Data Analytics Theory
Data Analytics Theory
Data Definition
1. Data: Raw facts and figures that are collected, stored, and analyzed for a specific purpose.
- Techniques: Mean median, mode, standard deviation, range, and frequency distributions.
3. Predictive Analysis: Uses historical data to make predictions about future events.
- Techniques: Linear regression, logistic regression, time series analysis, and machine
learning algorithms.
Elements of Data
1. Entity: An object or individual about which data is collected (e.g., a person, product, or
event).
3. Record: A complete set of attributes for a single entity (e.g., all data related to a single
person).
Variables
3. Control Variable: A variable that is kept constant to accurately test the relationship
between the independent and dependent variables.
Data Categorization
1. Categorical Data: Data that can be divided into distinct groups or categories.
- Ordinal: Categories with a meaningful order but no fixed intervals (e.g., rankings,
education level).
- Interval: Numerical data with meaningful intervals but no true zero (e.g., temperature in
Celsius, IQ scores).
- Ratio: Numerical data with meaningful intervals and a true zero (e.g., height, weight,
age).
Summary
Levels of Measurement
Levels of measurement describe the nature of information within the values assigned to
variables. Understanding these levels is crucial for choosing the appropriate statistical
analysis. There are four levels of measurement: nominal, ordinal, interval, and ratio.
1. Nominal Level
Definition: This is the most basic level of measurement, where numbers or symbols are used
to classify objects into distinct categories that are mutually exclusive.
Characteristics:
Examples:
2. Ordinal Level
Definition: This level of measurement deals with ordered categories, where the order matters
but the differences between the ranks are not necessarily equal.
Characteristics:
Examples:
- Likert scale responses (strongly agree, agree, neutral, disagree, strongly disagree)
3. Interval Level
Definition: This level of measurement involves ordered categories that are equidistant from
each other, but there is no true zero point.
Characteristics:
Temperature in Celsius or Fahrenheit (0 degrees does not mean the absence of temperature).
- IQ scores
- Dates on a calendar
4. Ratio Level
Definition: This is the highest level of measurement, which includes ordered categories with
equal intervals and a true zero point, indicating the absence of the quantity being measured.
Characteristics:
Examples:
- Age
- Income
Summary
Understanding the levels of measurement is essential for selecting the appropriate statistical
tools and interpreting data correctly. The four levels—nominal, ordinal, interval, and ratio—
each provide different degrees of information about the variables being measured. Nominal
data categorizes without a natural order, ordinal data introduces order without consistent
intervals, interval data adds equal intervals without a true zero, and ratio data includes all the
features of interval data plus a meaningful zero point, allowing for the full range of arithmetic
operations.
1. Data Collection:
- Gathering data from various sources, including databases, APIs, sensors, and user inputs.
2. Data Storage:
- Storing data in a structured manner using databases, data warehouses, or data lakes.
- Choosing the appropriate storage solution based on the type of data and access
requirements.
3. Data Cleaning:
- Identifying and correcting errors, inconsistencies, and missing values in the data.
4. Data Integration:
- Using ETL (Extract, Transform, Load) processes to transform and load data into a unified
format.
5. Data Transformation:
7. Data Governance:
Indexing in data analytics involves creating data structures that improve the speed and
efficiency of data retrieval operations. Effective indexing is crucial for handling large
datasets and complex queries in analytics.
- Indexes speed up data retrieval by reducing the amount of data that needs to be scanned.
- Indexes enable quick access to specific data points, improving the efficiency of queries.
- Indexes make it feasible to work with large volumes of data by optimizing access patterns.
1. B-Tree Indexes:
- Commonly used in relational databases for efficient range queries and sorting operations.
2. Hash Indexes:
- Not suitable for range queries but provides constant time complexity for lookups.
3. Bitmap Indexes:
- Used in data warehousing and OLAP (Online Analytical Processing) systems for fast
filtering and aggregation.
4. Full-Text Indexes:
- Supports complex text search operations like keyword searching and pattern matching.
5. Spatial Indexes:
Summary
Data management and indexing are fundamental aspects of data analytics. Data management
ensures that data is collected, stored, cleaned, integrated, transformed, and secured
effectively, providing a reliable foundation for analysis. Indexing, on the other hand,
enhances the performance and efficiency of data retrieval operations, enabling analysts to
handle large datasets and complex queries efficiently. Together, these practices ensure that
data is accurate, accessible, and usable for generating valuable insights through analytics.
