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Computer Senior 2

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samcarlo1993
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8 views1 page

Computer Senior 2

Uploaded by

samcarlo1993
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Abstract

CRM is short for customer relationship management. The ideas behind


customer relationship management are by no means new. Today it’s widely
acknowledged that how you understand and treat your customers, goes a long
way to determining your future success and profitability, and companies are
making bigger and bigger investments to do just that.

The concepts of customer relationship management have been in the air ever
since people started exchanging things, but CRM as a term came into
existence in the mid-1990s.

Companies are already pouring billions of dollars into CRM


solutions—software and services designed to help businesses more
effectively, manage customer relationships through any direct or indirect
channel a customer might use. That's why, the market for CRM technology
is exploding.

Obviously the most common question asked here is “What is CRM?”


Probably because if you ask three managers, you’ll get five different answers.

In brief, CRM is the total process of:

• getting customers,
• keeping customers
• maximizing customer profitability, behavior and satisfaction.

Since “the customer is always right” calls between the client and the
employee, in Customer Care department, must be recorded in order to analyze
the voice, to keep control on Customer-Employee relation. Companies that
consider the relationship with clients as number one in their working process,
face problems in “how to keep eyes on employees” and waste lots of time in
hearing recorded calls. Since most of the CRM’s find difficulties in moving
data from the company database to the CRM database, which would be
expensive and wastes a lot of time. There is a need of a new tool that allows
transferring data from existing database to server side where it can be
previewed or imported to CRM database

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