• What is communication?

• Why do we communicate?

• How do we communicate?
WHAT IS
the act or process of using words,
COMMUNICATION?
sounds, signs, or behaviors to express or
exchange information or to express your
ideas, thoughts, feelings, etc., to
someone else
Communication (http://www.merriam-webster.com)

the exchange of information and the

expression of feeling that can result in
understanding
(http://dictionary.cambridge.org)
 WHAT ARE THE TWO BASIC TYPES OF
COMMUNICATIONS?
NON-VERBAL VERBAL
COMMUNICATION COMMUNICATION
• Signs • Oral
• Symbols • Written
• Colors
• Gestures
• body language
• facial expressions

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Components of Communication:

1. Source
2. Message
3. Channel
4. Receiver
5. Feedback
6. Environment
7. Context
8. Interference
1. Source
A person, group, or entity that forms, creates,
sends, or forwards a message or information.

2. Message
The stimulus or meaning produced by the source for
the receiver or audience (McLean, 2005)
3. Channel
The tool or manner in which the messages will be
carried through from the source to the receiver.

4. Receiver
Receives the message from the source, analyzing
and interpreting the message in ways both intended
and unintended by the source (McLean, 2005)
5. Feedback
The message or response of the receiver which is
sent back to the source.

6. Environment
The atmosphere, physical and psychological, where
you send and receive messages (McLean, 2005)
7. Context
The communication interaction involves the setting,
scene, and expectations of the individuals involved
(McLean, 2005)

8. Interference
Anything that blocks or changes the source’s
intended meaning of the message (McLean, 2005)
PROCESS OF COMMUNICATION

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 TRANSMISSION MODELS
Lasswell’s Communication Model (1948)

Who Says What In Which To Whom With what

Channel effect?
COMMUNICATOR MESSAGE MEDIUM RECEIVER EFFECT
Identify the following:
▪Communicator/ Sender?
▪Message?
▪Medium/ Channel?
▪Receiver?
▪Effect?
 TRANSMISSION MODELS
Shannon-Weaver’s Communication Model (1948)

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 RECEPTION MODEL
Osgood- Schramm Model Of Communication (1954)

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 TRANSMISSION MODELS
Westley and MacLean’s Model of Communication (1957)

• Event or Information
(X1, X2, X3 and X4…Xn)
• Feedback (f)
• Advocate (A)
• Channel (C)
• Audience (B)

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 RECEPTION MODEL
Berlo’s SMCR Model of Communication (1960)

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Forms of Communication

1. Intrapersonal communication
2. Interpersonal communication
3. Group communication
4. Public communication
5. Mass communication

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Intrapersonal Communication:

• It is a form of communication with oneself using

internal vocalization or reflective thinking
(Communication in Real World, 2010).

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Interpersonal Communication:

• It is a form of communication between two different

people who may or may not have a direct relationship
with each other but are mutually and actively part of
the communication process.
• Interpersonal communication can be planned or
unplanned, but since it is interactive, it is usually more
structured and influenced by social expectations
(Communication in Real World, 2010)

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Group Communication

• It is a type of communication between three or more

people interacting to achieve a specific objective or a
certain goal.

• This form of communication often happens during

team-based tasks mostly done in school works or
organizational endeavors.

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Public communication

• This is a sender-focused form of communication in

which one person is typically responsible for coveying
information to an audience.

• This form is usually seen during campaigns,

speeches, or other public speaking events.

