82 1

Transcripts
Speaker
3 Generally myiob is to knowwhereevery
tr\ pieceof stockis at anygivenmoment.
w Speaker
t Logisticsmeansthat you managethe
Whennewgoodsanive,I checkwhere
procurement and movementof goodsand
to putthemin thewarehouse. Forat[
the storageof inventory.
this,I usemoderncomputer systems and
sophisticatedhardware andsoftware.
Speoker
e lt meansthe deliveryofthe goodsthe
0ur warehouse management system
customerneedsat the righttime, in the
helpsusstoreandretrieve thegoods
right place,and of the rightquality.
quickly.Anotherpartof myjob is to tiaise
withdepartments suchastransport and
Speaker
3 My definitionof logisticsis this: it's to
production.Apartfromthat,I ensure
plan,organize,and manageoperations
thatvehicles,machines, andanyother
that provideservicesand goods.
ki ndof equi pmentaremai ntai ned
to a
Speaker Logistics- that'sthe purchasing, hightevel.Andlastbutnot least,I take
4
maintenance, distribution,and carethatheatthandsafetvstandards are
replacement of materialand staff. maintained.

Speaker
5 Logisticsis the ptanningand supportof
operationssuchas warehousing, inventory,
transport,procurement, suppty,and c\
w
(GFTGtobalCarrier)Providerr
maintenance. 4 Weareoneof theworld'sleading transportcompanies
witha freightvolumeof 6oo,ooo containersperyear.
Asa majornon-vessel operating common carrier
(NVOCC), we canofferourcustomers competitive
t Myjob is to organize
.<r\ Speaker thetransportof rateswithall majorshipping tinesaswetlas flexible
w
5 goodseitherby sea,air,road,or rail.An solutionsfor differentseafreightrequirements.
important partof thejob is deatingwith Wespecialize in sotutionsforfullcontainertoads(FCL)
customer requests aboutthemostsuitable andlessthancontainer consolidated toads(LCL).
modeof transport. Myresponsibitities Wealsoprovideourcustomers withservices suchas
alsoinclude negotiating goodshipping web-based tracking for cargoin transit.
rateswithshipping linesandtransport
(HomeTexInternationa[) Providerz
companies.
Asa specialistin hometextiles,we canofferourctients
I alsomakebookingreservations, that
customized to meettheirneeds.
services Withmore
meansI bookspaceon a ship,train,lorry,
thanz5 years'experience in theindustry anda modern
or airplane.
Another partof thejob is to
fleetofvehicles,we canensure fast,safedelivery of
consolidatea numberof shipments under
yourconsignments. Ourservices include orderpicking,
onebittof tading.Apartfromthat,I haveto
packing, distribution
andhandling of alltransport
deatwithatIthe necessary documentation
documentation. Ourteamwittbe happyto assistyou
and,in manycases, I arrangecustoms
in all matters
regardingyourorder.
clearanceon behalfof myclients.
(CargoExpress)Provider3
z l'm responsible
Speaker for gettingfreightand
CargoExpress is Asia'sleadingproviderof airfreight
passengers to theirdestination safely
services.
Specializing in consotidated
airfreight
andon schedule. Mostof mycustomers
forwarding,we canprovide youwithtailor-made
areinternationaI transport or shipping
solutionsforyourairtransport requirements.We
companies. In mylob I haveto makesure
workclosety withaircarriers aroundtheworldand
thatthecargois notdamaged onboard
canofferourcustomers a widerangeof flexibteand
t h es h i po r w h i l el o a d i n og r u n l o a d ing.
cost-effective
services. Theseinclude collection,
I'malsoresponsible forfinanciaI aspects;
consolidation,customs clearance,
distribution,
and
thatmeans, forexample, I haveto keep
ontinetracking of atlcargomovements.
an eyeon thebudgetandestimate costs.
