Concepcion Holy Cross College, Inc.

Document Title OBEdized COURSE SYLLABUS

Juan Luna St., Minane Concepcion, Tarlac
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I. Profile of the Instructor & Course

INSTRUCTOR/ IRISH JADE INOCENCION, LPT. Email: [email protected]
PROFESSOR CP Number(s): 09189010403
PROGRAM BACHELOR OF SCIENCE IN HOSPITALITY MANAGEMENT Academic Consultation Schedule/ Grade Consultation Schedule:

COURSE TITLE PURPOSIVE COMMUNICATION

COURSE CODE GEC 103
CREDIT UNITS 3 Units
PLACEMENT FIRST SEMESTER, A.Y. 2024- 2025 Schedule:T-TH: 1:00-2:30 Room: MB 202
PREREQUISITE(S) ---

II. CHCCI- School of Hospitality Management Program Policy

VISION To establish ourselves as the foremost provider of hospitality management education, focused on preparing future industry leaders through an enriching
learning journey that integrates exceptional academic standards, hands-on skills development, a global outlook, and an unwavering dedication in integrating
values through ethical and sustainable practices.

MISSION Dedicated to offer complete and adaptable education in hospitality management, equipping students with the necessary knowledge, skills, and real-world
experiences to succeed in the constantly changing hospitality industry. By combining a challenging academic program, hands-on training, collaborations with
industry experts, and international opportunities, we strive to nurture inventive thinking, ethical leadership, and dedication to provide outstanding guest
satisfaction.
GOALS The School of Hospitality Management Education is committed to achieved the following goals and objectives in pursuit of its mission and vision:
1. Attain an extensive comprehension of the hospitality industry.
2. Develop key competencies in hospitality management
3. Improve event management skills and planning knowledge and abilities.
4. Foster a love of lifelong study and professional advancement.

OBJECTIVES
1. Obtain a thorough understanding of the many activities, business segments, and fundamental ideas that govern the hospitality industry.
2. Strengthen the leadership, communication, problem-solving, and decision-making abilities needed for efficient management of the hospitality

This document is a property of the Concepcion Holy Cross College, INC. and the contents are treated with strict confidentiality. Therefore, unauthorized reproduction is strictly prohibited, unless otherwise, permitted by CHCCI. All inquiries regarding this procedure
shall be directed to the Management who is responsible for its control.
 Concepcion Holy Cross College, Inc. Document Title OBEdized COURSE SYLLABUS
Juan Luna St., Minane Concepcion, Tarlac
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industry.
3. Acquire knowledge of the nuances of event planning and execution, including budgeting, marketing, and guaranteeing guest satisfaction.
Develop a mindset that values lifelong learning, remaining current on industry trends, and looking for chances for both professional and personal
advancement in the hospitality industry.
PROGRAM CMO 25, s. 2015 CODE
OUTCOMES 1. Articulate and discuss the latest developments in the specific field of practice. PO1
2. Effectively communicate orally and in writing using English, Filipino, mother tongue language and in appropriate Foreign PO2
Language required by the industry.
3. Work effectively and independently in multidisciplinary and multicultural teams. PO3
4. Act in recognition of professional, social and ethical responsibility. PO4
5. Preserve and promote “Filipino historical and cultural heritage.” (Based on RA 7722) PO5
6. Use technology in facilitating language learning and teaching. PO6

III. Course Policy

COURSE DESCRIPTION Purposive Communication is about writing, speaking, and presenting to different audiences and for various purposes. (CMO 20 s 2013)
Purposive Communication is a three-unit course that develops students’ communicative competence and enhances their cultural
and intercultural awareness through multimodal tasks that provide them opportunities for communicating effectively and appropriately to a
multicultural audience in a local or global context. It equips students with tools for critical evaluation of a variety of texts and focuses on the
power of language and the impact of images to emphasize the importance of conveying messages responsibly.

COURSE OUTCOMES Course Outcomes (CO) Specification Course PO & GO

Domain Alignment
1. Describe the elements, nature, and functions of verbal and non-verbal communication in various Knowledge PO1
multicultural contexts.

