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USA

DATA &
ANALYTICS
SALARY2021
GUIDE

The definitive source of
salary information for the
USA Data & Analytics market
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SALARY
GUIDE
CONTENTS
2021

INTRODUCTION 8
ABOUT THIS GUIDE 11
INDUSTRY KEY FINDINGS 13
THE NEW NORMAL 15
ADVANCED ANALYTICS 16
COMPUTER VISION 22
DATA & TECHNOLOGY 30
DATA SCIENCE 38
DIGITAL ANALYTICS 46
LIFE SCIENCE 54
HARNHAM CONTRACT 61
CONTACT 63
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Welcome to Harnham’s 2021
Data & Analytics Salary Guide.

As ever, this guide is the result of a global


survey of thousands of Data & Analytics
professionals and offers an in-depth
insight into the job market as it stands.

Inside you’ll find an overview of average

salaries, an analysis of the latest hiring,
workplace and technological trends, as
well as expert commentary on how we can
continue to drive progress in the world of
Data & Analytics.
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SALARY GUIDE
INTRODUCTION
A WORD FROM THE CEO

It is my pleasure to introduce you to our latest Data & Analytics Salary progress is slow and there is still plenty of ABOUT
Guide, covering what has been one of the most unusual times the work to be done. You can read more about DAVE FARMER
industry, and the world, has ever seen. this in our Diversity Report, due out later
this year. As one of the founding partners
Over Harnham’s 15 years as a business, we’ve seen the industry of Harnham, Dave has become
grow from a specialist area to one that is driving much of the world’s Looking to the future, it’s common a recognised figure in Data &
conversation and innovation. While not immune to the impact of a knowledge that the pandemic may have Analytics recruitment over the
global pandemic, this is an industry that is not only surviving, but changed the working world permanently, past 15 years.
playing a crucial role in tackling some of the world’s most prescient and Data & Analytics is no exception. For
problems, much as it did during the 2008 financial crisis. the first time in our survey’s history working 
H aving helped hundreds of
from home is a top three “most sought- Analytics professionals develop
I want to thank the 4,600+ respondents who took part this year. Your after benefit” and it’s likely that this will their careers, Dave is now leading
responses have provided invaluable insights into how the industry dictate candidate expectations moving and growing Harnham’s presence
looks from the inside and, alongside an analysis of our placements forward. You can read more about how throughout the UK, Europe and US.
over the past year and a review of job boards worldwide, have offered the pandemic has changed the industry
a clear view of where the industry is in 2021. later in the guide under ‘The New Normal’.

While the job market may have slowed early on in 2020, things I hope you find our Data & Analytics Salary
are now moving incredibly quickly. Although Data & Analytics has Guide useful and informative. As ever, if
always been a candidate’s market, this is now more the case than you have any feedback, suggestions or
ever before. Candidates are less willing to move, even if the right questions about the guide, then please
opportunity comes up (69% vs 80% last year), and we’re seeing email [email protected]
those who are on the move with a number of options at final stage,
something which is, understandably, driving salaries up. Dave Farmer

CEO
Unfortunately, when it comes to gender diversity, we seem to have
reached a bit of standstill. Whilst things have moved in the right
direction over the past few years, the fact that women still make up
27% of the industry (the same as last year), is a reminder that
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ABOUT
THIS GUIDE
For our 2021 Salary Guide, we have compiled
data from:

Our independent survey completed

by 4,606 respondents globally.
Analysis of all placements by Harnham US.
Data from roles recruited by Harnham US.
Analysis of Data & Analytics roles advertised online.

Salaries for each role have been broken down by

experience level and, for this year’s guide, respondents
were asked to match themselves against one of
the following:

Entry Level (Starting out their Data & Analytics career


in an entry-level role, perhaps having achieved their
first promotion).*
Mid-Level (Experienced hands-on position, remaining

in a technical capacity and possibly leading projects).
Principal Level (Experienced hands-on position,

remaining in a technical capacity but not in a
management position)
Technical Lead/Director (Within a role that has moved

from technical work and into a management position,
or having a senior technical hands-on position)
VP and above (Leading business units comprising of

one or more technical teams)
.
*Entry-level salaries are not included for Contract
roles due to the base level of experience required.
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WOULD LEAVE THEIR ROLE FEEL AS OR MORE SECURE

INDUSTRY
KEY FINDINGS
If the right opportunity came In their role than
USA
up, down from 80% last year. in 2020.


