Subicct 401 Strategic Management Unite: Introduction to strategic management- Definition, concept, obj Characteristics of strategic management- An overview of Strategic management Proce al which strategy works. tives and significance- Levels Unit Strategy Form Understanding strategic intent: Developing vision and mission and setting objectives. — Concept of strategic stretch, leverage and fit- Environmental appraisal- Environmental scanning techniques, -ETOP-QUEST-and TOWS, SWOT as a Tool for assessing organizational capabilities and Environment Opportunities-Competitive advantage and core competence-Guidelines for crafting successful business strategies. ion Unit-3: Strategy Analysis and Choice: Types of Strategies- Corporate level-Business level and functional level - Corporate Level Strategy Analysis: BCG Matrix and GE 9 Cell Ma Hofer’s Product market evolution and Shell Directional Policy matrix- Business level strategy analysis-Life cycle analysis, Porter's Five Forces of Industry Analysis- Concept of Strategic decision making. Unit-4: Strategy Implementation: Resource Allocation, Projects and Procedural Issues- Organization structure and system in strategy implementation- Leadership and corporate culture,-Values, Ethics and corporate culture. Unit-5: Strategy Evaluation and Control: An overview of Strategic Evaluation and Control-Strategic Control and Operational Control-Techniques for Strategic Evaluation and Control- Role of Organizational System in Evaluation- Me Kinsey's 7s framewor RECOMMENDED BOOKS: 1. Azhar Kazmi -Business Policy and Strategic Management- TMH, New Delhi 2. Glueck W F and Lavch, L.R Business Policy and Strategic Management, Megraw Hill,New Delhi 3. A.CHax and NS, Strategic Management; An integrative Perspective, Prince Hall of India, 4. Gregory Dess and Alex Miller- Strategic Management- McGraw Hill-India.a, Dy INP Dh ‘Subicct :402 Total Ouali UNIT-1 Introduction: Quality, Total quality, Evolution of TQM, Basic Approaches of Total Quality Management Rationale for total quality, key elements of total quality, quality circles, quality gurus. - Customer perception of quality, Translating needs into requirements, customer retention. UNIT2 Perfection through Continuous Improving Process; Process ; The Juran Approach to Continuous Improvement Process ; Improvement Strategies ; Kaizan ; Reengineering ; Six Sigma; contributions of Deming, Masaaki Imai, Feigenbaum, Ishikawa, Taguchi techniques, Japanese 58 principles and 8D methodology. UNIT3 Quality Control and Improvement Tools : Check Sheet, Histogram, Pareto Chart, Cause and Effect diagram, Scatter diagram, Control chart, Graph, Affinity diagram, Tree diagram, Matrix diagram, Process decision program chart. Zero defect program (POKA-YOKE). Quality functions development (QFD) — Benefits, House of quality (HOQ), building a HOQ, QFD process. Failure mode effect analysis (FMEA) — requirements of reliability, failure rate, FMEA stages, design, process and documentation UNIT 4 ISO; Benefits of ISO registration; ISO 9000 Series of Standards; ISO 9001 requirements; Implementation of Quality Management System (ISO); Documentation; Internal Audits; ISO Certification for Service Organizations; ISO Vs Baldrige Award. Introduction to Environmental Management Standards; ISO 14000 Series Standards; Concept of ISO 1400; Requirements of ISO 14001; Benefits of Environmental Management System; Integrating ISO 14000 with ISO 9000; Relationship of Standards with Health and Safety UNITS Benchmarking, Rationale of benchmarking, Approach and process, Prerequisites of benchmarking, Benefits of benchmarking, Obstacles to successful benchmarking, perpetual benchmarking. Organizational Structure and Mindset of individuals, Motivational Aspects of TQM, Change management strategies, Training for TQM, TQM Road map, Quality improvement index, Benchmarking. Contemporary Issues in Quality. Reference Books 1, Goetsch, D.L. & Davis,S. : Introduction to Total Quality. 2. Juran, J.M. & Gryna, F.M, : Quality Planning and Analysis. 3. Ross, J.B. : Total Quality Management.s 381 UNITI Introduction: Basie Concept & Philosophy of Supply Chain Management. Supply chain stages and decision phases process view of a supply chain. Supply chain flows. Drivers of supply chain performance. Framework for structuring drivers — Inventory, Transportation, Fa Information. Obstacles to achieving fit. UNIT2 DESIGNING THE SUPPLY CHAIN NETWORK: Distribution Networking - Role, Design. Supply Chain Network (SCN) - Role, Factors, Framework for Design Decisions. FACILITY LOCATION AND NETWORK DESIGN: Models for facility location and capacity allocation. Impact of uncertainty on SCN — discounted cash flow analysis, evaluating network design decisions using decision using decision trees. UNIT3 PLANNING AND MANAGING INVENTORIES IN A SUPPLY CHAIN: Review of inventory concepts. Trade promotions, managing multi-echelon cycle inventory, safety inventory