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T Shirts Designs

T shirt designs

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Gopal Business
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32 views2 pages

T Shirts Designs

T shirt designs

Uploaded by

Gopal Business
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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T-Shirt Designs

Julio has one semester left in his MBA program and is looking at paying back some
hefty student loans. Even though he has had to borrow money to complete the program,
He’s decided it was a worthwhile investment. Nonetheless, Julio would like to repay
some of his loans before graduating, if at all possible.
Julio has recently taken entrepreneurial and small-business classes and has decided
to put some of this knowledge to work. He suspects that a number of his fellow students
would be willing to shell out a few bucks for school memorabilia. Since summer is right
around the corner, Julio is pretty sure that he can make some money by selling t-shirts
to students on campus.
Informal conversations with people in the hallways have given him some ideas
about popular t-shirt designs. Julio has narrowed down the possibilities to two. He’s
given sketches to a local t-shirt printing company, and they have made two prototype
shirts. At this stage, Julio has no idea about the relative demand for the two t-shirt
T-Shirts Survey Questionnaire

I am trying to measure people’s preferences for one of two different t-shirt designs.
Please help me with my study by answering each of the following questions to the best of
your ability. Do not put your name on this page because all responses should be
anonymous.
1. My gender is
1 = female
0 = male
2. My current or most recent scholastic grade-point average on a 4-point scale is ______.
3. Circle the number that most accurately describes your attitude about the red and white
t-shirts on the table.
1 = I strongly prefer the red t-shirt to the white t-shirt.
2 = I somewhat prefer the red t-shirt to the white t-shirt.
3 = I like both equally, or am indifferent between the two.
4 = I somewhat prefer the white t-shirt to the red t-shirt.
5 = I strongly prefer the white t-shirt to the red t-shirt.
4. I am _______ years old.
5. My gross annual income for 1993 was $___. (If you were not gainfully employed,
enter 0.)
6. I am (circle one)
1 = left-handed
2 = right-handed
3 = ambidextrous (both left- and right-handed)

designs. If he’s going to all the trouble and expense of having the shirts made up, it
would be useful to know which of the two shirts is more popular.
The two shirts look something like this. The red shirt has a scoop neck and is made
of 100 percent cotton. On the back of the shirt is a logo of the school. Under the logo are
the words “PARTY TIME at PU UNIVERSITY! ” Julio suspects that this shirt will
mostly appeal to the party-goers.
The other shirt is more conservative. It is a white, button-placket, collared t-shirt
made of 50 percent cotton and 50 percent synthetic materials. This shirt has a simple, and
small, version of the school logo on the upper right-hand section of the front of the shirt.
Julio has decided to gauge the relative markets for his two t-shirts by running a
quick survey. With permission from the student government, he has set up a table in the
student union. The two prototype shirts are there for inspection, along with a survey
designed to gauge people’s reactions to the two shirts. He has a big sign over the table
offering a free soft drink to all participants to induce people to stop by the table and par-
ticipate in the survey. On the corner of his table is a big cardboard box with a slit in the
top. Students are instructed to put their completed questionnaires in the box, thereby
guaranteeing anonymity of the responses.
The data set is on the accompanying CD in the fi¬ le named T-SHIRTS.

Variable Label

GENDER Female = 1, male = 2.


GPA Current grade point average on the 4-point scale.
PREFER Preference of red or white shirt (1, 2 = red; 3 = neutral; 4, 5 = white).
AGE Age in years at the time of the survey.
INCOME Gross annual income for 1993.
HANDED Left-handed (= 1), right-handed (= 2), or ambidextrous (= 3).

Questions 1. Reconstruct the management-research question hierarchy.


2. Evaluate the sampling design.
3. How would you judge the quality of the survey instrument? Explain.
4. Interpret the data in reference to Julio’s management dilemma.
5. Prepare a report about the preferences revealed.
Source: This case was based on a survey designed by M. A. Smith, who also wrote the survey questionnaire.
Used with permission of Peter G. Bryant and Marlene A. Smith, Practical Data Analysis: Case Studies in
Business Statistics,Irwin, 1995.

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