10

Agricultural Crop
Production
(Agronomic Crop Production)
Quarter 1 – Module 1:
Personal Entrepreneurial
Competencies (PECs) and
Environment and Market
(Week 1-2
Horticulture (TLE) –Grade 10
Quarter 1- Module 1: Personal Entrepreneurial Competencies (PECs) and
Environment and Market
First Edition 2020

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use these materials from their respective copyright owners. The publisher and
authors do not represent nor claim ownership over them.

Development Team of the Module

Compilers: Jerome Flores

Anecita Ponce and Gilbert Tito
Editors:
Marlene G. Padigos
Reviewer:
Illustrator / Layout Artists:
Management Team:
Rhea Mar A. Angtud, Schools Division
Superintendent Danilo G. Gudelosao, Asst. Schools Division
Superintendent Grecia F. Bataluna, CID Chief
Marlene G. Padigos, EPS-EPP/TLE/TVL

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Office Address: Imus Avenue, Cebu City
Telefax: (032) 255-1516 / (032) 253-9095
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Introductory Message
Welcome to the Technology and Livelihood Education – 10 on Agricrop
Production!

This module was collaboratively designed, developed and reviewed by

educators both from public and private institutions to assist you, the teacher,
in helping the learners meet the standards set by the K to 12 Curriculum while
overcoming their personal, social, and economic constraints in schooling.

This learning resource hopes to engage the learners into guided and
independent learning activities at their own pace and time. Furthermore, this
also aims to help learners acquire the needed 21st century skills while taking
into consideration their needs and circumstances.

This module was designed to provide you with fun and meaningful
opportunities for guided and independent learning at your own pace and time.
You will be enabled to process the contents of the learning resource while being
an active learner.
This module has the following parts and corresponding icons:
This will give you an idea of the skills or competencies you
What I Need are expected to learn in the module.
to Know
This part includes an activity that aims to check what you
What I already know about the lesson to take. If you get all the
Know answers correct (100%), you may decide to skip this
module.
This is a brief drill or review to help you link the current
What’s In lesson with the previous one.

In this portion, the new lesson will be introduced to you

What’s New in various ways such as a story, a song, a poem, a problem
opener, an activity or a situation.
This section provides a brief discussion of the lesson. This
What is It aims to help you discover and understand new concepts
and skills.
This comprises activities for independent practice to
What’s More solidify your understanding and skills of the topic. You
may check the answers to the exercises using the Answer
Key at the end of the module.
This includes questions or blank sentences/paragraphs
What I Have to be filled in to process what you learned from the lesson.
Learned

This section provides an activity which will help you

What I Can transfer your new knowledge or skill into real life
Do situations or concerns.

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 This is a task which aims to evaluate your level of mastery
Assessment in achieving the learning competency.

In this portion, another activity will be given to you to

Additional enrich your knowledge or skill of the lesson learned. This
Activities also tends to retain learned concepts.
This contains answers to all activities in the module.
Answer Key

At the end of this module, you will also find:

References This is a list of all sources used in developing

this module.
The following are some reminders in using this module:

1. Use the module with care. Do not put unnecessary mark/s on any
part of the module. Use a separate sheet of paper in answering the
exercises.
2. Don’t forget to answer What I Know before moving on to the other
activities included in the module.
3. Read the instructions carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your
answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through with
it.
If you encounter any difficulty in answering the tasks in this module, do
not hesitate to consult your teacher or facilitator. Always bear in mind
that you are not alone. We hope that through this material, you will
experience meaningful learning and gain a deep understanding of the
relevant competencies. You can do it

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 What I Need to Know

This module is designed and written with you in mind. It is here to help you
understand Agricrop Production Grade 10. The scope of this module permits it
to be used in many different learning situations. The language used recognizes
the diverse vocabulary level of the students. The lessons are arranged to follow
the standard sequence of the course.

The module covers the lesson on:

● Lesson 1 – Personal Entrepreneurial Competencies (PECs)
● Lesson 2 – Environment and Market

After going through this module, you are expected to:

1. identify areas for improvement, development and growth;

2. align your PECs according to your business/career choice; and
3. create a plan of action that ensures success in your
business/career choice
4. identify what is of “Value” to the customer;
5. identify the customer to sell to;
6. explain what makes a product unique and competitive;
7. apply creativity and innovative techniques to develop
marketable product

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 What I Know

As part of your initial activity, try to assess your prior knowledge and
experience related to personal entrepreneurial competencies.

