk is constructed and
designed based on an orientation and sensitivity
to particular others who are coparticipants
(Sacks, Schegloff and Jefferson 1974), as cited
by Sidnell (2010, 5). Jn other words, speakers
design their talk to make it appropriate and
relevant for the persons they are addressing.
Recipient design encompasses a vast range of
phenomena—everything from the banal fact
that the speakers project their voice and make
it louder té ascertain that the recipients at
the back of the room hear them to the subtle
nuances of word selection which reflect what
speakers assume the recipients know or dont
know. When Ariel came home from a weekend
trip at the beach with friends and reports %
her mother, “That was really fun, Mom!” Her
friends would know what that means. But her
mother would have to ask her for more details
to understand what she meant because she W®
not with her at the beach, In the same manne’
think about how we would refer to the same
Person in different ways as we talk to different
recipients—a teacher would be Prof. De Leonhis students, Mr: De Le
Juancho to his
on to business contacts
colleagues, Cho to his close
friends, Tatay to his children, and Darling to his
wife, We select the name based on whom we are
talking to and assume that they know whom we
are referring to. Topics in our conversations are
recipient designed.
Whatever happens in a conversation happens
at a particular time, in some particular place,
with some particular group of persons, and
after some particular thing has just taken
place, In short, conversations occur in unique
contexts. Although the structures that organized
conversations are context free, in certain
Tespects, they are context sensitive. We choose
topics that are appropriate to our recipients,
to the time, place, events, and other aspects of
context.
Restriction
In order to get things done, the participant
speaker and the listener in the conversation
"limit the coverage of the talk and agree to focus
on the goals of the conversation. “Focus is the
quintessential component of performance-in
every activity,” according to Tim Gallwey, best-
selling author of The Inner Game of Work. Our
conversations become more substantial and
‘rewarding when we focus on something specific
and desirable that we want to accomplish. We
can ask the following questions.
_ What do we want to accomplish?
When do we want it to happen?
. Why does it matter?
In this part of the conversation, the focus is
: the what, when, and why questions rather
in the how question. The what question is the
d accomplishment. ‘The when question is
‘that makes the new future a specific
a context for the importance of the topic and
allows participants to choose ways and efforts
to reach the conversational goal. We deal with
the how question as we progress into the
conversation.
Turn-Taking
Conversations have a structure. Mike says
something, Mitch says something, Mike says
something else, and so on. One of the obvious
things about conversations is that it involves
people taking turns in speaking. Turns vary
in their length and the amount of information
they convey. In a conversation, the turn-taking
system, considered as the basic unit of a
conversation, provides for the coherence and
orderliness needed for a successful outcome.
The organization of turn-taking in
conversation means that there is not only one
party talking at_a time, but also to minimize
both gaps in which no one is talking and
overlaps in which more than one person is
talking at the same time. However, there are
choral occasions. When, for example, you join
your friends in a room and together they greet
you, “Hola!” Or when one of them cracks a
joke and you all laugh together. It will sound
bizarre if you laughed one after another rather
than as a group.
It can also happen when people talk
simultaneously, producing extended overlapping
talk. Generally though, in turn-taking of
conversations, the one-party talking at a time is
preserved.
While Mike is talking, Mitch need not
be unresponsive. She can nod her head in
agreement, look at Mike, pull off different faces,
make single word utterances such as “Really?”,
“Okay!”, “Yeah!”, or simple verbalizations such
as “uh,” “huh?”, and “Mmmm,” In general, Mitch
can maintain contact with the speaker (Mike)
and express sympathy or indifference. She canattentive to the
show that she is interest
Speaker (Mike) but does not attempt to claim
the floor This process is called back-channel
communication (Harley 2010). Often, the turns
are simultaneous where the first speaker
continues with the turn while the back channel
is being offered.
Jack — Sidnell,
researcher of structures and practices of talk
and interaction in a range of settings (2010, 38-
39), cites other features of turn-taking that can
be taken into account:
1, "Speaker change recurs, or at least occurs.
2. Overwhelmingly, one party talks ata time.
3. Occurrences of more than one speaker at a
time are common, but brief.
4. ‘Transitions (from one turn to the next)
with no gap and no overlap are common.
‘Together with transitions characterized by
slight gap or slight overlap, they make up
the vast majority of transitions.
5. Turn order is not fixed, but varies.
6. Turn size is not fixed, but varies.
7, Length of conversation is not specified in
advance,
8 What parties say is not specified in
advance,
and
an anthropologist
9, Relative distribution of turns is not _
specified in advance,
10. Number of parties can vary.
11, Talk can be continuous or discontinuous.
