KOLEJ PROFESIONAL MARA BANDAR MELAKA
DIPLOMA IN HALAL INDUSTRY
E-ENTREPRENEURSHIP (ETR 2583)
E-REPORT OF ENTREPRENEURSHIP
PREPARED BY:
MUHAMMAD AMEERUL HAIKAL BIN ZURAYME
(BMH20-07-012)
LECTURER’S NAME:
MADAM RAHIMAH BINTI ABU SAID
SUBMISSION DATE:
14 OCTOBER 2021
Page | 1
TABLE OF CONTENTS
SECTION PAGES
SECTION A: COMPANY INFORMATION 3-4
SECTION B: SSM REGISTRATION 5-6
SECTION C: FACEBOOK 7-62
a) Create FB Page
b) Custom URL FB Page
c) Like FB Page
d) FB Cover Banner
e) Add FB Button
f) FB Teaser Post
g) Copywriting: Hard Sell
h) Copywriting: Soft Sell
i) FB Live Video Post
j) FB Stories
k) FB Marketplace
SECTION D: INSTAGRAM 63-186
a) Create Content in Instagram
b) Followers
c) Hashtag
d) Attractive Picture
e) IG Teaser Post
f) Copywriting: Hard Sell
g) Copywriting: Soft Sell
h) Instareel
i) IG Story
j) Call-to-Action
SECTION E: WHATSAPP 187-312
a) Whatsapp Catalogue
b) Suggestive Selling
c) Upsell
d) Bulk
e) Testimonial
f) Close Sales
g) Broadcast
h) Whatsapp Group
SECTION F: WEBSITE 313-322
a) Managing the Website
b) Layout and Design
c) Call-to-Action
SECTION G: SALES RECORD / TRANSACTIONS 323-340
a) GoEcommerce, Receipts & Feedbacks
Page | 2
COMPANY BACKGROUND DETAILS
(PAGE BREAK)
Page | 3
COMPANY PROFILE
(A LIL BREIFING ABOUT COMPANY)
Did you know that Batik is a traditional clothe that exist since the 13th century around in the northern
coastal of Java, Indonesia today? And since that, the Batik culture had widely spread around the world
from the South East Asia to the African peninsular.
Batik Raifili Kedah by Ameerul is a small company based in Jitra, Kedah. And the main HQ is also located
near my house, five minutes away from my home. This viral Batik products named as Batik Raifili is my
signature product.
Furthermore, their products have been marketed throughout Malaysia and also the southeast Asian
country because they have received high demand by our customers. In addition, their products agents
and dropship have also exceeded 10000 people. This indirectly shows that our products are able to
compete with the famous snack brands out there.
Our vision is to uplift the used of Batik to be one of the regular costumes of Malaysians.
Our mission is to supply the Batik product to all over the South East Asian countries.
Our target is to sell the Batik products at the best prices for our beloved customers.
Page | 4
SSM REGISTRATION
(PAGE BREAK)
Page | 5
SSM CERTIFICATE
Page | 6
FACEBOOK
Page | 7
INTRODUCTION OF FACEBOOK
Benefits of Facebook for Business
A Facebook page has many potential benefits for your business. While some of these benefits are similar
to having a website, a number are unique to Facebook. Combined, the benefits listed below can lead to
increased sales and profits for your business.
• Facebook is a low-cost marketing strategy
Marketing activities that would cost thousands of dollars through other channels can be used on
Facebook for a fraction of the cost. This makes it ideal for small to medium businesses with a limited
marketing budget. Larger businesses can also trial marketing concepts and themes through Facebook
before committing to bigger campaigns.
• Share basic information about your business
Your Facebook page is a place where you can publicise your business name, address and contact details,
and briefly describe your products and services. You can also talk about your staff, history, or any other
aspect of your business that is likely to attract other Facebook users and create interest in what you do.
• Share pictures and videos from your business
As well as allowing you to post text, Facebook lets you upload pictures and videos from your business.
This can be a powerful way to communicate with customers and potential customers, allowing them to
see your product or service without having to visit your premises.
• Talk to existing and potential customers
You can use Facebook to 'talk' to existing and potential customers by posting and receiving messages.
But don't use Facebook to aggressively promote your products or services. You'll have much greater
success if you share information related to your business that is actually useful or interesting to other
users. This increases your credibility and promotes your business by building long-term relationships
with other users. For example, a veterinarian could post tips for looking after pets, timing them
according to when particular health issues arise.
• Provide customer support
Customers can post after-sales questions on your Facebook wall, and your staff can answer them there.