Introduction to Statistical Learning and R Programming
Statistical Learning
Statistical learning refers to a set of tools for understanding data. It is a field that
encompasses many statistical, machine learning, and data mining techniques that aim to
understand and make predictions based on data.
1. Supervised Learning:
Definition: A type of machine learning where the model is trained on labeled data.
Objective: Predict the output for new data based on learned patterns.
Examples: Linear regression, logistic regression, decision trees, supports vector machines.
2. Unsupervised Learning:
Definition: A type of machine learning where the model is trained on unlabeled data.
4. Model Evaluation:
Trade-off: Finding the right balance between bias and variance to minimize total error.
6. Regularization:
Purpose: Prevent over fitting by adding a penalty for larger coefficients in the model.
Techniques: Lasso (L1 regularization), Ridge (L2 regularization), Elastic Net (combination
of L1 and L2).
R Programming
R is a programming language and environment commonly used for statistical computing, data
analysis, and graphical representation. It is highly extensible and provides a wide variety of
statistical and graphical techniques.
Key Features of R
- Built-in functions for various statistical tests, models, and data analysis techniques.
- Packages like `dplyr` and `tidyr` for efficient data manipulation and tidying.
- Functions for handling missing data, transforming variables, and aggregating data.
3. Data Visualization:
4. Extensibility:
- RMarkdown for creating dynamic documents that integrate code, output, and narrative.
- Knitr package for converting RMarkdown files into HTML, PDF, and other formats.
Basic R Concepts
2. Basic Operations:
4. Statistical Functions:
5. Modelling:
1. Installation:
- Download and install R from the [CRAN website](https://cran.r-project.org/).
2. Basic Commands:
- Practice with small datasets to get comfortable with data manipulation and analysis.
3. Exploring Packages:
Summary
Statistical learning provides tools and techniques for understanding data, making predictions,
and finding patterns. R programming is a powerful tool for performing statistical analyses,
data manipulation, and visualization. Combining these skills enables effective data analysis
and insight generation.
Descriptive statistics are used in data analytics to summarize and describe the main features
of a dataset quantitatively. These statistics provide simple summaries about the sample and
the measures. They form the basis of virtually every quantitative analysis of data.
2. Initial Exploration: Helps in understanding the data distribution and identifying patterns.
Measures of central tendency are key descriptive statistics that describe the center point or
typical value of a dataset. They provide a single value that represents the entire dataset.
1. Mean
2. Median
3. Mode
1. Mean
Definition: The mean, often referred to as the average, is the sum of all data points divided
by the number of data points.
Formula:
Formula:
Characteristics:
Sensitivity to Outliers: The mean is sensitive to extreme values (outliers) which can skew the
result.
Usage: Suitable for interval and ratio data where data points are symmetrically distributed.
Example:
2. Median
Definition: The median is the middle value in a dataset when the numbers are arranged in
ascending or descending order.
Calculation:
- If the number of observations (n) is odd, the median is the middle value.
- If (n) is even, the median is the average of the two middle values.
Characteristics:
Example:
Consider the same dataset of exam scores: [70, 80, 90, 100, 110]
3. Mode
Definition: The mode is the most frequently occurring value in a dataset.
Characteristics:
Uniqueness: A dataset can have no mode, one mode (unimodal), or more than one mode
(bimodal or multimodal).
Example:
1. Data Distribution:
Symmetric Distribution: Mean, median, and mode are the same or very close.
Skewed Distribution: Mean is pulled towards the tail, median remains central, mode is at the
peak.
2. Identifying Outliers:
Large differences between the mean and median can indicate the presence of outliers.
3. Comparing Groups:
4. Center of Distribution:
- Provides a single representative value for the dataset which can be used in further analysis
like hypothesis testing, regression, etc.
5. Data Summarization:
- Central tendency measures help in summarizing the entire dataset with a single value
which is crucial for reporting and interpretation.
2. Trend Analysis: Identifying trends over time by comparing central tendency measures
across different time periods.
4. Quality Control: Monitoring production processes by analyzing mean and median defect
rates.
