Student Group No Student name 1 Student name 2
Biswajit Biswas Ashirbad Jena
Mall Name
Orion Mall
Store Name
Marks & Spencer Total Footfall Counts Total Conversion Counts
4.30 to 5 pm 4 1
5 pm to 5.30 pm 1 0
5.30pm to 6 pm 6 1
6 pm to 6.30 pm 5 0
Total of 2 hours 16 2
Student name 3
Apurba Das
Conversion %
25%
0%
17%
0%
13%
Date 03.11.24
Project Group No Group A
Store Name & Mall Name
Student Name 1 Biswajit
Student Name 2 Ashirbad
Student Name 3 Apurba
Rating between 1 to 5 (1 is least)
Quality Of external Signage 4
Quality & visibility of Internal signages 3
Attractiveness of Window/external display 2
Attractiveness of interior display 1
Grooming of staff & Manager 2
Product knowledge of staff 4
Enthusiasm /persuasiveness of staff 1
Quality of interior display theme 1
Quality of interior lights 1
Quality of Music 1
Quality of electrical fittings 4
Quality of furniture fittings 4
Innovativation in product display 2
Availability of product assortments in sizes and
5
colors, as per your choice
What did you like the most in the store Describe >>>>
Biswas
Jena
Das
Remarks to be given if rating is less than 2
Ineffective merchandising hinders sales.
Lack of visual cohesion creates a fragmented
shopping experience.
Ineffective product knowledge limits sales potential.
Low staff morale impacts customer experience.
The interior display theme doesn't create a
comforting and private shopping experience for
lingerie.
The lighting is too bright and lacks warmth, creating
an uninviting atmosphere.
The absence of soothing music creates a sterile and
impersonal shopping environment.
Marks & Spencer excels in its inclusive sizing (XXXS-
XXXL) and well-curated color palette. Offering a
wide size range ensures a diverse customer base
feels catered to. The store's classic color selection
and timeless styles create a strong brand identity
and drive repeat business.