TOP FIVE REASONS FOR
LEAVING A ROLE LAST YEAR
AVERAGE SALARY AVERAGE SALARY Lack of career development
INCREASE SOUGHT INCREASE ACHIEVED Salary not competitive
When applying to a role When accepting a role Poor management
over the last year. over the last year. Poor company culture
=Company downsizing / Redundancy
(COVID-19 related)

TOP FIVE MOST DESIRABLE BENEFITS

Health insurance
Bonus
AVERAGE BONUS YEARS AVERAGE LENGTH OF Work from home
Down from 15% TIME IN DATA & ANALYTICS 401k Matching
in 2020. With respondents staying in roles Equity
for an average of 3 years.
TOP FIVE TECHNOLOGIES
This year (Last year)
Python (Python)
SQL (SQL)
TENSORFLOW (R)
Propr (Excel)
NUMBER OF FEMALE YEARS AVERAGE
AWS (Tableau)
PROFESSIONALS TENURE REQUIRED
Showing no change To reach Head of/Director level,
from last year. and 19 to reach Executive
Board level.
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THE NEW
NORMAL
THE IMPACT OF COVID-19

THOUGHT THEIR COMPANY SAW THEIR HOURS IMPACTED

WERE PREPARED FOR BY REMOTE WORKING
If there’s one subject dominating not only the Data &
REMOTE WORKING Ranging from minor adjustments
Analytics industry, but the entire workforce, it’s what
And 70% thought changes to significant alterations.
the working world will look like once the pandemic
resulting from the pandemic
is over.
were well communicated
to them.
Prior to enforced socially distancing, 52% of Data & Analytics
professionals had remote working options, on average for
just one day a week. Expectations are now for 3.5 days a
week, although only 34% have agreed their future working
plans with their line manager. 9% don’t expect their manager
TOOK A COVID-19 AVERAGE PAY to approve future remote working, something which could
RELATED PAY CUT CUT TAKEN be an issue as this is now, for the first time in our survey’s
Although 70% have now As result of the pandemic, history, a top three “most sought-after benefit”.
seen their pay return to higher than the average
normal levels. raise seen in 2020 (5%). Flexible working is also a top priority moving forward, with
the majority of professionals having adjusted their working
hours over the pandemic in some way, and nearly one in
four (22%) having made significant changes to their working
patterns during this time.

HAVE AGREED A POST- DAYS A WEEK Finally, the financial implications of the pandemic are still
PANDEMIC REMOTE WORKING The average amount Data & being felt. 16% of respondents took some form of pay cut
PLAN WITH THEIR MANAGER Analytics professionals expect as a result of the circumstances and 30% of those have still
29% haven’t agreed a plan yet to work remotely post-pandemic. yet to see their pay return to normal levels. With the average
but believe their expectations cut at 10%, and the average pay increase in 2020 only 5%,
will be met. there is clearly some financial uncertainty, although nearly
10% of respondents believe their pay will increase more
than if the pandemic hadn’t taken place.
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ADVANCED
ANALYTICS
USA

Last year’s social distancing measures meant businesses were  WHAT THE MARKET SAYS
forced into the digital realm in order to survive. The result- The “Many consumers still think Data Science is cool.
rise and rise of ecommerce. We need that sentiment to be ‘this is useful’. Until
we have the right communicators and storytellers
Revolutionizing the way we shop, in particular for CPG, the move in role, we will continue to struggle.”
online has provided numerous opportunities for those working in
Advanced Analytics. Businesses in these areas are investing heavily
in SAAS and prioritizing data security in a way that we haven’t
seen before, to ensure that they both understand, and keep, their
consumer base.

A year at home also saw streaming services dominate more than ever.
Not only did viewership increase, but so did the ways to monetize
these services, with demand for Advanced Analytics professionals
who can help facilitate this rapidly increasing in 2020.

OUR CONSULTANT’S THOUGHTS:


The market has exploded since the summer of 2020, with both
the healthcare and e-commerce industries growing exponentially.
Digital experience is in high demand, as consumers have consistently
moved towards buying products online and, as a result, organizations
are looking for candidates with ample experience in Market Mix
Modeling, Econometrics, and Attribution within the digital realm.
Unsurprisingly, remote flexibility looks set to be a hot topic within the
industry moving forward, although candidates are still placing a high
value on the communication and collaboration that goes hand-in-
hand with in-person interaction.

