COMPREHENSIVE
DIGITAL
MARKETING
PROPOSAL TEMPLATES
What is Digital Marketing?
Digital marketing is a process to promote a product and
services through digital devices
Types of Digital Marketing
There are two types of marketing:-
Inbound marketing
Outbound marketing
Benefits of Digital Marketing
24*7 available
Local reach
Global reach
Target number of audience
Digital Marketing Tools
Sprout Social
Offerpop
Nanigans
Facebooks Power Editor
Twitter Native Platform
Emma
Marketo
Adroll
Digital Marketing consist of
BRANDING
Digital
SEM
Marketing
CONTENT
MARKETING
APP
DEVELOPMENT
EMAIL
MARKETING
WEB
VIDEO
DESIGN
PRODUCTION
SEO
WHAT IS SEO?
Whenever you enter a query in a search engine
and hit enter, you get a list of web results
containing that query. Users normally tend to
visit websites that are at the top of this list as
they perceive those to be more relevant to the
query. The full form of SEO is Search Engine
Optimization.
PPC(PAY PER CLICK)
Pay PER CLICK marketing is a way of using
search engine advertising to generate clicks to
your website, rather than earning those clicks
organically.
ADVANTAGE OF PPC
Benefits of PPC Advertising
Fast
Series 1 Series 2
Get On The Top
20
15
Measurable
10
0
5
Item 1 Item 2 Item 3
Sift of Google’s
Results Page 1search result
Traffic You only instantly
is Pay for
Targeted clicks
CONTENT WRITING
A Website content writer or web content writer is a person
who specializes in providing relevant content for websites.
Every website has a specific target audience and requires a
different type and a level of content.
Advantage and Disadvantage
You can get a lot of work.
You will get disciplined.
The rates are poor.
It is ghostwriting.
It is addictive.
You can practice alot.
BENEFITS OF ONLINE MARKETING
OVER OFFLINE MARKETING
High return on investment through online marketing.
Target only the most interesting audience, pay only.
You can start without spending with a small amount.
They are advertising your products on specific hours,
times, and days.
Fully controlled as per your location, and budget.
Conclusion
The study started aim to analyse the different issues the
discussion it has been found that in case of the digital
marketing, the most important aspect is to connect with
the users. The ladder of engagement has shown te
approaches to attach with the customers.
