MANAGEMENT CONTROL SYSTEM
TOPIC: SWOT ANALYSIS OF SNEAKER STORE
SUBMITTED TO: Ms. DEEPTI KAUSHIK
SUBMITTED BY: SUSHANT BHARTI
ROLL NO. : IAR/14659
MBA SEMESTER- II (MBA206T)
Table of contents
SNo. PARTICULARS Page no:
Executive Summary
01. Introduction:
Report Background
Scope of report
Objective of report
02. Over view of Sneaker Store Company:
Company History
Vision, Mission, Goal, Culture.
SWOT Analysis
03. Findings & Recommendation:
Findings
Recommendation
04. Conclusion
Executive Summary
This report is prepared as a requirement of MBA program on the course of Management
Control System. Our report objective is to know about the overall performance of
Sneaker Shoe Company that will help us to be a successful marketer, leader, organizer
etc. This report focus on overall performance of Sneaker Store Company. Its vision is
to become the front ranking multiple shoes company in the world. Its mission is to
protect our natural environment in order to help sustain human development.
International guidelines have been developed in the areas of environment, health and
safety. We will discuss about the SOWT analysis of the company and then we can
provide some recommendations based on our findings.
INTRODUCTION
Report Background:
As a student of MBA it is very important to know about the marketing
system of an organization. So we did some research to know about the
overall performance of Sneaker Store Company. Our report is based upon
the overall performance of Sneaker Store Company. This will definitely
benefit us to increase the knowledge about the organisational activities of a
shoe company.
Scope of report:
As we are preparing the report on Sneaker Store Company, so it is very easy
to collect all the related information, which will be required for preparing a
report. That will help us develop our future career.
Objective of report:
Try to know about the overall performance of Sneaker Store Company that will help us
to be a successful marketer, leader, organizer etc.
COMPANY HISTORY
Sneaker Store Ltd. is a privately owned global shoe manufacturer and
retailer headquartered in Gujarat, India. With operations in 68 countries,
Sneaker Store is organized into four business units. Sneaker India, based in
Gujarat, serves the Indian market with 250 stores. Based in Paris, Sneaker
Store Europe serves the European market with 500 stores. With supervision
located in Singapore, Sneaker Store International boasts 3,000 stores to
serve markets in Africa, the Pacific, and Asia. Finally, Sneaker Store in
America, operating out of Mexico City, sells footwear throughout Latin
America. In total, Sneaker Store owns more than 4,700 retail stores and 46
production facilities. Total employment of the company exceeds 50,000.
Sneaker Store Gujarat is affiliated to the International Sneaker Store
Organization, the world's largest footwear manufacturing and marketing
organization. Started operation in Gujarat in 2022.
Currently, Sneaker Store operates 2 manufacturing plants, one in
Ahmedabad and the other one in Surat. Sneaker Store is producing around
110,000 pairs of shoes daily. It has a modern tannery with the latest
technological facilities to process 5 million square feet of leather yearly.
Address:
Sneaker Store Company (India) Ltd.
Gift City Ahmedabad
Tel: +91 XXXXXXX
Fax: +91 XXXXXXX
Important Dates:
2022: The Sneaker Store establishes a company in Gujarat, located in India.
2023: Chairman and CEO Sushant Bharti resign from his previous
organization to upscale the business.
2023: Four Business units are established across the globe.
Vision, Mission, Goal, Culture
VISION:
The vision of this company is to become the front ranking multiple shoes
company in the world.
MISSION:
The Sneaker Store Environmental Mission Statement is:
► To protect our people, Customers and communities.
► To protect our natural environment in order to help sustain human
development.
► International guidelines have been developed in the areas of environment,
health and safety.
GOAL:
➢ Provide right products to the consumer.
➢ Provide high quality consumer service.
➢ Input high quality product.
CULTURE:
Sneaker Store Company has a tradition of being good corporate citizens and
seek to contribute to the well-being of the countries and communities where
they operate.
Sneaker Store strives to develop long-term partnership with its suppliers and
business associates.
Each Sneaker Shoes Company around the world is committed to ensuring
that operations are conducted ethically.
SWOT ANALYSIS
Managing the marketing function begins with a complete analysis of the
organization’s situation. The market should conduct a SWOT analysis.
The SWOT analysis is the observation over an organization of its-
► Strength,
►Weakness,
► Opportunities, and
► Threat.
We can see it in this way-
Strength Weaknes
s
Opportun
ities Threat
The SWOT analysis of Sneaker Store Company is given
below:
STRENGTH:
1. Intention of sale environment: Sneaker Store Company has an
intention of creating a profitable sale environment in them.
2. Service motive: Sneaker Store Company has the motive of better
service given to the consumer.
3. Flexibility: Sneaker Store Company is a flexible departmental store. It
can perform its business activities both in much or less space.
4. Market research: The authority does a research over the market
position, ups and downs of prices, needs and wants of the customer to take
important marketing decision.
5. Supply of goods according to new fashion: It serves the products to
the consumer according to the new style and fashion.
WEAKENESS:
1. Delay in decision making: The authority has to take decision by
consulting with other members. Sometime long term discussion and arguing
make the decision time consuming.
2. Lack of advertising: Advertisement provided by Sneaker Store
Company is not sufficient. The net information does not meet to our
need.
OPPORTUNITIES:
1. Good will: Sneaker Store Company has created a good will among
the consumer by providing better service.
2. Direct communication: It maintains a direct communication with the
consumer
3. Creating relationship: Sneaker Store Company creates direct
relationship with consumer.
THREAT:
1. Competitors: Powerful multiple stores like Nike, Puma are
competitors of Sneaker Store Company.
2. Price rate: According to the changes to the demand authority has to
less the price rate of commodity. It causes loss for the company.
FINDINGS
After preparing this report I have come to know about various
important issues. The following findings are:
It is a multiple shoe company. Usually we sell all kinds of shoes.
I have come to know that Sneaker Store Company produce three kinds
of products; for male, for female and for children.
It also sell those shoes which are attracted by the teenagers. Example:
Gladiator shoes.
We also know that in different occasion Sneaker Store Company sells
some new shoes. We also give discounts to the customers in different
occasion and decorate the market nicely. The shoe price of the
Company is fixed price.
All shoes are displayed for the customer.
The customer takes products in their own hands and then they pay the
price in the cash counter.
All branches of Sneaker Store Company are not decorated in the same
way.
The organization is very careful at calculating the price of products.
RECOMMENDATION
After doing the research, I would like to give some recommendations. These
are as follows:-
It should be more wide and spacious.
The parking system of this market should be in that way, where
buyers can easily park their cars.
If we imports foreign shoes. Directly then we can sell it at less price
so the consumer get more satisfaction.
We should launch more improved shoes for consumers.
The technology should be improved.
We should use more modern machines to produce high quality shoes.
CONCLUSION
Sneaker Store Company is one of the largest multiple shoe company in India
as well as in the world. The product quality is very high and marketing
process is also well. After all we face some problems, we have indicated
these problems in our report, and gave some recommendations. I wish if we
follow the recommendation we will able to remove their problems and also
able to achieve the vision, mission, and goal.
THANK YOU!