determination. Impact of supply uncertainty aggregation and replenishment policies on safety inventory. Optimum level of product availability; importance factors. Managerial levers to improve supply chain profitability. UNIT 4 SOURCING, TRANSPORTATION AND PRICING PRODUCTS: Role of sourcing, supplier ~ scoring & assessment, selection and contracts. Design collaboration. SOURCING, TRANSPORTATION AND PRICING PRODUCTS: Role of transportation, Factors affecting transportation decisions. Modes of transportation and their performance characteristics. Designing transportation network. Trade-off in transportation design. Tailored transportation, Routing and scheduling in transportation. International transportation. Analytical problems, Role Revenue Management in the supply chain, Revenue management for: Multiple customer segments, perishable assets, seasonal demand, bulk and spot contracts. UNITS COORDINATION AND TECHNOLOGY IN THE SUPPLY CHAIN: Co-ordination in a supply chain: Bullwhip effect. Obstacles to coordination, Managerial levers to achieve ¢0~ edination, Building strategic partnerships. The role of IT in supply Chain, The Supply Chain IT framework, CRM, Internal SCM, SRM. The role of E-business in a supply chain, The E-business framework, E-business in practice. Emerging concepts: Reverse Logistics; Reasons, Activities, Role, RFID Systems; Components, applications, implementation, Lean supply chains, {Implementation of Six Sigma in Supply Chains‘Subject :404 Management Control System Unit Management Control Systems: Definition and Concept of Management Control, MCS Strategies at different levels, Characteristics of Management Control System , Behavioral Aspects of organizations, Goal Congruence and Factors Influencing the Congruence. Management Control and Operational Control — Cybernetic Paradigm of Grissinger Unit 2 Responsibility centers and profit centers -identification and creation of profit centers, profit centers as a control system - Decentralization. Profit Centers and Investment Centers ~ measures used to evaluate their performances — such as ROI, ROA, MVA, EVA ~ DuPont analysis, Management control structure — Expense control — Transfer Pricing. Objectives of Transfer Prices, Transfer pricing methods, Tax considerations in Transfer Pricing. Unit3 Performance measurement of (a) operating business units, (b) Service department. Analysis of Performance through Variance. Developments in Performance Measurement System (PMS). ‘Task and operation control systems. Non-financial performance measurement, Benchmarking the performance, Performance Evaluation through Balanced Scorecard — Four perspectives, Planning of Existing and Proposed Programs; Budget Preparation. Unit 4 Management control system in manufacturing firms (performance planning and monitoring for R&D) and service firms and export oriented firms. Planning of Existing and Proposed Programs; Budget Preparation. Cost-Volume Profit analysis Necessity, assumptions using CVP for managerial decision making, sensitivity, profit planning, CVP analysis of multi-product units, CVP analysis in service and non-profit organizations. Unit ‘Audit Function as a control tool :Concept of Audit Financial Audit, Internal Audit, Cost Audit — Management Audit, Government Cost Audit. Financial Reporting to Management Under conditions of price level change. Principles and Objectives and Methodology. Measurement of ‘Assets Employed - Application of MCS in Public Sector, Service Organization & Proprietary Organizations Books Recommended 1. Management control systems By N. Gosh —PHI learning private Ltd., 2, Management control system by Robert N. Anthony and Vijay Govindarajan, 3, Tata McGraw Hill - special Indian Edition,fa Title of the paper: Portfolio Analysis and Management Modulel: Introduction- Inputs to Portfolio Analysis - Portfolio Analysis and Selection- Markowitz Diversification and Classification of nal Portfolio Analysis Module 2: Portfolio Management: Phases of Portfolio Management — Risk Reward Concept- Asset Allocation/Asset Mix-portfolio Strategy ~ Building an Investment portfolio-Risk Reduction in the Stock portion of a Portfolio. Module3: Portfolio Selection- Portfolio Management- Diversification-Optimal Portfolio: Selection and Problems-Rate of Return- Expected Return on a Portfolio-Sharrpe’s Single Index Market Model — Markowitz Model: The Mean variance Criterion- other Portfolio Selection Model. Module4: Capital market Theory: Introduction to CAPM-Portfolio Risk- SML- CML- Beta Factor of a Market Portfolio-Benefits and limitation of CAPM-Arbitrage Pricing Model- Arbitrage Pricing Theory (APT)-Modern Portfolio Theory. Portfolio Revision: Meaning of Portfolio Revision Need of Portfolio Revision - Portfolio Revision Strategies- Constraints in Portfolio Revision- Formula Plans. Modules: Performance Evaluation of portfolio: Introduction- Methods of Calculating Portfolio Returns- Portfolio performance