Greffen George / Managing Consultant

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ADVANCED
ANALYTICS
USA

NUMBER OF FEMALE

KEY FINDINGS
DAYS A WEEK
The average amount Data & PROFESSIONALS
Analytics professionals expect Down significantly from
to work remotely post-pandemic. 43% last year.


TOP FIVE REASONS FOR
LEAVING A ROLE:
Lack of career progression
Poor management
Salary not competitive
Poor company culture
=Company downsizing / Redundancy
AVERAGE SALARY AVERAGE SALARY (COVID-19 related)
INCREASE SOUGHT INCREASE ACHIEVED
When applying to a role When accepting a role TOP FIVE TECHNOLOGIES
over the last year. over the last year. Python
SQL
R
Tableau
SPSS

AVERAGE BONUS TOOK A NON-TEMPORARY

65% of Advanced Analytics PAY CUT
professionals received a bonus, The highest number required to
the most in the industry. in the industry.
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ADVANCED
ANALYTICS
USA

PERMANENT - AVERAGE ANNUAL SALARY

ADVANCED ANALYTICS Entry Level Mid-Level Principal Technical Lead/Director VP & OTHER
Role type
Annual Base Salary - $ USD [East | West | Other]

Predictive Analytics $90k | $100k | $65k $130k | $130k | $121.3k $175k | $175k | $150k $200k | $210k | $180k $240k | $250k | $220k
Data Science – Customer Analytics $110k | $120k | $90k $140k | $150k | $120k $165k | $175k | $150k | $180k | $200k | $165k $220k | $250k | $190k
Strategic Analytics $95k | $85k | $80k $125k | $128.5k | $122k $175k | $150k | $145k $190k | $200k | $175k $235k | $245k | $225k |
Consumer Insight $75k | $80k | $55k $90k | $110k | $80k $120k | $147.8k | $110k $160k | $192.5k | $140k $195k | $220k | $175k
Product Analytics $90 | $9k | $75k | 120k | $147.5k | $105k $150k | $175k | $130k $190k | $195k | $155k $220k | $250k | $180k
Campaign & CRM $80k | $90.8k | $72k | $120k | $110k | $110k $145k | $154.5k | $130k $170k | $150k$155k | | $210k | $217k$190k

CONTRACT - AVERAGE HOURLY RATES

ADVANCED ANALYTICS Entry Level Mid-Level Principle Technical Lead/Director VP & OTHER
Role type
Daily Contract rate - $ USD [East| West |Other]

Predictive Analytics $45 | $45 | $35 $65 | $65 | $50 | $80 | $80 | $47.5 $120 | $120 | $78 $180 | $185 | $150
Data Science – Customer Analytics $45 | $45 | $35 $65 | $65 | $50 $80 | $80 | $68 $140 | $150 | $100 $180 | $200 | $135
Strategic Analytics $40 | $40 | $35 $65 | $65 | $50 $80 | $80 | $45 $135 | $140 | $130 $150 | $160 | $130
Consumer Insight $35 | $35 | $40 $65 | $65 | $50 $65 | $65 | $70 $130 | $130 | $100 $130 | $140 | $130
Product Analytics $50 | $50 | $40 $65 | $65 | $50 $75 | $75 | $65 $85 | $80 | $75 $140 | $150 | $140
Campaign & CRM $50 | $50 | $40 $50 | $60 | $50 $70 | $70 | $60 $90 | $90 | $80 $125 | $130 | $120
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COMPUTER
VISION USA
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COMPUTER
OUR CONSULTANT’S THOUGHTS:
“Computer Vision and its ancillary skill sets have seen

VISION
a surge in demand over the past year, particularly across
USA
autonomous systems, biomedical, and robotic applications.


