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17 views7 pages

Untitled 7

Uploaded by

gkharoudblas22
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Company: Parle Agro

1. Parle Agro, a pioneer in the Indian beverage industry, has


been creating innovative products and iconic brands since 1985
Headquartered in Mumbai, with over 5500+ employees, Parle
Agro is the largest Indian beverage company. Our strength lies
in establishing new categories, building brands and capturing
market share within those categories. Frooti, the first product
rolled out of Parle Agro in 1985, became the largest selling
mango drink in India. I.Resource Based View(RBV)
of the Firm in VRIN framework
2. Risk Management Strategy, towards its Vision

Vision Statement: To be the leaders in our business. We will stand apart from
the competition by being the first in the market to innovate.

3. Value chain analysis of the Firm

Value-chain analysis is an analytical framework that assists


in identifying business activities that can create value and
competitive advantage to the business. The figure below il-
lustrates the essence of value chain analysis.
II. Measuring the effectiveness of a business strategy involves vari-
ous methods and metrics that assess how well an organization is
achieving its goals. Here are some common methods:

1. Financial Metrics

• Revenue Growth: Analyzing changes in sales over time to gauge mar-


ket demand and business expansion.
• Profit Margins: Examining gross, operating, and net profit margins to
assess cost management and pricing strategy.
• Return on Investment (ROI): Calculating the gain or loss generated
relative to the investment cost.
• Cash Flow Analysis: Monitoring cash inflows and outflows to ensure liq-
uidity and operational sustainability.

2. Customer Metrics

• Customer Satisfaction Scores (CSAT): Measuring customer satisfac-


tion through surveys and feedback forms.
• Net Promoter Score (NPS): Assessing customer loyalty and likelihood
of recommending the brand.
• Customer Retention Rate: Tracking the percentage of repeat cus-
tomers over a specific period.
• Market Share: Evaluating the company’s share of the total market rela-
tive to competitors.

3. Operational Metrics

• Efficiency Ratios: Analyzing metrics like inventory turnover and em-


ployee productivity to gauge operational efficiency.
• Quality Control Metrics: Measuring defect rates, returns, and service
delivery times to assess product/service quality.
• Cost Management: Evaluating costs of goods sold (COGS) and opera-
tional expenses to control spending.

4. Strategic Metrics

• Achievement of Strategic Goals: Monitoring the progress toward spe-


cific strategic objectives and milestones.
• Innovation Rates: Measuring the frequency of new product launches
and improvements.
• Market Expansion Success: Assessing the effectiveness of entering
new markets or segments.

5. Employee Metrics
• Employee Engagement Scores: Evaluating employee morale and com-
mitment through surveys.
• Turnover Rates: Analyzing staff retention and turnover to assess work-
place satisfaction.
• Training and Development Metrics: Tracking employee training hours
and skill development initiatives.

6. Balanced Scorecard

• A strategic planning tool that provides a framework for translating an or-


ganization’s strategic objectives into a coherent set of performance mea-
sures across multiple perspectives (financial, customer, internal pro-
cesses, learning, and growth).

7. Benchmarking

• Comparing performance metrics against industry standards or competi-


tors to identify areas of improvement and best practices.

8. SWOT Analysis

• Evaluating strengths, weaknesses, opportunities, and threats to gain in-


sights into strategic positioning and effectiveness.
“Jaggi Sweets"

Business Overview: Jaggi Sweets is a local family-owned sweet shop in India,


specializing in traditional Indian sweets and snacks.

Vision: To be the leading provider of authentic and high-quality


sweets, celebrating traditional recipes while embracing innovation,
and to create memorable experiences for our customers in every bite.

Performance Indicators in Multiple Perspectives

1.Financial Perspective

• Revenue Growth Rate: Sales increase over time (monthly, quarterly,


annually).
• Profit Margin: Gross profit margin assessing profitability.
• Average Transaction Value: Average spend per customer visit.
• Cost of Goods Sold (COGS): Direct costs of producing sweets.
• Cash Flow: Inflows and outflows to ensure liquidity.

2. Customer Perspective

• Customer Satisfaction Score (CSAT): Satisfaction measured through


feedback.
• Net Promoter Score (NPS): Likelihood of customer recommendations.
• Customer Retention Rate: Percentage of repeat customers.
• Foot Traffic: Number of customers visiting the shop.
• Order Accuracy Rate: Correctly fulfilled orders percentage.

3. Internal Process Perspective

• Production Efficiency: Time taken to produce sweets.


• Quality Control Metrics: Defect rates and customer complaints.
• Inventory Turnover Ratio: Speed of inventory sales and replacement.
• On-time Delivery Rate: Percentage of timely order deliveries (if appli-
cable).
• Waste Percentage: Raw materials wasted during production.

4. Learning and Growth Perspective


• Employee Engagement Score: Employee satisfaction measured
through surveys.
• Training Hours per Employee: Average training hours for staff.
• Employee Turnover Rate: Percentage of employee departures.
• Skill Development Metrics: New skills learned by employees.
• Innovation Rate: Introduction of new sweet varieties or seasonal offer-
ings.

Pictorially present using the Balanced Score Card


framework.

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