and Risk Adjusted Methods — Determination of portfolio Performance- market Timing — Benchmark Portfolios for Performance Evaluation. Forecasting of Portfolio Performance: What are Neural Networks- Artificial Neural Networks- Fuzzy Logic- Behavioral Models.fy {le of the paper: Management of Financial Derivatives Module t Introduction: Derivatives = Definition, Objectives, Types of Derivatives, Instruments, Roles in Financial Risk,-Forward Contract: Structure and Features, Forward Spread Agreement, Exchange Rate Agreement, Foreign Exchange Agreement, Forward Exchange Rates in India, Value of Forward contract, Forward Rates Computation, Forward Contract - Delivery, Cancellation, Extension, Terms and Conditions. Module 2 Future Contract: Structure and Features, Specification, Mechanism of trading, Type of trading, Determining gains and losses and Daily Settlement, Stock exchange of Future contracts (CBOT and CME), Principle of Forward and Future contra ct, Options on Future, Hedging in Future, Regulations of future contract, Difference between Forward and Future contract. Module 3 Options: Structure and Features, Option terminology, Market Margin requirement, Taxation of Option Transaction, Principle of Option Pricing, Option Pricing Model - Binomial Model, Black ‘Schole Model, Stock Option, Determining Option Premium, Option Strategies. Module 4 Financial Swaps: Financial Swap — Importance, Advantages, Major Types of Swap Structure, Evaluation of Swap Market, Interest Rate Swap, Currency Swap. Module 5 Hedging: Hedging of Foreign Exchange Exposure, Hedging with the Money Market, Currency Options, Currency Future, Internal Hedging Strategy, Speculation in Foreign Exchange and Money Market. Regulatory Framework - Regulatory Frame Work, Role of SEBI, SEBI Guide Line for Derivative Trading. Suggested Readings 1. International Financial Management - P G. Apte- Tata Mcgraw- Hill Publication 2, International Financial Management - Eun/Resnick- Tata McGraw- Hill Publication 3, Financial Derivatives: Pricing and Risk Management, Robert W. Kolb, John Wiley & Sons 4, Introduction to Derivatives and Risk Management, Dom M Chance, South Wester Cengage Learning 5. Derivatives Products and Pricing, Satyajit Das, John Wiley and Sons 6. Risk Management and Financial derivative, Satyajit Das, McGraw Hill 7. Introduction to Futures and Options Market, Hull John C, PHI 8. Financial Derivatives: Theory and Concepts & Problems , S.L. Gupta, PHITitle of the paper: Marketing Research Subject code No. of Teaching hours per week -03 May. Internal Marks: 15 Total No. of Lectures: 42 University Marks: 60 Total Marks: 75 Palagogy: Lectures, Presentations (individual and group) and project assignments. Unit 1: (9 hours) Marketing Research: Introduction, meaning of research, objectives of research; Types of research; Significance of research; research and scientific methods; Research process; Problem formulation and steps in decision making process; Importance of marketing research; Criteria of good marketing research; Problems encountered by marketing researchers in India. Unit 2: (7 hours) Research Design: Introduction and meaning of research design; Need for research design; Features ‘of good design; Types of research designs; basic principles of research designs. Unit 3: (8 hours) Dats collection methods: Primary data and Secondary data; Observation and Drafting of questionnaire techniques; Sample design; Sampling plan; Different types of sampling; Scaling methods, types of scales and measurement through different types of scales. Unit 4: (8 hours) Applications of Marketing Research: Marketing segmentation, consumer research ( know your customer) product/brand research, simulated test marketing, advertising research- copy testing, test marketing, market and sales analysis research. Unit $: (10 hours) Interpretation and Report writing: meaning of interpretation, technique of interpretation: precautions to be taken while interpreting; research report; layout of research report; types of repont; steps in writing report; importance of report writing; oral presentation; mechanics of writing a research report; precautions for writing research report. Suggested Readings: 1. Research methodology in management by V.P. Michael (HPL) 2. Reseasch for marketing decisions by Paul E. Green, Donald S, Tull 3. Research methodology- methods and techniques by G.R. Kothari 4. Business Research Methods by C. Emory and D.R. Cooper(Inwvin) 5. Statistics for Management by Richard.L.Levin(PHI)my ‘Title of the paper: Sales and Distribution Management Module-1 Introduction to Sales Management- Definition and Meaning- Sales Vs Marketing, Scope of sales Management- Objectives and Functions of Sales Department- Theories of sales-Sales forecasting methods-Sales planning and Control-Goal setting, Performance Measurement. Module-Il Sales organization and Developing the Sales Force-Sales Department organization- Sales