QUARTER – IV

Course Code: CC 401

Total Quality Management

Course Objectives:
 To introduce the main principles of business and social excellence
 To add to the knowledge and skills of students to use models and quality management
methodology for the implementation of total quality management in any sphere of
business
 To introduce the main business models

Course Outcomes:
 Knowledge of business excellence models
 Ability to assess organization’s performance with reference to quality parameters
 Knowledge of the principles of total quality management and peculiarities of their
implementation
 Ability to use quality management methods analyzing and solving problems of
organization.

Unit I: Evolution, Importance and parameters of TQM: Meanings of Quality, Quality

Dimensions – Product and Service. The concept of TQM, Evolution of TQM – Inspection, SQC,
QA and TQM. Conventional quality management versus TQM. Customer supplier focus in
TQM. Benefits and Costs of TQM. Historical perspectives of TQM. Quality System Awards and
Guidelines – ISO, Malcolm Baldrige National Quality Award (MBNQA), European Foundation
for Quality Management (EFQM).

Unit II: Tools of TQM: Measurement Tools: Check Sheets, Histograms, Run Charts, Scatter
Diagrams, Cause and Effect Diagrams, Pareto’s Chart, Process Capability Measurement.
Analytical Tools: Process Mapping, Regression Analysis, Resource Utilization and Customer
Service Analysis, The Five Why’s, Overall Equipment Effectiveness. Improvement Tools and
techniques: Kaizen, JIT, Quality Circles, Forced field Analysis, Five S’s. Control Tools: Gantt
Chart, Network Diagram, Radar Chart, The PDCA cycle, Milestone Tracker Diagram and
Earned Value Management.

Unit III: Quantitative Techniques: Failure Mode Effect Analysis (FMEA), Statistical Process
Control (SPC), Quality Function Deployment (QFD), Design of Experiments (DOE), Quality by
Design and Monte Carlo Technique (MCT). Qualitative Techniques: Benchmarking, The
Balanced Scorecard, Sales and Operations Planning, Kanban and Activity Based Costing (ABC).
Taguchi methods: Quality loss function, Orthogonal arrays, Signal-to-Noise ratio: Nominal- the-
best, Target-the-best, Smaller-the-best, Larger-the-best. Parameter design, Tolerance design. Six
Sigma.

Suggested Readings:
 John L. W. Beckford, “Quality: A Critical Introduction”, 3 rd Ed. Routledge – Taylor and
Frances Group, New York and London.
 Dale H. Besterfield, Carol Besterfield - Michna, Glen H Besterfield and Mary
Besterfieldsacre, “Total Quality Management”, 2006, 3rd Ed. PHI.
 Ron Basu, “Implementing Quality: A Practical Guide to Tools and Techniques”, 2006,
THOMPSON.
 Greg Brue, “Six Sigma for Managers”, 2002, TMH.
 R. P. Mohanty & R. R. Lakhe, “TQM in the Service Sector”, Jaico Books.
 Kanishka Bedi, “Quality Management”, Oxford University Press.
 QUARTER – IV
Course Code: CC 402
Operations Research

Course Objectives:
 To provide understanding of the key concepts of operations management.
 To analyze different situations in the industrial / business scenario involving limited
resources.
 To give an overview of different Optimization Techniques useful for problem solving and
decision making.

Course Outcomes:
 Capabilities in the students for analyzing different situations in the industrial/ business
scenario involving limited resources
 Finding the optimal solution within constraints in different business scenarios.
 Ability to use CPM and PERT methodologies to solve project management problems in
business

Unit I: Introduction to Operations Research: Introduction, scope, phases-merits and

limitations – concept of optimization. Theory of simplex methods to solve canonical and general
LPP, Primal – Dual problem and its properties, dual simplex method, sensitivity analysis.
Concept of goal programming.

Unit II: Linear Programming and Decision Theory: Linear Programming complete
enumeration method. Transportation problem by Vogel’s approximation method; assignment
problem. Decision under risk – expected money value criterion – decision trees – decision under
uncertainty – minimax criterion; Theory of Games – pure and mixed strategies, Principles of
dominance, graphical methods, simplex methods.

Unit III: Project Management – PERT and CPM: Network analysis – drawing of arrow
diagram – critical path method – calculation of critical path duration, total, free and independent
floats, PERT problems; Inventory Theory, Deterministic models – purchase problem without and
with shortages, with price breaks, production problem without shortages. Queuing theory –
M/M/1/FIFO/oc model; Markovian chain, Simulation- Monte Carlo Method.