One of the most sought-after technical skillsets in this
The global pandemic has had a significant effect on the market is the ability to develop SLAM algorithms for
Computer Vision industry, with a combination of financial autonomous systems. Most commonly, we have seen
pressures and remote working impacting projects. the use of LiDAR based and Graph based SLAM, which
can be implemented on both aerial and ground systems.
With funding decreasing in the early stages of 2020, and We’re unlikely to see demand for this skillset drop any
access to hardware components being limited due to time soon, as this area within robotics can be expected
social distancing, many projects were either put on hold or to continue expanding
saw frustrated teams leave to pursue new opportunities.
That being said, the industry quickly pivoted and began to Alongside this, there’s been a significant rise in demand
support society in fresh and innovative ways. for GPU and Optimization Engineers, given the imperative
to use resources effectively, while scaling large and keeping
Robotic technologies have boomed with the use of Computer performance high. Furthermore, professionals using any
Vision in physical spaces. These range from the food skillsets that command Computer Vision, Deep Learning, 3D
services industry, where robotic arms can now make your modeling, inferencing, or GPU optimization find themselves
salad, prepare your coffee, or flip your burger, to general highly sought-after in this candidate-led market.”
sanitization robots throughout airports and malls that can
autonomously navigate and create cleaner spaces. Annie Nasharr / Senior Recruitment Consultant


WHAT THE MARKET SAYS


“Changes in consumer behavior and advances in hardware
capability, such as more data gathering and processing from
sensors, will define progress over the next year or so.”
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COMPUTER
VISION USA

KEY FINDINGS
HAD FLEXIBLE OR REMOTE NUMBER OF FEMALE
WORKING PRE-PANDEMIC PROFESSIONALS
The lowest number Showing the least gender
in the industry. parity in the industry

TOP FIVE REASONS FOR
LEAVING A ROLE:
Poor management
Poor company culture
Salary not competitive
=Company downsizing / Redundancy
(COVID-19 related)
AVERAGE SALARY AVERAGE SALARY Lack of remote working
INCREASE SOUGHT INCREASE ACHIEVED
When applying to a role When accepting a role TOP FIVE TECHNOLOGIES
over the last year. over the last year. C/C++
Tensorflow
Python
Keras
Matlab

TOOK A COVID-19 WOULD LEAVE THEIR ROLE

RELATED PAY CUT If the right opportunity came up,
When temporary or permanent, the least likely to leave in
this was the highest in the industry.
the industry.
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COMPUTER
VISIONUSA

PERMANENT - AVERAGE ANNUAL SALARY

COMPUTER VISION Entry Level Mid-Level Principal Technical Lead/Manager VP & OTHER
Role type
Annual Base Salary - $ USD [East | West | Other]

Software Engineer – Autonomy/Robotics $125k | $140k | $100k $160k | $170k | $125k $180k | $195k | $160k $230k | $250k | $200k $280k | $310k | $230k
Computer Vision Engineer $130k | $140k | $105k $170k | $180k | $130k $220k | $290k | $190k $230k | $250k | $200k $300k | $350k | $250k
SLAM Engineer $130k | $150k | $110k $175k | $190k | $140k $190k | $220k | $165k $250k | $280k | $200k $300k | $350k | $250k
Perception Engineer $115k | $130k | $100k $150k | $170k | $120k $180k | | $210k | $150k $220k | $240k | $180k | $270k | $300k | $220k
Software Engineer – Medical Imaging $125k | $145k | $100k $165k | $180k | $145k $185k | $200k | $160k $235k | $260k | $185k $285k | $300k | $230k
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DATA &
TECHNOLOGY
USA
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DATA & OUR CONSULTANT’S THOUGHTS:

“Given the strong competition for high quality candidates,

TECHNOLOGY
USA businesses have become aware that they risk missing out
due to drawn out process, and so the past year has seen
companies move at a rapid pace to make their hires.

The past year has seen companies further invest in their Data Alongside this, there’s been an increase in businesses hiring
Engineering teams as they now have a firmer understanding for attitudes over skills to join their teams, albeit the ideal
of why they are essential. candidate is someone who has both. That said, team fit is
evidently playing an increasingly important role in the hiring
With management now getting to grips with the value of clean of professionals in this space.
sources, Data Engineering has become “industry agnostic”,
although some Hiring Managers are still unsure of what 
We also now seeing the impact of social distancing,
exactly their particular requirements are. with candidates contemplating whether they want to

DevOps, on the other hand, has matured as a concept. continue working from home or return to the office, with
Enterprises are more aware of what they need and demand largely differing views from SLT’s to IC Engineers. So far, it
has continued to increase year on year. However, this appears that a majority of Senior Leadership are looking
understanding is a double-edged sword as Hiring Managers for their Engineers to come back in the office to help
seek candidates with expertise across multiple areas, which encourage more collaboration within the team, while the
in reality is unrealistic in the current market. teams themselves feel that they can be as (if not more)
productive working from home. ”

