ABSA 2024
Case Competition
Acknowledgement of Country
KPMG acknowledges Aboriginal and Torres Strait Islander peoples as the First Peoples
of Australia. We pay our respects to Elders past, present, and future as the Traditional
Custodians of the land, water and skies of where we work.
At KPMG, our future is one where all Australians are united by a shared, honest, and complete understanding
Of our past, present, and future. We are committed to making this future a reality. Our story celebrates and
acknowledges that the cultures, histories, rights, and voices of Aboriginal and Torres Strait Islander People
Are heard, understood, respected, and celebrated.
Australia’s First Peoples continue to hold distinctive cultural, spiritual, physical and economical relationships with
their land, water and skies. We take our obligations to the land and environments in which we operate seriously.
We look forward to making our contribution towards a new future for Aboriginal and Torres Strait Islander peoples
so that they can chart a strong future for themselves, their families and communities. We believe we can achieve
much more together than we can apart.
kpmg.com/au/rap
ABSA 2024 Case Competition
Problem Statement
Your consulting team has been engaged by a client facing challenges in today’s rapidly evolving technological landscape. Artificial Intelligence (AI) has transformed how we work in Australia,
enhancing efficiency and enabling new capabilities. It has revolutionised the way we obtain information, upended traditional ways of work, and has become integral to a myriad of other applications,
significantly impacting business operations and daily life. However, despite all the potential benefits, adoption of AI has been relatively slow, owing in some parts to mistrust in AI and the corporate
governance required to ensure appropriate development and use of AI.
Your team is tasked with acting as consultants for an Australian public or private company of your choice, from any industry. The objective is to develop strategies that address these barriers and
successfully implement AI as a key enabler for an organisation. Specifically, your client seeks actionable recommendations to answer the central question: How can AI be applied to enhance trust
in the public and / or private sector?
4 (Potential) Areas of Focus
These are some suggested areas of focus – but feel free to design your own initiative!
1 Improving Understanding of AI 2 Ethical and Moral Considerations 3 Accountability 4 Security
AI often operates as a "black box," with its AI may lack innate ethical reasoning and In scenarios where AI systems make AI systems can be targets for cyberattacks,
decision-making process being opaque to does not possess human values, which can autonomous decisions, it can be and their complex data-processing
humans. This can lead to unease, lead people to question whether AI systems challenging to assign responsibility, capabilities raise concerns about data
particularly when such AI is used in can make appropriate decisions in particularly when those decisions have privacy and the potential misuse of personal
sensitive sectors like healthcare or law, as situations that involve complex ethical legal or moral implications. This can lead to information. Mistrust often arises from fears
people may be reluctant to trust what they judgments. Additionally, if an AI system is mistrust when there's no clear of data breaches and misuse.
cannot understand or scrutinise. trained on data that is not representative or accountability for AI actions.
is inherently biassed, it can produce unfair
What initiative(s) would you recommend or biassed outcomes. How can we ensure that AI systems
to improve people’s knowledge of AI, How could AI systems be deployed to remain secure, so that their cyber risks
and thus “opening the black box”? As global citizens of the future, what ensure that the right parties remain are mitigated?
steps would you recommend to be taken accountable for the actions of the AI?
to ensure that AI is used in ethical and
moral ways?
©2024 KPMG, an Australian partnership and a member firm of the KPMG global organisation of independent member firms affiliated with KPMG International Limited, a private English company limited by guarantee. All rights reserved.
The KPMG name and logo are trademarks used under license by the independent member firms of the KPMG global organisation. Document Classification: KPMG Confidential 3
Liability limited by a scheme approved under Professional Standards Legislation.
ABSA 2024 Case Competition
Judging Panel Marking Criterion
Relevance to the Strategic Insight and Impact on Trust and
Feasibility and Practicality Presentation and Clarity
Challenge Innovation Governance
How well does the team address Does the solution demonstrate Are the proposed AI solutions How effectively does the solution Is the proposal presented in a
the core challenge of enhancing creative, forward-thinking AI use? realistic and actionable? address trust issues like data clear, structured, and compelling
trust in AI within their chosen privacy, ethics, transparency, and way?
organisation? Does the team showcase Is there a clear roadmap for accountability?
innovative approaches to AI implementation considering Does the team support their ideas
Are the AI applications aligned with adoption and governance within technical, operational, and financial Does it foster long-term trust and with data or research?
the specific industry and company? their chosen industry? aspects? implement strong corporate
governance? Is the presentation engaging and
Are barriers addressed? professional?
Score: /10 Score: /10 Score: /10 Score: /10 Score: /10
©2024 KPMG, an Australian partnership and a member firm of the KPMG global organisation of independent member firms affiliated with KPMG International Limited, a private English company limited by guarantee. All rights reserved.
The KPMG name and logo are trademarks used under license by the independent member firms of the KPMG global organisation. Document Classification: KPMG Confidential 4
Liability limited by a scheme approved under Professional Standards Legislation.
Thank you!
