PRIYANKA SACHDEV

Product Designer | UI/UX Designer

I am a Human Factors International Certified Usability Analyst (CUA) with 10+ years of professional
experience in User Interface/User Experience (UI/UX) and Visual Design. I have designed and created
interfaces for product- and service-based companies while focusing on the business needs, and have
extensive experience in designing user interfaces for various platforms such as Web, Mobile, Tablets, etc.
I am proficient in user research and usability testing and have worked with cross-functional teams to
define design architectures.

CONTACT EXPERIENCE

Email Company: Idaho National Laboratory

[email protected] Duration: April 2023 – Present
Designation: UI/UX Designer and Business Analysis
Phone • Educated product owners on the importance of UI/UX and articulate the design logic while developing
469-686-1955 data-related products for the laboratory.
• Established UI/UX design standards and guidelines for the emerging Analytics Product team.
Address • Created a brand style guide for the analytics team that provides data related solutions to internal clients,
1581 John Adams Pkwy, Idaho Falls, ID management and leadership.
83401 • Conducted heuristic evaluations on their existing applications that are being used lab wide.
• Proposed design solutions for better user experience.
• Designed reports and dashboard for internal clients at the lab.
EDUCATION • Collaborated closely with data analyst and product owners.
• Utilized business intelligence tools like PowerBi, PowerApps, and Power Pages to deliver meaningful data
April 2016 solutions.
Certified Usability Analyst - 82.00% • Participated in a data visualization learning group, gaining valuable insights and knowledge.
Human Factor International • Responsible for creating user experience and user interface design for novel AI product.
• Presented at two cross-organization workshops on the basics of UI/UX principles to bring awareness and
April 2012 provide tools that can be used when designing data solutions.
Bachelor of Mass Media - 73.33% • Conducted user interviews to perform gap analysis and provide areas of improvement.
KC College

SKILLS & TOOLS Company: Habitat for Humanity

Duration: January 2022 – April 2023
Design Designation: UI/UX Design Volunteer
Information Architecture, Interaction • Educated product owners about the importance of UI/UX and explain the design logic as I develop digital
Flows, Wireframing, Visual Design, products for the NGO.
Sketching, Brainstorming, Prototyping • Constructed an intuitive and engaging website design that aims to increase donations, attract more
volunteers, and raise funds through partnerships and sponsorships.
User Research • Analyzed website traffic and SEO performance to generate compelling and innovative website content.
Personas, Scenarios, Think Aloud, • Generated current and relevant social media content to engage the audience.
Usability Testing, Contextual Inquiry, • Assisted the NGO in marketing on digital platforms and ensure seamless integration across all digital
Heuristic Evaluation, Focus Group channels.

Design Tools Company: Square Panda

Adobe CC Photoshop, Illustrator, Duration: February 2019 – October 2021
InDesign, Corel Draw Sketch, Axure, Designation: Product Design Manager UI/UX
InVision, Figma Description: Product Design
• Working closely with both internal/cross-functional teams.
Programming: Basic • Managing product design in a very challenging, fast paced startup environment spread across India, US
HTML/CSS, JavaScript, Dreamweaver and China.
• Leading the product design team of 2 highly marketed disruptive products. Completed the delivery and
launch of first product in month of Oct 19.
RECENT CERTIFICATIONS • Working on different products/projects of varying length and complexity.
• Perform user research on product technologies and structures to implement into designs.
2024 • Responsible for creating design concepts and drawings to determine the best product.
Generative AI for Business Leaders • Present product ideas to relevant team members for brainstorming.
LinkedIn Certified • Brainstormed with Stakeholders, Product Owners to Product Managers to understand and create personas,
user journeys.
2024 • Basis user journeys, have helped define Information Architecture/user stories/tasks.
Midjourney Tips and Techniques for • Responsible for creating sketches, low fidelity wires, high fidelity wires.
Creating Images • Responsible for designing visually appealing, innovative, best user experience responsive web applications,
LinkedIn Certified mobile apps.
• Suggest improvements to design and performance to product engineers.
2024 • Conducted usability design testing (performed testing in schools with actual users.
Using AI in the UX Design Process • Modify and revise existing designs to meet user expectations.
LinkedIn Certified • Closely working with product manager in defining and documenting the product requirements and flows
• Incorporating end user feedback in designs.
2023 • Working closely with top management across countries to define product requirement and design.
Responsible AI: Principles and • Involved in one of the biggest marketing campaigns of India.
Practical Applications • Developed design solution for an end-to-end Logistics system from scratch to support the order fulfilment
LinkedIn Certified of all the products in the company.