Management Structure- Sales Management Positions-Role and Functions of Sales manager- Characteristics of successful salesman, Recruiting, Selection and Training of Sales Force. Module-I11 Motivation ~Compensation of sales force-Personal selling: motivating the sales team-Monetary and non-monetary compensation-Evaluation and controlling of sales force- sales Budget- sales audit— Personal Sclling-Salesmanship-sales presentation-closing of sales-sales _resistance-Buyer dissonance- Reducing buyer dissonance. Module-1V Distribution channels- Physical Distribution Definition, Importance, participants in physical Distribution. Marketing channels- Definition and importance-different forms of channels- functions of marketing channel-Channel selection process-Channel conflict and resolution- Channel evaluation. Module-V Supply chain management-Concept-significance-components- Logistics planning, order processing-material handling-Transportation-Insurance-Warehousing-Inventory management. Reference Books: 1. Tapan k Panda, Sunil Sahadev-Sales and distribution management-Oxford publishing India 2. Still, cundiff, Govoni-Sales management- Decision, Strategies & Cases-Prentice Hall , India 3. Anderson R, Professional sales Management- Englewood Cliff, New Jersey, Prentice Hall, IndiaAD Title of the pape Cross Culture and International Human Resource Management Subject code: No. of Teaching hours per week -03 Max. Internal Marks: 15 Total No. of Lectures: 42 University Marks: 60 Total Marks: 75 Feaching Methodology: Lectures, Tutorials, Practical, Case Studies, Group Discussions, Quizzes, Seminars, Role Plays, Summer Intemship and Factory Visits Unit 1: (10 Hours) THRM: Introduction to IHRM, Cultural foundations of IHRM- understanding culture, Models of national culture, cultural convergence vs. divergence, cross culture- meaning and significance, importance of cultural sensitivity, potential cross cultural issues. Cross cultural differences and ‘managerial implications. Reasons for going global and future challenges. Unit 2: (8 Hours) Gross cultural communication snd negotiation, cross cultural leadership and decision Meking, Hofstede’s contribution to culture .+ global organization. Unit 3: (10 Hours) HRM in global Organizations- recruitmeni, selection and staffing in intematfonal scenasio- global recruitment: techniques and sources, global :=bor markets. Parent country nationals, third country nationals and host country nationals. Approache:sto multinational staffing decisions, global staffing issues, Selection in global organizations- sources, seection criteria for International assignments. Unit 4: (7 Hours) Training fo- international assignments- global workforce taining and development, current phase of global tzining and development, expatriate and repatiate training, issues related to global training programmes. Unit 5: (7 Hours) Compensation and performance appraisals in global organizations, compensation and reward system in MNC’s Recommended Books: 1. Cross cultural Management- Deepak Kumar Bhattacharya, HPIZ 2. International Human Resource Management Dowling and Welch, Cengage learning 3. International Human Resourer Management: Managing people i multinational context- Cengage K Ashwatappa and Sadhna Das, TMH ry Dessler, PHI.Title of the paper: HRD FOR TECHNOLOGICAL CHANGE No. of Teaching hours per week -03 Subject code: Total No. of Lectures: 42 Max. Internal Marks: 15 University Marks: 60 Total Marks: 75 ‘Teaching Methodology: Lectures, Tutorials, Practical, Case Studies, Group Discussions, Quizzes, Seminars, Role Plays, Summer Internship and Factory Visits. Unit 1: (8 Hours) Introduction to HRD, Meaning, Definition, Characteristics & significance of HRD. Man power management in 21* century, environmental contacts of HRM; the emerging profile of HR in 21" century Unit 2: (6 Hours) Special features of new technology: concept and process of technological innovation Unit 3: (5 Hours) Organizational implication of technological change, effect and impact of technological change on organization, Emerging organization due to technological change Unit 4: (8 Hours) HR implications of technological change; performance/potential valuation of employees in the contact of new technology Unit 5: (9 Hours) Impact of technological change on size, structure, culture and attitude of employees in present contest. technology transfer with human face; new issues in man power planning training end development and carrier development of employees due to technological change. Recommended Books: 1. Clark jon. Managing innovation and change.Univercity of Southampton,1995 2. Clark jon.Human resource management and technological change.London,Sage, 1993 Campbell,A and Wamer,M.New technology, skills and Management.London,Routledge, 1992 Rastogi, P.N.Management of technology and innovation New Delhi,Sage,1995 Warner,M.New Technology and Manufacturing management.London, Wiley 1990