12, Turn allocation techniques are obviously
used. A current speaker may select the next
one (as when he/she addresses a question
to another party); or parties may select
who will be the first one to talk,
13. Various _turn-constructional units are
employed; for example, turns can be
Projected as one word long or they can be
lengthy.
14. Repair mechanisms exist for dealing with
turn-taking errors and violations; for
example, if two parties find themselves
talking at the .
aturely, and thy
stop prem
trouble
2010) cites that these fea
sidnell (
when considered altogether, suggest thay 4),
turn-taking system for conversation is locally
managed, meaning, it organizes only curren,
and the immediate next turn, and not what yy
happen in the future. They also describe turn.
taking as party administered in the sense thay
the participants themselves work out the turn.
taking and there is no referee to determine who
should speak and for how long. The current
speaker, Mike and potential speaker, Mitch,
also orient themselves as to the relevance of
speaker transition. Participants listen for and
target points of possible talk completion places
in which to start their own turn.
Sidnell (2010) also cites a set of rules for
speaker transition or turn-taking occurring at
transitional relevant places. Accordingly, these
rules are normative rather than categorical.
Violation of the rules is recognizable and
accountable. The rules are summarized as
follows (Sidnell 2010, 43):
Another speaker may have been
selected to speak next by the current turn
(example: an addressed question). If this
is the case, the one selected should speak
at the first point of possible completion. If,
however; no speaker has been selected by
the current turn, any other party may self-
select. Ifno speaker has been selected and
no other party self-selects at the possible
completion of the currentturn, the current
speaker may continue.
This set of rules shows how turns are
distributed in a conversation. Overlapping talk
commonly occurs at the transition relevance
‘Spaces in turn-taking, but according to resear
{tts not a result of not listening to one anotherrather, it illustrates the
turn-taking. While it is estimated that ofa
conversation consists of overlaps in speaking
the gap between turns is just a few tenths
of a second (ErvineTripp 1979, cited in Harley
2010). Turn-taking is fairly straightforward
when Mike and Mitch use adjacency pairs that
| formalize their interaction in a stylized way,
Examples:
Greetings
Girl: Hello!
Boy: Hi!
Question and answer
Jake: Kumusta?
Dina: Nahihirapant
‘Acceptance
Jim: bought you fresh donuts.
Bill: Thank you very much!
Otherwise, the participant listener has to
rely on a range of semantic, syntactic, and
"prosodic cues to work out when the speaker
" participant is likely to have finished (Sacks, et
_ al1974-cited in Harley 2010). Pauses are useful
indicators of transitional relevant places where
‘a change of speaker might arise, but sometimes
‘the gap is too short, or the participants quickly
spot them or use other cues. Pauses are easily
~ overridden. For instance, a speaker who says,
“.. then Popoy drove away leaving Basha in
the rain...and then...” is unlikely to be yielding
_ the floor; the pause may be long, dramatic, or
"otherwise. We can use several nonlinguistic
“Means to indicate whether we are yielding
‘the floor, continue talking such as making
"gestures or gazing (We tend to look away when
"Wwe want to keep talking, but look at the other
person when we are ready to yield the floor),
the way in which our voices rise and fall as we
‘Speak, and the content of what we say. If we
fail to use the right cues, we will tend to get
_ interrupted more than we should. Similar to the
‘experience of Margaret Thatcher, the former
prime minister of the United Kingdom, who was
interrupted so often by interviewers because
he unconsciously displayed turn-yielding cues
at inapprop
e points.
To summarize, conversation is composed of
turns-at-talk. Participants of the conversation
monitor the unfolding of the turn to locate
Points within where it is possibly complete.
These points are called transition relevance
spaces in the talk where the next speaker
is a relevant possibility. Each point of the
turn-taking is governed by rules to allow for
transfer to the next speaker either by the
current speaker or self-selection. Where the
transfer is not effected, the current speaker
continues to talk.
Topic Control
Conversation is a two-way activity but
there are times when a speaker might need
to take control of the interactive process, A
conversationalist who seizes control of the
conversation introduces the topic, advocates
how that topic should be perceived, and frames
the action as outcomes, They tend to dominate
the conversation with their own interpretation
of events, Take the following conversation, for
example:
Melinda: Would you like a hot or cold
drink?
Oh, thank you!
Thank you very much!
Might as well since we're here.
Oh well, what will it be?
Cold drink please. Calamansi
juice!
Yes, Calamansi juice!
