DATA CENTER COLLEGE OF THE PHILIPPINES

BANGUED ABRA
UBBOG LIPCAN, BANGUED, ABRA

Chapter 1
INTRODUCTION
Resorts offer a unique opportunity to escape the daily grind and indulge in a world of
relaxation, rejuvenation, and unparalleled hospitality. Whether you're planning a romantic
getaway, a family vacation, or a solo retreat, resorts provide the perfect setting to unwind and
create unforgettable memories. (Haud-Bovy 1998) defined resort as a place where people often
go, usually or mostly, for rest or recreation as on holiday. A destination. Resort is one which is
sufficiently appealing such that people will travel to it and stay at least one day and one night.
Resorts are establishments that provide a range of amenities, facilities, and services for
the purpose of leisure, relaxation, and entertainment. They are typically located in attractive or
scenic areas such as beaches, mountains, or other tourist destinations. Resorts often offer
accommodations, such as hotels, villas, or cabins, along with various recreational activities and
amenities to enhance the guest experience.
(In American English) a resort encompasses a sprawling commercial establishment
tailored to meet the diverse needs of vacationers, offering a plethora of amenities including
dining, accommodation, recreation, and shopping options conveniently located on-site.
Typically, a resort revolves around a central hotel hub, but some may also incorporate
condominium complexes, either as timeshares or wholly owned properties. While resorts may
not always be under single management, this became increasingly common in the late 20 th
century. Their primary objective is to attract a wide spectrum of vacationers by providing a
comprehensive range of amenities, with one or more hotels typically serving as focal points
alongside diverse on-site facilities such as dining areas, entertainment venues, retail outlets,
health services, and sports facilities. Additionally, resorts often extend beyond mere
accommodation, offering bars, restaurants, spas, casinos, swimming pools, golf courses, and ski
lifts. Conversely, in British English, the term “resort” predominantly refers to a town popular
among holidaymakers for leisure activities and accommodations, exemplified by destinations
like Blackpoll and Brighton.
(In the Philippines) resorts are establishments dedicated to fulfilling the needs of
vacationers, offering an extensive array of amenities and services on-site. These venues typically

THE IMPACT OF SEASONALITY IN THE OPERATION AND MANAGEMENT OF

RESORTS IN BANGUED, ABRA
 DATA CENTER COLLEGE OF THE PHILIPPINES
BANGUED ABRA
UBBOG LIPCAN, BANGUED, ABRA

Provide lodging, dining options, recreational activities, and various leisure facilities for guests.
The Philippines, celebrated for its stunning beaches, vibrant culture, and diverse natural
attractions, boasts numerous resorts nestled in popular tourist destinations like Boracay, Palawan,
Cebu, and Bohol. These resorts vary from opulent beachfront properties to eco-conscious retreats
nestled amidst lush tropical landscapes. Many Philippine resorts offer opportunities for
snorkeling, diving, island hopping, spa treatments, and cultural immersion, enhancing guest’s
vacation and experiences. With their inviting ambiance, breath taking surroundings, and diverse
offerings, resorts in the Philippines offer an ideal sanctuary for travelers seeking relaxation and
adventure in a tropical setting.
(Resorts in the Cordillera Administrative Region (CAR) provide distinctive experiences
amidst the region’s captivating mountainous terrain and rich cultural heritage. CAR, located in
northern Philippines, is renowned for its breath taking rice terraces, vibrant indigenous
communities, and diverse ecotourism attractions. Catering to a broad range of travelers, CAR
resorts cater to adventurers seeking outdoor activities as well as those longing for cultural
immersion and relaxation. These resorts typically offer accommodations ranging from cozy
cottages to luxurious villas, all complementing the natural beauty of their surroundings. Many
CAR resorts organize guided tours to explore iconic landmarks such as the Banaue Rice
Terraces, Sagada’s caves and waterfalls, and the traditional villages of the Ifugao and Igorot
tribes. Adventure enthusiasts can partake in activities like hiking, trekking, spelunking, and river
rafting, while others may opt for cultural experiences such as attending traditional festivals,
engaging in community activities, or learning about indigenous customs and traditions.
Additionally, CAR resorts offer amenities such as wellness spas, restaurants serving local
delicacies, and recreational facilities like swimming pools or tennis courts. Whether nestled
amidst the mountains or overlooking scenic valleys, CAR resorts serve as an excellent base for
exploring the natural wonders and cultural heritage of the Cordilleras.
In Bangued, Abra typically offer a variety of products and services to enhance customer’s
experiences. The most popular product is swimming pools, accommodation, meals, drinks,
entertainment and various activities. This options is especially attractive to travelers looking for a
hassle-free vacation where they can enjoy everything the resorts has to offer for those seeking a