Calum Reid, Managing Consultant

WHAT THE MARKET SAYS


“We’ll see a huge impact from the mass migration to
the Cloud over the next year with lots of Information
Technology pre-internet companies migrating from On-Prem
to the Cloud.”
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DATA &
TECHNOLOGY
USA

PERMANENT - AVERAGE ANNUAL SALARY

DATA & TECH Entry Level Mid-Level Principal Technical Lead/Manager VP & OTHER
Role type
Annual Base Salary - $ USD [East | West | Other]

Business Intelligence $80k | $90k | $65k $120k | $130k | $100k $145.5k | $170k | $125k $175.5k | $200k | $155k $215k | $220k | $190k
Data Engineering $130k | $117k | $95k $158.5k | $165k | $130k $180.5k | $190k | $165k $220k | $202.5k | $185.5k $260k | $250k | $220k
Software Engineering $110k | $110k | $80k $143.5k | $160k | $115.5k $170.6k | $185k | $154k $190k | $210k | $180k $235k | $237.5k | £200k
Data Architecture $125k | $110k | $90k $150k | $160k | $125k $180k | $185k | $165k $215k | $200k | $180k $250k | $250k | $215.5k
Data Governance $110k | $90k | $87.5k $140k | $140k | $115k $168k | $185k | $136k $200k | $200k | $175k $250k | $230k | $220k
DevOps/Infrastructure $130k | $110k | $95k $155k | $167.5k | $130k $180.5k | $190k | $165k $220k | $210k | $180k $260k | $250k | $220k

CONTRACT - AVERAGE HOURLY RATES

DATA & TECH Entry Level Mid-Level Principal Technical Lead/Manager VP & OTHER
Role type
Daily Contract rate - $ USD [East| West |Other]

Business Intelligence $40 | $40 | $40 $70 | $70 | $63 $85 | $85 | $85 n/a | n/a | n/a n/a | n/a | n/a
Data Engineering $65 | $70 | $60 $60 | $80 | $75 $80 | $70 | $80 n/a | n/a | n/a n/a | n/a | n/a
Software Engineering $70 | $75 | $70 $90 | $95 | $8 $85 | $95 | $8 n/a | n/a | n/a n/a | n/a | n/a
Data Architecture
Data Governance
DevOps/Infrastructure
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DATA &
TECHNOLOGY
USA

FEEL AS OR MORE THINK THE PANDEMIC

JOB SECURE
Than in 2020, the most secure
in the industry.
WILL POSITIVELY
IMPACT THEIR PAY
The most confident of
KEY FINDINGS
this in the industry.

TOP FIVE REASONS FOR
LEAVING A ROLE:
Lack of career development
=Salary not competitive/ Poor management

=Company downsizing / Redundancy

AVERAGE SALARY AVERAGE SALARY (COVID-19 related)
INCREASE ACHIEVED INCREASE SOUGHT Poor company culture
When accepting a role When applying to a role
over the last year. over the last year. TOP FIVE TECHNOLOGIES
AWS
SQL
Python
Snowflake
Spark

AVERAGE NUMBER OF FEMALE

BONUS PROFESSIONALS
61% of D&T professionals Down from 25%
received a higher bonus than last year.
last year, although the average
dropped from 18% last year.
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DATA
SCIENCE USA
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DATA

OUR CONSULTANT’S THOUGHTS:
The past 12 months have brought further evidence

SCIENCE USA of the evolution of the term Data Scientist, with more
companies aligning Machine Learning, NLP, and AI with
Engineering roles.
While the past few years have seen Hiring Managers 
Job titles have become increasingly specialized, for
look for Data Scientists who are more business-minded, example Machine Learning Engineers and NLP Engineer,
the last 12 months have seen the pendulum swing back as companies are continuing to heavily invest in their
towards the technical. data infrastructure. In particular, team leaders want both
their Data Scientists and Engineers to “speak the same

Outside of customer-led analytics, Data Science teams language” in order to meet the rising demand across all
are placing more emphasis on being scientific and are industries and sectors of consumers engaging with brands
pushing boundaries in the highly technical fields of Machine digitally. As a result, there are now more blended and hybrid
Learning, Deep Learning and Natural Language Processing. roles in this space than ever before. This is perhaps most
As a result, Data Scientists are more likely to be found prevalent within start-ups, and many are investing in this
working alongside engineering and development teams skillset as either a dual or duo role.
than those who lead on the front end.