Use a separate sheet of paper for your answer. Do not forget to write the
following:

Name: Grade and Section: __________

Module No.: __________________________ Title: ______________________
Directions: Choose the letter of the best answer. Write your answer on a
separate sheet of paper.
1. Innovates to have an edge over other competitors.
A. ability to accept change C. confident
B. creative D. disciplined
2. Always looking for an opportunity to have/earn income.
A. excellent planner C. possess people’s skills
B. profit-oriented D. sound decision maker
3. Always sticks to the plan.
A. confident C. disciplined
B. creative D. hardworking
4. Makes wise decisions towards the set objectives.
A. excellent planner C. possess people’s skills
B. profit-oriented D. sound decision maker
5. Effective and efficient communication skills and relates well to people.
A. excellent planer C. possess people skills
B. hardworking D. profit-oriented
6. Strategic thinking and setting of goals.
A. excellent planer C. possess people skills
B. hardworking D. profit-oriented
7. Trusting in one’s ability.
A. creative C. excellent planner
B. confident D. hardworking
8. One good characteristic of business entrepreneurs is they work diligently.
A. creative C. excellent planner
B. confident D. hardworking
9. Another good trait of a good entrepreneur is they are adaptable to change.
A. ability to accept change C. confident
B. creative D. disciplined
10. Entrepreneur good traits start with a solid dedication.
A. ability to accept change C. committed
B. creative D. confident
11. Essential to every individual so he/she may be able to live with dignity and
pride in the community of people.
A. basic needs C. needs and wants

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 B. needs D. wants
12. Put yourself in a position where you are responsible for the failure or
success of your business.
A. ability to accept change C. excellent planner
B. has the initiative D. profit-oriented
13. Considered above all the basic necessities of life.
A. basic needs C. needs and wants
B. needs D. wants or desires
14. Basic indicators of the kind of business that you may engage into because
they can serve as the measure of your success.
A. basic needs C. needs and wants
B. needs D. wants or desires
15. Through the process of evaluation between attributes, a final concept is
selected.
A. analyze competitive products C. generate product concept
B. establish target specification D. select a product concept

Assessment of Personal
Lesson Entrepreneurial Competencies
(PECs) and Skills vis-à-vis a
1 Practicing Entrepreneur in a
Province

What’s In

To start with this module, let us first understand entrepreneurs and

entrepreneurship.

Entrepreneurs are those with the skills and capabilities to see and evaluate
business opportunities. They are individuals who can strategically identify
products or services needed by the community and have the capacity to
deliver them at the right time and at the right place.

Entrepreneurs are agents of economic change; they organize, manage, and

assume risks of a business. Some of the good qualities of entrepreneurs are
opportunity- seeker, risk-taker, goal-setter, excellent planner, confident
problem-solver, hardworking, persistent, and committed.

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Entrepreneurship, on the other hand, is not just a simple business activity
but a strategic process of innovation and new product creation. Basically,
entrepreneurship is both an art and science of converting business ideas
into marketable products or services to improve the quality of living.

Now that you have background knowledge about entrepreneurs and

entrepreneurship, you can now walk through in assessing your PECs.
Always remember that successful entrepreneurs continuously develop and
improve their PECs.

What’s New

Entrepreneurial competencies refer to the important characteristics that

should be possessed by an individual in order to perform entrepreneurial
functions effectively. In this module, you will learn some of the most
important characteristics, attributes, lifestyle, skills and traits of a
successful entrepreneur or an employee to be successful in a chosen
career.

Below are few important characteristics / traits / attributes of a good

entrepreneur:

• Hardworking: One of the important characteristics of a good

entrepreneur is hardworking. This means working diligently and
being consistent about it. Hardworking people keep improving their
performance to produce good products and/or provide good services.
• Confident: Entrepreneurs have self-reliance in one’s ability and
judgment. They exhibit self-confidence to cope with the risks of
operating their own business.
• Disciplined: Successful entrepreneurs always stick to the plan and
fight the temptation to do what is unimportant.
• Committed: Good entrepreneurs assume full responsibility over
their business. They give full commitment and solid dedication to
make the business successful.