2. Explain how global and cultural issues affect communication. Knowledge PO3, PO5

3. Determine culturally appropriate terms, expressions, and images. Knowledge PO3, PO5

This document is a property of the Concepcion Holy Cross College, INC. and the contents are treated with strict confidentiality. Therefore, unauthorized reproduction is strictly prohibited, unless otherwise, permitted by CHCCI. All inquiries regarding this procedure
shall be directed to the Management who is responsible for its control.
 Concepcion Holy Cross College, Inc. Document Title OBEdized COURSE SYLLABUS
Juan Luna St., Minane Concepcion, Tarlac
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4. Evaluate multimodal texts critically to enhance receptive (listening, reading, viewing) skills. Knowledge PO2

5. Summarize the principles of academic text structure Knowledge PO2

6. Convey ideas through oral, audio-visual and/or web-based presentations for different target Skills PO2
audiences in local and global setting using appropriate registers.

7. Create clear, coherent, and effective communication materials Skills PO2, PO3

8. Present ideas persuasively using appropriate language registers, tone, facial expressions and Skills PO1, PO2
gestures.

9. Write and present academic papers using appropriate tone, style, conventions and reference Skills PO2
styles.

10. Adopt cultural and intercultural awareness and sensitivity in communication of ideas. Affective PO3, PO4,
PO5
11. Appreciate the differences of the varieties of spoken and written language. Affective PO1

12. Adopt awareness of audience and context in presenting ideas. Affective PO3, PO4

13. Appreciate the impact of communication in society and the world. Affective PO3

IV. Course Teaching-Learning Plan

We CO- Intended Learning Contents/ Topics Teaching- Assessment Task(s) Learning Resources Remarks/
ek ILO Outcomes (ILO) Learning Adjustments
Align Activity(-ies) (if applicable
ment to be filled-out

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shall be directed to the Management who is responsible for its control.
 Concepcion Holy Cross College, Inc. Document Title OBEdized COURSE SYLLABUS
Juan Luna St., Minane Concepcion, Tarlac
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every after end

of the
unit/topic)
1 CO1,
CO2, The students shall be able  Communication  Recitation Lim, J.M.A, et.al (2019)
CO3 to: processes, principles Lecture method “A Course Module for
and ethics. Active Learning  Slogan Making Purposive
 To determine students’ Discussion about how the Communication”, Rex
expectations of the  Communication and knowledge of Book Store & Pub,
course Globalization. the Sampalok MM.
communication
 Explain the principles  Local and global process aids Wakat, G.S, et.al (2018)
and process of communication in people in “Purposive
communication and multicultural settings communicating Communication” ,
the ethical effectively Lorimar publishing Inc.
considerations in Cubao, Quezon City.
communication  Written
Reflections
 Elucidate how
communication skills
help resolve problems,
better understand new
concepts, and aid in
your profession

 Frame a slogan about

how the knowledge of
the communication
process aids people in

This document is a property of the Concepcion Holy Cross College, INC. and the contents are treated with strict confidentiality. Therefore, unauthorized reproduction is strictly prohibited, unless otherwise, permitted by CHCCI. All inquiries regarding this procedure
shall be directed to the Management who is responsible for its control.
 Concepcion Holy Cross College, Inc. Document Title OBEdized COURSE SYLLABUS
Juan Luna St., Minane Concepcion, Tarlac
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communicating
effectively

 Explain how cultural

and global issues
affect communication

 Appreciate the impact

of communication on
society and the world.

 Cite examples on how

to enhance one’s
ability to communicate
with people from
diverse cultures

Wk CO4, Lim, J.M.A, et.al (2019)

.2 CO6  Cite examples on how  Discussion “A Course Module for
to enhance one’s  Varieties and Purposive
ability to communicate Brainstorming  Recitation Communication”, Rex
registers of spoken
with people from and written language Book Store & Pub,
diverse cultures Lecture method  Video- Sampalok MM.
 Create a three-to four-  Evaluating Presentation
minute presentation Discussion about various Wakat, G.S, et.al (2018)
messages and/or
about various cultural cultural modes “Purposive
images of different
modes of types of texts Active Learning Communication” ,
 Quiz/reflection