Additionatly, I advisecustomers on
shipping ratesandprepare quotations for
oursalesoffice.
 les
Transcripts

system whichis activated by consumer demand and

whichco-ordinates theflowof information andgoods
Asa maiornon-vesset operating common in thelogistic chain.
carrier,we canofferourcustomers CRPis a sales-based orderingsystemwhichworkstike
competitive rateswithall majorshipping this:firstof all,youdecidewhatproducts youwant
lines. to orderat whatstocklevel.Thesystemwitl usethis
Wespecialize in solutions
for fullcontainer information at thepointof salein theretailstore.Then
loads(FCL) andtessthancontainer theorderis processed at thewarehouse. Andfinatly
consolidated toads(LCL). thegoodsaredelivered to theretaiter.
Asa specialist in hometextiles,we can To illustratehowthisworksin practice, I'llgiveyou
offerour clientscustomized servicesto an example. Theleading Russian clothesretailer
meettheirneeds. YoungFashion introduced continuousreplenishment
Ourteamwitlbe happyto assistyouin atl threeyearsago.Withthenewsystem, all ordersare
matters regarding yourorder. generated by computers, whichprocess datareceived
Wecanprovide youwithtailor- fromcashregisters. Thecomputer program, whichis
madesotutions foryourairtransport extremely flexibte,is cattedRetailOrderingAssistant.
requirements. Theordersaresentto thewarehouse by electronic
Weclosely co-operate withaircarriers datainterchange, wheretheyareprocessed. And
aroundtheworldandcanofferour finattythegoodsaredelivered to thedifferentoutlets
customers a widerangeof flexible and according to a schedule.
cost-effective
services. Sincetheintroduction oftheCRPsystem, Young
Fashion havemanaged to cutinventoryandtransport
costsby about15%andhavereduced leadtimeto
onlyr8 hours.Moreover, errorsin orderprocessing
&!
w t ExpressLogisticsOnlineShipping
Speaker havebeenreduced considerabty by usingscanning
5 WithourQuickOntine Shipping toolyou technology andEDl.
canfindthe rightserviceto suityour
shippingneeds. ThisonlinetooIallows
youto planshipments, bookcollections
anddetiveries, andkeeptrackofyour A OK,let'sgetstarted.Youknowthatwe
you o
consignments. Usingthissystem E needto discuss negotiation with
strategies
canalsoprepare shippingandcustoms oneof ourmedical equipment supptiers
documentation andcheckshipment today.I suppose we atlagreethatwe
recordsfor up to 9o days.To useQOS, areinterested in a moreco-operative
simplylogon by selecting yourtownor
relationship withoursupplier, BAF.I think
regionfromthedrop-down menuon the we woulddefinitety benefitfroma strategic
teft. partnership. Howdo youfeelaboutthat?
Petel I agree.I thinkwe couldlowercosts
Speaker
z IntercargoE-Shipping
considerably andworkmoreefficiently if
Ourweb-based bookingsystemoffersyoL
we co-operated moreclosety. Butwe need
an extensiverangeofe-servicesdesigned
to thinkaboutreasons whytheyshoutd
yourshipping
to simptifu requirements.
enterintoa partnership withus.Whatare
Afterregistering
withE-Shipping,youcan
yourthoughts on that,Gisele?
makepricerequests, scheduletransport, I thinkyou'reright.That'swhyweshould
andobtainreal-timeshioment information.
tellthemthatit willbe to theiradvantage
tooIyoucanreceive
Withthisuser-friendty
to workwith us because we arethe market
quotationsforworldwideshipments and
leader.
ptaceorders.Youcanalsotrackpick-ups
Yes,andI alsosuggest tellingthemthat
anddeliveries.Witha mouseclickyoucan
thisa goodopportunity to associate witha
alsodownload commercialdocuments in
majorpharmaceutical brandlikeours.
odf format.
Thatsoundsgood.In myopinionit woutd
alsobe important to pointoutthatwe're
interested in establishing a long-term
agreement.
a7 Todayl'm goingto teltyousomething
meanscontinuous
aboutCRP.
l'tlalsoexplain
replenishment.
