TOPIC: - MarCom advertising agency

Name: Zainab zahid

Roll no: 21bsMo13

Semester: 6

Department: Mass communication

Submit to: Ma'am Yasmeen

Abstract:-
Marcom Advertising Agency is a full-carrier advertising and marketing
organization that specializes in making plans and enforcing purchaser advertising
and marketing and communications strategies. With a crew of experienced
specialists and a comprehensive range of services, Marcom targets to deliver
effective advertising solutions that drive business increase and fulfillment. The
branch’s dreams include constructing strong relationships with customers, final at
the vanguard of commercial enterprise improvement and generation, fostering a
culture of innovation and creativity, and persevering with to offer techniques and
outcomes have stepped forward to meet converting customer desires.

Introduction:-
The term marcom refers to commercial transactions. Marcom Advertising Agency
specializes in developing and implementing client marketing and communications
strategies. Marcom is a full service advertising agency. Services offered include
marketing communications, branding and identity, advertising (print, digital,
broadcast), public relations (PR), content marketing, social media marketing, event
marketing, experiential marketing , digital marketing (search engine optimization,
search engine marketing, email marketing). Marcom Advertising Agency was

1
founded by an advertising professional with sixteen years of experience working in
the industry. It has received recognition for its work, including appreciation from
the Security Managers Group for its marketing services

The company's motto is "Excellence through Empowerment"

Objectives:-
Marcom Advertising Agency aims to:

1. Deliver effective marketing solutions to clients that drive business growth and
success.
2. Build strong relationships with customers through excellent service, knowledge
and results.
3. Stay ahead of the curve on business improvements, technology and best
practices.
4. Foster a culture of innovation and creativity in the company.
5. Continuously improve processes, processes and results to meet changing
customer needs.

To achieve these objectives, Marcom Advertising Agency aims to be a trusted and

valued partner to its clients, helping them achieve their business objectives and win
in the marketplace on a competitive basis.

Services:
Marcom Advertising Agency gives many services, e.g.

1. Advertising: Designs and executes advertising and marketing campaigns in

print, digital, broadcast and out of doors media.
2. Brand Management: Helps customers build and hold sturdy logo identities via
strategic branding and positioning.
3. Digital Marketing: They provide offerings like social media advertising, search

2
engine optimization (search engine marketing), on line marketing, e-mail
marketing and more.
4. Public relation: manages customer reputation through strategic
communications, media family members, and disaster management.
5. Media Strategy and Buying: Plans and executes media campaigns to
successfully attain targeted audiences.
6. Creative Services: Develops revolutionary and powerful advertising and
advertising and marketing mind, campaigns and content material fabric.
7. Business Research and Analysis: Conducts advertising studies, analyzes
records, and offers insights to determine advertising techniques.
8. Event Marketing and Activation: Plans and executes events, activations, and
experiential advertising campaigns.
9. Content Marketing: Creates and distributes valuable content material to draw
and engage the target market.
10. Strategy and Planning: Develops comprehensive marketing strategies and
plans to reap patron business targets.

Structure:-
1. Management Team:

- CEO/Managing Director

- Directors (Creative, Client Services, Media, etc.)

2. Client Services Department:

- Account Managers

- Account Executives

- Client Service Coordinators

3. Creative Department:

- Creative Director

- Art Directors

- Copywriters

3
 - Graphic Designers

- Digital Designers

4. Media Department:

- Media Director

- Media Planners

- Media Buyers

5. Public Relations Department:

- PR Director

- PR Managers

- PR Executives

6. Digital Department:

- Digital Director

- Digital Marketing Managers

- Social Media Managers

- Search Engine Optimization (SEO) Specialists

7. Production Department:

- Production Manager

- Video Producers

- Photographers

- Print Production Coordinators

8. Strategy and Planning Department:

- Strategic Planning Director

- Research Managers
4
 - Planning Managers

9. Finance and Administration Department:

- Finance Manager

- Accountants

- Administration Staff

Department role:-
1. Customer Service Department

The client service department is the main point of contact between the firm and the
client. This department is responsible for ensuring that customers’ marketing
objectives are understood and that the company’s work meets their needs. Client
service teams brief the creative and media departments, organize projects, and
manage client relationships. They also monitor campaign performance and
regularly update clients on their progress. The customer service department
improves productivity and repeat business by maintaining strong customer
relationships.