This document is a property of the Concepcion Holy Cross College, INC. and the contents are treated with strict confidentiality. Therefore, unauthorized reproduction is strictly prohibited, unless otherwise, permitted by CHCCI. All inquiries regarding this procedure
shall be directed to the Management who is responsible for its control.
 Concepcion Holy Cross College, Inc. Document Title OBEdized COURSE SYLLABUS
Juan Luna St., Minane Concepcion, Tarlac
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communication of a Lorimar publishing Inc.

certain country reflecting different Cubao, Quezon City.
 Determine culturally cultures
appropriate terms, 1. What is the
expressions, and message?
images (sensitivity to 2. What is the
gender, race class purpose of
etc.) the
message?
 Adopt cultural and 3. How is the
intercultural message
awareness and conveyed by
sensitivity in the text
communication of and/or
ideas image?
4. Who is the
 Evaluate multimedia target
texts critically to audience of
enhance receptive the message.
(listening, reading, 5. What other
viewing) skills ways of
presenting
 Convey ideas through the message
oral, audio-visual, are there?
and/or web-based
presentations for
different target
audience in local and

This document is a property of the Concepcion Holy Cross College, INC. and the contents are treated with strict confidentiality. Therefore, unauthorized reproduction is strictly prohibited, unless otherwise, permitted by CHCCI. All inquiries regarding this procedure
shall be directed to the Management who is responsible for its control.
 Concepcion Holy Cross College, Inc. Document Title OBEdized COURSE SYLLABUS
Juan Luna St., Minane Concepcion, Tarlac
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global settings using

appropriate registers
Wk  Present a Pecha Lim, J.M.A, et.al (2019)
3  Communication aids Kucha about one’s Brainstorming  Quiz “A Course Module for
and strategies using region Purposive
CO6,
CO7, tools of technology Lecture method  Create a Pecha Communication”, Rex
CO8 1. Preparing  Convey ideas Kucha Book Store & Pub,
Multimedia through oral, audio- Discussion Presentation Sampalok MM.
Presentation visual, and/or web- about one’s
2. Preparing Active Learning region Wakat, G.S, et.al (2018)
based presentations
Pecha Kucha for different target “Purposive
Presentation audiences in local Communication” ,
3. Blogging/ and global settings Lorimar publishing Inc.
Vlogging using appropriate Cubao, Quezon City.
registers

 Adopt awareness of
audience and
context in presenting
ideas
Wk C07,
4 CO8,  Communication for  Deliver effectively a Lim, J.M.A, et.al (2019)
CO9 various purposes message to an Lecture method  Delivering an “A Course Module for
1. Informative, audience Extemporaneou Purposive
Persuasive, Active Learning s Speech Communication”, Rex
and  Convey ideas Book Store & Pub,
Argumentative through oral, audio- Individual Sampalok MM.
Communication visual, and/or web- presentation

This document is a property of the Concepcion Holy Cross College, INC. and the contents are treated with strict confidentiality. Therefore, unauthorized reproduction is strictly prohibited, unless otherwise, permitted by CHCCI. All inquiries regarding this procedure
shall be directed to the Management who is responsible for its control.
 Concepcion Holy Cross College, Inc. Document Title OBEdized COURSE SYLLABUS
Juan Luna St., Minane Concepcion, Tarlac
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2. Public based presentations Wakat, G.S, et.al (2018)

Speaking for different target “Purposive
3. Making audience in local and Communication” ,
Inquiries global settings using Lorimar publishing Inc.
appropriate registers Cubao, Quezon City.

 Present ideas
persuasively using
appropriate
language registers,
tone, facial
expressions, and
gestures

 Adopt awareness of
audience and
context in presenting
ideas
CO8,
Wk C10,
5 C11,  Write effective letters Lecture method  Written Activity Lim, J.M.A, et.al (2019)
C12 of inquiry  Communication for “A Course Module for
 Create clear, coherent, various purposes Active Learning Purposive
and effective Communication”, Rex
Individual Book Store & Pub,
communication
1.Informative, presentation Sampalok MM.
materials
Persuasive, and
Argumentative Wakat, G.S, et.al (2018)
Communication “Purposive

