Product Proposal Outline for "Entrepreneurial Mind"
I. Introduction
A. Product Name
Choose a catchy and memorable name that reflects the essence of the product.
B. Product Description
Brief overview of the food product: Describe the product in one or two sentences,
highlighting its main appeal.
Key ingredients: List the primary ingredients used in the product.
Unique selling points (USPs): Identify what makes the product stand out from
competitors (e.g., taste, health benefits, sustainability).
II. Market Analysis
A. Target Market
Demographics: Identify the age, gender, income level, education, and other relevant
characteristics of your target customers.
Psychographics: Understand the lifestyle, values, interests, and behaviors of your
target market.
B. Market Need
Problem the product addresses: Explain the specific need or problem your product
solves.
Demand in the market: Provide data or research that shows there is a demand for your
product.
C. Competition
Direct and indirect competitors: List other businesses offering similar products and
alternatives.
Competitive analysis: Compare your product with competitors in terms of price, quality,
and unique features.
III. Marketing Strategy
A. Marketing Mix (4 Ps)
1. Product
o Features: Detail the main features and benefits of your product.
o Variants (if any): Mention different versions or flavors of your product.
2. Price
o Pricing strategy: Explain your pricing model (e.g., premium pricing, penetration
pricing).
o Cost analysis: Outline the costs involved in producing and selling the product.
3. Place
o Distribution channels: Describe how and where your product will be sold (e.g.,
online, retail stores).
o Locations: Specify the geographical areas where the product will be available.
4. Promotion
o Advertising and promotion plan: Detail the methods you will use to promote
your product (e.g., social media, advertising, events).
o Sales strategies: Explain any specific sales tactics or campaigns you will use to
boost sales.
IV. Production Plan
A. Production Process
Steps in making the product: Outline the production steps from raw materials to
finished product.
Equipment and resources needed: List the necessary equipment, facilities, and
human resources required.
B. Suppliers
List of suppliers for ingredients and materials: Identify reliable suppliers and
describe your sourcing strategy.
C. Quality Control
Measures to ensure product quality: Describe the quality control processes in place to
maintain product standards.