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 • Ability to accept change: Nothing is permanent but change. Change
occurs frequently. When you own a business, you should cope with
and thrive on changes. Capitalize on positive changes to make your
business grow.
• Creative: An entrepreneur should be creative and innovative to stay
in the business and in order to have an edge over the other
competitors.
• Has the initiative: An entrepreneur takes the initiative. You must
put yourself in a position where you are responsible for the failure or
success of your business.
• Profit-oriented: An entrepreneur enters the world of business to
generate profit or additional income. The business shall become your
bread and butter. Therefore, you must see to it that the business can
generate income.

Listed below are the important skills of a successful entrepreneur:

• Excellent planner: Planning involves strategic thinking and goal

setting to achieve objectives by carefully maximizing all the available
resources. A good entrepreneur develops and follows the steps in the
plans diligently to realize goals. A good entrepreneur knows that
planning is an effective skill only when combined with action.

• Possesses people skills: This is a very important skill needed to be

successful in any kind of business. People skills refer to effective and
efficient communication and establishing good relationships with the
people working in and out of your business. In day-to-day business
transactions, you need to deal with people. A well-developed
interpersonal skill can make a huge difference between success and
failure of the business.

• Sound decision maker: Successful entrepreneurs have the ability to

think quickly and to make wise decisions towards a
predetermined set of objectives. No one can deny that the ability to
make wise decisions is an important skill that an entrepreneur should
possess. Sound decisions should be based on given facts and
information and lead towards the predetermined objectives.

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 What is It

Learning Goals and Targets

After understanding the objectives of this module, having gone through pre-
assessment, and answering the guide questions, you will be asked to set your own
personal goals and targets. These goals and targets will urge you to further achieve
the ultimate objective of this module. In the end, these ultimate goals will motivate
you to learn more about PECs.

Goals and Learning Ultimate Goal

Activities
Targets

Figure 1: Strategic process to achieve the objectives of this module

Reading Resources and Instructional Activities

After setting your own personal goals and targets in achieving the objectives of this
module, check your inherent knowledge of PECs. Answer the following guide
questions with the help of your classmates.

What’s More

To firm up what you have learned and have a better appreciation of the
different entrepreneurial competencies, read the PECs checklist below, then
answer the same.

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PECs Checklist

Directions: Using the PECs Checklist, assess yourself by indicating a check

( ) mark in either strengths and/or development areas column. Interpret
the results by counting the total number of check marks in each of the
columns. After accomplishing the checklist, form a group and share your
insights and experiences why you have come up with that personal
assessment.

Personal Assessment in terms

Personal Entrepreneurial Competencies of:
of an Entrepreneur Strength Development
Areas
Hardworking
- Works diligently
Self-confident
- Confidence in one’s ability
Discipline
- Sticks to the plan
Committed
- Solid dedication
Ability to accept change
- Adaptable to change
Creative
- Innovative to have an edge over
other competitors
Profit-oriented
- Always looks for income

Planner
- Strategically thinks and sets goals
People Skills
- Has effective and efficient
communication skills and
relationship with people

Decision Making
- Makes a wise decision towards
the set objectives
TOTAL

Interpretation/Insights:

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 What I Have Learned

1. Explain the importance of assessing one’s PECs before engaging in a

particular entrepreneurial activity.

2. Are there other strategies or approaches where you can assess your PECs?
Explain how these strategies will become more useful in selecting a viable
business venture.

3. What are the desirable personal characteristics, attributes, lifestyles,

skills, and traits of a prospective entrepreneur? Why are these important?

4. Why is there a need to assess one’s PECs in terms of characteristics,

attributes, lifestyles, skills, and traits before starting a particular
business?

Lesson ENVIRONMENT AND

2 MARKET

What’s In

People who aspire to start a business need to explore the economic, cultural and
social conditions prevailing in the area. Needs and wants of the people around the
vicinity that are not met may be considered as business opportunities. Identifying
the needs of the community, its resources, available raw materials, skills, and
appropriate technology can help a new entrepreneur in seizing a business
opportunity.

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To be successful in any kind of business venture, potential entrepreneurs
should always look closely at the environment and market. They should always
be watchful of the existing opportunities and constraints. The opportunities in
the business environment are those factors that provide possibilities for a
business to expand and make more profits. Constraints, on the other hand,
are those factors that limit the ability to grow, hence reducing the chance of
generating profit. One of the best ways to evaluate the opportunities and
constraints is to conduct SWOT (Strengths, Weaknesses, Opportunities and
Threats) Analysis.