Yes, we better have calamansi
juice!
Lynnette:
Madeline:
Lynnette:
Melinda:
Lynnette:
Madeline:
Lynnette:
In this extract form, a conversation,
Lynnette’s control over the conversation is
conspicuous as she takes the floor whenever
any other speaker makes it available. While hero Melinda, Is expected
yonse Ui
There are
first turn, a FesP
siiowing Madeline Is not
the turn fc
pic cont
ns why tOf rol is necessary: It
pany reasons whl
; swe one wishes to get the message
ed time, or maybe
fortable with the
could be becay
across clearty, or due £0 limit
it's because one is not com
ersation, Whatever the reason,
topic of conve
there are that can help one take congo
‘of the conversation, The key to controlling a
ation is using questions well, Good
conversationalists know how to ask the right
question at the right time. When, for example,
you encounter communication problems, here
conversa
are key questions you can ask:
Could you repeat that, please? In informal
language we can say, “What did you say?’or
when with your friends, you simply say “What?”
‘The terms Excuse me or Pardon me are polite
ways to request your coparticipant to repeat
his/her message if you missed it earlier.
Could youspeakmore slowly, please? Although
this is not done too often, it is helpful if you
find the speaker talking too fast. In numerous
studies, it has been found out that people who
speak more slowly give the impression of being
more confident and trustworthy. When you
speak, do it slow and exert your confidence
in the situation. Make the other people in the
conversation wait a little for what you have
es say to show that you are in charge of the
situation,
How do you s is is
eae Bie ee This is what you
unfamiliar word or whe eee
certain what it is, eh ctce seers
spell it out helps clarify th mobe e
le message. Or you
may ask wat the mean
more clarity, aning of that word is for
can determine whether you Underst
0
correctly. Meanwhile, if you say, “I don nt,"
don't thing
understand,” then the conversation mp, i
“7 COme
to a stop.
Other Communicative
Strategies
There are other communicative Strategies
that you can use for topic control. If yoy feel
like the conversation is going into Many
directions, and is drifting away from the main
topic, you can redirect the conversation topic
or invite your conversation partners to focus
on the issue again. You can simply remind
them about the goals of the conversation for a
more productive outcome. Body language can
also take your conversation a step further. For
example, you could gesture confidently with
your hands to suggest who should speak next.
Listening carefully and understanding what the
other person is saying can help you control the
outcome of your conversation. Listen carefully
and base your arguments on what the other
person has said. If you give other people a fair
chance to speak first, you can come back witha
stronger argument and justify it based on what
they have stated, Remember, to take control ofa
conversation when you need to, justbe firmané
polite, and be clearinyour statements. Use these
strategies to ensure that your: conversations are
enjoyable and productive.
Topic Shift
Conversations can be broken d' ca
basic units called episodes. These se
us organize and understand what we hear
talking and listening to others. Episodes. cae
related to conversational topics, or whats
about in a conversation, have
, ir is
point where they start and end. veuel
‘whet
fot
own into sina!
in the transition between episodes tht
or initiation of a new topic takes place
this is the case, the episode is
i=example, the
topic within the episode. However, the to
also be shifted within an episode, making the
episode polytopical where more than one topic
is discussed, In other words
an episode of a
conversation may consist of just one or several
topics. A new topic that is introduced or what is
called a topic shift in a conversation, is usually
connected with the topic of the previous episode
and anchored in a situation that is previously
known to the participants of the conversation.
When new topics are shifted or introduced in
this way, their progression can be described as
step wise with no clear boundaries between the
old and the new topics as they shade into one
another. However, topics are not always shifted
in a step-wise manner, but can be shifted or
initiated more abruptly. In an abrupt topic shift,
the topic introduced is not connected to any of
the previous topics given in other episodes. The
topic is not anchored in the situation. ‘This way
of shifting the topic is called out of the blue and
has been demonstrated to be more common in
multiparty conversations than in.conversations
between two participants (Linell and Korolija
1996).
Bedrosian (1993, 36 as cited in Caissie
2002) describes conversational topic as,
in nonvegetarian terms, the meat of the
conversation. Conversational topics play a
vital role in conversations. There can be no
interaction or exchange without a subject
"matter or topic to be talked about. In fact, it
- is usually the topic that makes one remember
a particular conversational exchange. Given
the central role of topics in conversations,
nmunicative strategies or skills in topic
tion, such as topic introduction, topic
nitiated at the beginning of
topic may b
a conversation after a previous topic has been
terminated or after a pause or period of silence.