This is often more efficient than staff answering phone calls and allows other customers to read
common questions and answers without having to approach you individually.
• Raise brand awareness and promote positive word-of-mouth
You can increase your business's profile on Facebook by encouraging existing and potential customers to
click the 'Like' button on your Facebook page. Once they like your page, your customers will receive your
updates on their wall, where their friends will also see them. This helps to build awareness of your
business, and to associate your friends with your brand. Customers can also post positive messages
about your products or services, shared on their walls for all their friends to see.
Page | 8
FACEBOOK PAGE PROFILE
Page | 9
CUSTOM URL FB PAGE
Link:
https://www.facebook.com/ameerulclassicstyle/
Page | 10
LIKE FB PAGE
Page | 11
FB COVER BANNER
Page | 12
ADD FB BUTTON
Page | 13
FB TEASER POST
Page | 14
Page | 15
Page | 16
Page | 17
Page | 18
Page | 19
Page | 20
Page | 21
Page | 22
Page | 23
Page | 24
COPYWRITING : HARD SELL
Page | 25
Page | 26
Page | 27
Page | 28
Page | 29
Page | 30
Page | 31
Page | 32
Page | 33
Page | 34
Page | 35
Page | 36
Page | 37
Page | 38
Page | 39
Page | 40
Page | 41
Page | 42
Page | 43
Page | 44
Page | 45
Page | 46
Page | 47
Page | 48
Page | 49
Page | 50
Page | 51
Page | 52
Page | 53
Page | 54
Page | 55
Page | 56
Page | 57
Page | 58
Page | 59
Page | 60
Page | 61
Page | 62
Page | 63
COPYWRITING : SOFTSELL
Page | 64
Page | 65
Page | 66
Page | 67
Page | 68
Page | 69
FB LIVE VIDEO POST
Page | 70
Page | 71
Page | 72
Page | 73
Page | 74
Page | 75
Page | 76
Page | 77
Page | 78
Page | 79
FB STORIES
Page | 80
Page | 81
Page | 82
Page | 83
Page | 84
Page | 85
Page | 86
Page | 87
Page | 88
Page | 89
Page | 90
Page | 91
Page | 92
Page | 93
Page | 94
FB MARKETPLACE
Page | 95
Page | 96
Page | 97
Page | 98
Page | 99
Page | 100
Page | 101
Page | 102
Page | 103
Page | 104
Page | 105
Page | 106
Page | 107
Page | 108
Page | 109
INSTAGRAM
(PAGE BREAK)
Page | 110
INTRODUCTION OF INSTAGRAM
Instagram is a hugely popular photo and video-sharing social media platform. Users can share photo or
video posts; temporary Stories that live on your profile for 24 hours; Reels, which are 15-second-max
short-form videos; IGTV videos, and can even shop directly from e-commerce brands through the app.
Instagram is owned by its parent company Facebook and has over 1billion active users.
• More people are using Instagram.
According to Instagram, their social media presence currently brings with it over 1 billion active users. Of
those millions of people, over 500 million are on the platform on a daily basis. With that many available
eyeballs, there is no limit to the success a business can reach with a dedicated Instagram strategy.
• Any size of business can thrive.
With all of those users to choose from, Instagram is an important place for businesses. That goes for
large, well-known companies as well as smaller mom and pop shops and entrepreneurs.
• Businesses can make money directly from Instagram.
Instagram has evolved over the years to enable on-platform e-commerce sales. Today, there is a greater
emphasis on making money through product placement. The latest update is the Shop tab, which is
located prominently on Instagram's home dock and allows users to discover and purchase from brands
directly through Instagram. Instagram also offers shoppable posts, which allow businesses to add tags to
the products in their photos with links that include a product description, price and the ability to "shop
now," which will lead the user to your online store.
• Stories make your business relatable.
Instagram is a great way to show potential customers that you are more than just a faceless corporation.
This can be done through many of the app's features, but you can really make an impression with live
posts and stories.
• Can partner with influencers.
When it comes to social media, you have your regular users and then you have influencers. For those
not in the know, influencers are online celebrities who often promote a brand or product and take it
into the mainstream.
A dependable influencer can bring your company's sales to a new level through increased return on
investment and access to demographics that you wouldn't normally reach. If you use a well-known
influencer, then they can publicize your company or product to millions of followers with just a few
posts.
• Hashtags can increase your visibility.
As a new business on the block, you may be intimidated by the competition, but with the proper use of
hashtags, you can separate your company from the herd.