This follows a change of business priorities which has led Jenni Kavanagh, Senior Manager
to a significant shift towards recommendation systems and
ranking algorithms as enterprises look to fulfil the potential
of all their data.

WHAT THE MARKET SAYS

“Attitudes toward democratizing data, in conjunction with
appropriate tools to federate and share intelligence, as well
as secure it, will be the driving force for the evolution of
analytics over the next five years.”
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DATA
SCIENCE USA

KEY FINDINGS
OF DATA SCIENCE YEARS AVERAGE LENGTH
PROFESSIONALS HAVE OF TIME IN A ROLE
A STEM DEGREE Up from 2 years in last
The highest percentage year’s guide.
in the industry.

TOP FIVE REASONS FOR
LEAVING A ROLE LAST YEAR
Salary not competitive
Lack of career development
Poor management
Poor company culture
AVERAGE SALARY AVERAGE SALARY Team Dynamics
INCREASE SOUGHT INCREASE ACHIEVED
When applying to a role over When accepting a role TOP FIVE TECHNOLOGIES
the last year. over the last year. Tensorflow
Python
Spark
SQL
AWS

HAD FLEXIBLE OR REMOTE NUMBER OF FEMALE

WORKING PRE-PANDEMIC PROFESSIONALS
The highest number in Down from 20%
the industry. last year.
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DATA
SCIENCE USA

PERMANENT - AVERAGE ANNUAL SALARY

DATA SCIENCE Entry Level Mid-Level Principal Technical Lead/Manager VP & OTHER
Role type
Annual Base Salary - $ USD [East | West | Other]

Natural Language Processing | $140k | $120k | $125k $165k | $180k | $153k $190k | $215k | $182k $230k | $242k | $220k $275k | $263k | $255k
Data Science – Machine Learning $140k | $130k | $120k $168k | $173k | $145k $184k | $212.5k | $167k $210k | $245k | $200k $275k | $260.6k | $267.5k
Machine Learning Engineer $158k | $142k | $142k $170k | $175k | $158k $225k | $210k | $190k $260k | $225k | $287.5k $300k | $245k | $276k
Deep Learning & AI $143k | $162.5k | $125k $170k | $172k | $153k $190k | $209k | $185k $235k | $236k | $215k $292k | $275k | $264k

CONTRACT - AVERAGE HOURLY RATES

DATA SCIENCE Entry Level Mid-Level Principal Technical Lead/Manager VP & OTHER
Role type
Daily Contract rate - $ USD [East| West |Other]

Natural Language Processing $40 | $40 | $40 $75 | $75 | $60 $90 | $90 | $75 n/a | n/a | n/a n/a | n/a | n/a
Data Science – Machine Learning $55 | $55 | $55 $80 | $90 | $75 $100 | $100 | $95 n/a | n/a | n/a n/a | n/a | n/a
Machine Learning Engineer
Deep Learning & AI
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DIGITAL
ANALYTICS USA
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DIGITAL OUR CONSULTANT’S THOUGHTS:

ANALYTICS USA “Despite an initial dip in hiring in early 2020, the job market
has continued to accelerate at a rapid rate since then, to the
point where there are now more job vacancies and higher
demand for talent than before the pandemic.
One of the worst hit specialisms in the early stages of the
pandemic, Digital Analytics saw budgets hit badly as marketing However, candidates are taking additional caution in the job
campaigns, particularly those Out Of Home, were cut by in-house market and are being far more diligent when making decisions,
teams and agencies alike. a position they can afford to be in with many receiving
multiple offers at one time. Those looking to hire you need
 However, once the initial shock of the pandemic subsided, investment to be able to demonstrate why a candidate should leave the
returned, and Digital Analytics professional have played a crucial safety of their current job and take aleap of faith by
role in the recovery of brands moving forward. One major trend has joining in their business. Candidates are also increasingly
seen an increased emphasis on brand sentiment, largely regarding interested in their potential employers finances, as well
how businesses have responded to both COVID-19 and ongoing as their future plans for remote and flexible working.
social justice movements. Those who don’t yet know the answer to the latter, or
are planning on having a ‘five day in the office’ policy, will

The next 12 months look to be dominated the “cookie-less likely need to accept that you’re going to miss out on
movement” that is already having a significant impact. For the best talent. The world has changed, employees value
example, we are already beginning to see many brands building out flexibility, and there are plenty of companies that are willing
internal Customer Data Platforms that offer bespoke solutions as to offer it.
a means of dealing with a cookie-less world.
Joshua Poore / Senior Manager
WHAT THE MARKET SAYS