SWOT analysis is a managerial tool to assess the environment. It gathers

important information, which in turn is used in crafting a strategic plan.
Strengths and weaknesses are internal in an organization. Basically, they
relate to resources owned by the organization, things that one has control over,
as- well as the extent of its marketing capability.

Opportunities and Threats exist in the external environment. Opportunities

relate to the market, development of new technologies, and external factors
such as government policies, climate, and trends. Threats relate to what the
competition is doing as well as legal and other constraints.

Now that you have read some of the important things to consider succeeding
in any business, you are now ready to explore more about the environment
and market.

What is It
Product Development
When we talk of product development, we are referring to a process of making
a new product to be sold by a business or enterprise to its customers. Product
development may involve modification of an existing product or its
presentation, or formulation of an entirely new product that satisfies a newly
defined customer’s needs and/or want and/or a marketplace.

The term development in this module refers collectively to the entire process of
identifying a market opportunity, creating a product to appeal to the identified
market, and finally, testing, modifying and refining the product until this will
be ready for production. This product can be any item to be sold to the
consumers.

There are basic, yet vital questions that you can ask yourself. When you shall
find acceptable answers to these, you can say that you are ready to develop a
product and/or render service.
1. For whom are the product/service aimed?
2. What benefit will the customers expect from it?
3. How will the product differ from the existing brand? Or from their
competitor?

Likewise, needs and wants of the people within the area should also be taken
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into consideration. Everyone has his or her own needs and wants. However,
people have different concepts of needs and wants. Needs in business are
important things that every individual does without in a society. These include:
1. Basic commodities for consumption
2. Clothing and other personal belongings
3. Shelter, sanitation and health
4. Education

Basic needs are essential to every individual so he/she may be able to live with
dignity and pride in the community of people. These needs can obviously help
you generate business ideas and subsequently to develop a marketable
product.

Wants are desires, luxury, and extravagance that signify wealth and an
expensive way of living. Wants or desires are considered above all the basic
necessities of life. Some examples are the eagerness or the passion of every
individual which are non- basic needs like fashion accessories, shoes, clothes,
travelling around the world, eating in an exclusive restaurant, watching
movies, concerts, plays, having luxurious cars, wearing expensive jewelry,
perfume, living in impressive homes, and others.

Needs and wants of people are the basic indicators of the kind of business that
you may engage into because they can serve as the measure of your success.
Some other good points that you might consider in business undertakings are
the people, their needs, wants, lifestyle, culture, and tradition, and social
orientation.

To summarize, product development entirely depends on the needs and wants

of the customers. Another important issue to deal with are the key concept of
developing a product. The succeeding topic shall enlighten you about the
procedure in coming up with a product concept.

Concepts of Developing a Product

Concept development is a very critical phase in developing a product. From this

stage, the needs of the target market are identified, and competitive products are
reviewed before the product specifications are defined. The product concept is
selected along with an economic analysis to come up with an outline of how a product
is being developed. Below is a figure that shows the stages of concept development
of a product.

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 Concept Development

Development The process of product development follows these steps:

A. Identify Customer Needs - Using survey forms, interviews, research,

focused group discussions, and observations an entrepreneur can easily
identify customers’ needs and wants. In this stage, the information that can
possibly be gathered here are product specifications (performance, taste,
size, color, shape, lifespan of the product, etc.). This stage is very important
because this would determine the product to be produced or provided.

B. Establish Target Specifications - Based on customers' needs and reviews

of competitive products, you may now establish target specifications of the
prospective new product and/or service. Target specifications are essentially
a wish-list.

C. Analyze Competitive Products - It is imperative to analyze existing

competitive products to provide important information on establishing
product/service specifications. Other products may exhibit successful design
attributes that should be emulated or improved upon in the new
product/service.
D. Generate Product Concepts - After having gone through with the previous
processes, you may now develop a number of product concepts to illustrate
what types of product/service are both technically feasible and would best
meet the requirements of the target consumers/market.

E. Select a Product Concept - Through the process of evaluation between

attributes, a final concept is selected. After the final selection, additional
market research can be applied to obtain feedback from certain key
customers.

F. Refine Product Specifications - In this stage, product/service specifications

are refined on the basis of input from the foregoing activities. Final

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 specifications are the results of extensive study. Expected service life and
projected selling price are being considered in this stage.

G. Perform Economic Analysis - Throughout the process of product

development, it is very important to always review and estimate the
economic implications regarding development expenses, manufacturing
costs, and selling price of the product/service to be offered/provided.