That
how
Goodidea.Andwhydon'twesaythatit's
theirchance to enterthepharmaceutical
it canbe usedto lowerinventory
andoperational costs market.So fartheyhaven'thadaccess to
andto shortenproductleadtimes. thismarket.
Letmestartby explainingwhatCRPmeans. lt is a Gisele Yes,goodpoint.
84 | Transcripts

Excellent.
Thanks foryourcomments. I'll withelectric plugsin casethecargoneedscoolingor
withthe pointswe
workouta catalogue heating duringtransport.
havecoveredtodayandwillsendit to you Forbulkycargowe recommend theopen-top
tomorrow. container.lt comeswitha PVCtarpaulin coverinstead
of a roofpanelto atlowtoading fromthetop.The
doorscanbe removed to makeloading easier.
Lastbutnot least,thereis our'flat-rack'container
A Hao Wett,basicatly we havethreeshipping whichis especiatly designedfor heavyloads.We
9 options: we canuseinlandwaterways, recommend thisspecialtypeof containerforthe
road,or rai[. transportation of heavymachinery andpipes.
Ying Right.Let'sstartwith the riverbarge.How
longwoutdit taketo shiptheconsignment
by barge?
Normally aboutsixdays,butit oftentakes @ Simon GtobalFreight Logistics.SimonDawson
tongerif theweather's bad. speaki ng.
Ying Andwhataboutcostandflexibility? Paula Hetto,thisis PaulaSantinifromMarmi
Hao It'scheap- it'sactuatty thecheapest of all Italia.I'mcallingaboutthetrainoptions
thetransport options.lt's notveryflexibte described on yourwebsite. Couldyoutell
though,mainlybecause thereareonly mea bit moreaboutthem?
infrequent saitings.
Therearebarges to Simon Yes,of course. Whatexactly wouldyoutike
Shanghai twicea week. to know?
Ying OK,tet'slookat roadtransport. lt would Pau!o Wehavesomenewcustomers in theUK
ontytakefourdaysto shipby truck,but andwitlneedto shipmarbte andgranite
thecostwouldbe about5o%higherthan to Londonnextmonth.Whatwouldbe the
by barge. bestrailootionfor us?
Hoo Yes,butwouldn'tit be mucheasier? Thatdepends. Fortargevolumes, I would
Ying That'strue.Let'sseehowthiscompares recommend usingbtock-train transport.
withrail. Railwoulddefinitety be faster lf youwantto shipsmaller quantities,
thanthetruckoptionif we usetheexpress thesingle-wagon optionwouldbe more
service- that takesthreedays. suitable.
Butit wouldalsobe moreexpensive than I see.Howflexible arethevarious options?
shipping by road- transport costsare I mean,howearlywouldwe needto place
about4o%higher. Andthesystem isn't ourorder?
veryflexible. Sometimes it is ontypossible lf flexibitity
is important, I wouldsuggest
to bookspaceon the express traina few thatyoubooktheflexitrain btocktrain
weeksin advance. Andthenperhaps we'd option.lt'sa bit moreexpensive, butwith
haveto usethestandard train,whichis thatyoucanplaceyourorderup Io 24
muchslower. hoursbeforetheactualshipping date.As
Ying So,I thinkwe needto checkwithour an alternative, I cansuggest single-car
customer firstandfind out what'smost transport, whichis evenmoreflexible
important to them. - youcanorderup to two hoursbefore
cottection.
Paula Thatsoundsgood.
Simon Ofcourse, it is alwayscheaper if youcan
el
ry Firstof all,we offerthe generalpurposecontainer for plantransport wetlahead.Inthatcasewe
to anygeneral drycargo.lt comeswitha timberfloorand shouldalsoconsider theotherblock-train
hasvariouslashing devicesto secure theload.These options.
lashing pointsarelocated horizontally at floorlevel Paula OK.Justonelastquestion: howmuchtime
andvertically nextto thedoorcornerposts. wouldwe havefor toading?