“General data privacy changes across the industry, such
as those to do with 3rd party cookies and iOS14, will lead
to more walled gardens. The multiple adtech solutions
being developed as a result will then lead to even more complexity
and confusion.”
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DIGITAL
ANALYTICS USA

PERMANENT - AVERAGE ANNUAL SALARY

DIGITAL ANALYTICS Entry Level Mid-Level Principal Technical Lead/Manager VP & OTHER
Role type
Annual Base Salary - $ USD [East | West | Other]

Implementation $87.5k $90k | $70k $115k | $118k | $92k $142k | $150k | $125k $160k | $160k | $140k $175k | $175k | $162k
Performance Marketing & Growth $75k | $85k | $68k $105k $110k | $90k $135k | $140k | $115k $180k | $180k | $155k $232.5k $250k | $200k
Media Analytics $70k | $70k | $65k $118k | $120k | $85.5k $145k | $150k | $110k $160k | $175k | $134k $210k | $210k | $185k
Web Analytics | $80k | $75k$70k $125k | $130k | $95k $135k | $140k | $118.5k $167.5k | $170k | $155k $190k | $200k | $180k
Conversion Rate Optimization $72k $75k | $68k $110k | $118k | $98k $125k | $140k | £113k $160k | $160k | $137.5k $200k | $200k | $175k

CONTRACT - AVERAGE HOURLY RATES

DIGITAL ANALYTICS Entry Level Mid-Level Principal Technical Lead/Manager VP & OTHER
Role type
Daily Contract rate - $ USD [East| West |Other]

Web Analytics $30 | $30 | $30 $50 | $50 | $50 $68 | $75 | $70 $80 | $85 | $92 n/a | n/a | n/a
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DIGITAL
ANALYTICS USA

KEY FINDINGS
SAW THEIR HOURS SAW THEIR SALARY
SIGNIFICANTLY IMPACTED INCREASE LAST YEAR
BY REMOTE WORKING The lowest number
The most likely to make in the industry.
significant changes in
the industry. 
TOP FIVE REASONS FOR
LEAVING A ROLE LAST YEAR
Salary not competitive
Poor management
Lack of career development
Poor company culture
=Company downsizing / Redundancy
AVERAGE SALARY AVERAGE SALARY (COVID-19 related)
INCREASE SOUGHT INCREASE ACHIEVED
When applying to a role When accepting a role TOP FIVE TECHNOLOGIES
over the last year. over the last year. SQL
Google Analytics
Adobe Analytics
Tableau
Snowflake

NUMBER OF FEMALE AVERAGE

PROFESSIONALS BONUS
Down slightly from 41%, but 51% of Digital Analytics
the highest in the industry. professionals received a
bonus, the least in the industry.
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LIFE SCIENCE
ANALYTICS USA
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LIFE SCIENCE

WHAT THE MARKET SAYS:
“We’ll soon see the impact of AutoML, NLP and other

ANALYTICS USA Machine Learning solutions in healthcare which will

increase the demand for professionals who are able
to explain AI solutions to stakeholders.”

It is perhaps unsurprising that, given the focus of current global OUR CONSULTANT’S THOUGHTS:
events, the Life Science Analytics space is drawing more “The past year has seen increased collaboration between
attention and investment than ever before. bench scientists, technical experts, and medical production
with a shared goal of improving human health.
Professionals in this discipline have not only played an essential
role in the speedy development of vaccines, but also in tracking In the face of COVID-19, biotech and pharma companies
the spread of the pandemic with Biostatistics and improving have adapted to the changing world and are shifting
our understanding of SARS-CoV-2 and its individual strains directions to work that directly impacts the pandemic
with Genomics. With such a focus on their work, it’s unsurprising surrounding us. Through refashioning existing products,
to see they were the most likely to see a raise, and the least likely or developing new ones, the industry has come together
to take a pay cut. to create solutions in testing and vaccine development.

In fact, responses indicate that Life Science professionals are the 
There has been an impetus to then carry multimodal
most active on the job market and are more likely to be concerned approaches forward in continuing research. This has
about traditional cultural elements, such as management and led Hiring Managers to look for candidates with diverse
team dynamics. This may be because many were unable to work experience in multi-omics, computational analysis, and
remotely, with the need to be on-site in a “wet lab” essential to getting engineering development to help achieve companies’
work done. and were required instead to work on shifted schedules. original goals”.