Brief side topics (for example, triggered by
some event or other person interrupting) may
be introduced within a current topic. A former
topic that was previously terminated may be
reintroduced in the conversation ata later time.
In these kinds of topic initiations, the new topic
is not related to the immediately previous topic.
A topic shift can be quite abrupt unless the
topic initiation is preceded by a phrase such as
By the way... or Coming back to.... to signal the
upcoming new topic. In contrast, when topics
are changed through shading of the current
topic, the content of the new topic is derived
from the immediately previous topic so that
some continuity in the conversational flow
is preserved. That is, topic shading involves a
‘smooth transition in topic where the new topic
is directly related to the preceding one. Let us
consider the following example:
Farmer: 1 was thinking of asking Marian
and her girls to help us with the
strawberry harvest. (initiation of
new topic)
Oh, that would be a good idea.
The girls are old enough now, and I
thought that they might be interested
ina short summer job.
Wife:
Farmer:
Wife:
Does their father still have the
poultry farm? (topic shading)
Farmer: Yes, he hasa successful farm. ©
In this example, there is a shift in topic from
strawberry harvest to poultry farm, but the new
topic is related to the previous one where both
topics have Marian and her girls in common, _
Topic maintenance involves subsequent
speaking turns in the conversation that develops
‘the topic introduced. Mentis (1994 as cited in
Caissie 2002) pointed out that topics may be
Of course, they’d be good workers. -maintained using two broad kinds of speaking
th antent
information to the conv
turn—thy provide
sation (for
s question, providing
or requesting
responding to a partn
new unsolicited information,
information from a partner) and those that
do not provide new content information to
the conversation (for instance, fepeating
old information or simply acknowledging 4
partner's previous contribution). During the
development of conversational topics, new
information about the subject matter and the
participants’ opinions and attitudes is being
accumulated. Consequently, a progressively
larger pool of contextual cues is created that
facilitates the participants’ speaking turns. As
described by Erber (1996 as cited in Caissi
2002), a typical conversation moves. quickly
from topic to topic.
In adult conversational exchanges, most
conversational topic shifts are made through
shadingrather than makinga discrete transition
ina topic. In fact, topic shading is considered to
be a smooth way of shifting issues. It requires
more sophisticated linguistic skills than simply
initiating a new subject matter unrelated to the
previous one, A brand new topic is typically
initiated at the beginning ofaconversation, after
a period of silence, or after the previous matter
has been terminated by both communicators
when they have no more to contribute to the
current topic. Moreover, if the speakers are
cooperative conversationalists, the new topic
is generally signaled by using phrases such as
By the way... or Not to change the topic, but... As
pointed outby Erber (1996, 172 cited in Caisie
2002), “The more two people talk, the more
predictable the content of the conversation
{s likely to be, unless of course if the topic is
changed...”
Many conversational difficulties can be
avoided if conversationalists use clear
| ear speech,
appropriate language structure that
(in ‘Dosenal einer e hE cient
their message clearly
vntax), and suitable repai
to communication
response
conversationalists may
Furthermore
siderable power to reduce the like
con
communication breakdowns by py
Paying
of
to the way they change topics qu,,
ing
attention
their conversations.
Repair
‘The broken windows theory states that 4
single broken window left unrepaired in ,
building will signal a lax attitude toward the care
and upkeep of the property. Soon, other windows
in the building will be broken and other signs
of deterioration will appear around it (Ford
and Ford 2009). Broken conversations are like
broken windows. When conversationalists talk
together, they frequently encounter problems of
hearing, speaking, and understanding. When a
speaker uses the wrong word or cannot find the
exact word he/she wants, troubles of speaking
arise, When, the hearer cannot make out what
the speaker has stated, troubles of hearing
emerge. Troubles of understanding crop up in
a wide variety of communicative situations. For
example, when the hearer does not recognize
the particular word used, does not know who or
what is being talked about, or misinterprets the
message. When conversationalists encounter
such troubles, they have to recourse to repair
mechanisms.