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shall be directed to the Management who is responsible for its control.
 Concepcion Holy Cross College, Inc. Document Title OBEdized COURSE SYLLABUS
Juan Luna St., Minane Concepcion, Tarlac
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2. Public Speaking Communication” ,

3. Making Inquiries Lorimar publishing Inc.
 Cubao, Quezon City.

Wk. PRELIM Exam, Consultation, Feedback and Mentoring Week

6
Wk. CO7,
7 C13  Organize details Communication for work Lim, J.M.A, et.al (2019) “A
gathered from purposes Course Module for
informants Purposive
 Communication for Discussion  Writing a Lead Communication”, Rex
Journalists: Writing a for a news
 Identify the essential Book Store & Pub,
Lecture method article
details of a lead Lead. Sampalok MM.
 Tour Guiding  Video
Active Learning
 Write a lead for a news presentation Wakat, G.S, et.al (2018)
article for tour “Purposive
guiding. Communication” , Lorimar
 Describe pictures publishing Inc. Cubao,
within a given time Quezon City.
frame.


Wk Communication for work
8 CO7, purposes  Identify Lim, J.M.A, et.al (2019) “A
C13  Communication for Discussion strengths and Course Module for
Business and Trade. needed skills Purposive
Lecture method for Communication”, Rex
 Writing Technical
Reports improvement Book Store & Pub,

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shall be directed to the Management who is responsible for its control.
 Concepcion Holy Cross College, Inc. Document Title OBEdized COURSE SYLLABUS
Juan Luna St., Minane Concepcion, Tarlac
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Active Learning Sampalok MM.

 Explain the Wakat, G.S, et.al (2018)

classifications, “Purposive
parts, and Communication” , Lorimar
types of publishing Inc. Cubao,
C7, reports Quezon City.
C13
Wk
9  Write an application Communication for work Lim, J.M.A, et.al (2019) “A
letter purposes Course Module for
Lecture method  Write an Purposive
 Use the right tone in Active Learning application Communication”, Rex
 Communication for
persuading a letter Book Store & Pub,
Employment: The
prospective employer Resume Sampalok MM.
 Use the right
 Communication for
 Create clear, tone in Wakat, G.S, et.al (2018)
Employment: The
coherent, and effective persuading a “Purposive
Application Letter
communication prospective Communication” , Lorimar
materials employer publishing Inc. Cubao,
Quezon City.
 Create clear,
coherent, and
effective
communicatio
n materials

This document is a property of the Concepcion Holy Cross College, INC. and the contents are treated with strict confidentiality. Therefore, unauthorized reproduction is strictly prohibited, unless otherwise, permitted by CHCCI. All inquiries regarding this procedure
shall be directed to the Management who is responsible for its control.
 Concepcion Holy Cross College, Inc. Document Title OBEdized COURSE SYLLABUS
Juan Luna St., Minane Concepcion, Tarlac
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Wk. CO5,
10 CO7  Explain the differences Communication for  Written Lim, J.M.A, et.al (2019) “A
and similarities of academic purposes Activity/ies Course Module for
quotes, phrases, and Lecture method Purposive
 Avoiding Plagiarism Active Learning
summaries Communication”, Rex
Discussion Book Store & Pub,
 Write an acceptable Sampalok MM.
summary and a
paraphrase Wakat, G.S, et.al (2018)
“Purposive
Communication” , Lorimar
publishing Inc. Cubao,
Quezon City.
Wk CO5,
11 CO7  Discuss the parts and Communication for Lecture method  Written Lim, J.M.A, et.al (2019) “A
purpose of a memo academic purposes Discussion Activity/ies Course Module for
 Communication Active Learning Purposive
 Explain the importance within a Company: Communication”, Rex
of taking minutes of a The Momorandum Book Store & Pub,
meeting  Writing Minutes of Sampalok MM.
Meeting
 Write minutes of a Wakat, G.S, et.al (2018)
meeting “Purposive
Communication” , Lorimar
 Create clear, publishing Inc. Cubao,
coherent, and effective Quezon City.