THE IMPACT OF SEASONALITY IN THE OPERATION AND MANAGEMENT OF

RESORTS IN BANGUED, ABRA
 DATA CENTER COLLEGE OF THE PHILIPPINES
BANGUED ABRA
UBBOG LIPCAN, BANGUED, ABRA

serene gateway. Notable among these are DNQ Resort, Casa Nostra Resort, and Serenitee
Resort. DNQ Resort, positioned along the Bangued coast, is a favored choice, providing snug
beachfront cottages and rooms boasting breath taking ocean views. Guests can relish swimming
in the clear waters, lounging on the sandy beaches, and savoring fresh seafood delicacies at the
resort’s restaurant, all while immersed in a tranquil atmosphere. Casa Nostra Resort, nestled
amidst verdant foliage, offers a peaceful escape from the city’s hustle. Featuring cozy
accommodations such as spacious villas and quaint cottages, enveloped by lush gardens, the
resort invites guests to unwind by the poolside, explore the tranquil grounds, or indulge in
sumptuous meals at the onsite eatery, ensuring a serene and rejuvenating experience. Serenitee
Resort, renowned for its tranquility and scenic panoramas, is nestled in a secluded corner of
Bangued. The resort offers luxurious accommodations with modern amenities and stunning
mountain views. Guests can relax in spacious rooms or private villas, take a dip in the infinity
pool overlooking the landscape, or indulge in spa treatments at the wellness center, providing an
opulent retreat for those seeking a luxurious escape. With options like DNQ Beach Resort, Casa
Nostra Resort, and Serenitee Resort, travelers in Bangued, Abra, are assured a memorable stay
amidst comfort and natural beauty.
(Zhang D. and Xie J. 2021) Seasonality is a critical factor that affects various aspects of
resort businesses, including customer demand, revenue generation, staffing, and overall
operational efficiency. The operation and management of resorts are significantly influenced by
seasonality. Resorts often experience distinct peaks and troughs in customer demand throughout
the year, which can pose both opportunities and challenges for managers. Understanding the
impact of seasonality on resort operations is crucial for developing effective management
strategies that optimize revenue and customer satisfaction. Seasonality refers to the fluctuations
in demand for tourism products and services that occur at different times of the year due to
various factors such as weather conditions, holidays, and cultural events. Resorts typically
experience high demand during peak seasons, characterized by increased occupancy rates, higher
rates of customer spending, and a wide range of activities and amenities. Conversely, off-peak
seasons witness reduced demand, lower occupancy rates, and limited services and facilities.

THE IMPACT OF SEASONALITY IN THE OPERATION AND MANAGEMENT OF

RESORTS IN BANGUED, ABRA
 DATA CENTER COLLEGE OF THE PHILIPPINES
BANGUED ABRA
UBBOG LIPCAN, BANGUED, ABRA

In summary, effectively navigating the impact of seasonality on resort operation and

management in the CAR requires adaptability, strategic planning, and a comprehensive
understanding of market dynamics to ensure sustainable growth and competitiveness within the
tourism industry. In Bangued, Abra, the influence of seasonality significantly impacts resort
operation and management due to several unique factors specific to the region. Bangued
experiences distinct climatic changes throughout the year, directly affecting tourist arrivals and
resort operations. Understanding these weather patterns is crucial for managing guest
expectations and tailoring resort offerings accordingly. Additionally, the region hosts numerous
cultural festivals and events year-round, attracting tourists and causing fluctuations in resort
occupancy and demand for amenities. Resorts must synchronize their operations with these
events to optimize revenue and guest satisfaction. Moreover, tourism trends in Bangued may
follow seasonal patterns influenced by school holidays, public vacations, and traveler
preferences. Resorts need to anticipate these fluctuations and adapt their marketing strategies,
pricing, and services to cater to diverse visitor demographics. Furthermore, Bangued boasts
natural attractions and outdoor activities that vary with weather conditions, necessitating
diversified offerings and facilities to meet guest preferences throughout the year. Seasonal
variations also prompt dynamic revenue management and pricing strategies, with resorts
adjusting rates and offering promotions to maintain occupancy levels. Additionally, fluctuating
tourist arrivals necessitate flexible staffing arrangements and operational planning to optimize
resource utilization. In summary, effectively navigating the influence of seasonality in resort
operation and management in Bangued requires proactive planning, flexibility, and a
comprehensive understanding of local market dynamics to ensure sustained growth and
competitiveness in the hospitality sector.

This study aims to investigate “The impact of seasonality in the operation and
management of Dian and Quemerista (DNQ), Casa Nostra, and Serenitee resorts in Bangued,
Abra. Specifically, it will look at how variations in demand throughout the year impact staffing,
and customer satisfaction, among other aspects of resort management. By doing so, it will offer
valuable insight for year-round performance optimization.

THE IMPACT OF SEASONALITY IN THE OPERATION AND MANAGEMENT OF

RESORTS IN BANGUED, ABRA
 DATA CENTER COLLEGE OF THE PHILIPPINES
BANGUED ABRA
UBBOG LIPCAN, BANGUED, ABRA

A Research Study

on

THE IMPACT OF SEASONALITY IN THE OPERATION AND

MANAGEMENT OF RESORTS IN BANGUED, ABRA

Presented by:

CARIÑO, ILINA AIKA C.

BALLESTRA, KRISTINE COLEEN B.

BEÑAS, KRISTINE JOY B.

GONZALES, PAULA ELAINE T.

LAURETA, ACE B.

PAGUEL, MARISSA J.

RENTUTAR, GENCIE C.

Presented to:

MRS. EUNIS C. TUBAÑA, DBA

Professor

First Semester
SY 2023-2024

Statement of the Problem

THE IMPACT OF SEASONALITY IN THE OPERATION AND MANAGEMENT OF

RESORTS IN BANGUED, ABRA
 DATA CENTER COLLEGE OF THE PHILIPPINES
BANGUED ABRA
UBBOG LIPCAN, BANGUED, ABRA

This research will be conducted to determine “The impact of seasonality in the operation
management of Resorts in Bangued, Abra.”

Specifically, this aims to answer the following questions:

1. What is the profile of respondent of the different resorts in Bangued, Abra. (Dian and
Quemerista (DNQ), Casa Nostra, and Serenitee) in terms of ;
1.1. Age

1.2. Sex

1.3. Civil Status

1.4. Educational Attainment

1.5. Monthly Income

2. What are the impact of seasonality in the operation management of Dian and Quemerista
(DNQ), Casa Nostra, and Serenitee Resort in Bangued, Abra.