H. Plan the Remaining Development Project - In this final stage of concept

development, you may prepare a detailed development plan which includes
a list of activities, the necessary resources and expenses, and a development
schedule with milestones for tracking progress.

Finding Value

People buy for a reason, there should be something in your product/service that
would give consumers a good reason to go back and buy for more. There must be
something that has to make you the best option for your target customers; otherwise,
they have no reason to buy what you are selling. This implies further that you offer
something to your customers which they will value or treasure.

The value that you incorporate to your product is called a value proposition. Value
proposition is “a believable collection of the most persuasive reasons people should
notice you and take the action you are asking for.” Value is created by fulfilling deep
desires and solving deep problems. This is what gets the people moving and keeps
them spending for your product/service.

Innovation

Innovation is the introduction of something new in your product/service. This may

be a new idea, a new method, or a device. If you want to increase your sales and
profit you must innovate. Some of the possible innovations in your products are
change in packaging, improved taste, color, size, shape, and perhaps price. Some of
the possible innovations in providing services are application of new improved
methods, additional features of product/ services, and possibly, freebies.

Let us go back to what Mrs. Tubongbanua did with the Guimaras mangoes aside
from its known qualities. She made mango jam, mango calamansi concentrate,
mango sauce, mango ketchup-regular to make a difference from other existing
products in the market.

Unique Selling Proposition (USP)

Unique Selling Proposition is the factor or consideration presented by a seller as the

reason that the product or service being offered is different from and better than that
of other key players or competitors. Before you can begin to sell your product or
service to your target customers, you have to sell yourself into it. This is especially
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important when your product or service is similar to those around you.

USP would require careful analysis of other businesses' ads and marketing
messages. If you analyze what they say or what they sell, apart from the qualities of
their product or service, you can learn a great deal about how companies
distinguished themselves from competitors.

Here's how to discover your USP and use it to increase your sales and profit:

● Use empathy: Put yourself in the shoes of your customers. Always focus on
the needs of the target customers and forget falling in love with your own
product or service. Always remember, you are making this product or providing
for the target customers to eventually increase sales and earn high profit. You
are not making this product or service for yourself. Essential questions such as
what could make them come back again and again and ignore your
competitors? Most possible answers will be focused on the quality, availability,
convenience, cleanliness, reliability, and friendliness. Agriculture products are
not that hard to sell because they form part of our basic needs.

Identify what motivates your customers. It is very important for you to

understand and find out what drives and motivates your customers to buy your
product/service. Make some efforts to find out, analyze, and utilize the
information that motivates the customers in their decisions to purchase your
product/service.

Discover the actual and genuine reasons why customers buy your product
instead of that of your competitor's. Information is very important in
decision making. Competitive entrepreneur always endeavors to improve
his/her products/services and constantly provide satisfaction and sustain
patronage of customers. As your business grows, you should always consider
the process of asking your customers for some important information and
feedback that you can use to improve your product/services.

Key Concepts of Selecting a Business Idea

Once you have embarked on identifying the business opportunities, you will
eventually see that there are many possibilities available for you. It is very unlikely
that you will have enough resources to pursue all of them at once. Which one will
you choose?

You have to select the most promising one from among a hundred and one ideas. It
will be good to do this in stages. In the first stage, screen your ideas to narrow them
down to about five choices. In the next stage, trim down the five choices to two
options. In the final stage, choose between the two and decide which business idea
is worth pursuing.

In screening your ideas, examine each one in terms of the following factors:
1. How much capital is needed to put up the business?
2. How big is the demand for the product? Do many people need this

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 product and will continue to need it for a long time?
3. How is the demand met? Who is processing the products to meet the
need (competition or demand)? How much of the need is now being
met (supply)?
4. Do you have the background and experience needed to run this
particular business?
5. Will the business be legal, not going against any existing or
foreseeable government regulation?
6. Is the business in line with your interest and expertise?

Branding

Branding is a marketing practice of creating a name, symbol or design that identifies

and differentiates product/service from that of the competitors. It is also a promise
to your customers. It tells them what they can expect from your product/service,
and it differentiates your offerings from other competitors. Your brand is derived
from who you are, who you want to be, and who people perceive you to be.

Branding is one of the most important aspects of any business. An effective brand
strategy gives you a major edge in increasingly competitive markets.

The features of a good product brand are as follows:

● delivers the message clearly

● confirms your credibility
● connects your target prospects emotionally
● motivates the buyer
● concretizes user loyalty

Here are some simple tips to publicize your brand.

