Module 2.

Design Thinking
LEARNING OUTCOME

In this module, you will learn about the concept of design thinking and ISU PIPE
model of design thinking. After completing this module, you should be able to:

1. relate the PIPE model of design thinking to collaboration and innovation.

LEARNING CONTENT

Design Thinking

Design thinking is a human-centered approach to innovation that draws from the

designer's toolkit to integrate the needs of people, the possibilities of technology,
and the requirements for business success (Brown, IDEO).

Design thinking is a deep human process that taps into abilities we have that
maybe overlooked by more conventional problem-solving practices. It relies on our
ability to be intuitive, recognize patterns, and construct ideas that are emotionally
meaningful as well as functional.

A concept is innovative if it meets human needs (Desirability), is implementable

(Feasibility) and can sustain the business (Viability). A concept is innovative if we
combine together what is desirable from a human point of view with what is
technologically feasible and economically viable.

Figure 2. What makes a concept innovative?

Desirability

Feasibility Viability

Design thinking requires collaboration

The success of a Design Thinking project is often credited to the way the project
team is formed. It often involves getting people from multi-disciplinary backgrounds
and engaging users early in the project.
Design Thinking Framework

The phases of design thinking based on IDEO can take you from a blank slate to a
new, innovative solution using these steps: Frame a Question—Identify a driving
question that inspires others to search for creative solutions.

1. Gather Inspiration—Inspire new thinking by discovering what people really

need.
2. Generate Ideas—Push past obvious solutions to get to breakthrough ideas.
3. Make Ideas Tangible—Build rough prototypes to learn how to make ideas
better.
4. Test to Learn—Refine ideas by gathering feedback and experimenting
forward.
5. Share the Story—Craft a human story to inspire others toward action.

PIPE Model of Design Thinking of Isabela State University (Aggabao, 2019)

The PIPE Model design thinking (DT) process is built from the stand point of
continuous improvement. In this lens, innovation is not a terminal process. Rather,
every innovation is considered best product that is subject to enhancement.

The model uses attitudes and dispositions based on critical and creative thinking to
create innovation. It has 4 phases:

1. Purpose- empathetic understanding

2. Ideation- generate large set of solutions
3. Prototype- modelling of best solution
4. Enhance- continuous improvement through feedback.

It offers a need-based approach towards innovation guided by the use of the

following principles: Exploration, Ideation, Reflective Judgement and Self-regulation
to come up with the best product or solution to a problem.

Figure 3. PIPE model of Design Thinking

 Institution

Students
Faculty

Communities

Innovation and design may well serve as a platform to the learning process and an
extension delivery modality through systematic collaboration, partnership, and
immersion. This organization maximizes participation of institutions, faculty,
students, and communities.

Figure 4. Partnerships, Collaboration and Innovation.

Social Innovation programs that use design thinking to address problems in a

community:

For Singapore Polytechnic- Learning Express Programme

For Isabela State University- Design Express Program

ACTIVITY

How does the PIPE model of design thinking promote collaboration and contribute to
innovation?

RECOMMENDED LEARNING MATERIALS AND RESOURCES FOR

SUPPLEMENTARY READINGS

https://www.ideou.com/blogs/inspiration/what -is-design-thinking

https://podcasts.apple.com/us/podcast/creative -confidence-series/id1231685425

https://podcasts.apple.com/us/podcast/learning -to-embrace-tensions-heather-

currierhunt/id1231685425 Berengueres, J. 2013. The Brown Book of Design

Thinking. A Workshop Based Approach. University of UAE. The Essential Guide to

Design Thinking. University of Virginia. Darden Executive Education. Design

Thinking. The Guide Book. Royal Civil Service Commission (Bhutan) in collaboration

with Singapore Polytechnic.

ASSESSMENT TASK

Write down your thoughts about design thinking. Incorporate in your reflection the
concept of social innovation learned in Module 1, the PIPE model of design thinking
and on the readings on the link provided.

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REFERENCES

https://www.ideou.com/blogs/inspiration/what -is-design-thinking

https://podcasts.apple.com/us/podcast/creative -confidence-series/id1231685425

https://podcasts.apple.com/us/podcast/learning -to-embrace-tensions-heather-
currierhunt/id1231685425
Berengueres, J. 2013. The Brown Book of Design Thinking. A Workshop Based
Approach. University of UAE.

The Essential Guide to Design Thinking. University of Virginia. Darden Executive

Education.

Design Thinking. The Guide Book. Royal Civil Service Commission (Bhutan) in
collaboration with Singapore Polytechnic.