RU-49-01-0132-091122/EXPLAINER
Mission LiFE – Lifestyle for Environment
(Ministry of Environment, Forest and Climate Change)
November 09, 2022
“This word is LiFE, which means ‘Lifestyle for Environment’. Today, there is a need for all of
us to come together and take Lifestyle for Environment forward as a campaign. This can
become a mass movement towards an environmentally conscious lifestyle.”
- Prime Minister Narendra Modi
What is Mission LiFE?
Mission LiFE is an India-led global mass movement to nudge individual and community action
to protect and preserve the environment. At the 26th
session of the Conference of the Parties (COP26) to
the United Nations Framework Convention on
Climate Change (UNFCCC) held in Glasgow,
United Kingdom, India shared the mantra of LiFE -
Lifestyle for Environment - to combat climate
change. India is the first country to include LiFE
in its Nationally Determined Contributions
(NDCs).
Launch of Mission LiFE
Prime Minister Shri Narendra Modi attended a bilateral meeting with UN Secretary-General,
H.E. Mr Antonio Guterres and subsequently launched Mission LiFE at the Statue of Unity, Ekta
Nagar, Kevadia, Gujarat on October 20, 2022.1
During the launch, the Prime Minister remarked, “The mantra of Mission LiFE is 'Lifestyle
for Environment’. It connects the powers of the people for the protection of this earth and
teaches them to utilise it in a better way.” Elaborating further, he said, “Mission LiFE makes
the fight against climate change democratic, in which everyone can contribute within their
capacity. It inspires us to do all that can be done in our everyday life to protect the
environment.”
1
https://pib.gov.in/PressReleseDetailm.aspx?PRID=1869466
Objectives of Mission LiFE
• Mission LiFE seeks to translate the vision of LiFE into measurable impact.
• Mission LiFE is designed with the objective to mobilise at least one billion Indians
and other global citizens to take individual and collective action for protecting and
preserving the environment in the period 2022 to 2027.
• Within India, at least 80% of all villages and urban local bodies are aimed to become
environment-friendly by 2028.2
• It aims to nudge individuals and communities to practise a lifestyle that is synchronous
with nature and does not harm it.2 Those who practice such a lifestyle are recognised as
‘Pro Planet People’.
Here’s why it is crucial for the world:
Environmental Nearly 3 billion people It is estimated that global
degradation and climate are projected to economy could lose up to
change impact ecosystems experience chronic water 18% of GDP by 2050
and populations across scarcity due to droughts without urgent action by
the globe at 2°C warming one and all
2
https://www.niti.gov.in/sites/default/files/2022-10/Brochure-10-pages-op-2-print-file-20102022.pdf
Implementation Mechanism
The ideas and ideals of LiFE will be implemented as a mission-mode, scientific and measurable
programme. It seeks to demonstrate India’s commitment to walk the talk on climate change by
taking the following steps:
• Coordinated and concerted actions by Ministries/Departments
• Compiling a comprehensive and non-exhaustive list of 75 LiFE actions for individuals,
communities and institutions
• Conducting a baseline survey to gain insight into the baseline level of all LiFE action
indicators against which success can be measured
• Identification of Key Performance Indicators (KPIs) and impact of LiFE actions
• Creation of LiFE Dashboard
As a global programme, Mission LiFE envisions three core shifts in our collective
approach towards sustainability. These are:
Change in Demand (Phase I): Nudging individuals across the world to practice
simple yet effective environment-friendly actions in their daily lives
Change in Supply (Phase II): Changes in large-scale individual demand are
expected to gradually nudge industries and markets to respond and tailor
supply and procurement as per the revised demands
Change in Policy (Phase III): By influencing the demand and supply dynamics
of India and the world, the long-term vision of Mission LiFE is to trigger shifts
in large-scale industrial and government policies that can support both
sustainable consumption and production
Here’s how it works:
LiFE builds upon India’s environment-friendly culture and traditional practices. An
outline is given below:
• Several traditional Indian practices, such as,
adaptive architectural forms that minimise
electricity consumption and hand-washing and
sun-drying of clothes, as well as preference for
plant-based foods can serve as foundations for
LiFE.
• Many unique water harvesting techniques,
contextual to local conditions, are practised
across India. These include the step wells of
Gujarat and Rajasthan, the underground
tanks (tankaa) of Tamil Nadu, the check
dams (johads) of Rajasthan and the Zabo
system of Nagaland that deposit the water in
pond-like structures on terraced hillsides.
• Clayware is commonly used for cooking
and serving purposes. Across the country,
street and public food establishments
continue to serve food in plant-based
biodegradable utensils (sal tree leaves) and
tea in clay pots (kulhad).
Mission LiFE 2022-23
In 2022-23, Mission LiFE will focus on Phase I, Change in Demand, by nudging individuals,
communities and institutions to practise simple environment-friendly actions (LiFE actions) in
their daily lives. In view of Mission LiFE being launched in the 75th year of India’s independence,
a comprehensive and non-exhaustive list of 75 individual LiFE actions has been compiled across
seven categories.
To know more about the list of 75 actions earmarked under Mission LiFE, click here.
Impact of Mission LiFE
When estimated against a business-as-usual scenario by one billion Indians in 2022-23 to 2027-28, the
impact of LiFE actions can be significant, as demonstrated below with select examples:
Mission LiFE for The World
Trusteeship For LiFE – An Indian tradition
References
• PIB Press Release on PM launches Mission LiFE at Statue of Unity in Ekta Nagar, Kevadia, Gujarat
dated October 20, 2022.
• PIB Press Release on World leaders congratulate the Prime Minister for the initiative and pledge support
dated October 20, 2022.
• PIB Press Release on Lifestyle Change to Save the Environment dated April 7, 2022.
• https://www.niti.gov.in/sites/default/files/2022-10/Brochure-10-pages-op-2-print-file-20102022.pdf
• https://pmindiawebcast.nic.in/2022/20oct22.html
Twitter References
• https://twitter.com/PIB_India/status/1455495740646518785?s=20&t=AgvvhUfwm9m1BOZIKs8ROg
• https://twitter.com/narendramodi/status/1582980922344808448?s=20&t=HUftEkHQTrH-HSE4f7ieeA
• https://twitter.com/PMOIndia/status/1582982424132141056?s=20&t=RQ_vjtAdzmCBQwGSwnw3pw
• https://twitter.com/PMOIndia/status/1582982598233497600?s=20&t=KZZnreTQW4QKKi1kutrWvQ
• https://twitter.com/PMOIndia/status/1582983190360178688?s=20&t=kIE-PDYg7qZB8JsQrNIg0w
• https://twitter.com/PMOIndia/status/1582984042554675201?s=20&t=9QnKPOD1xbnQOgLporWhaw
• https://twitter.com/PMOIndia/status/1582984491697438720?s=20&t=gAQGoxMkvT89kUc0GT6sWg
• https://twitter.com/PMOIndia/status/1582985805668048896?s=20&t=QnSOI6gHZVvZu7VhwqIqtw
• https://twitter.com/PMOIndia/status/1582986146996359170?s=20&t=FsfPeBMRdeI7MFQE0TTgBg
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