3. What are the problems encountered about the impact of seasonality in the operation
management of Dian and Quemerista (DNQ), Casa Nostra, and Serenitee Resort in Bangued,
Abra.

Scope and Delimitation

This study will focus mainly on the “Impact of Seasonality in the Resorts’ Operation
Management in selected resorts in Bangued such as Dian and Quemerista (DNQ), Casa Nostra
and Serenitee Resort. It further looks into how resorts owners mitigate the negative impact of
seasonality and capitalize on seasonal peaks, likewise how seasonality affects the demand for
resort services and amenities, the operational challenges and opportunities associated with
seasonal fluctuations.

The respondents of this study are the resorts owner, customers and staff/ employee of
Dian and Quemerista (DNQ), Casa Nostra and Serenitee resorts. An open ended questionnaire

THE IMPACT OF SEASONALITY IN THE OPERATION AND MANAGEMENT OF

RESORTS IN BANGUED, ABRA
 DATA CENTER COLLEGE OF THE PHILIPPINES
BANGUED ABRA
UBBOG LIPCAN, BANGUED, ABRA

will be administered to the respondents to gather data an informal interview will also be done as
follow up to their answers in the questionnaire to establish clarity of their answers.

The purpose of this study on the impact of seasonality in the operation and management
of Dian and Quemerista (DNQ), Casa Nostra, and Serenitee Resort in Bangued, Abra is to better
understand how seasonal fluctuation affect many elements of resorts operation. It investigates the
problems and opportunities posed by seasonal variations in customers flows. The research aims
to provide insights into enhancing resort operations year-round by looking at issues such as
demand, staffing, and income production. Understanding the subtleties of seasonality can help
your establish risk-mitigation techniques during low seasons while capitalizing on peak periods.
The project also aims to improve resorts sustainability and profitability in the face of seasonal
unpredictability.

Theoretical Framework

According to Wall and Yan (2003) stated that grow of seasonal impacts together with the
whole industry. Due to the increasing number of tourism enterprises and the fact that they are
exposed in size, the ability to adapt to changes and fluctuation has been reduce. The effect of
seasonality vary depending on the location and nature of destination and its attractions (Buam
and Hagen 1994).

According to Chung (2009) emphasizes lack of job demand in off-peak season and
decreases of employment rates. Therefore employees are likely to leave the destination in order
to find more stable employment.

Krakover (2000), seasonality is now recognize as a major issue affecting the global
tourism industry, creating instability in terms of demand and revenues.

Chen L. (2020), tourist exhibition different preferences and spending behavior during
peak and off-peak seasons, impacting resort management, and service offering.

Patel, R. (2017), seasonal fluctuation in workload and job satisfaction, with implications
for recruitment, training, and retention strategies in resort management.

THE IMPACT OF SEASONALITY IN THE OPERATION AND MANAGEMENT OF

RESORTS IN BANGUED, ABRA
 DATA CENTER COLLEGE OF THE PHILIPPINES
BANGUED ABRA
UBBOG LIPCAN, BANGUED, ABRA

According to Wang, S. (2019), seasonal resorts face unique sustainability challenges

related to water usage, waste management, and energy consumption, requiring innovation
solution and stakeholder collaboration for long-term environment stewardship.

Conceptual Framework

The conduct of this study is guided by the paradigm below:

INPUT PROCESS OUTPUT

1. Profile of the respondents  Conduct study to find  Provide an

1.1. age information and suggestions effective
1.2. sex about the impact of strategy or
1.3. civil status seasonality on resort techniques for
1.4. Educational operation and management. managing the
attainment  Conduct an idea about the results during
1.5. Monthly income problems encountered about peak and off-
2. What are the impact of the impact of seasonality in peak season
seasonality in the operation the operational and on resorts.
and management of Dian and management of DNQ, Casa  Promote
Quemerista (DNQ), Casa Nostra, and Serenitee resort in discount and
Nostra, and Serenity Resort in Bangued, Arbra promotional
Bangued, Abra.  Conduct a survey to deals to attract
3. What are the problems understand the general guest in
encountered about the impact characteristics of customer by resorts.
of seasonality in the operation distributing questionnaires.
and management of Dian and  Analysis and interpretation of
Quemerista (DNQ), Casa data gathered based on survey
Nostra, and Serenitee Resort and observation conducted.
in Bangued, Abra.
Significant of the Study

This study is significant to benefit the following:

RESORTS OWNER. The result of this study raises awareness and provide information on the
influence of seasonality to resort owners especially on operation and management of their resort
business. Also, they will gain insights and strategies on how they manage the effects of

THE IMPACT OF SEASONALITY IN THE OPERATION AND MANAGEMENT OF

RESORTS IN BANGUED, ABRA
 DATA CENTER COLLEGE OF THE PHILIPPINES
BANGUED ABRA
UBBOG LIPCAN, BANGUED, ABRA

seasonality to their resort operation to keep their business operational even during off-peak
season.

ASPIRING ENTREPRENEURS/ BUSINESS OWNERS. This study will provide information

on how successful entrepreneurs manage and operate their business, and strategies they employ
to face the challenges in running their business.

LOCAL GOVERNMENT. This study will help the local government officials see the problems
of local resort owners especially during off-peak season, thus, the local leaders will come up
with ordinances to help promote and protect local tourism.

FUTURE RESEARCHERS. Results of their study will serve as a guide and resource material
for future researchers similar to this study.

