3rd-Module 084448 1
3rd-Module 084448 1
Collection of Data
2.1. Introduction:
Data collection is the process of gathering and measuring
information on variables of interest, in an established systematic fashion that
enables one to answer stated research questions, test hypotheses, and
evaluate outcomes. The data collection component of research is common to
all fields of study including physical and social sciences, humanities,
business, etc. While methods vary by discipline, the emphasis on ensuring
accurate and honest collection remains the same.
While the degree of impact from faulty data collection may vary
by discipline and the nature of investigation, there is the potential to cause
disproportionate harm when these research results are used to support
public policy recommendations.
2.2. Methods of Collecting Data (refer to Methods of Data
Collection.pdf)
3. Interviews
Interview is a qualitative method of data collection whose results are
based on intensive engagement with respondents about a particular study.
Usually, interviews are used in order to collect in-depth responses from the
professionals being interviewed.
Interview can be structured (formal), semi-structured or unstructured
(informal). In essence, an interview method of data collection can be
conducted through face-to-face meeting with the interviewee(s) or through
telephone.
4. Observations
Observation method of information gathering is used by monitoring
participants in a specific situation or environment at a given time and day.
Basically, researchers observe the behaviour of the surrounding
environments or people that are being studied. This type of study can
be contriolled, natural or participant.
Controlled observation is when the researcher uses a standardised
precedure of observing participants or the environment. Natural observation
is when participants are being observed in their natural conditions.
Participant observation is where the researcher becomes part of the group
being studied.
5. Documents and records
This is the process of examining existing documents and records of an
organisation for tracking changes over a period of time. Records can be
tracked by examining call logs, email logs, databases, minutes of meetings,
staff reports, information logs, etc.
For instance, an organization may want to understand why there are lots of
negative reviews and complains from customer about its products or
services. In this case, the organization will look into records of their products
or services and recorded interaction of employees with customers.
6. Experiments
Experimental research is a research method where the causal
relationship between two variables are being examined. One of the variables
can be manipulated, and the other is measured. These two variables are
classified as dependent and independent variables.
In experimental research, data are mostly collected based on the cause and
effect of the two variables being studied. This type of research are common
among medical researchers, and it uses quantitative research approach.