Ourrefrigerated container, calted'reefer', canbe used Simon At least7 hours,butwe couldarrange
for delicatecargoandperishables. lt is temperature- longerloading timesif youtike.
controlled andis particularly suitabte forcargothat Paula Thankyouverymuchforyourhetp.I'tt
needsregulated or cooltemperatures. Withourreefer getbackto youassoonas I haveour
yourcargoreaches in perfectcondition.
its destination customers' specifi c transportrequirements.
lf youwantto shiptiquids, for example, foodstuffs
or Simon Fine.I lookforwardto hearingfromyou
chemicals, we canprovide youwithour'tanktainer'. again.Goodbye.
Thisis a standardcontainer framewith a tankfitted Poula Bve.
inside.Asan extra.we alsooffertankcontainers
 le s
Transcripts

Martin I don'tthinkso,but I'llcheck.Doyouhave

anyotherspeciaI requirements?
A) OK,so thisis oneof ourlargercontainers- the4oft
w Korla No,justthatdelivery date.
72
0penTop.ltstareweightis 4,o3okitos,thatis 8,88o Mortin OK- I'llgetbackto youwitha quotation
pounds. lts grossweightis 3z,5ookilos.Andhereare withinthenexttwo hours.Coutdyou
theinternal measurements ofthecontainer.TheOpen givemeyourtelephone andfaxnumbers,
Topcontainer's lengthinsideis 12metres- or 39 foot ptease?
5 inches.lts internal
widthis 2;5 m,andits height Karla Yes,of course.Mynumberis oo46
is z3z m - that's7 fool7 inches.Andthecontainer's 89oz65o3o andthefaxnumberis oo46
maximum paytoad is 28,47okitos. 89o265o39. Andmy nameis Karla
Hanssen.
Maftin Thanks verymuchMsHanssen. I'ttspeak
to yousoon.Goodbye.
6 lvlartin IFTInternational Forwarders, MartinSmith. Karla Thankyou.Bye.
13
HowcanI hetpyou?
Karla Hetlo, thisis KarlaHanssen fromCoolAir,
Sweden. I needa quotation for airfreight
to theUnitedArabEmirates. I'vebeen
tryingto complete theonlinequotation
& Jon JonFrederikson, ExportLogistics.
74 Sonia I' mj ustphoni ng
H iJon,thi si s S onj a. about
form,butit keepscrashing. youremail.
Sorryaboutthat.Wehavehadsome lon HiSonja.Thanks forgettingbackto meso
problems withit recently. I'ttseeif I quickty. Sowhatcanwe do aboutGLPin
canretrieve it. YousaidVournamewas France?
Hanssen, didn'tyou? Sonja I thinkwe'vereatlygota problem here.
Karla Yes,that'sright. Unfortunately, we can'tuseoneof our
Martin OK,hereit is.Welt,it'ssavedsomeof your regutar forwarders forthisshipment. I've
details. Wecango throughthe restof the talkedto all ofthemandthefastest service
consignment detailsoverthephoneandI'lt wouldtake48 hours.
fill in thequotation foryou. Jon Can'twe usesomeone thatspecializes in
Korla Thanks, go ahead. express deliveries?
Martin OK.Um...let'sstartwiththefreightdetaits. Sonja Notreally.I'vechecked thisoptiontoo,but
Couldyoubrieflydescribe thegoodsyou I'm notsureit wouldworkfor us because
wantto shio? theyoffera verytimitedloadingcapacity.
Karl0 They're coolingunitsandthey'regoingto Thismeansthatwewouldhaveseveral
Du b a i . smaller partialdeliveries. Andwe'dhaveto
Martin OK,so that'snon-hazardous materiat. How paya lot moreasa result.
manyunitsdo youwantto ship? Hmm.Whatabouttheweekend detivery?