Operational Definition of Terms

The following are the operational definition of terms in the terms being used
in the study:

Seasonality. The fluctuation in demand for resort services and amenities

throughout the year, typically influenced by the factors such as weather, holidays,
and vacation periods.

Resorts. Commercial establishments that offer accommodations, recreational

activities, and amenities for leisure and relaxation purposes.

Resorts operation. It is the day to day activities involved in managing and

maintaining resorts, including but not limited to accommodation services, dining
and customer interactions.

THE IMPACT OF SEASONALITY IN THE OPERATION AND MANAGEMENT OF

RESORTS IN BANGUED, ABRA
 DATA CENTER COLLEGE OF THE PHILIPPINES
BANGUED ABRA
UBBOG LIPCAN, BANGUED, ABRA

Management. It is the process of planning, organizing, directing and controlling to

achieve the objectives of the resort, which may include guest satisfaction and
operational efficiency.

Marketing strategies. This refers to methods and tactics employed to attract retain
guests during different seasons, pricing adjustments, and special events tailored to
seasonal preferences.

Guest experiences. Overall impression and satisfaction level of guests during

availability, and the suitability of offering to seasonal preferences and
expectations.

Assumptions

The following assumptions were made in the conduct of the study:

1. That the instrument used in data gathering is reliable and objective.

2. That the respondents are honest and objective in accomplishing and answering the
questionnaire used in this study.
3. That seasonality has an impact in the operational and management of local resort in Abra.
4. That seasonality affects the demand for resorts services and amenities in many ways.
5. That there are operational challenges and opportunities associated with seasonality in
the management and operation of the different resorts in Bangued Abra

Hypotheses

The research study were guided by the following hypotheses:

1. There is no relationship between the respondent-related factors to the effects of

seasonality on the operation and management of local resorts in Abra.

THE IMPACT OF SEASONALITY IN THE OPERATION AND MANAGEMENT OF

RESORTS IN BANGUED, ABRA
 DATA CENTER COLLEGE OF THE PHILIPPINES
BANGUED ABRA
UBBOG LIPCAN, BANGUED, ABRA

2. There is no significant effect of seasonality on the demands for resort services and
amenities.
3. That seasonality has no impact in the operational and management of local resorts in
abra.
4. That seasonality does not affect the demand for resort services and amenities in many
ways.
5. That there are no operational challenges and opportunities associated with seasonality in
the management and operation of the different resorts in Abra.

THE IMPACT OF SEASONALITY IN THE OPERATION AND MANAGEMENT OF

RESORTS IN BANGUED, ABRA
 DATA CENTER COLLEGE OF THE PHILIPPINES
BANGUED ABRA
UBBOG LIPCAN, BANGUED, ABRA

Chapter II

RESEARCH METHODOLOGY

This chapter discusses in detail the methodological choice and the process of the research
design in the study on “The Impact of seasonality in the Operation and Management of Dian and
Quemerista (DNQ), Casa Nostra, and Serenitee Resorts in Bangued, Abra”. This is important
since it made clear and reveal the assumptions, leading to decisions that are applied to the
research’s aim, design, technique, and procedures, as well as data analysis and interpretation. It
particularly explains why the explanatory sequential mixed methods research strategy is deemed
acceptable for the study. Furthermore, the chapter established the method for collecting,
analyzing and reporting data.

Research Design.

This study makes use of the descriptive design of qualitative research. The descriptive
method of research according to Shona McCombes. Descriptive research aims to accurately and
systematically describe a population, situation or phenomenon. It can answer what, where, when
and how questions, but not why questions.

A descriptive research design can use a wide variety of research methods to investigate
one or more variables. It is subjected to answer the "what's" of every research study. This
approach was utilized to find out what actually exists such as current conditions, problem about
seasonality in resorts, at the province of Abra.

Population and Locale of the Study

There are total of 50 respondents in the study who participated in the data collection
process for the research study’s sampling approach, which generalizes the population. The
Primary participants in this study include resorts managers, staff members and customers who
have experienced seasonal variations in Bangued, Abra. Resorts managers and staff will provide
insights into the operational challenges and strategies employed during different seasons.
Data Gathering Instrument

THE IMPACT OF SEASONALITY IN THE OPERATION AND MANAGEMENT OF

RESORTS IN BANGUED, ABRA
 DATA CENTER COLLEGE OF THE PHILIPPINES
BANGUED ABRA
UBBOG LIPCAN, BANGUED, ABRA

Research Instruments used in the research study are survey forms checklist and rating
scales, face to face Interview and observation. These chosen instruments will be used in the
collection of data to test the validity and reliability of the research study being conducted.

Survey forms will be used in data collection. A systematically prepared form with a set of
questions designed to get and produce responses from respondents. Researchers already have a
readymade and comprehensive set of questions.

Interviews will be used to meet face to face with individuals to interact and generate
ideas for coming from the customers who have experienced seasonal variations in resorts in
Bangued, Abra and staffs. It is an interaction in which oral questions are posed by the
interviewee. The researcher has to identify a potential source of information, and structure the
interaction in a manner that will bring our relevant information from the respondents.

This qualitative study will be using Semi-Structured Questionnaires to obtain data from
the respondent. The following are the ratings and descriptive interpretations of the instrument
being used of the study.