● Develop a tagline. Write a meaningful, unforgettable, and easy-

to- remember statement that captures the essence of your brand.
● Design a great logo. Create a logo suitable to your business and
consistent with your tagline and advertise it.
● Write down your brand messaging. Select key messages you

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 want to communicate about your brand.
● Be true to your brand. Deliver your brand promise.
● Be consistent. Be reliable and consistent every time.

What’s More
Directions: In generating a business idea, environmental scanning is very
important. Utilize the SWOT analysis table below to list all your observations.
Consider the strategies below to select the best business idea.

Strength (S) Weaknesses (W)

- -
- -
- -
- -
- -
-

Opportunities (O) Threats (T)

- -
- -
- -
- -
- -
-

Strategize:

● SW – Utilize the strengths to overcome the weakness

● OS - Capitalize on the opportunities to eliminate the weakness
● ST – Maximize on your strengths to eliminate the external threats
● OT – Take advantage of the available opportunities to eliminate
the external threats.

Strategies/Activities:

Analysis:

My Best Business Idea:

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 Additional Activities

After performing the activities on the importance of PECs, let’s determine how much
you have learned. Perform task 6 to determine how well you have understood the
lesson.

Task: Preparation of a Plan of Action

Directions: Use in a separate sheet of paper / in your test notebook the information
generated from task 5 (Interview) and prepare an action plan that indicates alignment
of your PECs to the PECs of a successful entrepreneur in Agricultural Crops
Production in your locality.

Objective Area Activities Strategies Time Expected

Frame Outcome

To align my Characteristics
PECs with the
P E Cs of a
successful
Skills
entrepreneur
in Agricultural
Crops
Production Attribute
(Horticulture)
NC II
Traits

Assessment

Use a separate sheet of paper in answering the test.

Name: _____________________________ Subject and Grade level: _____________
Module No: _______________________________ Module Title: _________________

Directions: Choose the letter of the best answer. Write your answer on a
separate sheet of paper.

1. This is generated by examining what goods and services are sold outside
the community.
A. Business Creation C. Business Concept
B. Business Pricing D. Business Idea

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2. A process of making a new product to be sold to the customers.
C. Product Analysis C. Product Development
D. Product Conceptualization D. Product Implementation
3. These are luxuries, advantages, and desires that every individual
considers beyond necessary.
A. Wants B. Desires C. Requirements D. Needs
4. This is the factor or consideration presented by a seller as the reason
that one product or service is better and different from that of the
competitors.
A. Unique Selling Plan C. Unique Pricing Policy
B. Unique Selling Proposition D. Finding Value-Added
5. In this stage, the needs of the target market are identified, reviewed,
and evaluated.
A. Concept Development C. Project Development
B. Economic Analysis D. Refine Specification
6. This is the introduction of a new idea to make the product and services more
attractive and saleable to prospective customers.
A. New Idea C. Product Development
B. Creativity D. Innovation
7. A managerial tool used to assess the environment in gathering
important information used for strategic planning.
A. Environmental Scanning C. WOTS Analysis
B. SWOT Analysis D. Survey Analysis
8. A marketing practice of creating a name, symbol or design that identifies
and differentiate a product from others.
A. Product Naming C. Branding
B. Unique Selling Proposition D. Tagline
9. This is a meaningful and unforgettable statement that captures the
essence of your brand.
A. Product Naming C. Branding
B. Unique Selling Proposition D. Tagline
10. These are the things that people cannot live
without.
A. Wants C. Requirement
B. Desires D. Needs
11. Through the process of evaluation between attributes, a final
concept is selected.
A. Analyze competitive products C. Generate product concept
B. Establish target specification D. Select a product concept
12. Trusting in one’s ability.
A. Creative C. Excellent planner
B. Confident D. Hardworking
13. One good characteristic of business entrepreneurs is they work diligently.
A. Creative C. Excellent planner
B. Confident D. Hardworking
14. Another good trait of a good entrepreneur is they are adaptable to change.
A. Ability to accept change C. Confident
B. Creative D. disciplined

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15. Entrepreneur good traits start with a solid dedication.
A. Ability to accept change C. Committed
B. Creative D. Confident

References

K-12 Basic Education Curriculum Technology and Livelihood

Education (TLE) AGRICULTURAL CROPS PRODUCTION
K to 12 Agricultural Crop Production Learning Module

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