Unit 1
Introduction to Media and
Information Literacy
Media and Information Literacy
1
LEARNING TARGETS
At the end of this unit, the learners should be
able to do the following:
● Describe how much media and information affect communication.
● Identify the similarities and differences between media literacy,
information literacy, and technology literacy.
● Editorialize the value of being literate in media and information.
● Identify characteristics and describe responsible uses and competent
producers of media and information.
● Share with the class their media habits, lifestyles, and preferences.
2
VALUES AND ATTITUDES
In this unit, the learners should be able to do the
following:
● Understand the value and limit of one’s freedom of speech and
expression.
● Be mindful of the proper ways to communicate with others.
● Be a responsible consumer and contributor of information in the
different forms of media.
3
LET'S PUT IT THIS WAY
Have you ever wondered
how Filipinos
communicate?
Consider your everyday
conversations with your
friends or your family
members. Do these
conversations follow the
communication process? 4
UNIT STIMULUS
Pass the Message
1. Divide the class into groups with five members. Then, form a line.
2. The first person in each line will be given a piece of paper containing a
message. He or she needs to memorize it in 30 seconds.
3. Orally pass the message to the next person in line until it reaches the
last person.
4. The last person should proceed to the front and write the message on
the board. The group that writes the message most accurately in the
shortest time will get a point.
5
CENTRAL QUESTION
What role does media play
in our reception of
information and
perception of reality?
6
Lesson 1
How Media and Information Affect
Communication
Unit 1| Introduction to Media and Information Literacy
Media and Information Literacy
7
Compare and Contrast
Scenario: The current
president’s first 100 days in office
8
Communication
Do you still remember the five Cs
in 21st-century skills? These are
creativity, collaboration, critical
thinking, connection, and
communication. Notice that the
communication skill overlaps and
subsumes with other skills.
9
Communication
Communication has a crucial
role in every aspect of human life
regardless of age, origin, and
nature of work.
It comes from the Latin word
communis, which means
“common.” This involves the
process of transmitting and
delivering information to an
intended audience.
10
Communication Models
Let’s Analyze!
Fig. 2. Communication Process
Study the three illustrations above and determine their similarities with each other.
Communication Models
Shannon and Weaver model refers to a two-way process that reinforces that
the message needs to be deconstructed if there is a greater noise or
disturbance to lessen ambiguity.
Charles Osgood’s model explains the circular process in which the roles of
being a source and a receiver can be interchanged and done simultaneously
with the help of a feedback mechanism.
Schramm’s model emphasizes the shared experiences and understanding
between the sender and the receiver.
12
KEY MOMENTS
The invention of the printing press by Johannes
Gutenberg in the 15th century paved the way for various
technological products that have been instrumental in
changing the face of communication.
13
Act It Out
Topic:
Group Form of Media
1 print
2 television broadcast
3 radio broadcast
4 digital media
14
Stoplight
STOP CONTINUE START
15
PHOTO CREDITS
Slide 4: People Chatting by Mohamed Mahmoud Hassan is licensed under CC0 1.0 via PublicDomainPictures.net.
Slide 8: Media by Nick Youngson is licensed under CC BY-SA 3.0 via Picpedia.org.
Slides 9 and 10: Talk Sign by Eugenio Hansen is licensed under CC0 1.0 via Wikimedia Commons.
16
REFERENCES
Austen, Jane. Persuasion. London, England: Penguin Classics, 2012.
de Saint-Exupéry, Antoine. The Little Prince. Translated by Katherine Woods. Harcourt Brace, 1943.
"Fighting Fake News: How Youth Are Navigating Modern Misinformation and Propaganda Online." Canadian
Commission for UNESCO. Updated November 12, 2021. https://en.ccunesco.ca/blog/2018/11/fighting-fake-
news.
Licuanan, Patricia. "Teaching Guide for Senior High School: Media and Information Literacy." Commission on Higher
Education & Philippine Normal University, 2016.
“1.3 The Evolution of Media.” University of Minnesota Libraries. University of Minnesota Libraries Publishing
Services, March 22, 2016. https://open.lib.umn.edu/mediaandculture/chapter/1-3-the-evolution-of-media/.
Wilson, Carolyn. "Media and Information Literacy: Challenges and Opportunities for the World of Education." The
Canadian Commission for UNESCO’s IdeaLab, November 2019, 1–17.
Orwell, George. Animal Farm. London, England: William Collins, 2021.
Tolstoy, Leo. Anna Karenina. Translated by Aylmer Maude and Louise Maude. Wordsworth Editions, 1995.
17