Descriptive Value Numerical Value Range

Very High 5 4.10-5.00
Moderately High 4 3.10-4.00
High 3 2.10-3.00
Low 2 1.10-2.00
Very Low 1 0.10-1.00

Data Gathering Procedure

The Data for this research were collected using a survey questionnaire. The survey was
created using suitable questions modified from related research individual questions formed by

THE IMPACT OF SEASONALITY IN THE OPERATION AND MANAGEMENT OF

RESORTS IN BANGUED, ABRA
 DATA CENTER COLLEGE OF THE PHILIPPINES
BANGUED ABRA
UBBOG LIPCAN, BANGUED, ABRA

the researcher. The survey was comprised of (15) questions. In the questionnaire, like scale
was used to determine if the respondents agreed or disagreed in a statement. After the subject
professor validated the questionnaire, these were distributed to the staffs of the resorts and
customers who have experienced seasonal variations in Bangued, Abra. The researchers assumed
confidentially of their survey sheets since the identities are not important. The researchers also
understand that people’s consciousness may also affect their honesty and effectiveness in
answering the survey and so, the researchers give people the option of being anonymous.
Participants were given time to respond and the researchers collected the surveys right after they
finished. There were no incentives offered for participating in the research. Next, the researcher
planned the questions that they would be asking in the interview. The researchers interviewed
certain number of other potential customers walking outside the premises for more information.

Chapter III

DATA PRESENTATION, ANALYSIS AND INTERPRETATION OF RESULTS

THE IMPACT OF SEASONALITY IN THE OPERATION AND MANAGEMENT OF

RESORTS IN BANGUED, ABRA
 DATA CENTER COLLEGE OF THE PHILIPPINES
BANGUED ABRA
UBBOG LIPCAN, BANGUED, ABRA

This chapter presents the analysis and interpretation of Data being gathered whose main
objective is to determine “The Impact of Seasonality in the Operation and Management of Dian
and Quemerista (DNQ), Casa Nostra, Serenitee Resorts in Bangued, Abra”.
Table 1
Profile of the Respondents
Profile Frequency Percentage
Age
55 years old and above 0 0%
45-54 0 0%
35-44 3 6%
25-34 6 12%
19-24 36 72%
18 years old below 5 10%
TOTAL: 50 100%
Sex
Male 22 44%
Female 28 56%
TOTAL: 50 100%
Civil Status
Single 44 88%
Married 6 12%
Widowed 0 0%
Separated 0 0%
TOTAL: 50 100%
Educational Attainment
Doctorate Degree 0 0%
Master's Degree with Doctorate Units 1 2%
Master's Degree 0 0%
Bachelor's Degree with Master's Degree 12 24%
Vocational or technical Course 11 22%
High School Graduate 21 42%
Junior High School 5 10%
Elementary 0 10%
TOTAL: 50 100%
Monthly Income
20,001-above 4 8%
10,001-20,000 6 12%
5,001-10,000 4 8%
5,000-below 36 72%
TOTAL: 50 100%
Table 1 respondents the profile of the respondents in the terms of age, sex, civil status,
Educational attainment and monthly income.
As on Age:

THE IMPACT OF SEASONALITY IN THE OPERATION AND MANAGEMENT OF

RESORTS IN BANGUED, ABRA
 DATA CENTER COLLEGE OF THE PHILIPPINES
BANGUED ABRA
UBBOG LIPCAN, BANGUED, ABRA

The table shows that the most of respondents’ ware within the bracket of 19-24 years old
with the frequency of 36 or 72% of the total respondents. while from the age of 35-44 had a
frequency of 3 or 6% and ages 45-55 above was 0% this may be because younger age are having
their school breaks and holidays while those over 45 years old were probably in their jobs above
or they are also having their leisure activities.
As to Sex:
Most of the respondents were female with a frequency of 28 or 56%, while male
respondents were 22 or 44% of respondents, probably because female are more interested in
going out than female.
As to Civil Status:
The table shows that the most of respondents were single with the frequency of 44 or
88% while 6 or 12% were married and their no widowed and separated has 0% who went to
these resorts, because individual more seeking on leisure’s, socializations and adventure
activities, while widowed and separated are more focus in their family matters.
As to Educational Attainment:
Most of the respondents were high school graduate with a frequency of 21or 42%, 12 or
24% were bachelor’s degree with master’s unit with the frequency the respondents and for
degree, doctorate degree and elementary has 0%. This implies that resorts getaway is more
appalling to high school graduates, probably because they are younger and still seeking for
adventure and winding up. On the other hand, resort are not appealing to post graduate
individuals probably because they are busy with studies, work family or personal commitments.
As to Monthly Income:
As to monthly income, shows that most of the respondents, while those individuals with a
monthly income of php.20,001 above monthly income has a frequency of 4 or 8%, probably
because going to local resorts is cheaper and suit their budget.
Table 2
The Impact of Seasonality in the Operation and Management of Resort in Bangued, Abra
5 4 3 2 1 Total Mean Descriptive
Rating
2.1.1 Seasonality affects overall 19 17 12 0 2 50 4.02 Moderately

