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Sonia Chopra - Visual Brand Style Guide 2023

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Anjali Kushwaha
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54 views10 pages

Sonia Chopra - Visual Brand Style Guide 2023

Uploaded by

Anjali Kushwaha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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VISUAL BRAND STYLE GUIDE 2023

2
VISUAL BRAND STYLE GUIDE 2023

What’s Inside
3 Brand Personality

4 Aesthetic

5 Brandmark

6 Graphic Elements
|

7 Signature Colors
DR. SONIA CHOPRA

8 Typography

9 Your Brand, Activated

DR. SONIA CHOPRA | BRAND STYLE 2023


3
VISUAL BRAND STYLE GUIDE 2023

Brand
Personality
Approachable yet Sophisticated

Healing yet Energizing


|

Sharp yet Soft


DR. SONIA CHOPRA

Awake yet Peaceful

Bling-y but not Overstated

DR. SONIA CHOPRA | BRAND STYLE 2023


DR. SONIA CHOPRA | VISUAL BRAND STYLE GUIDE 2023

Aesthetic
4
5

Brandmark
VISUAL BRAND STYLE GUIDE 2023

Much like Dr. Sonia Chopra herself, her


primary logo is bold and unapologetic,
while still playful and approachable. This
inviting brandmark possesses a beautiful
balance of feminine and masculine.
|
DR. SONIA CHOPRA

When placed on a dark background,


Sonia’s brandmark stands out in the color
combinations shown here.

DR. SONIA CHOPRA | BRAND STYLE 2023


6

Graphic Elements
VISUAL BRAND STYLE GUIDE 2023

In addition to her brandmark, Dr. Sonia uses a modern


take on a classic arabesque pattern to playfully yet
tastefully nod to her Indian heritage. This pattern may be
used at 25% opacity as a background element or at 100%
opacity as a bold graphic. The pattern should never take
up more than 1/2 of the page space.

A line of our signature turquoise color may be used to


accent specific text, as exhibited to the left of this text.

Finally, a custom mandala may also be used individually


|

in Dr. Sonia’s signature gold gradient.


DR. SONIA CHOPRA

DR. SONIA CHOPRA | BRAND STYLE 2023


7

Signature Colors
VISUAL BRAND STYLE GUIDE 2023

Sonia Purple Bling Light Gray Black Taupe

CMYK: 73, 99, 31, 21 Custom Gradient: CMYK: 4, 3, 4, 0 CMYK: 75, 69, 67, 90 CMYK: 10,16,16,0
RGB: 89, 36, 96 #9D7242, #CEA064, RGB: 240,239,237 RGB: 0, 0, 0 RGB: 226, 210, 202
#592460 #F0CC8F #F0EFED #000000 #E2D2CA
|
DR. SONIA CHOPRA

Turquoise Navy Light Purple


(For Patients) (For Clinical) (For Leadership)

CMYK: 31, 0, 7, 0 CMYK: 100, 87, 36, 28 CMYK: 27, 31, 0, 0


RGB: 167, 229, 238 RGB: 27, 49, 92 RGB: 184, 172, 218
#A7E5EE #1B315C #B8ACDA
8

Typography
VISUAL BRAND STYLE GUIDE 2023

Playfair Display abcdefghijklmnopqrstuvwxyz


Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ
Titles 123456789 !?{[(@#$%^ &*_.,;)]}

Open Sans abcdefghijklmnopqrstuvwxyz


Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ
|
DR. SONIA CHOPRA

Subtitles 123456789 !?{[(@#$%^ &*_.,;)]}

Open Sans abcdefghijklmnopqrstuvwxyz


Light ABCDEFGHIJKLMNOPQRSTUVWXYZ

Body Copy 123456789 !?{[(@#$%^ &*_.,;)]}


9

Your Brand, Activated


VISUAL BRAND STYLE GUIDE 2023

ABOUT LEADERSHIP MEDIA PATIENT CLINICAL RESOURCES Title Slide

Breaker Slide
|
DR. SONIA CHOPRA

Slide Title
• Copy
• Copy
• Copy
VISUAL BRAND STYLE GUIDE 2023

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