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Revolutionizing The Makeup Industry A Startups Journey

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23 views8 pages

Revolutionizing The Makeup Industry A Startups Journey

Uploaded by

mauliproducts.business
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Revolutionizing

the Makeup
Industry: A
Startup's Journey
A startup poised to transform the makeup industry, driven by
innovation, sustainability, and inclusivity.

by Swanandi Bagwe
The Problem We Aim to
Solve
Limited Options Sustainability
Concerns
Traditional makeup brands
often lack diversity in Many makeup products
shades, textures, and contain harmful chemicals
formulas. and have unsustainable
packaging practices.

Inconsistent Quality
Makeup products can vary in quality, causing frustration and
wasted money for consumers.
Our Innovative Product
Offerings

1 Personalized 2 Clean and


Shades Sustainable
We offer customizable Our products are
shades based on formulated with natural
individual skin tones and vegan ingredients,
and preferences. packaged responsibly.

3 High-Performance 4 Digital Tools


Formulas
We offer digital tools for
We use cutting-edge virtual makeup try-ons,
technology to create allowing customers to
long-lasting, high- experiment and find
quality makeup. their perfect match.
Competitive Advantage and Unique Value
Proposition
Sustainability Inclusivity Innovation

We prioritize eco-friendly Our wide shade range caters to We continuously invest in


practices, using recycled and diverse skin tones and research and development,
biodegradable materials for undertones, promoting introducing new formulas and
packaging. representation for all. technologies.
Target Market and
Customer Segmentation
Segment Description

Gen Z Tech-savvy, value-driven,


environmentally conscious

Millennials Seeking quality and ethical


products, interested in
personalized experiences

Beauty Enthusiasts Passionate about makeup,


willing to try new brands
and products
Marketing and Branding
Strategies
Social Media Marketing

1 Engage with target audiences on platforms like


Instagram, TikTok, and YouTube.

Influencer Partnerships

2 Collaborate with beauty influencers to reach a


wider audience and build trust.

Content Marketing

3 Create informative and engaging content,


including tutorials, reviews, and behind-the-
scenes glimpses.

Email Marketing

4 Build an email list and nurture customer


relationships with targeted offers and promotions.
Financial Projections and
Growth Plan
Phase 1: Seed Funding
1
Secure initial investment to develop and launch
core products.

Phase 2: Market Expansion


2
Expand into new markets and increase product
offerings.

Phase 3: Scalability
3
Build a sustainable and scalable business model
for long-term growth.
The Road Ahead: Scaling the Startup

Market Domination Global Expansion Continued Innovation


Become a leading player in the Expand our reach to international Invest in research and
makeup industry, challenging markets, making our products development, creating new
established brands. accessible worldwide. products and technologies.

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