Unit 3 Lesson 1: Fundamentals of Animal
Production Business
Table of Contents
Introduction 2
What to Cultivate? 3
Starting Out! 3
Dig In! 4
Watch Me Grow 8
Check Your Understanding 10
Into the Field 13
Wrap Up 14
Bibliography 15
Glossary 16
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GRADE 7/8
Fundamentals of Animal Production Business
Introduction
Fig. 1 Assorted Barbeque Meat
Photo by Ian Valerio on Unsplash
Many Filipinos consider eating as a pleasure. This love for eating is one of the reasons why
entrepreneurs venture into the food business industry but if you come to think of it, without
the suppliers of meat, fish, fruits, and vegetables then no food would be prepared, cooked,
and sold. This is the primary reason why agriculture is vital to the growth and development of
any nation as it helps in the expansion of the economy.
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What to Cultivate?
In this lesson, you are expected to attain the following:
● discuss one's characteristics, attributes, lifestyle, skills, and traits and compare it to that
of a common Filipino farmer;
● name common farm animal products in the Philippines;
● analyze the motivation of customers in the purchase of farm animal products; and
● create a commercial showcasing a farm animal product of choice.
Starting Out!
Farm Animal Bazaar
Just look at all the stalls place in the bazaar. Can you pick out the ones that actually came from
farm animals? Simply encircle the bazaar that has products that came from farm animals.
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Dig In!
Agriculture is the cultivation of land and breeding of animals and plants for the production of
the basic needs of men such as food, clothing, and shelter. Under the broad study of
agriculture is animal production or animal husbandry. Animal production is a specific
discipline under agriculture which deals in the breeding and raising of livestock. Other
disciplines under agriculture that were given focus in the K to 12 Curriculum in the Philippines
are Horticulture, Crop Production, Aquaculture, and Food Processing (Fish). All are equally
important as these competencies contribute to the growth and development of the country
through self-sufficiency and economic and trade exchange.
Fig. 1. The K to 12 Agri-Fishery Competencies
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As a student, you must be made aware of and have adequate skills in agri-fishery because of
its importance.
Fig. 2. Importance of Agriculture
Agriculture has been disregarded as a profession but as from what you have learned earlier, it
is very important not only for a family but more so to the nation as a whole. Even as a student,
you can already start a small farm business if you wish to. However, you must take into
consideration the following characteristics as these are the attributes and traits of any
hardworking Filipino farmer and farm owner.
Table 1. Personal Entrepreneurial Competencies
Achievement Cluster
I. Opportunity Seeking * Does things in advance and able to foresee future opportunities
and Initiative and seizes it.
II. Risk-Taking * Not afraid to take risks and calculates possible loss and gain.
III. Demand for * Accomplishes quality work in a much better, faster, and cheaper
Efficiency and Quality way.
IV. Persistence * Able to cope up with pressing situations and tackle challenges
head-on.
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V. Commitment to the * Put the needs of the customers first before oneself able to
Work Contract deliver duties despite difficulties.
Planning Cluster
VI. Information Seeking * Collaborates with co-workers, clients, and administrators and
communicates needed feedbacks.
VII. Goal setting * Sets S.M.A.R.T. (Specific, Measurable, Attainable, Realistic,
Time-bound) goals for the best interest of the business.
VIII. Systematic Planning * Creates, Monitors, Evaluates, and Recreates strategic plans
and Monitoring based on gathered data.
Power Cluster
IX. Persuasion and * Able to motivate clients to avail the businesses products and
Networking services.
X. Independence and * Decides with prudence for the best benefit of the business.
self-confidence
Once you have equipped yourself with the PECs then it is time that you get to know your
customers. A customer pertains to an individual or business that purchases the goods or
services produced by a business. A business can only be considered a successful one if it is
able to provide these needs and wants.
Table 2. Customers’ Characteristics
Brand Loyalty Filipino customers tend to stick to a brand they’ve been using for a
long time. However, this does not mean they do not entertain new
brands. Customers entertain new brands if they see that they an
innovative, of quality, and cheap but then the difficulty for any brand is
to sustain the customer’s desire to patronize the product.
Advertisement The Filipino customer believes in the credibility of the person
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advertising products. It is one way of enticing them to try the product
for themselves. The evolution of mass media surely paved the way to
improved advertisements from simple brochures, radio broadcast, to
TV commercials, and now social media platforms.
Value for Money The Filipino customer is a hard-working one that is why they only want
to get most of their money. Promotions such as buy 1 take 1 and even
the seasonal sale and discount are availed by the customers. It is to get
good quality products for cheaper price that makes the customers
practical.
Products pertain to the goods manufactured through natural or chemical means. In our
country, the most common farm animals managed are pigs, cows, and chickens.
Fig. 3. Common Products from Pig, Cow, and Chicken
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Watch Me Grow
A Little About Myself
After learning the PECs or Personal Entrepreneurial Competencies and characteristics of
customers, as a student, can you confidently say that you have the qualities of a horticulture
entrepreneur or that of a Filipino farmer? Using the checklist below, honestly rate yourself
and present the result of your checklist to the class. The rating is as follows: 3 for Always Like
Me; 2 Sometimes Like Me; 1 Not Like Me.
Personal Entrepreneurial Competencies 3 2 1
Achievement Cluster
* Does things in advance and able to foresee future opportunities and
seizes it.
