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10 Characteristics of Successful
Entrepreneurs

 07 Jul 2020

Kelsey Miller
Contributors

 Business Essentials
 Entrepreneurship & Innovation
 Entrepreneurship Essentials

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Multiple factors go into starting a successful business, including a strong concept and initial
funding. But, perhaps the most important ingredient is the entrepreneur. These are individuals
who must transform their ideas into a fully operational business.

If you’re thinking about launching your own venture, you might be wondering if you have what
it takes to be an entrepreneur. But first, what is an entrepreneur, and what do they do?
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What Is Entrepreneurship?
While entrepreneurship is commonly thought of as the process of starting a business, there are
several nuances to consider.

In the HBS Online course Entrepreneurship Essentials, entrepreneurship is defined as “the

pursuit of opportunity beyond the resources currently controlled.” An opportunity can be a
myriad of things, but the course goes on to describe it as "a proposed venture to sell a product or
service for which customers are willing to pay more than the required investments and operating
costs.”

By that definition, entrepreneurs—either as individuals or in teams—discover opportunities

throughout their personal and professional lives. They form hypotheses on ways to deliver value
to customers and perform structured tests to validate their ideas. This often involves recruiting
teammates through networking and investing funds to determine how they’ll deliver a product or
service at an acceptable cost.

Great entrepreneurs come from all walks of life. In Entrepreneurship Essentials, it’s noted that
“there’s no single personality profile, and it’s important to pay attention to the entrepreneurial
team, rather than focus on the individual.” And while that's true, there are certain characteristics
and skills that are particularly important for entrepreneurs to have when starting and leading a
venture.

Here are 10 characteristics shared by successful entrepreneurs.

10 Characteristics of Successful Entrepreneurs

1. Curiosity

Successful entrepreneurs have a distinct personality trait that sets them apart from other
organizational leaders: a sense of curiosity. An entrepreneur's ability to remain curious allows
them to continuously seek new opportunities. Rather than settling for what they think they know,
entrepreneurs ask challenging questions and explore different avenues.
This is validated in the online course Entrepreneurship Essentials, where entrepreneurship is
described as a “process of discovery." Without curiosity, entrepreneurs can’t achieve their main
objective: discovering new opportunities.

The drive they have to continuously ask questions and challenge the status quo can lead them to
valuable discoveries easily overlooked by other business professionals.

2. Structured Experimentation

Along with curiosity, entrepreneurs require an understanding of structured experimentation. With

each new opportunity, an entrepreneur must run tests to determine if it’s worthwhile to pursue.

For example, if you have an idea for a new product or service that fulfills an underserved
demand, you’ll have to ensure customers are willing to pay for it. To do so, you’ll need to
conduct thorough market research and run meaningful tests to validate your idea and determine
its potential.

3. Adaptability

The nature of business is ever-changing. Entrepreneurship is an iterative process, and new

challenges and opportunities present themselves at every turn. It’s nearly impossible to be
prepared for every scenario, but successful business leaders must be adaptable. This is especially
true for entrepreneurs who need to evaluate situations and remain flexible to ensure their
business keeps moving forward, no matter what unexpected changes occur.

4. Decisiveness

To be successful, an entrepreneur has to make difficult decisions and stand by them. As a leader,
they’re responsible for guiding the trajectory of their business, including every aspect from
funding and strategy to resource allocation.

Being decisive doesn’t always mean being correct. If you want to be an entrepreneur, it means
having the confidence to make challenging decisions and see them through to the end. If the
outcome turns out to be less than favorable, the decision to take corrective action is just as
important.

Check out our video on the characteristics of successful entrepreneurs below, and subscribe to
our YouTube channel for more explainer content!
5. Team Building

A great entrepreneur is aware of their strengths and weaknesses. Rather than letting
shortcomings hold them back, they build well-rounded teams that complement their abilities.

In many cases, it’s the entrepreneurial team, rather than an individual, that drives a venture
toward success. When starting your own business, it’s critical to surround yourself with
teammates who have complementary talents and contribute to a common goal.

Related: 10 Tips to Help You Boost Team Performance

6. Risk Tolerance

Entrepreneurship is often associated with risk. While it’s true that launching a venture requires
an entrepreneur to take risks, they also need to take steps to minimize it.

While many things can go wrong when launching a new venture, many things can go right.
According to Entrepreneurship Essentials, entrepreneurs who actively manage the relationship
between risk and reward position their companies to “benefit from the upside.”

Successful entrepreneurs are comfortable with encountering some level of risk to reap the
rewards of their efforts; however, their risk tolerance is tightly related to their efforts to mitigate
it.

7. Comfortable with Failure

In addition to managing risk and making calculated decisions, entrepreneurship requires a certain
level of comfort with failure.

It’s estimated that nearly 75 percent of new startups fail. The reasons for failure are vast and
encompass everything from a flawed business model to a lack of focus or motivation. While
many of these risks can be avoided, some are inevitable.

Despite this, successful entrepreneurs must prepare themselves for, and be comfortable with,
failure. Rather than let fear hold them back, they allow the possibility of success to propel them
forward.

8. Persistence

While many successful entrepreneurs are comfortable with the possibility of failing, it doesn’t
mean they give up easily. Rather, they see failure as an opportunity to learn and grow.

Throughout the entrepreneurial process, many hypotheses turn out to be wrong, and some
ventures fail altogether. Part of what makes an entrepreneur successful is their willingness to
learn from mistakes, continue to ask questions, and persist until they reach their goal.

Related: How to Become a More Resilient Leader

9. Innovation

Many ascribe to the idea that innovation goes hand-in-hand with entrepreneurship. This notion is
often true. Some of the most successful startups have taken existing products or services and
drastically improved them to meet the changing needs of the market.

Innovation is a characteristic some, but not all, entrepreneurs possess. Fortunately, it’s a type of
strategic mindset that can be cultivated. By developing your strategic thinking skills, you can be
well-equipped to spot innovative opportunities and position your venture for success.

10. Long-Term Focus

Finally, most people think of entrepreneurship as the process of starting a business. While the
early stages of launching a venture are critical to its success, the process doesn’t end once the
business is operational.

According to Entrepreneurship Essentials, “it’s easy to start a business, but hard to grow a
sustainable and substantial one. Some of the greatest opportunities in history were discovered
well after a venture launched.”

Entrepreneurship is a long-term endeavor, and entrepreneurs must focus on the process from
beginning to end to ensure long-term success.

How to Develop the Qualities of an Entrepreneur

Entrepreneurship is both a challenge and a great opportunity, and it takes certain qualities to be
successful. There’s no right or wrong way to be an entrepreneur. Characteristics and behaviors
like experimentation, persistence, and innovation can be developed with time, experience, and
training. As long as you possess the entrepreneurial spirit, you'll be able to seize opportunities
and overcome challenges throughout your journey.

Are you interested in learning the ins and outs of entrepreneurship? Explore our four-week
online course Entrepreneurship Essentials and our other entrepreneurship and innovation
courses to learn to speak the language of the startup world. If you aren't sure which course is
the right fit, download our free course flowchart to determine which best aligns with your
goals.

This post was updated on April 15, 2022. It was originally published on July 7, 2020.
About the Author

Kelsey Miller is a marketing specialist and contributing writer for Harvard Business School
Online.