Summary
Measures of Dispersion
Measures of dispersion (or variability) quantify the spread or dispersion of data points in a
dataset. They provide insights into the extent to which data points differ from the central
tendency measures, such as the mean or median. Understanding dispersion is crucial in data
analytics as it helps in assessing the reliability and variability of the data.
1. Range
3. Variance
4. Standard Deviation
5. Coefficient of Variation
6. Mean Absolute Deviation (MAD)
1. Range
Definition: The range is the difference between the maximum and minimum values in a
dataset.
Characteristics:
Example:
Definition: The IQR measures the spread of the middle 50% of the data. It is the difference
between the third quartile (Q3) and the first quartile (Q1).
Calculation:
Characteristics:
Usage: Useful for understanding the spread of the central part of the data.
Example:
Q1 (25th percentile): 3
- Q3 (75th percentile): 8
3. Variance
Definition: Variance measures the average squared deviation of each data point from the
mean.
Calculation:
Characteristics:
Units: Squared units of the original data, which can be difficult to interpret directly.
Example:
- Mean: 6
- Variance:
4. Standard Deviation
Definition: Standard deviation is the square root of the variance, providing a measure of
dispersion in the same units as the original data.
Calculation:
Characteristics:
Interpretability: Easier to interpret than variance because it is in the same units as the data.
Example:
- Variance: 8
- Standard Deviation:
Calculation:
Characteristics:
Comparative Measure: Useful for comparing the relative variability between datasets with
different units or means.
Example:
- Mean: 6
- CV:
Calculation:
Characteristics:
Example:
- Mean: 6
- MAD:
Summary
Measures of dispersion provide essential information about the variability and spread of a
dataset. They complement measures of central tendency by giving a fuller picture of the data
distribution. Key measures include range, interquartile range (IQR), variance, standard
deviation, coefficient of variation (CV), and mean absolute deviation (MAD). Understanding
and utilizing these measures is crucial for effective data analysis and interpretation.
Practicing and analysing data with R is an essential skill in data analytics. R provides a
rich ecosystem of packages and functions to handle various statistical analyses and
visualizations. Here’s a step-by-step guide on how to perform basic descriptive statistics and
analysis in R.
1. Install R:
1. Load Data:
- You can load data from various sources, such as CSV files, Excel files, or built-in
datasets.
Descriptive Statistics
2. Measures of Dispersion:
3. Correlation Analysis
Correlation measures the strength and direction of the relationship between two variables.
Statistical Hypothesis Generation and Testing
Null Hypothesis (H0): The statement being tested, usually a statement of no effect or
no difference.
Alternative Hypothesis (Ha): The statement you want to test for, usually indicating an
effect or a difference.
Depending on the data and hypothesis, choose the appropriate test (e.g., t-test, chi-square test,
ANOVA).
Determine P-value:
The p-value indicates the probability of obtaining the observed result under the null
hypothesis.
Make Decision:
Compare the p-value with the significance level to accept or reject the null hypothesis.
Paired t-test: Compares means within the same group at different times.
2. ANOVA (Analysis of Variance): Compares means among three or more groups.
4. Correlation Test: Tests the strength and direction of a linear relationship between two variables.
Example Scenario: Test whether the mean miles per gallon (mpg) of cars with 4 cylinders is
different from the mean mpg of cars with 6 cylinders in the mtcars dataset.
1. Formulate Hypotheses:
o H0: The mean mpg of cars with 4 cylinders is equal to the mean mpg of cars with 6
cylinders.
o Ha: The mean mpg of cars with 4 cylinders is different from the mean mpg of cars
with 6 cylinders.
3. Subset Data:
Perform Independent t-test:
Interpret Results:
Summary
Basic analysis techniques and hypothesis testing are fundamental in data analytics.
Descriptive statistics, data visualization, and correlation analysis provide insights into the
data, while hypothesis testing allows for making inferences and decisions based on sample
data. Using R, these analyses can be performed efficiently, helping analysts to draw
meaningful conclusions and make informed decisions.
Steps:
1. Formulate Hypotheses:
o Null Hypothesis (H0): The variables are independent.
o Alternative Hypothesis (Ha ): The variables are dependent.
2. Create a Contingency Table:
o Construct a table summarizing the frequencies of the categories.
3. Calculate Expected Frequencies:
o The expected frequency for each cell is calculated under the assumption that the
variables are independent.