* Not afraid to take risks and calculates possible loss and gain.
* Accomplishes quality work in a much better, faster, and cheaper way.
* Able to cope up with pressing situations and tackle challenges
head-on.
* Put the needs of the customers first before oneself able to deliver
duties despite difficulties.
Planning Cluster
* Collaborates with co-workers, clients, and administrators and
communicates needed feedbacks.
* Sets S.M.A.R.T. (Specific, Measurable, Attainable, Realistic,
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Time-bound) goals for the best interest of the business.
* Creates, Monitors, Evaluates, and Recreates strategic plans based on
gathered data.
Power Cluster
* Able to motivate clients to avail the businesses products and services.
* Decides with prudence for the best benefit of the business.
If you got 10 to 17 points, then you need to work on your PECs; if you got 18 points to 24
points, then you are a have good PECs, and finally, if your rating is 25 to 30, then you have
excellent PECs and may try starting a simple horticulture business.
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Check Your Understanding
Take deep breaths; you are almost done with the lesson. Do your best and answer the
following set of questions.
A. Drawkcab - Backward. Write down ten words that most interest you in the
lesson but with a twist. It must be written backwards.
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B. Yippie, Yi, Yey. Think of five concepts that most interest you. Write them under
yippie if you liked the concept but are still confused by it, yi if you liked the concept and
have already used it in your life, and yey if you liked the concept and will make use of it
in your life.
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C. Chat Box. Chat with yourself and discuss what you have learned in the lesson.
Expound and have a deep conversation with yourself about the lesson learned.
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Into the Field
Product Commercial
What was the last product that you bought? How were you able to learn about that product?
What convinced you to buy such a product? Perhaps a well planned and very creative
commercial motivated you to do so. So how about making your own commercial? You must
form a group with seven to five members and come up with a commercial about a chosen
product in animal production or animal husbandry. The commercial should be good for two
minutes only.
Rubric for grading the commercial
Numerical Qualitative Content Creativity Cooperation
10-9 Excellent Commercial shows Commercial filmed All members did
appropriate handling with creative their best in
of product and its concepts. Script, accomplishing
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use. costume, props, their respective
and effects used tasks.
are appropriate.
Editing is excellent.
8-7 Very with minimal (1-2) to with minimal (1-2) 1 member did not
Satisfactory no error. to no error. participate.
6-5 Satisfactory with error (3-4). with error (3-4). 2 members did
not participate
4-3 Needs with error (5-6). with error (5-6). 3 members did
Improvement not participate.
2-1 Poor content is inappropriate more than 3
questionable. creatives. members did not
participate.
Wrap Up
● Agriculture is the cultivation of land and breeding of animals and plants for the
production of the basic needs of men such as food, clothing, and shelter.
● Animal production is a specific discipline under agriculture which deals in the breeding
and raising of livestock.
● Personal Entrepreneurial Competencies or PECs pertains to the key characteristics that
a successful entrepreneurs should have in order to be successful.
● The PECs has three clusters: achievement, planning, and power.
● Customer pertains to an individual or business that purchases the goods or services
produced by a business.
● The Customers’ Characteristics include brand loyalty, advertising, and value for money.
● The some of the common farm animals raised in the Philippines are pigs, cows, and
chickens.
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Bibliography
Animal Smart. “Products from Animals.” animalsmart.org
http://animalsmart.org/feeding-the-world/products-from-animals (accessed January 12, 2019)
Belvyna Global Nigeria Limited. “Animal Husbandry - The Need and Importance.”
belvynaglobal.com
http://www.belvynaglobal.com/animal-husbandry-the-need-and-importance (accessed
January 12, 2019)
Business Diary Philippines. “Livestock Archive.” businessdiary.com.ph
https://businessdiary.com.ph/category/livestock/ (accessed January 12, 2019)
How to Start an LCC. “How to Start an Animal Husbandry Business.” howtostartanlcc.com
https://howtostartanllc.com/business-ideas/animal-husbandry#grow (accessed January 12,
2019)
Misenas, Leah Anne. “10 Competencies for Entrepreneurial Success.” scribd.com
https://www.scribd.com/doc/58715766/10-Competencies-for-Entrepreneurial-Success
(accessed October 28, 2018)
Open to Export. “Capturing Filipino Consumers.” opentoexport.com.
https://opentoexport.com/article/capturing-filipino-consumers/ (accessed October 28, 2018)
Republic of the Philippines - Bureau of Animal Industry. “Vision and Mission.” bai.da.gov.ph
http://www.bai.da.gov.ph/index.php/vision-and-mission (accessed January 12, 2019)
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Glossary
Achievement is the result gained by doing something based on set goal/s.
Brand signifies ownership of a product or service with a distinct mark.
Business is an entity that provides goods and services to individuals and/or organizations in
exchange of money.
Competency having sufficient knowledge and skill to perform a task.
Characteristic is the distinguished trait of an individual.
Entrepreneur pertains to the individual who invest money and resources in order to create a
business.
Husbandry pertains to the ability to manage and conserve resources.
Planning is to create a detailed set of procedures to achieve a goal.
Power is the ability to produce an effect.
Profit financial benefit realized when there is more revenue than expenses.
Self-sufficiency the state of having enough.
Trait a distinguished quality or characteristic of an individual.
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