Karla r5 boxeswitha grossweightof r5o kg That'spossible, isn'tit?
eacn. Sonja I'mafraidnot.Wecan'tdeliverat the
Martin Right. Andthesizeof eachbox? weekend because ofthe HGVdrivingban
Karla Eachboxis r7o cmhigh,r45 cmwideand on Saturdays andSundays.
8z c md e e p .I th i n kth ev o tu me w o u l dbe Jon Ohdear.I hadno ideathisdetivery would
about3om3 causeso manyprobtems. I'tttalkto GLP
Martin OK,let mejustcheckthatforyou.Hotdthe againandwittgetbackto youlater.
line.IPause] Hetlo? Thanks foryourhelp.
Karla Hi . Sonja Noproblem. Speakto yousoon.Bye.
Martin OK,so thevolumewouldbe 3o.3rm: for lon Bve.
thewholeconsignment ...Wheredo you
wantto shipthegoodsfrom?
Karla Stockhotm. Sweden.
Martin Andwhenwoutdyouliketheunitsto be d\
'tv OK,let'sgetstarted.Weareheretodayto discuss
how
cotlected at yourpremises? 75 we canimprove ourwarehousemanagement system
Korla 0n August3'd.
which,asyouall know,is outdated
andnotvery
Martin OK,gotthat.Whenshoulddetivery be
efficient.
I thinkthisnewwarehouseareamanagement
made?
system WMSzXwouldhelpuscutcostsandoptimize
Karla It'sveryimportant thatourcustomer
ourprocesses. Letmegiveyousomeof its main
receives theunitson August6th.Would
featuresandbenefits.
thatbe a probtem?
86 | Transcripts

Onegreatadvantageof WMSzX is that we could bath peartsin olasticcontainers whichwas

reducethe numberofwarehousesacrossCanadaby supposedto be deliveredthis morning,
centralizing the inventoriesin one singlelocation.This hasn'tarrivedyet. Do you know anything
meansthat we couldservicealt our NorthAmerican a b o u tt h i s ?
customersfrom one warehouse. Peter Sorry,I haveno ideaat the moment,but
Anotherinterestingfeatureof WMS2X is customer I'tl flnd out. Do you want me to get in
ordercycletimes.lt optimizesprocesses and can touchwith the customeras soon as I know
reducecustomerordercycletimes by up to 25"/".lf what the oroblemis?
we manageto improveour processes in this area,we Simon Yes,that would be great.The customer
couldincreasecustomersatisfaction by gettingthe saysthey urgentlyneedthe consignment
goodsto them faster. becausethey want to start packagingon
Warehousemanagmentcould be improvedas well Monday.
by transferring departmentsnow workingat different Peter 0K, l'tt get on to it straightaway.Talkto
placesto one singleplace.Thiscouldinvolvethe areas you laterthen. Bye.
receiving,orderpicking,and packing. Simon Bye.
WMSzX woutd atsohelp us reducewarehousearea
an d gro ups pac e.I t hink it is anot herbig plus po i n t d: 2
v3
that we couldhavejust one warehousefloor instead 18 Brit Bio BeautyPharma,Brit Egbertspeaking.
ofthe four we havenow. Thiscoutdbe achievedby Peter HelloMs Egbert.Thisis PeterBott from
instattingan automatedstorageand retrievalsystem. Vita Cosmetics. I understandthereis a
The new systemwould also enableus to trackthe problemregardingthe shipmentof bath
materialflow at any givenmoment. pearlsyou shouldhavereceivedthis
And one last advantageis the print-on-demand morning.
feature.Thisallowsprintingof labets,brochures, and B{it Yes,well ...the containers still haven't
customerguidetinesin z5 languages. anived.What'sthe problem?
Peter l've just checkeda[[the documentsand it
seemsthat we usedthe wrongaddress.
