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XI/SELECTION/BST/2023-24

Lakshmipat Singhania Academy

SELECTION
2023- 2024
Class: XIl
Full Marks: 80.
Subject: Business Studies
Time: 3 Hrs.
General lnstructions
1 Answers should be within the prescribed word limit.
2 Do not change the order of the questions.
3. Underline the key words in each answer.
Question 1 to 20 carries 1 mark each. Q no. 21 to 24 caries 3 marks each, Q n0.
25 to 30 carries 4 marks each, Q no, 31 to 34
carries 6marks each.

1. During Janmashtami, temples in Mathura are allcolour- cOordinated.

The Shri Krishna Janmabhoomi temple is decorated like never before and is
thronged by devotees the entire day. Children dress up as Lord Krishna and
participate in public shows and events depicting Krishna;'s life. People put up
jhankis, which are artwork depicting Krishna's life and major episodes of bravery, all
over the district. Another important event is the offering of Chappan Bhog which
consists of 56 dishes that are distributed among devotees. Which concept will help in
efective and efficient celebration of Janmashtami in the temple?
(a) Management. (c) Financial Management
(b) Planning. (d) Coordination.

2). "It enables the enterprise to function as an integrated unit by regulating and
coordinating the responsibilities of individuals and departments". ldentify the
Concept.
(a) Span of Management; (c) Divisional Structure;
(b) Delegation; (d) Organisation Structure.

3. Alpha Enterprises is a company manufacturing water geysers. The company has

a functional structure with four main functions-Production, Marketing, Finance and
Human Resource. As the demand for the product grew, the company decided to hire

Page 1 of 12
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 1

SINGHANIA
ACADEMY T
BOARD- 2
2024

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NAME. XII/SELECTION/BST/2023-24
(c) Functional Foremanship: (d) Standardisation.
21. Readthe following case and answer the following questions:
MabimaMehra, the founder of Hathi Chap, makes environmentally -friendly paper.
With the help of a local entrepreneur, she has perfected the art of makingpaper from
elephant's defecation. She is also trying hard to make paper from camel's
defecation. Haathi Chap is a brand of paper manufactured in Rajasthan, out of
elephant's defecation. The name çomes from "Haathi", meaning "Elephant' and
"Chaap" which means "press" or "imprint". The various products made using this kind
of input included Bags, Frames, Photo Albums, Notebooks and Çards. The paper
made is one of the most ecologically safe papers to make and use. Even the colours
used for making such products comprise of mostly vegetable and natural dyes. No
bleach is used. The waste water is let out in çultivated fields and is usedas a
fertilizer.

(a) Which Philosophy of Marketing is being used by Mahima Mehra in the above
case?
(b) Which component of one of the elements of Marketing Mix is being explained
in the above case? bhe
(c) Discuss any two advantages of the Component identified above. (1+1+1) =3

22.Captcha Ltd. isa construction company in which allthe employees learn various
ways of dealing with diverse situations from their seniors. Company provides
financial as wellas non-financial incentives. Through motivation and leadership the
management helps individuals to develop team spirit, cooperation and commitment
to group success. This helps the employees togrow and develop their abilities. The
organisation behaves as a responsible constituent of society and always creates
good quality products. It has a positive image in the market. The training modules
are excellent and the employees always try to find unique ways of providing
solutions in the context of rapidly changing business environment. This has helped
the organisation to adjust smoothly. ldentify and explain three points of importance of
management being highlighted here. (3)

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 NAME. XII/SELECTION/BST/2023-24

find out the candidates maturity and emotions in dealing with the patients. He has
also conducted tests to know about the candidates' ability to take decisions. Name
the tests conducted by Mr. Raman, the HR manager, to find out the candidates
maturity and emotions in dealing with the patients and to know about the candidates'
ability to take decisions. Explain the next three steps that Mr. Raman should take to
complete the appointment of nurses in Shanti Hospital at Nellore. (4)

26.Rekha and Rakhee are Science graduates and very good friends. They are very
concerned about environmental pollution. They are thinking to establish a recycling
unit to manufacture fertilizer from waste material and gartbage. They mutually
decided that this recycling unit will be set up in a rural area of Bihar where people
have very few job opportunities and labour is available at reasonable rates. They
also decided not to sellfertilizer on credit. Which type of organizational framework
Would you recommend for recycling unit? State with reasons. Discuss two merits and
1 one limitation of such framework. (1+2+1)=4

27. Suhaasini is a famous dress designer. She runs a boutique and her work is
(
appreciated by all. The kind of attires she makes are liked by all in the industry which
makes an increase in her sales so she started listing her own designed dresses and
suits on e-commerce. As a result, she received orders from all over the country. But
Suhaasini could not make all the dresses on time and lot of orders got cancelled.