Page | 111
CREATE CONTENTS IN INSTAGRAM
Page | 112
Page | 113
FOLLOWERS
Page | 114
HASHTAG
Page | 115
Page | 116
Page | 117
Page | 118
Page | 119
Page | 120
Page | 121
Page | 122
Page | 123
ATTRACTIVE PICTURE
Page | 124
Page | 125
Page | 126
Page | 127
Page | 128
Page | 129
Page | 130
Page | 131
Page | 132
Page | 133
Page | 134
Page | 135
Page | 136
Page | 137
Page | 138
Page | 139
Page | 140
Page | 141
Page | 142
Page | 143
IG TEASER POST
Page | 144
Page | 145
Page | 146
Page | 147
Page | 148
Page | 149
Page | 150
Page | 151
Page | 152
Page | 153
COPYWRITING : HARDSELL
Page | 154
Page | 155
Page | 156
Page | 157
Page | 158
Page | 159
Page | 160
Page | 161
Page | 162
Page | 163
Page | 164
Page | 165
COPYWRITING : SOFT SELL
Page | 166
Page | 167
Page | 168
Page | 169
Page | 170
Page | 171
Page | 172
Page | 173
Page | 174
Page | 175
Page | 176
Page | 177
Page | 178
Page | 179
Page | 180
Page | 181
Page | 182
Page | 183
Page | 184
Page | 185
Page | 186
Page | 187
Page | 188
Page | 189
Page | 190
Page | 191
Page | 192
Page | 193
Page | 194
Page | 195
Page | 196
Page | 197
Page | 198
Page | 199
Page | 200
Page | 201
INSTAREEL
Page | 202
Page | 203
Page | 204
Page | 205
Page | 206
Page | 207
Page | 208
Page | 209
Page | 210
Page | 211
Page | 212
Page | 213
Page | 214
Page | 215
IG STORIES
Page | 216
Page | 217
Page | 218
Page | 219
Page | 220
Page | 221
Page | 222
Page | 223
CALL-TO-ACTION
Page | 224
Page | 225
Page | 226
Page | 227
Page | 228
Page | 229
Page | 230
Page | 231
Page | 232
Page | 233
WHATSAPP
(PAGE BREAK)
Page | 234
INTRODUCTION TO WHATSAPP
• Creating superior brand connections.
Cementing great brand relationships with customers is the holy grail for most businesses. And
WhatsApp delivers on that promise by providing businesses with a closed, personal environment in
which to communicate one-on-one with their customers. With WhatsApp, companies create ‘Business
Profiles,’ a unique, fully-branded business identity. This allows you to provide specifics like email and
phone contacts, social media links, store addresses, website URLs, and suitable business details or
offers. More importantly, your WhatsApp Business profile gives you the opportunity to inject your brand
personality with every customer interaction. And because WhatsApp verifies all business accounts, your
customers are assured it’s not an imposter on the other end when they opt-in to connect with you.
• Connecting with customers where they already are.
When was the last time your office or home phone rang? Or the last time you responded to direct mail?
Traditional communication channels like these—and even more recent digital ones like SMS and email—
are no longer solely meeting consumer demand. In fact, they’re being abandoned in favor of more
convenient omnichannel solutions. Successful companies understand that to deliver exceptional
customer experiences they have to fish where the fish are and be on the channels their customers
prefer. In fact, a Dimensions Data study reveals that nine out of ten consumers would prefer using
messaging to communicate with businesses, and, according to Nielsen, 56% would rather message
customer service than speak on the phone.
• Engaging globally.
If your customer base is global, or if your customer travels globally, know this: as of early 2018,
WhatsApp is the number one messaging app in 104 countries. And it has the highest smartphone
penetration rates as high as 95% in some of those countries. Because it’s free for users, WhatsApp has,
in less than a decade, become the most popular app for personal and business conversations. That
popularity is unrivaled in Latin America, Europe, Africa, and Asia, with the exception of China who tends
to prefer WeChat for business communications. The rise of smartphone penetration in these regions has
also accelerated the use of messaging apps as a preferred channel for commercial transactions, as well.
If you want to tap into a more global market, WhatsApp should absolutely be in your communications
portfolio.
• Championing two-sided conversations.
On WhatsApp, chat is a two-way street: businesses and customers can interact directly. Real
conversations don’t ask one participant to text ‘Y’ for yes, or close an app and dial the phone if they
want to take the conversation to the next level. Today’s customers want to reach out to businesses and
have real conversations, not just respond to one-way messages directed at them. This is especially true
in parts of the world where two-way interactions were not possible at all due to regulatory issues, poor
quality of phone numbers, and connectivity issues. WhatsApp addresses these issues by being the first
app to deliver quality, reliable two-way messaging around the globe.