• The most formal, intentional, and goal-oriented type

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Mass Communication

• Public communication become mass communication

when it is transmitted to many people through print or
electronic media.
• Print media such as newspapers and magazines and
broadcast media like TV and radio have been the
most used channels for mass communication.
• But in the advent of technology, mass communication
has slowly and strategically shifted its medium to the
internet world through websites and social media.
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 PICTURE ANALYSIS

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 PICTURE ANALYSIS

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Assessment:

• Why is communication a
process?
• What are the important
elements of communication?
• How can we achieve an
effective communication
with other people?
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Photo Credit: http://www.quickmeme.com/p/3w26jo
 VIDEO PRESENTATION
Media Minute Introduction: What is
media anyway?
YouTube Channel: MediaSmarts
Date Uploaded: Oct. 17, 2013
https://www.youtube.com/watch?v=bBP_kswrtrw
 How is communication affected by media
and information?
MEDIA Communication INFORMATION
▪ Communication ▪ data, knowledge
Tools derived from
study, experience,
or instruction,
signals or symbols
▪ knowledge of
specific events or
situations
Photo Credit :https://commons.wikimedia.org/wiki/File:EU-Media-Futures-Forum-pic_0.jpg and: http://hallr.com/category/school-communication/
FORMATIVE ASSESSMENT: RECITATION
➢ How do you use Facebook as
a tool or medium for
communication?
➢ How did Facebook affect or
change the way we
communicate with other
people?
FORMATIVE ASSESSMENT: RECITATION
➢ How did Facebook affect
the quantity and quality of
information available to
people? Is it a good thing
or bad thing?
 SOMETHING TO THINK ABOUT!
“The speed of communications is wondrous
to behold. It is also true that speed can
multiply the distribution of information that
we know to be untrue.”
Edward R. Murrow
(April 25, 1908 – April 27, 1965), American broadcast journalist.
Source: http://www.brainyquote.com/quotes/topics/topic_communication2.html
 TERMS TO UNDERSTAND
• The ability to read, analyze, evaluate and
Media Literacy produce communication in a variety of
media forms.

• The ability to recognize when information

Information is needed and to locate, evaluate,
Literacy effectively use and communicate
information in its various formats.
• The ability to use digital technology,
Technology communication tools or networks to
(Digital) Literacy locate, evaluate, use, and create
information.
Source: MIL Curriculum for Teachers by UNESCO, 2011
 VIDEO PRESENTATION
Guide Questions
1. What are the basic components of Media and
Information Literacy?
2. What is Media Literacy? Information Literacy?
Digital literacy?
3. How are these literacies connected or related to
each other?
 VIDEO PRESENTATION

Introduction to Media and Information Literacy

YouTube Channel: Arniel Ping
Retrieved October 26, 2016 from
https://www.youtube.com/watch?v=b-Y6LRIppU4
 CLASS DISCUSSION
Guide Questions
1. What are the basic components of Media and
Information Literacy?
2. What is Media Literacy? Information Literacy?
Digital literacy?
3. How are these literacies connected or related to
each other?
What is
Media and
Information
Literacy?

Created by Mr. Arniel Ping using Meme Generator: imgflip

What is
Media and
Information
Literacy?

Created by Mr. Arniel Ping using Meme Generator: imgflip

 FORMATIVE ASSESSMENT:
Analyze and explain this illustration.

DIGITAL
MEDIA
SHARE SHARE
INFORMATION INFORMATION

RECEIVE RECEIVE
TRADITIONAL INFORMATION INFORMATION

LOOK FOR LOOK FOR

INFORMATION INFORMATION
REFERENCES
▪ Media and Information Literacy Curriculum Guide by
DepEd
▪ Media and Information Literacy by Boots C. Liquigan,
Diwa Learning Systems Inc.
▪ UNESCO Media and Information Literacy Curriculum for
Teachers
▪ http://communicationtheory.org/category/communicati
on-models/page/2/
REFERENCES
▪ http://communicationtheory.org/types-of-communication/
▪ http://www.unesco.org/new/en/communication-and-
information/media-development/media-literacy/mil-as-
composite-concept/
▪ http://unesdoc.unesco.org/images/0022/002246/224655e.
pdf
▪ http://www.unescobkk.org/fileadmin/user_upload/ict/Wor
kshops/RDTC_15ch/S6D3-Ramon.pdf