Merge Partners

Website description
Merge Partners is a comprehensive platform designed to facilitate mergers and
acquisitions (M&A) and strategic partnerships. It serves sellers, buyers, boutique
advisory firms, and companies seeking partnerships, providing a streamlined and
secure environment for transactions and collaborations.

General Design Principles

● User-Friendly: intuitive navigation, minimal clicks to access key
features.

● Minimalistic: clean design with ample white space, minimal text.

● Professional: sophisticated aesthetics suitable for business

professionals.

● Color Scheme: use a monochromatic color scheme with one or two

accent colors for call-to-actions.

Landing Page Design

Header
- Logo: positioned at the top left corner.

- Menu: at the top right corner, include:

- Home

- About Us

- Contact Us

- Login/Sign Up

- Language Switch Button: toggle between English and Italian.

Body
- Hero Section: a large banner image with a brief introduction to the platform.

- Headline: "Welcome to Merge Partners Platform"

- Subheadline: "Connecting Buyers, Sellers, and Partners Globally"

- Call-to-Action Button: "Get Started"

- Statistics Section (updated every hour with new data): display key statistics
about M&A deals and partnerships.

- Total M&A Deals

- Matches per sector

- Total Partnerships Formed

- Features Section: Briefly describe the platform's features.

- M&A Acquirer

- M&A Seller

- Partnership Opportunities

Footer
Include links to Privacy Policy, Terms of Service, and social media icons.

Login Page
Form Fields:

- Email

- Password

- Login Button

- Forgot Password Link

- Sign Up Link
 Post-Login Redirection Based on Profile
Profile Types

1. M&A Acquirer

2. M&A Seller

3. Partnership Seeker

4. Professionals (Boutique Advisory, PE funds, VC funds)

1. M&A Acquirer Page

-Search Parameters:

- Industry: select the industries of interest.

- Deal Size: specify the desired deal size range.

- Geographic Location: define the geographic regions of interest.

- Financial Metrics: input financial metrics such as revenue, EBITDA, etc.

Summary of Searches:

- Saved Searches: list of saved search criteria with options to edit or delete
each search.

The selling company is only visible when there is a specific match within the
search criteria to ensure privacy and confidentiality. It will appear in another
page.

2. M&A Seller Page

Seller Profile (must upload those info):

- Company Information: information uploaded at the sign in.

- Industry: specify the industry.

- Financial Metrics: input relevant financial metrics.

- Contact Information: provide contact details for follow-up.

 3. Partnership Page
One company who needs the partnership will create a partnership request in
order to be matched with the needs of another company that has created another
partnership request.

Partnership Requests:

- Industry: specify the industry for the desired partnership.

- Type of Partnership: define the type of partnership (e.g., Joint Venture,

Strategic Alliance).

- Geographic Location: specify the geographic location.

- Specific Needs/Requirements: detail specific needs and requirements for the

partnership.

Matched Partnerships:

- Potential Partners: list of potential partners with the option to view partner
profiles (open in a new page).

- Contact Buttons: direct contact options for initiating discussions with potential
partners (open a chat box).

4. Professionals Profile
We will register three types of professionals:

- Boutique Advisory: will take the part of the seller or of the buyer
company.
- Private Equity Funds
- Venture Capital Funds

Registration:

- Verification: upon selecting the boutique profile, users will be contacted to

verify their data.

- Information Required: name, location, and contact details of the boutique.

Post-Login:

- Support Options: choose whether to provide support for deals from the seller's
or buyer's side.
 - Client Offers: if the boutique already has a client, it can post offers from the
seller or buyer side based on the client’s needs.

Match Making Process

The core functionality of Merge Partners is to facilitate matches between buyers
and sellers. This process is designed to ensure privacy, accuracy, and efficiency.

When the entrepreneur decides to sell the company he registers the company
and all the details in the website (for example numbers of employees, sector,
revenue, balance sheet…). On the other hand the buyer selects some criteria
about the company that he wants to buy. When those criteria (of the buyer and
the seller) match, the buyer will receive the notification of the match itself. After
this, the two companies will get in touch through the chat box.

1. Profile Creation:

- Sellers: provide detailed information about the company, industry, financial

metrics, and contact details. The information is verified before the profile is
activated.

- Buyers: provide detailed information about the buying company, including

size, revenue, sector, location, and contact details. The information is verified
before the profile is activated.

2. Search and Match:

- Buyers: set search parameters including industry, deal size, geographic

location, and financial metrics.

- Sellers: profile information is compared against buyer criteria to find potential

matches.

- Exclusions: buyers can exclude companies they are already in contact with by
using the "exclude companies which names contain" feature.

3. Notification and Privacy:

- Match Notification: when a match is created, the sell side receives an email
notification to check the information on the website.

- Privacy: sellers remain anonymous until a match is confirmed, ensuring

confidentiality throughout the process.
4. Interaction:

- Match Dialogue Page: once a match is created, a dialogue page between the
parties is opened.

- Chat Interface: enable text-based communication, with the option to attach

and share files.

Registration Process
For Sellers:

- Initial Information: collect detailed information about the company, including

industry, financial metrics, and contact information.

- Verification: contact the seller to verify the information provided.

- Profile Creation: create a detailed seller profile based on the verified

information.

- Post-Login Access: sellers can modify their profile information except for the
company name.

For Buyers:

- Initial Information: collect detailed information about the buying company,

including size, revenue, sector, location, and contact details.

- Verification: contact the buyer to verify the information provided.

- Profile Creation: create a detailed buyer profile based on the verified

information.

- Post-Login Access: buyers can upload and manage multiple search criteria for
potential acquisitions.

For Professionals:

- Initial Contact: professionals will be contacted to verify their information.

- Information Required: name, location, and contact details.

- Support Options: professional can choose to provide support on the seller's or

buyer's side and post offers accordingly.
For Partnership Seekers:

- Initial Information: collect detailed information about the company and the
desired partnership.

- Verification: request official documents to verify the company's identity.

- Email Confirmation: send a confirmation email to the company's corporate email

address.