INSIDER’S INSIGHTS: Alyssa Liew / Managing Consultant


Many biotechnology companies have an urgent need for Data
Scientists with domain expertise to apply Artificial Intelligence and
Machine Learning to Genomics and systems biology. As such they
command highly competitive compensation. However, the finding that
72% of respondents would leave their roles if the right position came
along is striking, speaking strongly to the fluidity of the situation as
well as emphasizing the importance of structuring roles appropriately
to attract candidates.
Diogo Camacho / Lead, Predictive BioAnalytics, Research Institute

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LIFE SCIENCE
ANALYTICS USA

PERMANENT - AVERAGE ANNUAL SALARY

LIFE SCIENCE ANALYTICS Entry Level Mid-Level Principal Technical Lead/Manager VP & OTHER
Role type
Annual Base Salary - $ USD [East | West | Other]

Biostatistics $85k $95k $73k $127k $146k $120k $145k $163k $132k $201k $220k $186k $232k $258k $210k
Bioinformatics $100k $113k $85k $145k $152k $126k $165k $170k $140k $210k $215k $197k $238k $265k $216k
Computational Biology $122k $125k $100k $156k $162k $130k $163.5 $183k $144k $217k $230k $202k $260k $280k $229k
Data Science - Biology $112k $120k$95k $142k $157k $110k $160.5 $170k $175k $228k $252k $200k $241k $263k $220k
Cheminformatics $100k $112k $83k $143k $153k $124k $163k $169k $138k $210k $215k $197k $238k $265k $216k
Computational Chemistry $120k $123k $100k $154k $165k $125k $164,5k $180k $142k $217k $230k $202k§ $260k $280k $210k
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LIFE SCIENCE
ANALYTICS USA

KEY FINDINGS
AVERAGE SALARY AVERAGE SALARY
INCREASE SOUGHT INCREASE ACHIEVED
When applying to a role When accepting a role over
over the last year. the last year.

TOP FIVE REASONS FOR
LEAVING A ROLE LAST YEAR
Poor Management
=Salary not competitive/Lack of career progression

Poor company culture
Team Dynamics
TOOK A COVID-19 SAW THEIR SALARY
RELATED PAY CUT INCREASE LAST YEAR T OP FIVE TECHNOLOGIES
When temporary or permanent, The highest number Python
this was the lowest in in the industry. AWS
the industry. R
SQL
GCP

NUMBER OF FEMALE WOULD LEAVE

PROFESSIONALS THEIR ROLE
An increase from 31% If the right opportunity
last year. came up.
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HARNHAM
CONTRACT
UK

HAVE BEEN IN CONTRACT RECEIVED AN EXTENSION TO

FOR LESS THAN A YEAR THEIR LATEST CONTRACT
The past year has seen businesses turn to contracting
While 29% have been in theirs With an average extension of
for the first time as they take advantage of the speed of
for over two years. 12.5 weeks.
hiring offered by this solution.

While the market has largely been dominated by ‘career

contractors’, a decrease in the number of permanent
jobs around has seen an influx of fresh talent entering
the contract space, offering more breadth of selection
for Hiring Managers.

RECEIVED A DAY- OFFERED A PERMANENT However, while contract hires can be extremely quick and
RATE INCREASE POSITION AT THE END OF generally work well with a remote world, there have been
Increasing 17% THEIR CONTRACT some teething problems with onboarding.
on average. 43% percent accepted,
with 67% seeing their pay By and large, this is related to access to technology with
unchanged after accepting. delivery of equipment often moving slower than the time
. between hiring and proposed start date.

Charlie Austin / Managing Consultant

AVERAGE % OF TEAM WHO CONTRACTORS’ CURRENT

ARE CONTRACTORS ENGAGEMENT MODELS
From teams who already have W2 (61%)
at least one contractor in. 1099 (21%)
Corp to Corp (11%)
Other (7%)
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CONTACT
HARNHAM USA

We hope you’ve found our commentary on

the state of the Data & Analytics market
interesting.

Should you wish to ask for further information

about any of the figures or markets referenced in
this guide, please feel free to give us a call. Beyond
finding your next hire or next role, please feel
free to get in touch if you need any support from
Harnham. You can reach us via any of the following
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