THE IMPACT OF SEASONALITY IN THE OPERATION AND MANAGEMENT OF

RESORTS IN BANGUED, ABRA
 DATA CENTER COLLEGE OF THE PHILIPPINES
BANGUED ABRA
UBBOG LIPCAN, BANGUED, ABRA

experience of customers. High

(M.H.)
2.1.2 The availability of facilities and 18 20 9 3 0 50 4.06 Moderately
amenities during the peak seasons. High
(M.H.)
2.1.3 Difficult to book 9 23 13 2 3 50 3.66 Moderately
accommodation. high (MH)
2.2.1 Demand for staff increases 10 25 12 3 0 50 3.84 Moderately
during seasonal peaks. high (MH)
2.2.2 Staff performance during peak 11 21 14 4 0 50 3.78 Moderately
and off-peak seasons. high (MH)
2.2.3 Seasonality affect the work load 10 26 9 5 0 50 3.82 Moderately
of staff during peak seasons. high (MH)
2.3.1 Seasonality affect the resorts 16 20 12 2 0 50 4.00 Moderately
environment appearance. High
(M.H.)
2.3.2 Seasonality increases the 13 15 17 5 0 50 3.72 Moderately
amount of waste materials generated high (MH)
by the customers.
2.3.3 Seasonality affects the water 18 18 8 6 0 50 3.96 Moderately
availability and quality. high (MH)
3.87 Moderately
Over-all Mean high (MH)
Norms:
Point Value Statistical Limit Descriptive Rating
5 4.10-5.00 Very High (VH)
4 3.10-4.00 Moderately High (MH)
3 2.10-3.00 High (H)
2 1.10-2.00 Low (L)
1 0.10-1.00 Very Low (VL)
Table 2 presents the data gathered on the Impact of Seasonality in the Operation and
Management of DNQ, Casa Nostra, and Serenitee Resorts in Bangued, Abra
As to 2.1.1 The Seasonality affects overall experience of customers.
The result found out that majority of the respondents answered 5, with a frequency of 19. And
the lowest number of respondents answered 1, with a frequency of 2. Based from the results of
the survey, it can be deemed that item 2.1.1 has a mean score of 4.02 with descriptive rating of

THE IMPACT OF SEASONALITY IN THE OPERATION AND MANAGEMENT OF

RESORTS IN BANGUED, ABRA
 DATA CENTER COLLEGE OF THE PHILIPPINES
BANGUED ABRA
UBBOG LIPCAN, BANGUED, ABRA

moderately high. This is probably because they believe that seasonality affect the over-all mean
experience of customer in going to their resorts.
As to 2.1.2 The availability of facilities and amenities during the peak seasons.
It was found out that most of the respondents answered 4, with a frequency of 20. And the
lowest number of respondents answered 2, with a frequency of 3. Based from the result of survey
it can be deemed that item 2.1.2 has a total mean score of 4.06 with descriptive rating of
moderately high. Which means that they believe that there are available facilities and amenities
during peak seasons.
As to 2.1.3 Difficult to book accommodation.
The data explains that majority of the respondents answered 4, with a frequency of 23. And
the lowest number of respondents answered 2, with a frequency of 2. Based from the results of
survey it can be deemed that item 2.1.3 has a total mean score of 3.66 with descriptive rating of
moderately high. Which means it is difficult to book accommodations on peak seasons.
As to 2.2.1 The demand for staff increases during seasonal peaks.
The data gathered found out that majority of the respondents answered 4, with a frequency of
25. And the lowest number of respondents answered 2, with a frequency of 3. Based from the
results of survey it can be deemed that item 2.2.1 has a total mean score of 3.84 which means
moderately high. They believe that the demand for staff increases during seasonal peak, because
during peak seasons, probably there are more customer of the resort.
As to 2.2.2 Staff performance during peak and off-peak seasons.
It was found out that 21 of respondents answered 4, and four (4) of them answered 2, thus it
can be deemed that item 2.2.2 has a total mean score of 3.78 with descriptive rating of
moderately high. It means that whether peak or off peak seasons the staff performs well with a
remarkable moderately high descriptive rating. It if further stated that seasonality does not affect
the performance of worker because they do their job properly regardless of peak or off seasons.

As to 2.2.3 Seasonality affect the work load of staff during peak seasons.
The data explains that majority of the respondents answered 4, with a frequency of 26. And
the lowest number of respondents answered 2, with a frequency of 5. Based from the results of
survey it can be deemed that item 2.2.3 has a total mean score of 3.82 with descriptive rating of
moderately high. Which means that there are more workloads done by staff during peak season
in comparison to off season.
As to 2.3.1 Seasonality affect the resorts environment appearance.

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UBBOG LIPCAN, BANGUED, ABRA

The result found out that majority of the respondents answered 4, with a frequency of 20. And
the lowest number of respondents answered 2, with a frequency of 2. Based from the results of
survey it can be deemed that item 2.3.1 has a total mean score of 3.82 with descriptive rating of
moderately high. Which means they believed that seasonality affect the environmental
appearance of the resorts. The more people in the resorts the less appealing it is due to the crowd.
As to 2.3.2 Seasonality increases the amount of waste materials generated by the customers.
The result found out that majority of the respondents answered 3, with a frequency of 17. And
the lowest number of respondents answered 2, with a frequency of 5. Based from the results of
survey it can be deemed that item 2.3.2 has a total mean score of 3.72 with descriptive rating of
moderately high. Which means they believe that seasonality increases the amount of waste
materials generated by the customers, because the more customer in the resort, the more waste
materials are generated.
As to 2.3.3 Seasonality affects the water availability and quality.
It was found out that the majority of respondents answered 5 and 4, with a frequency of 18.
And the lowest number of respondents answered 2, with a frequency of 6. Based from the results
of survey it can be deemed that item 2.3.2 has a total mean score of 3.72 with descriptive rating
of moderately high. Which means that they believe that seasonality affect the water availability
and quality, probably the fact that as there are more people who use water , a decrease of supply
is experienced by the customer in which the quality of water is also affected.
The computed overall mean resulted to 3.87 with descriptive rating of Moderately High. This
means that the operation and management of the resorts in Bangued, Abra are significantly
impact by seasonality as it yield a Moderately High.

