The Student’s Guide to LinkedIn
Leaving college can be hard
U.S. college grads by the numbers
$20K
44% 7.2% to
$25K
underemployed unemployed median debt owed
(working in jobs that
underutilize their skills)
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Luckily there’s a place to jumpstart your career
562M+ 28M+ 10M+ 1M+
Professionals & College Employers Entry-level jobs
alumni students & internships
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The LinkedIn difference: a professional mindset
Other LinkedIn
social is for your
networks professiona
are for l life
your
personal
life
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Donuts on other social media
I like Watch me Here’s a Here’s a I’m Anyone
donuts eat a cool donut listening want a
donut photo of recipe to donut?
my donut “Donuts”
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Donuts on LinkedIn
1 2 3 4 5
I hope to I’m looking I have three My top skills Here are 3
operate a for a job at years are donut recommendations
donut a donut experience production from former donut
franchise company. making donuts. and sales. colleagues.
one day.
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You can do it all on LinkedIn
Explore careers Build your brand Get hired
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Explore careers
Discover jobs and companies that best fit you
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Your to-do list is overwhelming
✓ Get good grades
✓ Join clubs
✓ Have fun
✓ Sleep
✓ Choose a career
✓ Research companies
✓ Contact people who can help
✓ Search for jobs
Knowing where to start is half the battle
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Map your future using the Alumni Tool
Find alums who work in jobs and companies that interest you
Live demo
Build your professional brand
Get noticed by hiring managers and recruiters
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9 10 out
of
Company recruiters use LinkedIn
So should you
Source: Jobvite Recruiter Nation Survey, 2015 Try LinkedIn's Students App Google Play iTunes
Understand how recruiters find you
So you can rock your profile
6 key profile sections
1. Education
2. Photo
3. Experience
75%
4. Volunteer
experience
5. Skills of hiring managers look at
6. Summary profiles to learn about candidate
Source: LinkedIn Job Search Guide, 2016 Try LinkedIn's Students App Google Play iTunes
Education:
1 the foundation of your career
Members who list a school
10X get 10X more views on
average
✓ Add your school, major and degree
✓ Include clubs you lead and honors you’ve
earned
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Photo:
2 where you make your first
impression
Profiles with photos get
21X 21X more views on
average
The shot should be:
✓ You alone
✓ From shoulders up, smiling
✓ With a neutral background
No fancy photographer needed
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Experience:
3 show what you’ve achieved
Profiles with two or more
36X positions are up to 36X more
likely to be found by
recruiters
List internships, summer jobs, and part-time
jobs
Bonus: describe what you accomplished
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Volunteer Experience:
4 it counts so include it
of hiring managers
consider volunteer
41% experience equally as
valuable as paid work
experience
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Skills:
5 raise your ranking in recruiter
searches
5+ If you list 5 or more skills, you’ll
get up to 17X more profile views
✓ Speak Mandarin?
✓ Know JAVA programming?
Add top skills you’ve learned in or outside
of school
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Summary:
6 your unique story in your own
voice
Be sure to highlight:
✓ What you’re interested in
✓ What you’re good at
✓ Your career goal(s)
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Get hired
Grow your network and research jobs and companies
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Networking is still the best way to find a job
The top way companies
85% of jobs get filled through
networking #1 recruit is through employees
referring people they know
Source: The Adler Group, LinkedIn’s 2017 Global Recruiting Trends report Try LinkedIn's Students App Google Play iTunes
Connect with the people you know
Start with friends, family, classmates,
mentors, teachers and professors
Personalize your invitation so people
remember who you are
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Tap your connections and alumni for help
Why?
✓ They work in the jobs or companies
that interest you most
✓ They can connect you with someone
else who does
What to say?
✓ Who you are
✓ How you came across their profile
✓ How they can help you
Set up job alerts to stay in the know
Be the first to hear about new jobs that match what you want
Learn what’s out there by browsing job descriptions
A treasure trove of information
The work you’ll
be doing
Company
A foot in the
culture
door
Your dream job is closer than you think
©2016 LinkedIn Corporation. All Rights Reserved.
7 Extra credit sections to add:
Show your work
✓ Class projects
✓ Writing samples
✓ Your design portfolio
✓ Things you’ve built
Help employers see the quality of your work
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Publish your thoughts and become known
Turn your knowledge into opportunity
Add #StudentVoices at the
bottom of your post for a
chance to get it featured
For more info, check out:
https://students.linkedin.co
m/student-publishing
Get the inside scoop to prepare for interviews
Follow Companies Follow Influencers
Follow Industries
Learn from leaders you
Be in the know on Become an expert by
admire and the big guns in
employers you want to staying on top of
industries you’re interested
work for trends and news
in
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Give your professional knowledge a boost
Take a course Join Groups
Learn skills that will make you more Stay up to date on industries and
attractive to employers areas you want to work in
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Questions? Check out LinkedIn’s Help Center
Manage your Public profile
Update your privacy settings
Create your profile in another language
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Help Center
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