Suggested Readings:
 Barry Render, Ralph M. Stair, Jr. and Michael E. Hanna, 2007, Quantitative analysis for
management, 9th Edition, Pearson / PHI.
 Hamdy A. Taha, 2002, Operations Research -An introduction, Pearson Education, 7 th
Edition, Prentice Hall of India.
 N.D. Vohra, 2001, Quantitative Techniques in management, Tata Mcgraw Hill, 2nd
edition.
 Ravindren, Don T. Phillips and James J. Solberg, 2000, Operations Research Principles
and Practice, John Wiley and Sons, 2ndedition.
 J.K. Sharma, 2005, Operations Research Theory and Applications, Macmillan.
 Pannerselvam, R, 2006, Operations Research, 3rd Edition, PHI.
 QUARTER – IV
Course Code: CC 403
Strategic Management

Course Objectives:
 To learn about the process of strategic decision making.
 To learn about the process of implementation of strategic decisions
 To learn about the process of evaluation of corporate policies

Course Outcomes:
 Knowledge of skills and abilities to write business plans for business firms.
 Ability to understand the process of strategic decision making and the implementation
corporate policies
 Ability to evaluate the long-term corporate policies

Unit I: Corporate Strategic Planning: Mission - Vision of the firm - Hierarchal levels of
planning - strategic planning process - Environment scanning, competitive & environmental
analysis - SWOT Analysis - Assessing internal environment through functional approach and
value chain - identifying critical success factors - core competence - Stakeholders’ expectations,
Scenario-planning - industry analysis.

Unit III: Strategy Formulation Generic Strategies: Grand strategies - Strategies of leading
Indian companies - The role of diversification - limit - means and forms. Strategic management
for small organizations, non- profit organizations and large multi-product and multiple market
organizations.

Unit IV: Strategy Planning and Evaluation

Cost dynamics - experience curve -BCG approach - cash flow implication. IA -BS matrix - A.D
Little Life - cycle approach to strategic planning - Business portfolio balancing - Assessment of
economic contribution of strategy - Strategic funds programming.

Suggested Readings:
 A.C. Hax and N.S., Strategic Management: An Integrative Perspective, Majifu, Prentice
Hall.
 Samul C. Certo and J. Paul Peter, Strategic Management, Second Edition. Concept and
Application, Mc graw Hill.
 Georgy G. Dess and Alex Miller, Strategic Management, Mc Graw Hill.
 Gerry Jhonson & Keven Scholes, Exploring Corporate Strategy: Text and Cases, Ph.
 Jaunch. L, Rajive Gupta & William. F. Glueck, Business Policy and Strategic
Management, Frank Bros & Co, 2003.
 QUARTER – IV
Course Code: FE 401.1
Financial Institutions and Markets (FM)

Course Objectives:
 To understand the financial systems and its functions.
 To explain the perfect capital market.
 To know the different markets in the financial system.

Course Outcomes:
 Clarity with regard to the financial systems and its functions.
 Ability to explain the perfect capital market.
 Knowledge about the different markets in the financial system.

Unit I: Financial Institutions and Markets: Nature and role of financial system - Financial
System and Financial Markets, Financial system in India. Money and Capital Markets. Money
Market Instruments: Call money, treasury bills, certificates of deposits, commercial bills, trade
bills, etc. Capital Market: Government Securities Market, Industrial Security Market, SEBI,
NDSL. Changing Role of Financial Institutions: Role of banking, financial sector reforms,
financial and promotional role of financial institutions, universal banking.

Unit II Money Market Institutions: Central bank: Functions and its role in money creation,
Commercial banks; Present structure. Introduction to International and Multinational banking.
Non- Banking Institutions: Concept, role of financial institutions, sources of funds, Functions
and types of Non-Banking Financial Institutions.

Unit III: Mutual Funds and Merchant Banking: The evaluation of Mutual Funds, regulation
of mutual funds, Performance evaluation, Design and marketing of mutual funds scheme; Latest
mutual fund schemes in India. Merchant Banking: Concept, function, growth, Government
policy regarding Merchant banking business and Future of merchant banking in India.