Yourconsignment was deliveredto another
/il\
g Peter OK,this is how the systemsworks.lt's customerby mistake.l'm reallysorryabout
a6
actuatlyquitesimpte.Afterthe goods this, Ms Egbert,but l'I do everythingI can
havearrivedat the packinglocation,the to get this problemsortedout. lf I tatk to
firststep is to scanin the barcodeofthe our forwardersherein the UK now, I'm
shippingbox.Afterthat you enterthe surewe'll find a solution.
Packinglocationdialogue. Brit OK.But makesurethat we havethe
Mike OK,I gotthat.Whatis thenextstep? consignment by Monday,otherwisewe'tI
Peter Wetl,following thatyoucanseeandaccess be in serioustrouble.
al[positions in the pickingcontainer. Peter Yes,I understand.l'tt get backto you as
Mike I see. soon as I've spokento the forwarder.
Pete{ lfyou usethisfunction, youcanformone
or severaI packages andoncethepackage g:
!a:s 3
is complete, thesystemwillautomatically 79 Pete/ He[[o,Ms Egbert.This is PeterBott
calculate theweightusinga datainterface again.l've iust talkedto our freight
between thescales andthesystem. forwardersherein the UK.They'tlpick up
Mike So u n dgso o dW. h aat b o u th
t es h i p pi ng the containers at the othercustomer's
labets? premisestomorrowmorningand get them
Peter Thatis actually thenextstep.Thesystem shippedto lcetandby expresscargo.
wittprinttheshipping [abetafteryouhave Thatway you shoutdhavethem by Friday
selected themeansoftransport. Andnow afternoon.Woutdthat be OKfor you?
we cometo the laststageof thisprocess. Erit Yes,that soundsgood.
Aftertheorderhasbeencompleted, the Peter Excellent. There'sjust one otherthing.
detivery noteis printedautomatically. As I said before,the addresson the
documentstravellingwith the containers
is wrong.Coutdyou makesurethat your
logisticspeopteknow that?Otherwisethe
consignment might be rejectedat the gate.
€r, t
G
Brit Yes,I'ttseeto that. Thanksfor your help.
17 Simon Hi Peter.lt'sSimonhere.
Peter It's the leastI can do. Let me know if there
Peter H iSi m o nH. o wa rey o ud o i n g ?
are any other probtems.
Simon Fine,thanks.Um,listenPeter,I'vejusthad
Brit I witt.Bve.
a callfromourcustomer in lceland.Thev
areveryupsetbecause thatshipment of
 Transcripts
| 87

t Openaccount
€ Speaker
20 Wemainlydo business in Europe,where
mostof ourcustomers expectus to give
themopenaccount terms.Obviously, this
methodof paymentis goodfor the buyers,
but not for us as exDorters becausewe
don'trealtyhaveanycontroloverthe
paymentprocess. Wecanaskthe customer
to payat a certaindateor withina certain
period,butwe canneverbesurethatthey
witl paythen.To protectourselves against
non-payment or customer we
insolvency,
usually takeout creditinsurance.
z Lefterofcredit
Speaker
Withcustomers we haven'tdonebusiness
with before,we atwaysusea letterof
credit.lt allowsus to agreedetailedterms
withthebuyer,whichcan'tbe changed
oncetheyhavebeenfixed.Aboveall,
it's oneof the mostsecurepayment
methodsin foreigntrade.Thebuyer'sand
setler'sbankworktogetherandofferthe
sellera commitment of payment. Witha
documentary creditlikethiswe canbe sure
thatwe'llbe paidforthegoodswe supply.
3 Advancepayment
Speaker
We'rea smallcompany in high
speciatizing
qualitycomputer hardware. Ourcompany
policyis thatcustomers haveto payup
front.Thatmeansthe customers transfer
the moneybeforewe shipthe hardware
to them.Because we'rea smallbusiness,
ourcashflowsituationdoesn'tallowus
to offercustomers longercreditperiods.
Wewoutdn'tbeabteto copewithdetayed
payment or customers notpayingat att.
Forus asse[[ers, it's the mostsecure
payment method. Weknow,of course, that
mostof ourcustomers wouldpreferother
paymentfacitities.