Table 3
The Problems Encountered About the Impact of Seasonality in the Operation and
Management of Resorts in Bangued, Abra.
5 4 3 2 1 Total Mean Descriptive
Rating
1. Lack of customers during off- 7 11 1 15 5 50 2.84 Fairly a
peak season. 2 problem(FP)

2. Consistency of service quality 9 13 1 8 9 50 3.06 Fairly a

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being offered during peak season. 1 problem(FP)

3. The resorts experience 9 8 1 10 7 50 3.04 Fairly a

difficulties in managing staffs 6 problem(FP)
during peak and off peak seasons.
4. The resorts finds it challenging 10 13 8 14 1 50 3.14 Much a
to maintain and enhanced its Problem(MP)
facilities during off peak seasons.
5. The resorts experiences 10 10 1 11 9 50 3.02 Fairly a
difficulties in the marketing and 0 problem(FP)
promoting itself effectively
during off peak seasons.
6. Stiff competition is being 10 14 9 12 5 50 3.08 Fairly a
experienced. problem(FP)
3.03 Fairly a
Over-all mean problem(FP)

Norms:
Point Value Statistical limit Descriptive Rating
5 4.10-5.00 Very Much a Problem (VP)
4 3.10-4.00 Much a Problem (MP)
3 2.10-3.00 Fairly a Problem (FP)
2 1.10-2.00 Slightly a Problem (SP)
1 0.10-1.00 Not a Problem (NP)
Table 3 represent the problems encountered about the impact of seasonality in the
operation and management on resorts in Bangued, Abra.
As to 1 lack of customers during off-peak season.
It was found out that respondents believe that there were “fairly a problem” in terms of
lack of customer during off-peak season, due to a frequency of 15 with a total mean of 2.84. The
reason might be that even off peak season there are still customer who go to the resorts and
owner are much not affected as its shows that seasonality is fairly a problem.
As to 2 Consistency of service quality being offered during peak season.
The result found out that respondents believe that there were “fairly a problem” in terms
of consistency of service quality being offered during peak season, due to the frequency of 13
with a total mean of 3.06. Which means they believed that seasonality affect the service quality

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being offered by the staff during peak season, probably because the fact that the more people to
serve, quality of service may be affected.
As to 3 The resorts experience difficulties in managing staffs during peak and off peak
seasons.
The data found out that respondent believe that resorts experience difficulties in
managing staffs during peak and off-peak seasons, due to the frequency of 16 with a total mean
of 3.04. Which means they believe resorts experience difficulties in managing staffs during peak
and off-peak seasons, may be because it is hard to manage staff during peak season due to
greater number of customers compared to off-peak season.
As to 4 The resorts finds it challenging to maintain and enhanced its facilities during off
peak seasons.
The data gathered found out that respondents believe that resorts finds it challenging to
maintain and enhanced its facilities during off-peak seasons, due to the frequency of 14 with a
total mean of 3.14. Which means that they believe during off-peak season it is more challenging
to maintain and enhance its facilities because of the financial constraint to improve it due to
lesser number of customer to patronize the resort.

As to 5 The resorts experiences difficulties in the marketing and promoting itself effectively
during off peak seasons.
The result found out that respondents believe that resorts experiences difficulties in the
marketing and promoting itself effectively during off-pea seasons, due to the frequency of 14
with a total mean of 3.14. They believe that resorts owner does exactly experience difficulties in
the marketing and promoting itself effectively during off-peak season as it yielded a descriptive
rating of fairly a problem, maybe because during off-peak season there are still customer who
patronize the resort.
As to 6 Stiff competition is being experience.
The data gathered found out that respondents believe that stiff competition is being
experience, due to the frequency of 14 with a total mean of 3.08. They believe that during peak
season there is a fairly degree of competition among resorts, probably because owner s are not
threatened of the patronage of their resorts due to the existing other resorts in bangued.
The computed overall mean resulted to 3.03 with descriptive rating of “Fairly a Problem”
which means that the respondents believed these problems are not generally a threat to the
operation and management of the resorts and solutions are easily found to address these
problems.

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Chapter IV
CONCLUSION AND RECOMMEDATION

Conclusion

Based from the data gathered and presented, the researchers came up with the following
conclusions:

1. Most of the respondents are within the ages 19-24, female, single, high school graduates
and have monthly income of 5,000 and below.
2. There is moderately high impact of seasonality in the operational and management of the
local resorts in Bangued, Abra. Therefore the null hypotheses that there is no significant

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effect of seasonality on the demands for resorts services and amenities, and no impact of
seasonality in the operational and management of local resorts in Abra are rejected.
3. There is moderately on the high effect of seasonality on the demands for resort services
and amenities in many ways. This conclusion rejects the null hypotheses that seasonality
does not affect the demands for resort services and amenities.
4. There is moderately high operational challenges and opportunities with seasonality such
as workloads of staff during peak season is affected, the environmental appearance of the
resorts are also affected, availability and quality of water supply are affected. Therefore,
the null hypotheses is rejected.
5. There are fairly a problem encountered about the impact of seasonality of resorts in
Bangued, Abra such as decrease of during off season, difficulty on managing staff,
maintaining and enhancing resort facilities especially during off peak season and
completion with other resort. Therefore, the null hypotheses is rejected.

Recommendation

Based from the conclusions drawn, the researchers came up with the following
recommendations:

1. Training of staff to equip them with necessary skills to manage client’s complaints and
work in a resort environment must be provided by the resort owners/managers.
2. Proper waste management and disposal signages must be strategically displayed for
customers to be guided as well as strategically places garbage containers in order to
manage numerous wastes.
3. Adequate trained staff must be hired both during peak and off-peak seasons to maintain
consistency of good and efficient costumer service.