Suggested Readings:
 Auerbach, Robert D, Money, Banking and Financial Markets; Macmillan Publishing Co;
New York and Collier MacMillan Publisher; London.
 Mishkin, Frederics, S., The Economics of Money Banking and Financial Markets; Harper
Collins Publisher; New York
 Jeff Madura (2021), Financial Markets and institutions, Cengage Learning Asia Pvt
Limited.
 Avadbani, V.A., Investment and Securities Market in India; Himalaya Publishing House;
Bombay.
 Khan, M.Y., Indian Financial System -Theory and Practice; Vikas Publishing House;
New Delhi.
 QUARTER – IV
Course Code: FE 401.2
Consumer Behaviour (MM)

Course Objectives:
 To understand the conceptual foundations of consumer buying behavior.
 To create awareness of the theories of motivation and perception as applied to consumer
behavior.
 To acquaint with the communication and consumer decision making.

Course Outcomes:
 Knowledge of consumer behaviour that can be applied to marketing.
 Ability to identify and explain factors which influence consumer behaviour.
 Capability to relate internal dynamics such as personality, perception, learning motivation
and attitude to the choices consumers make.

Unit I: Consumer Behaviour and Environmental Influences:Consumer Behaviour: An

overview - Consumer involvement - Decision-making processes - Purchase Behaviour and
Marketing Implications - Consumer Behaviour Models. Environmental Influences:Cultural
influences - Social class - Reference groups and family influences - Opinion leadership and the
diffusion of innovations - Marketing implications of the above influences.

Unit II: Consumer Buying Behaviourand Marketing Strategies: Consumer Buying

Behaviour: Marketing implications - Consumer perceptions – Learning and attitudes -
Motivation and Personality – Psychographics - Values and Lifestyles, Click-o-graphic. Market
Strategies: Market segmentation strategies - Positioning strategies for existing and new products,
Re-positioning, Perceptual Mapping - Marketing communication.

Unit III: The Global Consumer Behaviour: Global Consumer Behaviour and Online Buying
Behaviour - Consumer buying habits and perceptions of emerging non-store choices - Research
and applications of consumer responses to direct marketing approaches - Issues of privacy and
ethics.

Suggested Readings:
 Bennet and Kassarjian, Consumer Behaviour, Prentice Hall of India, New Delhi
 Michael R. Solomon, Consumer Behaviour, PHI Learning Private Limited, New Delhi,
2011
 Loudon and Della Bitta, Consumer Behaviour: Concepts and Applications, Tata McGraw
Hill. New Delhi,2007
 Berkman & Gilson, Consumer Behaviour: Concepts and Strategies, Kent Publishing
Company.
 Ramanuj Majumdar, Consumer Behaviour, Prentice Hall of India, New Delhi, 2011
 QUARTER – IV
Course Code: FE 401.3
Human Resource Planning and Development

Course Objectives:
 To explain the key concepts in HR Planning
 To explain the concept and process of career planning
 To explain about HRD concept and techniques

Course Outcomes:
 Ability to understand key concepts in HR Planning
 Knowledge of the concept and process of career planning
 Understanding of the concept and techniques of HRD

Unit 1: Human Resource Planning: Concept, Importance, Need for Human Resource Planning,
Types of HR plans, Dimensions of HR Planning, HR Planning Approaches.HR Information
System, HR Planning Process, Benefits of HR Planning, Problems/Barriers to HR Planning.

Unit 2: Career Planning: Concept, Objectives, Career Stages, Significance, Need and
Components, Career planning vs. Human Resource planning, Career Planning Vs. Succession
Planning, Process of Career Planning and Career Development, Human Resources Audit and
Accounting, Succession planning, HR Metrics.

Unit 3: Human Resource Development: System concept, Role of HRD, HRD climate and
elements, HRD Matrix, HRD Functions, HRD Process, Role of line managers and supervisors in
HRD. Assessing and Implementing HRD Program. HRD intervention, Quality of Work-life,
Empowerment, Creating HRD environment, Evaluation framework; Organizational Culture:
Workforce diversity and HRD, Labor Market changes, Equal Employment Opportunity, adapting
demographic changes and gender issues, HRD practices in the manufacturing and services
sector.

Suggested Readings:
 Jon M Werner (2021), Human Resource Development: Talent Development, Cengage
Learning.
 Desimone &Harries–Human Resource Development –Thomson Learning
 Bhattacharya, Dipak Kumar – Human Resource Planning, Excel Books.
 T.V. Rao Human Resource Development Oxford IBH Publication
 Aswathapa, Human Resource, and Personnel Management Text &Cases, TMH.
 Ajay Pethe, Amruta Mahalle & Mukul Burghate (2022), Human Resources Development,
Mukul burghate pvt ltd.
 QUARTER – IV
Course Code: FE 401.4
Descriptive Analytics using R (BA)

Course Objectives:
 To equip learners working with the Open sources R and R studio
 To explain the way forward to manage Summary data.
 To introduce Packages, Open Sources, Installation of R and R studio, review of Data
Types.