4. Compute the Chi-Square Statistic:
Where:
Make a Decision:
o If the p-value is less than the significance level (α), reject the null hypothesis.
Example in R:
Suppose we have a dataset with two categorical variables: Gender and Preference (e.g.,
male/female and likes/dislikes a product).
Output:
Summary
The chi-square test is a versatile tool in statistical analysis for examining relationships
between categorical variables or evaluating how well an observed distribution fits a
theoretical distribution. By calculating the chi-square statistic and comparing it to the chi-
square distribution, you can determine if there is a significant association or fit. R provides
straightforward functions for performing chi-square tests and interpreting the results.
t-Test
A t-test is a statistical test used to compare the means of two groups. It helps determine
whether there is a significant difference between the means of two samples, assuming they
are drawn from normally distributed populations with equal variances. There are three main
types of t-tests:
1. One-Sample t-Test
Hypotheses:
Hypotheses:
Assumptions:
Example in R:
3. Paired t-Test
Purpose: To determine if there is a significant difference between the means of two related
groups (e.g., before and after measurements).
Hypotheses:
Assumptions:
Example in R:
t-Statistic: A measure of how many standard deviations the sample mean is from the
population mean or the difference between group means.
Degrees of Freedom (df): The number of independent pieces of information used to
estimate a parameter.
P-value: The probability of obtaining the observed results, or more extreme,
assuming the null hypothesis is true.
Confidence Interval (CI): A range of values that is likely to contain the population
mean difference with a certain level of confidence (e.g., 95%).
Decision Rule:
If the p-value is less than the chosen significance level (e.g., 0.05), reject the null
hypothesis.
If the p-value is greater than the significance level, fail to reject the null hypothesis.
Summary
t-Tests are powerful tools for comparing means and making inferences about populations
based on sample data. They come in three types: one-sample, independent two-sample, and
paired, each suitable for different scenarios. R provides straightforward functions for
performing t-tests and interpreting their results, aiding in hypothesis testing and decision-
making.
Types of ANOVA
1. One-Way ANOVA: Tests the effect of a single factor on a single response variable.
2. Two-Way ANOVA: Tests the effect of two factors on a single response variable and can
assess interactions between the factors.
3. Repeated Measures ANOVA: Used when the same subjects are used for each treatment
(e.g., before and after measurements).
One-Way ANOVA
Purpose: To determine if there are statistically significant differences between the means of
three or more independent (unrelated) groups.
Hypotheses:
Assumptions:
Example in R:
Suppose we have a dataset data with a numeric response variable response and a
categorical factor group with three levels.
The output includes the F-statistic and the p-value. If the p-value is less than the chosen
significance level (e.g., 0.05), we reject the null hypothesis, indicating that there are
significant differences between the group means.
Example Output:
Interpretation:
Post-Hoc Tests
If the ANOVA indicates significant differences, post-hoc tests (e.g., Tukey's HSD) can be
performed to determine which specific groups differ.
Two-Way ANOVA
Purpose: To determine the effect of two factors on a response variable and to assess the
interaction between the factors.
Hypotheses:
H0: The means of the groups defined by both factors are equal.
Ha : At least one group mean is different.
Example in R:
Suppose we have a dataset data with a numeric response variable response, and two
categorical factors factor1 and factor2.
Interpreting Two-Way ANOVA Results
The output will include the main effects of each factor and their interaction effect. Significant
p-values indicate significant effects.
Example Output:
Interpretation:
Purpose: To determine if there are significant differences between means when the same
subjects are used for each treatment.
Example in R:
Suppose we have a dataset data with a numeric response variable response, a categorical
within-subject factor time, and a subject identifier subject.
Interpreting Repeated Measures ANOVA Results
The output will include the fixed effects of time and the random effects of subjects.
Example Output:
Interpretation:
timeT2 and timeT3: These represent the changes in response relative to the baseline (T1).
The p-values indicate whether these changes are significant.
Summary
ANOVA is a versatile technique for comparing means across multiple groups. One-way
ANOVA assesses differences among groups based on one factor, two-way ANOVA
evaluates the effects of two factors and their interaction, and repeated measures ANOVA
handles data where the same subjects are measured multiple times. R provides powerful
functions for performing these analyses and interpreting their results, facilitating robust
statistical comparisons.