Page | 235
WHATSAPP CATALOG
Page | 236
Page | 237
Page | 238
Page | 239
Page | 240
Page | 241
Page | 242
Page | 243
Page | 244
Page | 245
SUGGESTIVE SELLING
Page | 246
Page | 247
Page | 248
Page | 249
Page | 250
Page | 251
Page | 252
Page | 253
Page | 254
Page | 255
Page | 256
Page | 257
Page | 258
UPSELL
Page | 259
Page | 260
Page | 261
Page | 262
Page | 263
Page | 264
Page | 265
Page | 266
Page | 267
Page | 268
Page | 269
Page | 270
Page | 271
Page | 272
Page | 273
Page | 274
BULK
Page | 275
Page | 276
Page | 277
Page | 278
Page | 279
Page | 280
TESTIMONIAL
Page | 281
Page | 282
Page | 283
Page | 284
Page | 285
Page | 286
Page | 287
Page | 288
Page | 289
Page | 290
Page | 291
Page | 292
Page | 293
CLOSE SALES
Page | 294
Page | 295
Page | 296
Page | 297
Page | 298
Page | 299
Page | 300
Page | 301
Page | 302
Page | 303
Page | 304
Page | 305
Page | 306
Page | 307
Page | 308
Page | 309
Page | 310
Page | 311
Page | 312
Page | 313
Page | 314
Page | 315
Page | 316
Page | 317
Page | 318
Page | 319
Page | 320
Page | 321
Page | 322
Page | 323
Page | 324
Page | 325
Page | 326
Page | 327
Page | 328
Page | 329
BROADCAST
Page | 330
Page | 331
Page | 332
Page | 333
Page | 334
Page | 335
Page | 336
Page | 337
Page | 338
Page | 339
Page | 340
Page | 341
Page | 342
Page | 343
Page | 344
Page | 345
Page | 346
Page | 347
Page | 348
WHATSAPP GROUP
Page | 349
Page | 350
Page | 351
Page | 352
Page | 353
Page | 354
Page | 355
Page | 356
Page | 357
Page | 358
WEBSITE
(PAGE BREAK)
Page | 359
INTRODUCTION TO WEBSITE
Wix is a flexible website builder that allows you to create highly customized websites. It’s one of the
most user-friendly CMS available and is suitable for both novices and experts alike.
Established in 2006, Wix quickly became a leader in its domain and is now popular in nearly every
country worldwide.
Wix is a free, user-friendly, website building platform. Our intuitive technology and powerful built-in
features give our users the freedom to design professional websites with ease that look amazing on any
device.
• Creation for all
Our easy-to-use editors allow you to create your site just the way you want.
• Wix is free
Normally, the cost of building and maintaining a website using a professional programmer would run
hundreds or thousands of dollars. Wix was designed so that anyone with a computer can build their own
website—free of charge.
• Wix has something for everyone
Each template is created by designers at Wix, who use thorough market research to add the most
usefulbuilt-in features for the topic at hand, plus all the latest styles.
It offers users a holistic, single platform to create responsive websites and manage your online business.
Also, it helps small business owners capture leads, build customer relationships, integrate payment
gateways, and grow the business organically. It’s also highly scalable, which means you can continue
using it as your business expands, fostering long-term, sustainable partnerships, and never need to
switch.
As of now, there are more than 330,000 Wix ecommerce users. It also enjoys a user base of more than
150 million. Over 21 million mobile sites also use Wix today, which also speaks volumes about its multi-
platform compatibility. Much like Shopify, it’s now widely used across industries by both small-scale
companies and large corporations alike.
Page | 360
MANAGING THE WEBSITE
https://haikalzurayme.wixsite.com/website
Page | 361
Page | 362
LAYOUT AND DESIGN
Page | 363
CALL-TO-ACTION
Page | 364
Page | 365
Page | 366
Page | 367
Page | 368
Page | 369
SALES RECORD FROM GO-ECOMMERCE
Page | 370
RECEIPTS
Page | 371
Page | 372
Page | 373
Page | 374
Page | 375
Page | 376
Page | 377
Page | 378
Page | 379
Page | 380
Page | 381
Page | 382
Page | 383
Page | 384
Page | 385
Page | 386
Page | 387
THE END
Page | 388