Course Outcomes:
 Ability of representing the data in the form of tables, graphs
 Ability to draw inferences and generalizing the results using Chi Square tests.
 Working with the Matrices and Vectors.

Unit I: Introduction to R: Introduction to Packages, Open Sources, Origin of R and R Studio,

Installation of R and R studio, review of Data Types, review of Measurement and Scaling; R as a
Calculator, Examples of computing the Numerical Expressions; Assigning the Values to the
variables, Evaluating the Algebraic Expressions, with predefined values and in an Interactive
way; Importing and Exporting files in R; Graphs in R.

Unit II: Data Types and Operations: Data Types - The Seven Data Types, definitions, and
examples; Representing the data in tables using the keywords, table and data; Frame, drawing the
inferences, using chi-square tests to generalize the results of the sample to the population;
Creating Vectors and Operations on Vectors; Creating the Matrices; Illustrating need for
Matrices in Business and Business Related by displaying a customer data; Operations on
Matrices; Highlighting the need for Factor type data storage in Modelling.

Unit III: Data Wrangling, Data pre-processing / Data cleaning / Data preparation
Explanation and Examples: Data Wrangling - Selecting the records, columns, Selecting the
records based on conditions, renaming the columns, replacing the columns; Coding - two
different ways, viz., factor, if else; Explaining the need for coding, dummy variable coding, the
relevant scale; Transforming: two different ways, viz., code, if else - explaining the need for
Transforming, the relevant scale; Missing Values: the reasons for missing values, need to replace
- Replacing the missing values. two different ways viz., mean, median - amputation, any
advanced method; Treating Outliers: what are outliers, reasons for outliers, need to treat outliers
- two different methods for treating the outliers; Dot plot, Box – Plot diagram mean – sigma
limits, for treating the outliers; Scaling: what why and how of Scaling - why Scaling with the
help of an example - Changing of Origin and Change of Scale - Combining both and execution.

Suggested Readings:
 R for Data Science , Hadley Wickham , Garrett Grolemund , 2017 , O'Reilly.
 Practical Data Science with R, Nina Zumel and John MountForeword by JimPorzak ,
Second Edition, Simon.
 QUARTER – IV
Course Code: FE 401.4
Descriptive Analytics using R - LAB (BA)
R programming for Data Wrangling and Business Decision Models

Objectives
• To enable the students to know about the data analysis and data analytics needs of
management
• To introduce the concepts of data analysis
• To have hands - on training of Statistical Data Analysis through R Programming

Delivery
The methodology is predominantly by Problem Solving [using R Programming],
supplemented by lecture mode and case discussion. The students have to undertake a project
work in a topic of their interest and product, whereby apply the concepts studied in the course
as their course evaluation submission.

Unit I:
Drawing Inferences – Exploratory Data Analysis.
Tables, Two-dimensional, Three-dimensional tables, Chi – Square tests.
Graphs – Basic Graphs, Box – Plot, Stem – Leaf, Web diagram.

Unit II:
Drawing Inferences … Exploratory Data Analysis
Drawing samples from the data set, simple, stratified, systematic. Creating Train set, Test Set.
Parametric Tests – Introduction to Univariate Analysis – one sample mean tests/one sample
proportion tests/t-tests

Unit III:
Bivariate Analysis – two sample mean tests/two sample proportion tests / t-tests
Chi Square Analysis - Test of Independence - Test of Goodness of fit
Analysis of Variance - One-Way Classification - Two way Classification
Theory of Correlation - scattered diagram, Karl-Pearson & Spearman Rank Correlation -
Introduction to partial Correlation - Regression Analysis- Introduction to Time series and
forecasting
Introduction to non-parametric tests – univariate and bivariate analysis

Suggested Readings:
• Garrett Grolemund and Hadley Wickham, R for Data Science.
• Garrett Grolemund, Hands-On Programming with R.
• Paul Teetor, R Cookbook.
• Panneer Selvam, R., Research Methodology, PHI Learning Pvt. Ltd., New Delhi, 2004.
• Levin R., and Rubin D, Statistics for Managers, Prentice Hall of India, New Delhi,
2006, 7th Edi.

Web Resources:
 • https://www.rstudio.com/online-learning/
• https://hackr.io/tutorials/learn-r
• https://www.statmethods.net/r-tutorial/index.html

Mode of Evaluation:
Continuous Internal Assessments – based on lab exercises and Data analysis Project.