2. Creative Department:-

The innovative department is the coronary heart of the organization, responsible

for innovative and powerful marketing thoughts, campaigns and content material.
This branch consists of a professional group of workers, along with copywriters,
artwork directors, picture designers and videographers. Together, they create
compelling textual content, pix, and messages that resonate with the audience. The
creative department collaborates closely with client agencies and media
departments to ensure innovative paintings are aligned with client targets and
media techniques. Pushing creative barriers this department additionally allows
clients stand out in a crowded marketplace. Creative division

3. Department of Information:-

The media department plays a key role in planning, buying and effectively

5
reaching the target audience with promotional campaigns. Journalists in this role
have in-depth knowledge of various media formats including print, digital,
broadcast and outdoor media. Audience data, media trends, and market research
are analyzed to develop strategic media plans that maximize client revenue. The
media department liaises with media marketers, places ads, and oversees campaign
activity to ensure the best results. Using their media skills, this division helps
clients achieve their marketing objectives.

4. Department of Public Relations

the PR department manages the reputation of both the company and the client
through strategic communication and problem solving. This department consists of
PR specialists who develop and implement comprehensive PR strategies aligned
with clients’ marketing objectives. They build relationships with media
representatives, develop press releases and press releases, and champion press
releases to inform public opinion. In a crisis, the PR department develops a plan of
action to minimize negative impact and protect client reputations. By maintaining a
positive public perception, this division supports clients’ long-term success.

5. Digital Services:-

The digital department creates and develops digital marketing channels that keep
customers online and engaged. The department has experts in social media
marketing, search engine optimization (SEO), online advertising and email
marketing. They create and manage digital content, manage social media
platforms, and optimize websites for search engines. The digital department
analyzes web analytics and social media insights to refine digital strategies and
improve campaign performance. By staying abreast of the latest digital trends, this
department helps customers stay ahead online.

6. Department of Manufacturing:-

The production department is responsible for advertising production, which

includes print, video and digital assets. The department specializes in project
management, publishing, video production and digital asset production. They
coordinate with the creative department to ensure flawless execution of creative

6
ideas. The production department manages schedules, budgets, and quality to
deliver quality advertising products that meet customer expectations. Through
attention to detail and meticulous execution, this department ensures the highest
quality marketing materials for clients

7. Department of Strategy and Policy:-

Strategies: The planning department develops marketing strategies and programs

that drive clients toward their business objectives. This department consists of
critical thinkers who analyze market research, consumer insights, and business
trends to develop comprehensive marketing strategies. They identify opportunities,
set marketing objectives, and recommend effective marketing strategies to achieve
those objectives. The Strategic Planning department partners with client operations
and creative agencies to ensure that marketing plans are aligned with client needs
and creative work. By developing better marketing strategies, this division helps
clients achieve their business goals.

8. Department of Finance and Administration:-

The Finance Department oversees the financial and operational activities of the
company, ensuring the smooth running of the business. This department is staffed
with expertise in budgeting, accounting, human resources and facility
management. They oversee budgeting, budgeting and reporting, as well as
managing employee benefits, compensation and recruitment. The Finance
Department also handles facility management, including operations management
and IT support. Through financial discipline and sustained operational excellence,
this department contributes to the growth and profitability of the company.

Conclusion:-

In conclusion, Marcom Advertising Agency is a complete-service advertising and

marketing business enterprise that focuses on planning and imposing consumer
advertising and marketing communiqué techniques. With a team of skilled experts
and a complete range of offerings, Marcom aims to supply powerful advertising
answers that power business growth and achievement. The department’s dreams
include building robust relationships with customers, closing at the forefront of

7
enterprise improvement and era, fostering a tradition of innovation and creativity,
and continuing to provide strategies and effects have stepped forward to satisfy
converting patron desires

This record gives a top level view of Marcom’s operations, guidelines and
objectives, and highlights its commitment to supplying clients with first-rate
trading solutions. With its complete portfolio, experienced team and dedication to
excellence, Marcom is well placed to supply powerful advertising and marketing
solutions that force business boom and success.