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4. Resorts owners should use varied advertising and marketing strategies especially off-peak
seasons to attract customers.
5. Staff should maintain consistency of service offered during peak and off-peak seasons.
6. Give freebies and discount to the regular customers.

CURRICULUM VITAE
I. PERSONAL PROFILE

NAME: ILINA AIKA CARIŇ0

AGE: 24

CIVIL STATUS: Single

DATE OF BIRTH: February 21, 2000

NAME OF FATHER: Erwin C. Cariño

NAME OF MOTHER: Marygrace B. Cariño

NATIONALLITY: Filipino

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EDUCATIONAL ATTAINMENT

ELEMENTARY: Bucloc, Central, School

SECONDARY: Abra, Mountain, Development, Education, Center

TERTIARY: Data Center Collage of the Philippines

COURSE: Diploma in hotel and Restaurant Technology

__________________
Signature

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BANGUED ABRA
UBBOG LIPCAN, BANGUED, ABRA

I. PERSONAL PROFILE

NAME: KRISTINE COLEEN B. BALLESTRA

AGE: 21

CIVIL STATUS: Single

DATE OF BIRTH: January 29, 2003

NAME OF FATHER: Crisanto B. Ballestra

NAME OF MOTHER: Catherine B. Ballestra

NATIONALLITY: Filipino

EDUCATIONAL ATTAINMENT

ELEMENTARY: Holy Spirit Academy of Bangued Abra

SECONDARY: Abra High School

TERTIARY: Data Center Collage of the Philippines

COURSE: Diploma in hotel and Restaurant Technology

__________________
Signature

THE IMPACT OF SEASONALITY IN THE OPERATION AND MANAGEMENT OF

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I. PERSONAL PROFILE

NAME: KRISTINE JOY B. BEŇAS

AGE: 20

CIVIL STATUS: Single

DATE OF BIRTH: September 4, 2003

NAME OF FATHER: Christopher T. Beñas

NAME OF MOTHER: Jineth B. Beñas

NATIONALLITY: Filipino

EDUCATIONAL ATTAINMENT

ELEMENTARY: Bangued West Central School

SECONDARY: Divine World Collage of Bangued

TERTIARY: Data Center Collage of the Philippines

COURSE: Diploma in hotel and Restaurant Technology

__________________
Signature

I. PERSONAL PROFILE

NAME: PAULA ELAINE T. GONZALES

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AGE: 21

CIVIL STATUS: Single

DATE OF BIRTH: October 11, 2002

NAME OF FATHER: Shafir E. Gonzales

NAME OF MOTHER: Jenalyn T. Gonzales

NATIONALLITY: Filipino

EDUCATIONAL ATTAINMENT

ELEMENTARY: Velasco Elementary School

SECONDARY: Gaddani National High School

TERTIARY: Data Center Collage of the Philippines Bangued Abra

COURSE: Diploma in hotel and Restaurant Technology

__________________
Signature

I. PERSONAL PROFILE

NAME: ACE B. LAURETA

AGE: 20

CIVIL STATUS: Single

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DATE OF BIRTH: September 19, 2003

NAME OF FATHER: Emilio B. Laureta

NAME OF MOTHER: Irene B. Laureta

NATIONALLITY: Filipino

EDUCATIONAL ATTAINMENT

ELEMENTARY: Nagadaingan Elementary School

SECONDARY: St. Mary High School

TERTIARY: Data Center Collage of the Philippines Bangued Abra

COURSE: Diploma in hotel and Restaurant Technology

__________________
Signature

THE IMPACT OF SEASONALITY IN THE OPERATION AND MANAGEMENT OF

RESORTS IN BANGUED, ABRA
 DATA CENTER COLLEGE OF THE PHILIPPINES
BANGUED ABRA
UBBOG LIPCAN, BANGUED, ABRA

I. PERSONAL PROFILE

NAME: MARISSA J. PAGUEL

AGE: 22

CIVIL STATUS: Single

DATE OF BIRTH: November 12, 2002

NAME OF FATHER: Feliciano B. Paguel

NAME OF MOTHER: Marilou J. Paguel

NATIONALLITY: Filipino

EDUCATIONAL ATTAINMENT

ELEMENTARY: San Isidro Central School

SECONDARY: San Isidro National High School

TERTIARY: Data Center Collage of the Philippines Bangued Abra

COURSE: Diploma in hotel and Restaurant Technology

__________________
Signature

I. PERSONAL PROFILE

NAME: GENCIE C. RENTUTAR

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AGE: 22

CIVIL STATUS: Single

DATE OF BIRTH: February 6, 2002

NAME OF FATHER: Omando A. Rentutar

NAME OF MOTHER: Ofelia C. Rentutar

NATIONALLITY: Filipino

EDUCATIONAL ATTAINMENT

ELEMENTARY: Sulbec Elementary School

SECONDARY: St. Mary High School

TERTIARY: Data Center Collage of the Philippines Bangued Abra

COURSE: Diploma in hotel and Restaurant Technology

__________________
Signature

THE IMPACT OF SEASONALITY IN THE OPERATION AND MANAGEMENT OF

RESORTS IN BANGUED, ABRA
 DATA CENTER COLLEGE OF THE PHILIPPINES
BANGUED ABRA
UBBOG LIPCAN, BANGUED, ABRA

THE IMPACT OF SEASONALITY IN THE OPERATION AND MANAGEMENT OF

RESORTS IN BANGUED, ABRA