She faced a lotof criticism and her business is going through a bad phase now.
(a) ldentify the element of marketing mix Suhassini could not follow properly.
(b) Explain its any three components. (1+3) =4

28. In the rainy season, the level of impurities in the water bodies tend to rise,
leading to an increase in the number of cases of jaundice and hepatitis. Keeping this
in mind, the court and variOus commissions and agencies at every level of the
Government issued administrative orders that allschools must have water purifiers
to eliminate toxic substances and micro-organisms. Since the society in general is
more concerned about the quality of life, the Government plays an active role in

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NAMI XI/SELECTION/BST/2023-24

providingeasy loans at very low interest rates to various companies for developing
innovative techniques to manufacture water puriflers at obdurate competitlve rate.
ldentify any four dimensions of business environment by quoting lines from the
above patagtaph. (4)

29 Flipkat is an e commerce company founded in the year 2007 by Sachin Bansal

and Binay Bansal The company is registered in Singapore, but has its headquarters
in Bengaluru, India The companyseeks to increase tratfic on their site (more clicks
on their product, and boost sale by next quarter).
In order todispel the fear of people related to shopping online, Flipkart was the first
company to offer "Cash on Delivery" facility. Before giving this offer, company
scanned the environment and allocated huge fund to implement this offer. The
company offers in general two weeks "Return option", but it may vary from product to
product
After receiving the order, the company follows achronological sequence of steps till
the delivery of product to customer. The company offers, various options of payment
such as cash on delivery, Debit/ Credit card, net banking, etc. This
year the company
plans to spend Rs. 50 crores for advertisement to increase the sale. Flipkart
reserves the right to terminate a membership or refuse to deliver product if it is
discovered that the member is under the age of 18. This is because as per Indian
Contract Act the minors are not eligible to use websites. In context of the above
case, identify any 4 different types of plans being used by Flipkart by quoting the
lines from the paragraph. (4)

30. Rohit, sales manager of Sonam Garments Ltd is a very good leader. He always
motivates his team to improve the performance. Till three months ago he and his
teamwere exceeding targets. However, from last three months they have not been
able to meet their target. On analysing the performance it was observed that one of
the team members left the job and he offered competitor's products to some of the
clients at cheaper rates. Explain any 4 points of importance of the above-mentioned
function of management. (4)

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 XII/SELECTION/BST/2023-24
NAME..

market, i.e.,
31. Shivam, the CEO of Zeta Ltd., has launched their new product in the
the
waterproof watches. They are deciding to make an appropriate price policy for
low because there
market. Their sales expert is advising them to keep the price a bit
who are selling the same product
are many other competitors as well in the market,
a reasonable price. They are also
concerned that watches do not serve more to
at
phones. But production manager interferes
the customers after revolution in mobile best
keep the price low as they used the
in between and says that they cannot
achieve organizational objective.
technology for production and low prices will not
to maximize the market share by increasing
The CEO suggests that they wanted deciding
which they are considering while
customers. Explain any three factors (6)
about a concept of marketing mix.

give. To
the higher the return it is likely to
32,The more risky the investment, share,
calculations of earnings, earnings per
evaluate such proposals detailed Accurate forecasts in
dividends are made and decisions taken.
interest, taxes, these
become vital assumptions for
conditions of cetainty/ uncertainty then
proposals."
function of management.
The above extract relates to one of the step of a
(a)
ldentify it.
the step identified
State the immediate next twOsteps to be followed, after
(b)
above.
highlighted
Discuss any three importance of the function of management
(c) (1+2+3) =6
above.

'Gyan
the post of an Assistant Manager in
33. There were two vacancies for
Resource Manager, identified one suitable
Electrics Private Ltd.' 'Parth,' the Human of
Vishwas' from within the organization and promoted him to the post
candidate
Manager 'Parth' took help of a placement
Assistant Manager. For another post, the Vishwas's
and selected 'Saleem'. After six months, Parth observed that
agency was
performance though Vishwas'
performance was much better than 'Saleem's'
decided that in future he will not make
less qualified than 'Saleem'. Hence, 'Parth'
Page 11 of 12
NAME XII/SELECTION/BST/2023-24

any appointment with the help of an outside source. Explain any six reasons on the
basis of which 'Parth' would have taken the above decision. (6)
Q34. (a) Abhi started a business of manufacturing bed sheets and curtains.
Although, he is good in planning but performance of his business is always below
average. He analysed his problems and noticed some facts about his business.
Once the plan is made, managers follow them blindly. Managers have no flexibility to
cope with the changed circumstances. Employees are only carrying out orders and
not showing any initiative. Sanjay, his manager has a tendency to rely on
previously
tried and tested successful plans. Identify the limitations of
planning which are
referred here by gquoting the lines fromthe given
paragraph.
(b)'A.S. Ltd." is a large company engaged in assembly of
the company had conducted the "Time' and
air-conditioners. Recently
"Motion" study and concluded that on an
average a worker can assemble ten air-conditioners ina day. The
target volume of
the company in a day is assembling of 1,000
units of air conditioners. The company
is providing attractive allowances to
reduce labour turnover and absenteeism. All
workers are happy. Even then the assembly of air
only. To find out the reason the company
conditioners per day is 800 units
compared actual performance of each
worker and observed through C.C.TV. that Some of the
workers were busy in
gossiping. State three steps in the process of the function identified which are
discussed in the above paragraph.
(3+3) =6

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