ASHMEET SINGH
EDUCATION:
Master of Business Administration (MBA) – Marketing
BBA (HONS) – Marketing
EXPERIENCE:
Senior Marketing Manager
Orchestrated a cross-channel marketing campaign that
resulted in a 35% increase in qualified leads, driving a revenue
increase of $1.5M in the fiscal year 2031-32Pioneered the use
of predictive analytics for customer segmentation, increasing
marketing campaign personalization and contributing to a
30% improvement in customer retention rates.
Led a team of 10 marketing specialists to redesign the
company’s content strategy, achieving a 25% boost in
engagement on key social platforms within six months.
Implemented a data-driven SEO and SEM strategy, enhancing
online visibility that led to a 20% growth in organic traffic.
Negotiated and secured a partnership with a top industry
influencer, resulting in a 40% increase in campaign reach and
a 15% uptick in conversion rates.
Coached.com
Marketing Manager
Spearheaded the launch of a new product line, which
exceeded sales targets by 20% within the first quarter
Revitalized the brand's digital presence, resulting in a
50% increase in social media engagement and a 75%
increase in follower growth year-over-year.
Managed a marketing budget of $800K, optimizing
spend to achieve a 10% cost saving while maintaining
campaign performance.
Google
Associate Marketing Manager
Collaborated with the product development team to
execute marketing strategies that coincided with new
feature releases, boosting user adoption by 25%.
Analised key metrics and adjusted marketing strategies to
improve conversion rates by 18% over six months.
Contributed to a cross-functional team that resulted in
winning the 'Best Marketing Team' award at the annual
company summit .
PepsiCo
Marketing Coordinator
Supported the planning and execution of national marketing
campaigns aligned with major sports events, contributing to
a 15% increase in brand recognition.
Assisted in managing a $500K marketing budget,
reallocating funds to high-performing campaigns and
achieving a 12% budget efficiency improvement.
SKILLS:
Marketing Analytics: Google Analytics, Facebook Insights, SEMrush,
Moz, Tableau, Adobe Analytics
Advertising Platforms: Google AdWords, Bing Ads, Facebook Ad
Manager, LinkedIn Campaign Manager, Twitter Ads, Pinterest
Promoted Pins
Content & SEO Tools: WordPress, Yoast SEO, Screaming Frog,
HubSpot
Design & Video Editing: Adobe Creative Suite (Photoshop, InDesign,
Illustrator), Final Cut Pro, Canva, Sketch
OTHER:
Certifications: Google Analytics Certified , Facebook Blueprint
Certification .
Leadership & Volunteering: Digital Marketing Mentor at Online
Geniuses Community, Volunteer Social Media Strategist for local
non-profit
Awards: Top 50 Marketing Leaders, Coached.com Manager of the
Year.
Professional Development: Advanced Digital Marketing Seminar
Attendee , Annual Marketing Innovators Summit Panelist
