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Reg. No. :
OCTOBER 2019 U/4803/1963103
BUSINESS COMMUNICATION
Time : Three hours Maximum : 100 marks
SECTION A — (10 2 = 20 marks)
Answer any TEN questions.
1. Define communication.
2. What are the physical barriers in communication?
3. Write a short note on various kinds of order.
4. What is complimentary close?
5. What is grapevine?
6. Why do sellers make status enquiries?
7. Write a short note on Abstract.
8. What is Mar.Com?
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9. Name at least four occasions on which public
relations letter can be sent.
10. What is horizontal communication?
11. What are the three P's that a sales correspondent
must know?
12. What do you mean by solicited and unsolicited
enquiry?
SECTION B — (5 × 7 = 35 marks)
Answer any FIVE questions.
13. Explain semantic barriers?
14. State the different functions of a business letter.
15. What are the advantages and short comings of
upward communication?
16. What points must be kept in mind while writing
an adjustment letter when the customer is right?
17. Draft the following e-mail.
From a company secretary to a director informing
her of the time and venue of an emergent
meeting of your company. Tell her that her
presence is important.
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18. Explain the objectives of Marketing
Communication cycle.
19. Draft a congratulatory message to the employees
on achieving the export target.
SECTION C — (3 × 15 = 45 marks)
Answer any THREE questions.
20. Explain the barriers to communication in detail.
21. Explain the necessary parts of a business letter
and its layout in detail.
22. Discuss the seven-step in negotiation process.
23. Distinguish between formal and informal reports.
What do you think are the salient features of a
good formal report?
24. Briefly discuss the factors to be taken into
consideration while planning presentation.
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