2023 Company: IBM

What is Generative AI? Duration: November 2018 - January 2019
LinkedIn Certified Designation: Associate IT Architecture (UX)
Description: User Experience Design
• Worked on a project for Automotive industry (Smart cars).
ACHIEVEMENTS • Contributed to secondary research, understanding the automotive industry and user expectations.
• As a part of research group, conducted SME interviews to understand the product, user behavior,
Deloitte Digital expectations from the experts.
Applause Award - 605.tv Project • Brand: Mahindra & Mahindra (Connected Vehicles/Smart cars).
• Participated in IBM knowledge enhancement designs sessions.
Deloitte Digital
Spot Award - Experian Project Company: Deloitte Digital
Duration: August 2016 - November 2018
Deloitte Digital Designation: Visual Design Consultant
Vodafone Hackathon Description: User Experience Designer | Visual Designer | Innovation Projects
• Worked on Agile Methodology projects and Waterfall Methodology projects.
• Have been design lead and mentored junior colleagues on a few projects.
• Worked closely with both internal/cross-functional teams.
• Worked with external clients on project of varying length and complexity.
• Responsible for creating style guide for various brands (605.tv-startup).
• Brainstormed with Stakeholders, Product Owners and BA to understand and create personas, user
journeys.
• Basis user journeys, have helped define Information Architecture/user stories/tasks.
• Responsible for creating sketches, low fidelity wires, high fidelity wires.
• Responsible for designing visually appealing, innovative, best user experience responsive web applications,
mobile apps.
• Part of usability design testing team.
• Explored on AR/VR projects (Southwest - Innovation/Pitch work).
• Participated in a few design-centric hackathons (Vodafone & Telstra).
• Brands compromises of 605.tv, Experian, Dialog, Vodafone, Gulfstream, Southwest and few more.

Company: Viacom18 - MTV

Duration: January 2015 - August 2016
Designation: Associate Producer (Senior Visual Designer)
Description: Digital Products | Branded Content | Tech | Digital Innovation
Design Role: Websites (Shows | CSR | Internal Viacom Business)
• Designed visually appealing and innovative websites for television and web shows.
• Created mobile applications for various brands sponsoring television and web shows.
• Produced visual brand content for social media campaigns.
• Collaborated with external brands on projects of varying complexity.
• Collaborated closely with internal and cross-functional teams.
• Contributed to the corporate social responsibility team by designing the CSR website for MTV.
• Collaborated with different departments within Viacom, including designing the MTV E-commerce store
website.
• Coordinated between design and tech teams, briefing the tech team on responsive design and app
specifications, testing URLs/app screens, and taking projects live.
• Played a key role in the MTV Influencer Network project, building an interface for socially influential
superheroes and celebrities to execute impactful social media campaigns.

Company: Ignitee Digital Services

Duration: September 2013 - December 2014
Designation: Executive Visualizer
Description: Social Media Marketing | New Business Development
Social Media Marketing:
• Responsible for handling visual communication of the different brands across various industries on the
social media platform.
• Build strategies around the brand's communication.
• Prepare campaign for digital platform.
• The various industries covered include financial institutions, Fashion, Food, Ecommerce, Home Appliances,
Sports, Movies, Dental, Hospitals, Oil and Gas, Insurance companies, Entertainment among others.
• The different brands include Warner Bros, American Swan, Burjeel, Muthoot Finance, Castrol, Maharaja
Whiteline, JK Tyre, JK Motor Sport, Indian Food Explorer, #Fame, Icici Lombard, Viacom18 motion pictures,
Fujifilm, Delhi duty free, Askme, Breakthrough, Smile Bar, 28 North and others.
• I have been concentrating on different social media platforms including Facebook, Twitter, Instagram,
LinkedIn, Google+, YouTube.
New Business Development:
• I was also given an opportunity to design for some new business development projects including the
Genie Program, Axis Bank, Burjeel, Aviva, Byomkesh Bakshi, and some more.

Company: Interactive Media and Communication Solutions PVT.LTD (id8labs)

Duration: May 2013 - September 2013
Designation: Visualizer
Description: Digital Advertising
• Responsible for handling visual communication of the different brands across various industries on the
digital platform.
• Build strategies around the brand's communication.
• Prepare campaign for digital platform.
• Brands covered include Logitech, Fiat, Cygnus, Jet airways & more.

Company: Directi (Media.net)

Duration: May 2012 - May 2013
Designation: Jr. Graphic Designer
Description: Digital Advertising
• Responsible for handling visual communication of the different publishers across various industries on the
digital platform.
• My role involved creating Display ads, Banner ads, Interstitials, Search engine results pages, Templates,
Mobile ads, Ipad ads, Wireframes.
• I was assisting the team in creating an Interface; this not only introduced me to the concept “User Interface
and User Experience” but also got a chance to understand it as well.
• Brands covered include Yahoo!, Forbes.com, Cheapflight.com, Answers.com Wallstcheatsheet.com, & many
more.

INTERNSHIPS

Company: Creativeland Asia

Duration: 1 month- May 2011
• Description: Working with the digital arm of Creativeland Asia, I was exposed to areas such as designing,
research and concept presentation, idea development. I had the
opportunity to work on brands such as ideapuller.com and StarCj alive.

Company: Lowe Lintas India

Duration: 1 month - Nov 2010
• Description: Worked with the digital arm of Lowe Lintas, Linteractive. I was exposed to areas such as
designing, research and concept presentation. I had the opportunity to work on brands such as Vaseline,
Johnson & Johnson and MMRDA.