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shall be directed to the Management who is responsible for its control.
 Concepcion Holy Cross College, Inc. Document Title OBEdized COURSE SYLLABUS
Juan Luna St., Minane Concepcion, Tarlac
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communication
materials

Wk. Midterm Exam, Consultation, Feedback and Mentoring Week

12
Wk. CO5, Communication for
13. CO7  Identify research gap, academic purposes
research objective,  Written output Lim, J.M.A, et.al (2019) “A
 Writing a Research
and research problem Proposal: The Topic Lecture method Course Module for
Proposal Discussion Purposive
 Write research Active Learning Communication”, Rex
objective and research Book Store & Pub,
problem Sampalok MM.

Wakat, G.S, et.al (2018)

“Purposive
Communication” , Lorimar
publishing Inc. Cubao,
Quezon City.
14. CO5, Communication for
CO7 academic purposes Lim, J.M.A, et.al (2019) “A
 Write a research  Writing a Research Lecture method  Written output Course Module for
introduction. Proposal: The Discussion Purposive
Introduction Active Learning Communication”, Rex
 Write the method of a Book Store & Pub,
 Writing a Research

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shall be directed to the Management who is responsible for its control.
 Concepcion Holy Cross College, Inc. Document Title OBEdized COURSE SYLLABUS
Juan Luna St., Minane Concepcion, Tarlac
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Proposal : The Sampalok MM.

research proposal Method
Wakat, G.S, et.al (2018)
“Purposive
Communication” , Lorimar
publishing Inc. Cubao,
Quezon City.
15 CO5, Lecture method Lim, J.M.A, et.al (2019) “A
CO7  Write a literary Communication for Discussion  Research for a Course Module for
analysis essay academic purposes Active Learning literary piece Purposive
to be Communication”, Rex
 Writing Literary analyzed.
Book Store & Pub,
Analysis  Written output
Sampalok MM.

Wakat, G.S, et.al (2018)

“Purposive
Communication” , Lorimar
publishing Inc. Cubao,
Quezon City.
Wk. CO 5,
16 CO7  Differentiate a political Lecture method  Research for a Lim, J.M.A, et.al (2019) “A
Communication for
science analysis paper Discussion political issue Course Module for
academic purposes and write
from literary analysis Active Learning Purposive
paper  Writing Political analysis paper Communication”, Rex
Analysis Paper .
Book Store & Pub,
 Write a political Sampalok MM.
analysis paper
Wakat, G.S, et.al (2018)

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shall be directed to the Management who is responsible for its control.
 Concepcion Holy Cross College, Inc. Document Title OBEdized COURSE SYLLABUS
Juan Luna St., Minane Concepcion, Tarlac
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“Purposive
Communication” , Lorimar
publishing Inc. Cubao,
Quezon City.
17 CO5, Lim, J.M.A, et.al (2019) “A
CO7,  Illustrate the three P’s Communication for Lecture method Course Module for
of Academic academic purposes Discussion Purposive
Presentation  Academic Active Learning Communication”, Rex
Presentations Book Store & Pub,
 Present a research
proposal Sampalok MM.

Wakat, G.S, et.al (2018)

“Purposive
Communication” , Lorimar
publishing Inc. Cubao,
Quezon City.
Wk. FINAL Exam, Consultation, Feedback and Mentoring Week
18

V. Major Course Outputs

4.1 Prelim : Written Speeches

4.2 Midterm : Different Letters of Communication

4.3 Finals : Research Proposal

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 Concepcion Holy Cross College, Inc. Document Title OBEdized COURSE SYLLABUS
Juan Luna St., Minane Concepcion, Tarlac
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VI. Grading System

Criteria Weight
Attendance 5%
Class Activities 35%
Valuing Activities 30%
Term Exams 30%

VII. References and Other Suggested Reading Materials

Lim, J.M.A, et.al (2019) “A Course Module for Purposive Communication”, Rex Book Store & Pub, Sampalok MM.
Wakat, G.S, et.al (2018) “Purposive Communication” , Lorimar publishing Inc. Cubao, Quezon City.

Prepared by: Reviewed by: Noted by:

IRISH JADE INOCENCION, LPT. JOY A. FIGUEROA RAQUEL T. STA. INES

Instructor Program Chair of Hospitality Management Vice President for Academic Affairs

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shall be directed to the Management who is responsible for its control.