Repair in conversations refers to a
organized set of practices through which
conversationalists address and potentially
solve problems of speaking, hearing °
understanding. Repair is composed of two
Parts, First, a repair is initiated after *
inconsistency or disjunction in the
preceding talk has emerged; and
the outcome of the repair results in eithet #
Solution or abandonment of the problemFour Conversations, Ford
their book
In their t
snd Ford (2009) suggests four steps to address
and repair broken «
puild and strengthen accountability in much
way as repairing broken windows improves
rty, The first step is to recognize that a
onversations that will help
apro
ersation ora relationship has been broken.
conv
Was
Was something
there any incorrect information given? Was
something late? Was there disrespect? Learning
to recognize that the pea under the mattress is
really a broken relationship is a helpful skill to
develop. The second step is for both parties to
report; for example, to meet and communicate
that the communication has been broken, and
what exactly happened or did not happen that led
to the problem. The conversationalists usually
report or talk about any costs or consequences
resulting from the broken conversation. Ideally,
both parties realize where they fell short
and own responsibility for their respective
roles. The third step is to apply repairs where
both parties recognize the costs of a broken
conversation and ask how they can make things
right and clean up the breakage. This means
that actions, results, and timelines to restore
the relationship and communication are clear
toboth parties. The last step is to recommit, The
"damage having been done, a new agreement
is made to restore the relationship, honor
promises, and prevent damage to the future
elationship. Both conversationalists agree that
new future starts today.
falsely represented?
Termination
Itis said that an incomplete past can prevent
_ 4new future. The purpose of termination is
to bring parts of the past, what happened in a
‘Conversation, toa conclusion, thus, makingroom,
_ fora new beginning or to restart something that
has broken down. Termination acknowledges
the facts, determines what will complete
Something that is unfinished, and allows people
to move on. At the end of the conversation, the
participants should recognize what is so, the
d conditions
facts, points of view, complaints,
that were brought up in the interaction. The
participants should also appreciate the people
involved in recognizing their accomplishment
and contribution in the
exchange. When we recognize others for their
good work as conversationalists, for being
cooperative and thoughtful, we encourage
them to continue that way and heap a harvest of
helpful and effective conversation. Termination
can be a time to apologize for mistakes and
misunderstanding that may have occurred in
the course of the conversation, These practices
support trust, credibility, and accountability,
increase creativity, and build productivity.
communicative
Conversations are available to anyone with
an idea for making a beneficial change. We can
learn how to use them properly, get accustomed
to certain speech habits, and use them more
effectively. All it takes is the willingness
to examine our current communication,
strategies.
Here is a sample conversation situation to
illustrate the communicative strategies:
This sample communication context is
a conversation between friends who are
discussing their summer break. They engage
in nomination by starting the conversation
with a topic such as their laid-back summer
vacation or an adventurous one. These friends
conduct restriction by limiting or agreeing
to focus on the goals of the conversation to a
key experience such as relaxing at home and :
spending quality time with the family or doing
an extreme sport activity. In the duration of
the exchange, they do turn-taking by sharing
the communication channels of who gets to
speak first, listen, and respond until it becomes
a cycle or a dynamic exchange. They further
discuss their summer experience by doing
nisin mpi cs OH)topic control where they highlight a single
common experience or emotion of how they
truly enjoyed a rewarding break. At some
Point, they resort to topic shifting by discussing
other concepts such as the upcoming class
Opening. Unavoidably, their conversation may
elicit clarifications or disagreement where the
Conversationalists engage in repairing to resolve
a misunderstanding or an unclear concept
such as the location of the summer destination
or verification if indeed the schedule of the
registration falls on a certain date. Finally, their
conversation will lead to termination where
they will end the exchange by summarizing,
saying their good-byes, or Arranging ¢
encounters. iti
The purpose of conversation analysis sy 4
the language used, terms and expressions ia
nonverbal accompaniments and the ike yy
to make sense of the entire exchange, 4 dag]
analysis helps us understand which doer
communication competence that commuticaton
need to excel in or work on. Conversation analy
also helps us understand why individuals eso
to using words resulting in a pattern or Why the
conversation ended to be forgettable or ‘meaningfy)
so that our future interactions can be effective
communication exchanges.
FOCUS ACTIVITY 4
Think of a recent conversation you have had with a person who is in a close
relationship with you. That person is the “they” in each item on the RCS. Focusing on
this specific conversation, answer the following questions using the scale below. For
example, if you strongly agree that the statement describes your impression of the
conversation, rate it a 5; if you strongly disagree, rate it a 1; and so forth. Answer the
questions.
strongly disagree
disagree =
undecided
agree =
strongly agree
8. They were sincere.
TLE
ARwWN =
1. They were intensely involved in the conversation.
2. They wanted to stick to the main purpose of the interaction.
3. They made me feel similar to them.
4. They attempted to persuade me.
5. They considered us equals.
7. They felt very tense talking to me.
8. They made the interaction very formal.
9. They did not want a deeper relationship between us.
10, wanted to cooperate
11. They wanted to cooperate with me,
rie ae ee,
=